21 Advanced Link Building Strategies

Strategies for SEO constantly evolve, as SEOs around the globe battle it out each day to reach the top of search engine result pages in their respective industries. The competitiveness of today’s marketing over the Internet has progressed and has come a long way, in which traditional methodologies are getting pummeled more and more by ingeniously formulated strategies. It’s evident that creativity is the new weapon of choice and the only possible silver bullet by most seasoned marketers when it comes to online marketing.

How do they do it? It’s quite simple, they think outside of the box, and then they take necessary actions to make it work. Here are some of today’s most creative, advanced and effective ways to building high quality backlinks:

Link bait

This is the first one on my list, because it has proven its worth many times and it’s my personal favorite as well. Link bait is a technique that focuses on content creation that is well-researched and implemented, which should result to an extremely interesting, educational or entertaining content. It may come in various forms such as infographics, video or a blog entry that must contain real value in order to attract people or other sites to link to it. This method is doable in 3 simple steps:

  • Do a thorough research of your chosen topic and search for other sites which you think will be interested to share your content.
  • Write or create the content. The key to a successful link bait is the intent to educate. It doesn’t necessarily need to be too controversial; you’ll just have to make it relevant and to focus with your goal – to exceed your readers’ expectations.
  • Once the content is live, start reaching out to your prospects (through email or social media sites preferably) to request if they’ll be interested to share your content, knowing that it might be enjoyed by their readers/followers as well.  It is also important that you promote your content wherever and whenever it’s possible, may it be through relevant topics you find on forums, Q&A sites and sharing it with your own social media or bookmarking network.

Advantage: It generates more natural links and can dramatically increase your site’s traffic and visibility. Link bait materials also get good keyword rankings on SERPs more often than not, seeing as real people and other sites link to it using the post or page’s title as anchor text.

Widget Bait

Widget creation or sponsoring one is also a great way to establish high end and sitewide external links, especially if the widget you’ve created or sponsored is exceptionally useful. Being creative to conceptualize one is pretty tough these days, since a lot of new site gadgets are being launched every month. But what mostly works in enticing people to get your application highly depends on its use or the benefit they’ll have from it. It could be in a form of networked blogs, rankings of blogs, or simply constructive tools that help in improving a blog.

Advantage: Capable of providing hundreds of external links from a single site, given that it’s commonly placed on the sidebar, and can definitely pass through massive juice of Pagerank.

Link magnetism

It’s a modern principle for link building, wherein the campaign focuses on triggering emotions and needs from targeted audience by simply giving incentives to be able to acquire links. As cited by SEOmoz’s founder Rand Fishkin, the best example of a link magnet is Vimeo, in which the site is able to generate 3 external links from just utilizing there tools or by embedding videos from them to your site.

How to become a link magnet? Dig deeper and be creative enough to know more from your industry and seek for what your market desperately needs, then develop the solution by giving it as a reward to those who’ll be linking to you. Your brand’s identity plays a big role in being a magnet, because it’s the simplest way to draw attention, take advantage of it as well.

Advantage: Be useful to your community and grab thousands of almost automated but natural links with less effort exerted.


Rounding up posts and contents from other related sites with topics that complement yours has been a solid way in not only generating traffic and links, but also in building relationships, capturing influential people across your industry’s attention and in improving readership in your site/blog. The best thing about this method besides its numerous benefits is that it also expands your opportunities in getting highly relevant links from authority sites and on influential people’s social media platforms, knowing that they’ll be more than happy to share your curated post to their own social networks.

Curation is a method that can easily attract links, and this absolutely works on any niche. Kristi Hines’ Fetching Friday, Gary Lawood’s Sunday Post Round Up, Lisa Barone’s Weekend Coffee Links and Wiep’s Link Building this Month are some of the most recognized curated type of posts in this field.

Advantage: As I’ve said, it can attract links, increase your subscribers, build trust through readership and personal recommendation, build relationships and the best part – it’s easy to write round up posts.

Dead link building

The method focuses on looking up related authority sites and searching for broken/dead links on their pages that are related to your site or to any of your content. Then you’ll simply present your content as a replacement for the defunct link. It’s a time consuming tactic, but definitely worth it once it succeeds. The thing is, this method has a higher success rate compared to the regular link placement requests sent through email outreach – as explained by Napoleon Suarez of Seer Interactive on his post here – given that the link request is offering two good reasons to trust you (notifying them of the dead link and offering a replacement for that link). I’ve seen this tactic done before, as I do read a lot, and as from what I can remember, Scott Jones of Selfmademinds first exposed this technique on a quick post last November.

Searching for dead links can be a tough task, but you can use the Linkchecker plugin for firefox that can help you determine a link’s status through color scheme. The steps to applying this link building strategy are simple:

  • Find possible pages that might have broken links related to your niche, commonly links and resources pages. You can use Google search by including “resources” or “links” on your targeted keywords upon making the query.
  • Scan the page for broken links using the Linkchecker plugin.
  • Contact the webmaster to inform him about the dead link on the page. It’s important to engage first before you request for the link replacement.
  • Lastly is to politely suggest your content as an alternative for the link.

Advantage: Higher chances of getting in-content and resource links, which can boost your keyword rankings, particularly if the page is from a .edu or .gov site.

Themes sponsorship and CSS galleries for link building

Encrypted footer links on free themes for WordPress or Joomla can generate thousands of links with your desired keyword used as anchor text, given that hundreds of new blogs are being launched every day. Sponsoring a theme is not that expensive as well, that’s why it certainly is a good investment in starting a massive link building campaign. But you also have to make sure that the website theme/template will somehow relate to your site’s niche, to make most built links relevant.  Where can you find theme builders that are looking for sponsors? Search on related forums such as Digitalpoint and Webmasterforum.

Submitting your site to CSS galleries is also a good way to build links – and there are loads of high quality galleries out there. They usually have high PR, high traffic and allow dofollow attributed links. Links built through these galleries can be very relevant, since you can include a description of your site on their pages.

Advantage: You can effortlessly build massive links through free themes, while you can sculpt Pagerank and absorb traffic through CSS galleries. The downside for themes sponsorship is if the links will be permanent or if they can last long, but of course, if you have sponsored a killer theme, I don’t think that your links will die any time soon.

Ebook bait

This method is the best way to acquire links from your tough competitors. You simply make a very resourceful, unbiased and of high quality ebook (works best for ecommerce sites in making price lists and product definitions). You can choose to hide links pointing to your site or product pages within the content or not, depends on how valuable the content is, since your competitors wouldn’t want to fetch the content if it sees you as its source.

After making the content, submit the ebook to various PDF directories, and it will be seen by your competitors naturally. The trick behind with not making your link visible on the PDF is for them to have your ebook as a resource and perhaps upload it on their site, seeing as the PDF was clearly made to just offer information and not to market a brand/site. I don’t think it’s black, because you own the content and you’ve shared it through directories and not to your competitors directly.

Advantage: Greater chances of acquiring links from your top competitors and/or .gov and .edu sites without them knowing it and it’s not blackhat! Plus, you get links from PDF directories as well.

Relationship building

Building relationships around your industry/niche is the certainly one of the most effective ways in obtaining high quality links. The best thing about this strategy is that it’s very expandable and progressive, in which your business is more likely to evolve along the process. Building relevant relationships or networking with other sites that have the same interests as you is very constructive in terms of link building, brand development, client prospecting as well as in enhancing the services or products you have, given that you are also able to extend the reach of your business through learning more about the trade and in absorbing their followers.

Engaging with like-minded people is usually done through constant and relevant interaction, could be profession or personal related. The best ways to reach out to your prospects are through:

  • Email outreach
  • Phonecall or instant messaging
  • Social media (Twitter and Facebook)
  • Blog commenting
  • Guest blogging

Advantage: Can lead to collaborative work and can certainly produce high quality links through thematic link exchanges, in-content mentions, reviews, referrals, social media mentions (retweets, FB share, stumbleupon, etc…), which means higher search rankings and more relevant traffic.


Making or requesting to submit testimonials to products and/or services that you have acquired and truly believe in is a unique way to build quality and highly trusted backlinks. Whether the product or the service you have availed is related to your business or not, it would still qualify as an arsenal for your site’s link profile, given that these types of pages (testimonials, feedbacks and success stories) are fully optimized to highlight trust to their own customers.

Advantage: Having links from testimonial pages, specifically from authority sites, can pass through Pagerank juice (they allow dofollow links mostly), and sometimes they also allow your targeted keywords to be used as anchor texts, particularly if they were the one who requested for your testimony.

Guest publishing

To start off, there are three types of Guest publishing that can help you generate more natural links.

  • Posting guest blogs on other sites. It allows you to acquire links from relevant sites, but it’s best to target those that have higher Pagerank than yours and have high traffic.

Benefits: Passes through Pagerank to your site, improves your keyword rankings, exposure for your brand and you get to absorb relevant traffic from the linking site.

  • Inviting influential bloggers in your niche to write guest posts on your site.

Benefits: Guest bloggers usually promote their guest content on their own networks and mostly gives a link on their own blog, which will enable you to captivate their followers and you are getting more chances of having their followers to link to that post as well. You also get an extra and expert content to share to your existing readers/followers.

  • User-generated blog section, if your site is a membership site – like SEOmoz’s Youmoz and Affilorama’s Yo Blog.

Benefits: Gives your site more fresh content from various bloggers and of course, it’s impossible for them to not promote their contribution through their own networks, which clearly means more natural links to your site. Basically, you are letting your members build links to your site and promote it virally, making the task semi-automated.


Prizes attract links. Being smart to include the link building scheme in the mechanics and the criteria of the contest is the best way to generate natural links from this strategy. Guest blogging contest is the most common theme for a competition, since it can surely bring lots of benefits to the hosting site such as:

  • Natural links from the contestants as they promote their entry for the contest, which leads to more traffic.
  • Being able to build relationships with both the participants as well as the contest’s sponsors.
  • Having more exceptional content to be added on your site.
  • Win-win-win situation, you get the traffic and links, your sponsors and contestants gets more exposure for their brand.
  • More user activity on your site’s end, which can uplift the trust factor and visibility of your business.

Reverse Engineering your competitors and link partners

Replicating your competitors’ links is one of the basic concepts of advanced link building. Besides getting a roadmap to where the finish line is; it’s also a channel in which you gain the knowledge of knowing where there weaknesses are, what methods you are missing in your campaign, people you haven’t and obviously need to engage with and how you can win over them.

Getting links where your competitors are linking from is very vital in order to exceed them, because these are half of the overall reason why they are on top. This task doesn’t necessary require technical skills to be applied; you just need to have the right tools and the appropriate approach. You can use tools such as Yahoo Site Explorer and Open Site Explorer in tracking your competitor’s links and seeing the metrics of their off-page optimization campaign – both tools are free to access by the way.

Most marketers also tend to skip on seeking link opportunities from their linking partners and their competitors’ linking partners as well, and that’s one big problem because they are goldmines and most of the time they have the links that your competitors have missed to spot.

Advantage: Generally, you’ll get highly relevant links from scanning your competitors’ territory and mainly supplements the rankings of the competed keyword.

Link building with social signals

As to what both Google and Bing have recently revealed on an interview about social signals on Facebook and Twitter, it’s getting more evident on how social media can massively affect search results, having Retweets as a new link building method. The 2 major search engines are now looking on social media sites in determining the authority of a newly published page if it’s worth the placement on their search results’ top pages. They can now weigh the value of a link from Twitter and Facebook, which highly depends on the authority of the source or through the social influence of the user who’ve shared the link.

Numbers also plays a role in this game, as the more your page is getting talked about on Social channels is the more it gets the attention of those two search engines, which means higher chances of getting higher search engine placements for fresh results. Leveraging your content through Twitter and Facebook will solely base on its quality and the quality of your followers. Having your content shared by influential or authoritative people on social networks is still the best possible way to break through this new strategy, it’s definitely the best time to start building relationships with them.

Advantage:  You can expect a much faster and higher results for your content’s SERP rankings.

Random Link Wheel

This is perhaps one of the oldest strategies in link building, and I can also say that it’s one of the most time consuming tasks out there. Link wheel is a content-based strategy that often uses web 2.0 properties (Squidoo, Hubpages, Weebly, Blogger, WordPress.com, etc…), article directories or other support websites to fully optimize the main site’s targeted keyword. This strategy works best with highly competitive keywords.

The basic principle of link wheel is to create web pages with unique and relevant content that will link to the main site, whereas these web pages will also link with each other in a circular pattern, or practically, a page will only link to the next one and to the main site. But today, most experts suggest of randomly linking the created pages, as seen on the image below.

Randomized Link Wheel

Photo credits: Alexandru

Advantage: Even it requires tedious tasks to be performed; Link wheel has proven its effectiveness, particularly in improving rankings for very competitive keywords in a short span of time.

Advanced content trap strategy

The term was coined by Free Traffic System, though I’ve made some slight revisions to empower the tactic. Basically, it’s an information-based strategy that make use of content driven techniques such as article submission, guest blog posting and web 2.0 content. The Content Trap strategy primarily focuses on targeting longtail keywords related to your site’s theme that have very low competition yet have substantial monthly search count (at least 100 global monthly search queries).

Once you’ve gathered your longtails, it is then time to create articles that are strictly about the targeted keywords, which should be included on the title of the article, URL, mentioned on the first paragraph, used as anchor text directing to the main site, and most importantly, the body copy should accurately relate to the subject/title. Articles can then be submitted to top article directories such as Ezinearticles.com, Web 2.0 properties like Squidoo and Hubpages, or through guest blog posting to related and authority sites. It’s also best to promote those articles as they go live.

You can choose to promote those articles through activity based methods such as posting on relevant topics on forum sites, answering questions on Q&A sites, submitting to social bookmarking sites, and syndicating the articles through RSS feed directories.

Advantage: It lets your site rank for longtail keywords with very low competition that can highly convert traffic. Establishing your brand as an expert through these channels can also drastically increase relevant and highly targeted traffic.  See more of this strategy here.


Building links through trackbacks is often underestimated by most marketers today, and they’re missing out on larger opportunities big time. What I really like about link building through trackbacks is that it’s capable of letting you acquire highly relevant links from respected and authority blogs around your industry, including .edu and .gov blogs.

Trackbacks can be done by citing pages or blog posts you intend to obtain links from on your blog or through curated posts. It’s also important that you first research on your prospected pages, if they allow trackbacks or if the trackbacks are dofollow or nofollow.

Advantage: Citing informative external contents can benefit your site in many ways, wherein you get to build links with your targeted keyword as anchor text (since trackbacks mostly display the title of your content as anchor text), grab influential people’s attention and build valuable relationships along the way.

Link building through Google Alerts

Google Alerts is one of the easiest strategies to employ, given that this service from Google practically gives you hints and opportunities for possible link acquisition through your email. And the best part about this is that in Google’s point of view, they see those suggested pages as very relevant to your targeted terms, which will more likely make you rank higher for your targeted keywords.

You can also track and monitor your brand mentions through Google Alerts, and these mentions are opportunities in strengthening your link building campaign, in which you can request for the page where you have been mentioned to include a link on that particular mention (if it’s not hyperlinked) or suggest to use your targeted keywords instead.

Advantage: Very relevant links as suggested by the Big G, meaning higher rankings.

Deep linking and linking to sitemap

Links pointing to deep pages on your site, especially with ecommerce sites’ product pages, is one of the most important key to a successful link building campaign. There are many ways that you can do to promote and build links to your other pages such as:

  • Press release submission
  • Guest blog posting
  • Article marketing
  • Sponsored product reviews
  • Forums, social bookmarking and Q&A sites

While deep linking to your blog posts can be easily done through:

  • RSS Feed directories (Mybloglog, Technorati, Feedage, etc…)
  • Promotion through related forum topics and Q&A sites
  • Blog commenting on CommentLuv enabled blogs
  • Submitting or sharing to social bookmarking and social media sites
  • Sending link requests to be listed as a resource to related content or curated posts

Linking to your sitemap is also a good way to ensure that all your pages are getting crawled and indexed by search engines. You can simply do this in a non-spammy way through external profile pages.

Advantage: Higher SERP rankings for your other important and landing pages and leads to more targeted traffic. It also helps in improving the Pagerank juice flow on your site and faster crawl rates that helps in page indexation.

Content conversion

Making converted copies of your high quality articles can also be a good way to get extra relevant inbound links and here’s how:

  • Create exceptional articles and submit them to top article directories such as Ezinearticles.com, Goarticles.com, Articlesbase.com, Amazines.com and Ideamarketers.com.
  • Convert your articles to PDF and submit to various PDF directories like Scribd and Docstoc.
  • Convert your articles to podcast and submit to podcast directories such as Podcastdirectory and NPR.
  • Convert your articles to slides or Powerpoint presentation and submit to online slide hosting sites like Slideshare.
  • Convert your articles to video and upload to video sharing websites like Youtube, Veoh, Vimeo, and many more.
  • Lastly, you can promote all of your converted content by collecting their RSS feeds and creating an RSSMix, which will combine all your feeds together into one new RSS feed. Once you’ve gathered all your feeds into one, you can then submit the RSSmix to several RSS feed directories.

Advantage:  Can certainly generate you highly relevant and of high quality links instantly from authority sites.

Getting listed to Top “XXX” Sites in your industry

Aiming high by means of being listed as one of the top sites in your industry or country can deliberately increase your chances of getting more links, and getting links from top listing pages can also benefit your site in many ways, particularly with passing Pagerank, trust and getting higher SERP rankings as well. If your site is in the marketing industry, then this list might be of help to you:

For other industries, it’s not that tough to find link opportunities from similar sites mentioned above. There are other blog ranking sites that have more diverse categories with their listings such as Technorati and Wikio. You can also do a manual search via Google:

  • Top 100 “your keyword” sites
  • Top “your country ” sites

Creating your own blog rankings related to your niche (if your industry has none) can also attract more natural links to your site, wherein you can choose to require those who want to be listed to have reciprocal links to your site using widget or to just let the blog ranking page acquire its own links along the process, since listed sites will link to it and promote it as expected – for pride.

Advantage: These pages are very linkable and usually have high Pageranks. Aiming for the top spots from these pages will also allow your site/blog to improve its overall performance inadvertently or without you noticing its improvements.

Link building and PR sculpting with Profiles and special mentions

Personal or business profiles and special mentions are the types of links that’s quite difficult for your competitors to replicate, especially if those pages are strong in terms of its Pagerank and authority. Promoting or building links to your profiles (such as your Google Profile, About.me, etc…) and/or pages from high authority sites where your brand was mentioned –with links of course (interviews, reviews, news articles, cited as source or reference by authority sites with high PR) – will certainly take you a long way, knowing that those pages will pass through Pagerank as well as trust and will serve as a heavy vote for your targeted keywords as these pages improve. Ways to build links to these pages:

  • Interlinking special mentions and your important profile pages through your other profiles on social media sites, social bookmarking sites and through forum signatures.
  • Using your profile pages as URL when commenting on blogs. The juice that you’ll be able to get from other blogs are passed through your profile pages and eventually passed through your main site, so you’re still getting value from those blog comments, especially when crawlers reach your profile page with your targeted keywords used as anchor text.
  • Inclusion of links to strong pages that have specially mentioned your site on your author bio when you do guest posts on other blogs.

Advantage: These are the links that will drive your competitors mad once these pages have obtained higher Pagerank. For this will pass through high amount of Pagerank to your homepage and will certainly have major effect on the rankings of your targeted keywords.

If you find this entry useful, you can subscribe to my feed and follow me on Twitter.

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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92 replies
  1. Nebseo
    Nebseo says:

    Hi Jason,

    Wow!!! I know alot of people that will pay to get all the informations you givin us here !!!

    Thank you for sharing for free your knowledge!

    Cheers! Keep up the good work!


    • Urbanosaurus@Web Design Studio Shindiri
      Urbanosaurus@Web Design Studio Shindiri says:

      I agree with this 100%. Really great list of advanced link building strategies.
      In my opinion, the most effective are widgets bait and themes sponsoring (very closely related IMO and can work together), random link wheel and content conversion.
      But, with content conversion and submitting to article directories you have to spin and cut and rewrite your content to be viewed as original. And please, don’t over do it. Large group of SEO analysts consider article spinning and rewriting an old content, submitting rewritten articles to article submission sites as some part of black hat methods.
      I personally think that SEO is very grey.
      5% pure white , 5% pure black and the rest is GREY.
      Light, middle and dark grey.

    • Damon
      Damon says:

      The complex link wheel is definately interesting. I have built plenty of link wheels, but always the traditional wheel with the sites linking in a circular pattern. The random link wheel is interesting. What is the main advantage of doing a random linking pattern vs the more traditional wheel?

  2. Gabriel
    Gabriel says:

    Gosh… and I though my posts had some content.

    Man… love this post, the idea of “Dead link building” its simply powerful, very, very smart, specially with all the “industry” resources, directories… you can even apply it to gov sites, universities.

    Very clever my fellow Ninja 😉

  3. Johanna @ GIJoh.com
    Johanna @ GIJoh.com says:

    Hi Jason,
    Nice list of link-building strategies! Saved this for future reference as well as I am going to follow some of the points here. I didn’t know many things here until now 🙂 Also, I didn’t know “curation” was the word for round ups or list of blog posts from other blogs.
    Thanks for sharing!

  4. Eric
    Eric says:

    Awesome advanced strategies of link building. Random Link Wheel and dead link building are really advanced, i guess. Thanks for sharing such a useful post.

  5. Avenir
    Avenir says:

    Link building is one of the most important factors of SEO to date. This link building strategy is a combination of hard work, determination and luck.

  6. Chotrul SEO
    Chotrul SEO says:

    This is very good indeed, and as a previous commenter said information of this quality is worth paying for! Your Prizes one is absolutely spot on …. prizes attract links!

  7. kingsoftwares
    kingsoftwares says:

    Great tips you have in there. My favorite is link wheel. You really know this stuffs because I check your site and it is about 50,000 in alexa ranking and you have 3,000 yahoo backlinks. funny though google’s a little hard on you in pageranking but I easily find your site in google search results in some few keywords.. And I like commenting in your blog because its dofollow. Great job my man, filipinos ROCK.

  8. Kent
    Kent says:

    Those are some really sick tips. Im going to start on all of these right now. You should have put this into an E-article and sold it for $20. Haha

  9. BPO Consulting
    BPO Consulting says:

    All I can say is wow! Some strategies here I have not even heard before. Question. which do you think of these strategies will work best with google’s latest Panda algo?

  10. Andy Williams
    Andy Williams says:

    Awesome post.

    There is a lot of information here to give away in one post for free.
    Some excellent tips and tricks. You know your stuff and thanks for sharing so much of it.

  11. Josh @ Real Estate Investment
    Josh @ Real Estate Investment says:

    Great ideas! I particularly like the idea of Ebook bait. I’ve been planning on creating a branded ebook, but now might publish two versions — one to use internally and one (unbranded) for the use of sharing on directories and perhaps, on competitor sites. Thanks for the great brainstorm.

  12. Daniel Wood @ Video Production
    Daniel Wood @ Video Production says:

    Hi Jason, Thanks for sharing these techniques. I was literally looking for something new and came across your post. Link building through Google Alerts, haven’t ever thought about that. and Content conversion, simply great. I never knew that we could create so many back-links with just one content piece. Thanks a lot.

  13. Christian
    Christian says:

    Hi Jason,
    That’s a great post. I totally agree with getting some strong links via testimonals, although I actually tend not to reveal who my clients are. Never heard of dead link building, but I guess it can be very rewarding especially doing this with high PR sites. It’s my first time on your blog, but be sure I will be back 🙂 Really like your content!


  14. Nick@ seo consultant
    Nick@ seo consultant says:

    This is a great article, in fact a short report would define it better. It has great actionable content for anybody who owns a website. I love the part on pr sculpting using forums and profiles. Very clever.

  15. DigitalMoz
    DigitalMoz says:

    I like your post. Is there anyway you and I can have a friendly chitchat to discuss things about SEO.
    I was inspired with the relationship building thing that you have mentioned on the post. hahaha 🙂

  16. Guill Jones
    Guill Jones says:

    Hi Jason, I really appreciate your effort in sharing these 21 Advanced Link-building Strategies. It’s really helpful and useful to me. Thanks for the knowledge that you imparted to us!

  17. John@website consulting
    John@website consulting says:

    Hi Jason, it is amazing that didn’t bill us for all of this great information! You go way above and beyond for your readers. It is no accident that you have the reputation that you do. I, along with other webmasters are always looking for link opportunities. You have just given us very advanced help with our search for links. Link baiting seems to work great for me too as you have described. Only good content though will get you the best of natural links…just like you do with your writings!

  18. Thomas@Modified Cars
    Thomas@Modified Cars says:

    What a great post. Some new and exciting ideas here. Much better than the same old link building junk you see everywhere else (directories, social bookmarking…ect).

    I have always though creating a useful widget is a great way, bummer is that is a huge expense.

  19. Kostas@Extra Income
    Kostas@Extra Income says:

    In my opinion guest posting and blog commenting are by far the best link building strategies because they do not offer only traffic, and quality backlinks(especially guest posting) but you can build relations with the blog owners and their visitors which can help you market yourself as an expert on your field

  20. Sprinkler Buff
    Sprinkler Buff says:

    What a ton of information! I bookmarked this so that I can refer back to it when the time comes. We have a sprinkler blog that is snowballing slowly, but surely. Producing exquisite content is our main goal but it is not easy. Focusing on areas like link building is very time consuming but obviously well worth it. Thank you for the pointers; time to get to work!

  21. Anthony@acne diets
    Anthony@acne diets says:

    To be strong, most of these require the leverage of existing relationships. Even the ones that don’t could be greatly benefited by it. You can sort of shortcut the process slightly in the beginning by “renting” out tweets and such of more authoritative people to a piece of linkbait. One with little to no advertisements, just a good piece of helpful content people might want to link to (or retweet, like, or subscribe). If it’s good enough, it’ll be less of a stretch for these people to tweet about it when asked. May be able to do it free in a lot of cases.

    Great list, but you left off one other thing that isn’t commonly mentioned. You can also create customized web browser interfaces for people to use and get links and exposure through that. I only just recently heard about it myself.

  22. Brisbane SEO Services
    Brisbane SEO Services says:

    Nice tips about link bait! I see it more often as a true ‘art’. Creating original and inspiring content that people look for is not easy to create. However, it all also depends on the niche you are into and whether the demand is already being served. If it is not, then I guess it easier to create some good link bait. Staying on top of news and to think ‘out of the box’ is absolutely crucial! Well, great article! Hope to read more good stuff from you 🙂



  23. Maia
    Maia says:

    I’m just new to this blog commenting industry and I admit that there are lot of things taht comes along my way makes me in trouble. Like to have this information for it gives me a clear vision and explain all things regarding SEO thing. Constructing a quality comment is not an easy job specially if you work for an hour basis you must think real hard to compensate your boss. This will surely made me an effective part of our company.

  24. Mark@Seattle Search Marketing
    Mark@Seattle Search Marketing says:

    @Kaiserthesage Thank you for the great collection of topics and resources you offer on your site. You set an awesome example of how to do SEO by adding value and providing really useful content. Plus I can tell from the way you respond to comments that you are a cool guy. I hope we meet some day!

    The downside of all this good stuff on your site: I’m not going to get anything done today. I’m going to stay and read and follow all the links!

  25. Donny@Acne Treatments
    Donny@Acne Treatments says:

    Hi Kaiserthesage,

    I read your post through SEO org PH, and frankly it is very good info. Marami pa akong hindi alam sa SEO 3 years palang ako dito sa feild na to. (1 year dun backlink builder lang ako). Anyway I want to ask ung linkwheel.

    It is said that link wheel daw needs to be updated. I have done linkwheel before the farmer and panda update. At lahat ng tier1 links na patungo dun sa mainsite ko e meron autoupdate. Ang tanung ko lang is ung Tier 1 ba e kailangan ng constant update. Like 1x a week or 1x a month.

    Dun naman sa lower tiers pede bang hindi nag upupdate or mawawalan din ng kwenta un?

    Thanks sa sagot!

  26. Jade Sitjar
    Jade Sitjar says:

    Even though I ranked 1 millionth + in alexa, I still think it’s not a measure of how my blog is really worthed. That’s why I’m now more focused on link building. In that way, my rankings would be higher. thank you for these link building strategies.

  27. Jim
    Jim says:

    Advanced content trap strategy:
    That is an epic idea! You could use that for CPA marketing too I think? I’ve tried link wheels and link magnets and pyramids but haven’t had much success, and quite frankly the Random Linkwheel is just too chaotic and I couldn’t possible do it :p
    Seriously though I’m going to try the Advanced content trap strategy right now 🙂

  28. Rika Susan
    Rika Susan says:

    Wow, Jason, what a link building list to work through! This is absolutely gold, quality information. Thanks for sharing it freely with us. Now I have a load of things to get started on right away…

  29. Akash Kumar
    Akash Kumar says:

    I like guest posting the most, its a bit more hard work but it paysoff well in the end, if you get featured on a well known blog. You not only get links but also recognition and loads of traffic.

  30. Moosa Hemani
    Moosa Hemani says:

    Superb Jason! This is seriously amazing! to be honest i am printing this document out and putting on the board… very informative…

    The only thing i might not try is a Content conversions as i think its something that most of the people are doing and it is least important in my personal experience…

  31. Dustin
    Dustin says:

    Great post Jason, for the theme sponsorship what type of quality of sites you get with digitalpoint? Have you tried developing the themes yourself? Any better luck with one way versus the other?

  32. Donold
    Donold says:

    One of the most complete lists I’ve see Jason – I’ve seen a few of the ideas before on link building but never all of them together – must have taken a good while to write so thanks for doing this.

  33. Greg Holbert
    Greg Holbert says:

    Hello Jason,

    First of all great post with tons of information and strategies I never even knew about!

    One part of social media that is gaining a lot of popularity is stumbleupon.com. You can put your site(s) and article(s) on the site and have other people visit it at random. The best part is when you look at other sites you can leave comments, and in the tags area you can link your own website.

    Keep up the great work, you’re a huge help to the SEO community and you’re helping fledgelings like me increase our traffic!

  34. mic
    mic says:

    Creating your own blog rankings related to your niche (if your industry has none) can also attract more natural links to your site, wherein you can choose to require those who want to be listed to have reciprocal links to your site using widget or to just let the blog ranking page acquire its own links along the process, since listed sites will link to it and promote it as expected – for pride.

  35. Gray@Internet Marketing
    Gray@Internet Marketing says:

    Hello Jason,

    I just bookmarked your site for future references. I like the Link Bait strategy because it is natural and really helpful to readers, just like this one. It generates a lot of natural links because many reader found your article very informational and useful. Thanks for this post. Keep it up.


  36. Andrew@SEO Melbourne
    Andrew@SEO Melbourne says:

    A truly epic list Jason! I find that guest posting is, at present, one of the most effective techniques. Additionally, whilst other link building techniques tend to lose value over time I think that providing content to another site benefits both parties.

  37. Alem
    Alem says:

    Widget creation or sponsoring is an interesting way to go.

    Lets face it many of us wouldnt have a clue how to create one, inclooding me 🙂

    .. so I decided to sponsor one or two. It cost me about $900 and turned out to be a flop. The Wp widget designer launched the widget but didn’t provide any ongoing support or fixes and today there is noone using it.. 🙁

    I guess looking for a good developer would be the way to go..

    Just this week I started going through some WP plugins that provide valure but are free. Contacted some of them and offered some $ for sponsoring.

    One seems interested… see how we go…

    Love the article by the way..


  38. Toni Atkinson
    Toni Atkinson says:

    Just re-read this realized that the link wheel strategy for link building is not working so well (our experience anyway). I assumed it was the December panda update, but maybe I am wrong. Would love your comment on these strategies in lieu of the recent updates?

  39. Kulta Rahaksi @ Posti Kulta
    Kulta Rahaksi @ Posti Kulta says:

    Wowza, that was a mouthful!

    The dead link building is a new one, seems time consuming but anything goes right…

    I agree with all the points about building relationships. Whether if it’s guest blogging or other, if it benefits both parties, great!

    Thanks for making such a detailed post, I bet it helps a lot of link builders in need of a boost!

  40. Antonio from Chook Pens
    Antonio from Chook Pens says:

    Hi Jason,
    You made a really excellent work in this post.
    Your Random Link Wheel is the thing I looking for a long time,becouse basic and double link wheels no longer work.
    I will definitely return to this site for more great stuff
    Thanks again ,KEEP IT UP!!
    Antonio@chook pens recently posted..Chook Pens

  41. Shubham@Android News
    Shubham@Android News says:

    Looks like you have done a lot of case study in link building. Link bait is the key to success and I will try to make a good link wheel through commenting and guest post so that my blog ranks better on Google. Also, Content curation is the future of blogging..

  42. Nica @ Online Virtual Assistant
    Nica @ Online Virtual Assistant says:

    HI Jason! Love your ideas for content conversion. I’ve started creating videos for my blog posts or vice versa but it’s still not a consistent approach. But reading this post lets me know I am in the right direction.

    Thank you for all the valuable and very practical tips that you are giving.

  43. Louie Sison
    Louie Sison says:

    My mind almost explode with the tons of free-goody information. I was wondering what link wheel structure is the most effective? Also, do you follow the link wheel illustrated in the above example?

    Louie Sison

  44. Chris Ainsworth@HPGroupSEO
    Chris Ainsworth@HPGroupSEO says:

    Awesome post Jason, lots of useful techniques! Relationship building and guest post outreach are definitely two very effective link building techniques; they very time intensive but worthwhile. I’m also interested in your thoughts on link magnetism – an interesting and intriguing technique!

  45. Andrew
    Andrew says:

    Gee – what a truly magnificent post. SEO today is much less technical know-how but instead is a more marketing approach built on contant and relationships.

    Thanks again.

  46. Amelia@inflation
    Amelia@inflation says:

    Admiring the time and energy you put into your website and detailed information you provide.
    It’s good to come across a blog every once in a while that isn’t the same outdated rehashed information.

    Fantastic read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  47. Alex Kur
    Alex Kur says:

    Hi Kaiserthesage,
    Great article.There are several link building tools, site, and softwares available out there. The only problem is we do not know how and which ones to choose. Thank you for pointing out the great ones.

  48. Juphet
    Juphet says:

    With the recent updates on Google we really need to have advance and high caliber link building strategy! We always say Content is King, but that doesn’t stop their. High Quality content + high profile social media presence is really the key on topping SERPs and getting higher quality targeted traffics!

  49. Logan@how to build solar panels for free
    Logan@how to build solar panels for free says:

    yield me some cite for spotting cashback errorI are not longer modified
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  50. Smartkathy
    Smartkathy says:

    Hi Jason. Actually link building has dead and the latest and effective trend is link baiting. Link bait is viral in nature. It is the most powerful factor can be done for your link earning.

  51. Raja
    Raja says:

    Woww there are so much strategies in link building. Some of i just know from this article. Thanks and i’ll bookmark it as my future reference.

  52. Joniel Suezo
    Joniel Suezo says:

    Hi, just wanna know if the content conversion is healthy? Because in my point of view in creating a different version of the article(PDF,powerpoint,etc) is all the same and having a duplicate content. Do google reads the contents of a word, PDF and powerpoint differently?

  53. David Spark
    David Spark says:

    Lots of good link building info here – I’ve questions about duplicate content as well – balancing act as I want to give my customers a great, useful experience. Cheers

  54. jack
    jack says:

    Great post!

    I’m not sure I’m completely convinced though, for instance, if you were to partake in an interview and they mention your homepage, then you ask (or whatever) for them to link your name to your about.me – then the PR will be distributed and therefore the PR for your brand anchor would be dilited.


Trackbacks & Pingbacks

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  11. […] Strategy #10 – Reclaim missed link opportunities […]

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