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10 Ways to Use Images for Link Building

By on Mar 7, 2016 in Search, Social | 46 comments

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

Outreach Tactics for Effective Link Building in 2016

By on Jan 15, 2016 in Content, Search | 11 comments

cyrus tweet

It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.

I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.

However, the competition for web supremacy continues to get more brutal than it already is.

Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.

The New Age of Brand Building: Creative Link Building

By on Dec 8, 2015 in Search | 12 comments

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Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.

Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.

70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

By on Sep 1, 2015 in Content, Search, Social | 24 comments

Moz Web Developer

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

Scalable Link Building Process Using Influencer Marketing

By on Aug 11, 2015 in Content, Search, Social | 8 comments

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.