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Advanced SEO in 2013 – SEMTrends 2013 Presentation

By on Jul 7, 2013 in Content, Conversion, Search | 44 comments

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Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines. The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

Advanced SEO in 2013 – SEMTrends Iloilo 2013 from kaiserthesage

I had an awesome time with the other speakers – Mark Acsay and Grant Merriel, as well as the event organizers (SEO.org.ph Iloilo chapter) , attendees and friends from the SEO Organization Philippines (Ricky and Cell).

Great people, food and booze, as always. See you guys again next year!

Just me, doing my thing.

If you liked this presentation, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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44 Comments

  1. Thanks sir, very informative talk yesterday. I hope next year you’ll be back to Iloilo for Semtrends2014…and with a longer time for discussion. Hehe.

  2. Ang galing mo talaga iDoL. Gusto ko talagang maging katulad mo. By the way, I am just curious how you manage your team. We want to know your thoughts and tips how you build a team or an organization of passionate team members.

    • Jason Acidre

      July 9, 2013

      Post a Reply

      I have a great partner, and a solid core team who believes in the company’s vision – I think those two are the key areas to succeeding (although we haven’t reach our goals yet, it’s quite exciting to see how everyone is growing as time goes).

      Might write about that topic next time. Thanks man!

  3. Dani

    July 7, 2013

    Post a Reply

    Very interesting slides. I watched them all. The most interesting part (for me) was at the end where you mention how people should measure their goals. (Google Analytics). Note to myself: Learn how to measure my efforts with Google Analytics 😀

  4. Hi Jason Great Article on SEO. May i ask one question?
    I have been using a directory submissions service for some time now- Directory Maximizer, could you guide me on whether link building through them is still a good idea or do I need to be much more cautious with the links that drive traffic to my site. Please help.

    • Jason Acidre

      July 9, 2013

      Post a Reply

      Nah, any automated process of building links is not effective (because Google is on to them).

      • Robins

        July 17, 2013

        Post a Reply

        Hi Jason,
        I represent Directory Maximizer and I would like to clarify that our submission process is not automated. We submit manually to directories.

    • Jack

      September 16, 2013

      Post a Reply

      Great slides. And more important is the fact that these are really useful and important. Thanks for sharing this very informative article. Keep posting!

  5. Liez VS

    July 7, 2013

    Post a Reply

    Helo Jason! Thanks for sharing your ideas. Will be watching this video again and again until I memorize all your lines 😛 Glad to know that you enjoyed your stay here in Iloilo. You are very much welcome here all the time. Come back again soon for vacation! :)

    • Jason Acidre

      July 9, 2013

      Post a Reply

      Not sure yet, though the next one that I’m scheduled to do a presentation is a school event in Cavite :)

  6. Thank you Jason, you are good as always. I have got a couple of useful insights from your deck. The only thing is, I had problems reading fonts in the presentation. Maybe it’s my OS Ubuntu, don’t know…
    Check the page I am linking to, your suggestions are highly appreciated.

  7. Sana

    July 8, 2013

    Post a Reply

    I have read all of your 65 slides and I have concluded that the contents are ruling on this globe and good contents are everlasting.

  8. Alok

    July 8, 2013

    Post a Reply

    It is interesting how you approached and presented the SEO viepoints… SEO is dynamic and we need to be updated and innovative steps are to be taken in regular basis. Nice presentation… thanks for sharing this..it really is of great help!

  9. Preet

    July 8, 2013

    Post a Reply

    Search Engine Algorithms are changing day by day and one can’t expect better rankings in 2013 without concentrating on SEO. Great presentation bro.

    • Jason Acidre

      July 9, 2013

      Post a Reply

      I think it’s one of the fonts I’ve used in the deck, slideshare can’t seem to get them right. I’ll reupload the deck.

      Though I think, if you download the deck, you can see the thinner version of the font I’ve used in the presentation better. Thanks for the heads up Ana!

  10. Tanvir

    July 10, 2013

    Post a Reply

    Jason,
    Simply WOW
    I love SEO because it continues to challenge its practitioners– Simply Great.
    Hats off SIR

  11. Armon

    July 10, 2013

    Post a Reply

    “The great thing about SEO is that …. When sh*t happens, we evolve”

    Nice slides Jason. MORCon2013 na! :)

  12. Brian Dean

    July 12, 2013

    Post a Reply

    Just saw this today. I think you were the first SEO I know that talked about branding, UX and authority building. At the time I didn’t really get why those things mattered for SEO.

    But over the last 2-years or so I’ve seen how much of an impact that stuff has. It’s HUGE. And like you said in your presentation links in many ways are a byproduct of great content and great marketing. Awesome presentation, Jason!

  13. Hello Jayson, Its an impressive writing about advance SEO tactics. I want to know more about link baiting.I hope you will write more helpful article like this.

  14. P. Singh

    July 16, 2013

    Post a Reply

    SEO practices are changing day by day. I found this post and slide very helpful and interesting. Like steffen I am also interested in baiting. Thanks

  15. Ardz Cofreros

    July 19, 2013

    Post a Reply

    Great Jason! We have learned pretty much from your presentation.

    I’m looking forward to have our SEO – Antique Chapter. This is I am aiming for. I think I must take actions to materialize my ambition.

    Great job!

  16. Anirban Pathak

    November 19, 2013

    Post a Reply

    Great Post. The presentation covered Analytics as a whole and some basic fundamentals that need to be understood.

  17. Abhijit Gupta

    January 20, 2014

    Post a Reply

    Some great tips here, always looking for some new ideas with SEO and you have certainly delivered some good ones here! i think it is very useful.

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