Advanced SEO in 2013 – SEMTrends 2013 Presentation

by Jason Acidre on July 7, 2013 · 47 comments · Content, Conversion, Search

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines. The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

I had an awesome time with the other speakers – Mark Acsay and Grant Merriel, as well as the event organizers ( Iloilo chapter) , attendees and friends from the SEO Organization Philippines (Ricky and Cell).

Great people, food and booze, as always. See you guys again next year!

Just me, doing my thing.

If you liked this presentation, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 44 comments… read them below or add one }

cathymd July 7, 2013 at 3:32 am

NIce post Jason…

Reply July 7, 2013 at 3:46 am

Thanks sir, very informative talk yesterday. I hope next year you’ll be back to Iloilo for Semtrends2014…and with a longer time for discussion. Hehe.


Felix Albutra July 7, 2013 at 3:49 am

Ang galing mo talaga iDoL. Gusto ko talagang maging katulad mo. By the way, I am just curious how you manage your team. We want to know your thoughts and tips how you build a team or an organization of passionate team members.


Jason Acidre July 9, 2013 at 4:32 am

I have a great partner, and a solid core team who believes in the company’s vision – I think those two are the key areas to succeeding (although we haven’t reach our goals yet, it’s quite exciting to see how everyone is growing as time goes).

Might write about that topic next time. Thanks man!


Aris Llanto July 7, 2013 at 4:32 am

Good Job Jayson! You’re such an inspiration to all SEO. Job well done sir!


Jason Acidre July 9, 2013 at 4:30 am

Thank you sir!


hiren July 10, 2013 at 6:04 am

hi jayson
nice slideshow some slide has great info thanks for sharing.


Chris M July 7, 2013 at 4:57 am

Hi Jason,

What a fantastic slideshow, you’ve summed things up really well.


Dani July 7, 2013 at 9:59 am

Very interesting slides. I watched them all. The most interesting part (for me) was at the end where you mention how people should measure their goals. (Google Analytics). Note to myself: Learn how to measure my efforts with Google Analytics :D


Mark Nordlicht July 7, 2013 at 6:26 pm

Hi Jason Great Article on SEO. May i ask one question?
I have been using a directory submissions service for some time now- Directory Maximizer, could you guide me on whether link building through them is still a good idea or do I need to be much more cautious with the links that drive traffic to my site. Please help.


Jason Acidre July 9, 2013 at 4:29 am

Nah, any automated process of building links is not effective (because Google is on to them).


Robins July 17, 2013 at 9:48 pm

Hi Jason,
I represent Directory Maximizer and I would like to clarify that our submission process is not automated. We submit manually to directories.


Mark Nordlicht July 27, 2013 at 10:35 pm

Thank You Very Much for Help :)


Jack September 16, 2013 at 5:13 am

Great slides. And more important is the fact that these are really useful and important. Thanks for sharing this very informative article. Keep posting!


Liez VS July 7, 2013 at 6:29 pm

Helo Jason! Thanks for sharing your ideas. Will be watching this video again and again until I memorize all your lines :P Glad to know that you enjoyed your stay here in Iloilo. You are very much welcome here all the time. Come back again soon for vacation! :)


Jason Acidre July 9, 2013 at 4:28 am

Thanks! Yeah, definitely!


Louie Sison@Make Money Online Philippines July 7, 2013 at 7:11 pm

Sir Jason, when will be your next speak? Hoping to attend it. Thanks for the share!


Jason Acidre July 9, 2013 at 4:28 am

Not sure yet, though the next one that I’m scheduled to do a presentation is a school event in Cavite :)


Daniel Law July 7, 2013 at 7:23 pm

Thanks for the share Jason. Would of loved to see a video.


Ryan July 8, 2013 at 6:48 am

Slide 5 was awesome! Ha!


Jason Acidre July 9, 2013 at 4:32 am

Totally! Haha thanks!


GATE August 16, 2013 at 6:52 am

You Rock Jason. (Y)

Superb work and awesome presentation.

Keep changing people’s lives.


Harsh Agrawal July 8, 2013 at 6:56 am

Thanks for the presentation and slides are very handy and useful..


Slava Rybalka July 8, 2013 at 9:31 am

Thank you Jason, you are good as always. I have got a couple of useful insights from your deck. The only thing is, I had problems reading fonts in the presentation. Maybe it’s my OS Ubuntu, don’t know…
Check the page I am linking to, your suggestions are highly appreciated.


Sana July 8, 2013 at 9:52 am

I have read all of your 65 slides and I have concluded that the contents are ruling on this globe and good contents are everlasting.


Gagandeep Singh July 8, 2013 at 1:39 pm

I think SEO is the main source of earning. The more you read about SEO the more you learn about it.


Alok July 8, 2013 at 1:40 pm

It is interesting how you approached and presented the SEO viepoints… SEO is dynamic and we need to be updated and innovative steps are to be taken in regular basis. Nice presentation… thanks for sharing really is of great help!


Preet July 8, 2013 at 9:02 pm

Search Engine Algorithms are changing day by day and one can’t expect better rankings in 2013 without concentrating on SEO. Great presentation bro.


Ana Hoffman July 8, 2013 at 9:41 pm

Is it just me or it’s very hard to read the deck, Jason?


Jason Acidre July 9, 2013 at 4:27 am

I think it’s one of the fonts I’ve used in the deck, slideshare can’t seem to get them right. I’ll reupload the deck.

Though I think, if you download the deck, you can see the thinner version of the font I’ve used in the presentation better. Thanks for the heads up Ana!


Karan July 9, 2013 at 12:39 pm

Amazing slides Jason, these slides will definitely helps beginners like me.


Tanvir July 10, 2013 at 9:29 am

Simply WOW
I love SEO because it continues to challenge its practitioners– Simply Great.
Hats off SIR


Armon July 10, 2013 at 8:15 pm

“The great thing about SEO is that …. When sh*t happens, we evolve”

Nice slides Jason. MORCon2013 na! :)


Brian Dean July 12, 2013 at 11:00 am

Just saw this today. I think you were the first SEO I know that talked about branding, UX and authority building. At the time I didn’t really get why those things mattered for SEO.

But over the last 2-years or so I’ve seen how much of an impact that stuff has. It’s HUGE. And like you said in your presentation links in many ways are a byproduct of great content and great marketing. Awesome presentation, Jason!


Matthew Steffen July 14, 2013 at 4:00 am

Hello Jayson, Its an impressive writing about advance SEO tactics. I want to know more about link baiting.I hope you will write more helpful article like this.


Lisa July 15, 2013 at 5:41 am

Hello Jason

Very interesting and nice slide show .

Thanks for share


P. Singh July 16, 2013 at 8:59 am

SEO practices are changing day by day. I found this post and slide very helpful and interesting. Like steffen I am also interested in baiting. Thanks


T.Kosacik July 17, 2013 at 9:00 am

Thanks a lot for this information! Im not begginer, but I found many informations that can help me.


Ardz Cofreros July 19, 2013 at 3:43 am

Great Jason! We have learned pretty much from your presentation.

I’m looking forward to have our SEO – Antique Chapter. This is I am aiming for. I think I must take actions to materialize my ambition.

Great job!


SentiasaPanas August 1, 2013 at 5:20 am

Found this post and slide very helpful. Awesome presentation..


nirali September 18, 2013 at 9:34 am

Hi Jason
nice article great slide show some slide has nice tips. thanks for sharing with us.


Abel September 18, 2013 at 10:36 am

Very nice slides, especially when you talk about your own results. Very good.


Anirban Pathak November 19, 2013 at 1:53 am

Great Post. The presentation covered Analytics as a whole and some basic fundamentals that need to be understood.


Abhijit Gupta January 20, 2014 at 4:36 am

Some great tips here, always looking for some new ideas with SEO and you have certainly delivered some good ones here! i think it is very useful.


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