,

Content Optimization: How to Optimize Content for SEO and Link Building

Content marketing has already solidified its stature as a powerhouse in the digital marketing realm.

In growing a brand’s audience and customer base, it’s certainly proved how formidable the practice is, especially when integrated with other data-driven disciplines (like SEO).

It’s no longer a trend. It has already forced its way to stay.

Read more

The Top CMS Platforms by Usage in 2016 [Data Visualization]

We’ve teamed up with HostingFacts, Trellis and BuiltWith to create this data visualization of the top content management systems based on usage statistics this year.

Note: The data we’ve compiled were only for non-ecommerce CMS.

Read more

How I increased my blog’s Search Traffic by 44% in under a month

Update: This method for on-page optimization still remains to be very effective. However, there were changes in the research process of uncovering search terms that could be very valuable to your SEO efforts due to changes made in Google Analytics (“not provided” data). 

I’ve updated 2 sections of this post – on discovering keywords via Google Search Console and on effectively reoptimizing pages by providing “direct answers” to queries.  

I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.

Mid last year up to last December has been a very busy stretch for our fast growing team. Growing our company and working with our clients somehow limited my time in maintaining this blog (especially in publishing new posts on a regular basis, which led to gradual loss in search traffic).

So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.

The result was definitely interesting, as I get to improve my blog’s search traffic by 43.92% with minimal effort, in the first 24 days of the year.

Read more

,

How to Optimize for Satisfaction in SEO

The best way to optimize your website for “Satisfaction”:

Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast.

With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone even shorter – from 12 seconds to now 8 (according to a study by Microsoft).

Although, many seasoned digital marketers also recognize and understand how long-form content has changed the game (the average Google first page result contains at least 1,800+ words).

Read more

,

Link Building through Co-Marketed Visual Content

Link building is tough, especially when you’re after the links that really matter.

And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are:

  • Hard to replicate
  • Prominently placed within pages that are constantly generating traffic (mostly pages ranking highly for terms frequently searched).

There could be dozens of ways to achieve links with those certain aforementioned criteria, but there’s one that can make it sort of easier than the usual suspects – through collaboration.

Read more

Google SEO: Optimizing based on How Google Works

Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.

While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.

Read more

,

10 Ways to Use Images for Link Building

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

Read more

,

Outreach Tactics for Effective Link Building in 2016

This article was co-authored with Venchito Tampon, CEO at SharpRocket. 

It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.

cyrus tweet

This tweet from Cyrus actually inspired me to write this post.

I also remember Glen Dimaandal – one of the brilliant SEO minds here in the Philippines – believe in the same philosophy, on how solid content and technical optimization alone can do a lot of damage in the competition.

Read more