Last updated — Wednesday, July 27, 2016The best way to optimize your website for “Satisfaction”: Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast. With all the advancements in web and mobile technology, usage has also certainly changed in the past […]
Last updated — Friday, July 8, 2016Link building is tough, especially when you’re after the links that really matter. And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are: Hard to replicate Prominently […]
Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.
While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.
Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.