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Advanced SEO in 2013 – SEMTrends 2013 Presentation

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines. The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

I had an awesome time with the other speakers – Mark Acsay and Grant Merriel, as well as the event organizers (SEO.org.ph Iloilo chapter) , attendees and friends from the SEO Organization Philippines (Ricky and Cell).

Great people, food and booze, as always. See you guys again next year!

Just me, doing my thing.

If you liked this presentation, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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47 replies
  1. Felix Albutra
    Felix Albutra says:

    Ang galing mo talaga iDoL. Gusto ko talagang maging katulad mo. By the way, I am just curious how you manage your team. We want to know your thoughts and tips how you build a team or an organization of passionate team members.

    • Jason Acidre
      Jason Acidre says:

      I have a great partner, and a solid core team who believes in the company’s vision – I think those two are the key areas to succeeding (although we haven’t reach our goals yet, it’s quite exciting to see how everyone is growing as time goes).

      Might write about that topic next time. Thanks man!

  2. Dani
    Dani says:

    Very interesting slides. I watched them all. The most interesting part (for me) was at the end where you mention how people should measure their goals. (Google Analytics). Note to myself: Learn how to measure my efforts with Google Analytics 😀

  3. Mark Nordlicht
    Mark Nordlicht says:

    Hi Jason Great Article on SEO. May i ask one question?
    I have been using a directory submissions service for some time now- Directory Maximizer, could you guide me on whether link building through them is still a good idea or do I need to be much more cautious with the links that drive traffic to my site. Please help.

  4. Liez VS
    Liez VS says:

    Helo Jason! Thanks for sharing your ideas. Will be watching this video again and again until I memorize all your lines 😛 Glad to know that you enjoyed your stay here in Iloilo. You are very much welcome here all the time. Come back again soon for vacation! 🙂

    • Jason Acidre
      Jason Acidre says:

      Not sure yet, though the next one that I’m scheduled to do a presentation is a school event in Cavite 🙂

  5. Slava Rybalka
    Slava Rybalka says:

    Thank you Jason, you are good as always. I have got a couple of useful insights from your deck. The only thing is, I had problems reading fonts in the presentation. Maybe it’s my OS Ubuntu, don’t know…
    Check the page I am linking to, your suggestions are highly appreciated.

  6. Sana
    Sana says:

    I have read all of your 65 slides and I have concluded that the contents are ruling on this globe and good contents are everlasting.

  7. Alok
    Alok says:

    It is interesting how you approached and presented the SEO viepoints… SEO is dynamic and we need to be updated and innovative steps are to be taken in regular basis. Nice presentation… thanks for sharing this..it really is of great help!

  8. Preet
    Preet says:

    Search Engine Algorithms are changing day by day and one can’t expect better rankings in 2013 without concentrating on SEO. Great presentation bro.

    • Jason Acidre
      Jason Acidre says:

      I think it’s one of the fonts I’ve used in the deck, slideshare can’t seem to get them right. I’ll reupload the deck.

      Though I think, if you download the deck, you can see the thinner version of the font I’ve used in the presentation better. Thanks for the heads up Ana!

  9. Brian Dean
    Brian Dean says:

    Just saw this today. I think you were the first SEO I know that talked about branding, UX and authority building. At the time I didn’t really get why those things mattered for SEO.

    But over the last 2-years or so I’ve seen how much of an impact that stuff has. It’s HUGE. And like you said in your presentation links in many ways are a byproduct of great content and great marketing. Awesome presentation, Jason!

  10. P. Singh
    P. Singh says:

    SEO practices are changing day by day. I found this post and slide very helpful and interesting. Like steffen I am also interested in baiting. Thanks

  11. Ardz Cofreros
    Ardz Cofreros says:

    Great Jason! We have learned pretty much from your presentation.

    I’m looking forward to have our SEO – Antique Chapter. This is I am aiming for. I think I must take actions to materialize my ambition.

    Great job!

  12. Abhijit Gupta
    Abhijit Gupta says:

    Some great tips here, always looking for some new ideas with SEO and you have certainly delivered some good ones here! i think it is very useful.


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