Entries by Jason Acidre

Google SEO: Optimizing based on How Google Works

Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.

While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.

,

10 Ways to Use Images for Link Building

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

,

Outreach Tactics for Effective Link Building in 2016

It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.

I’ve seen this work personally on some of the sites I’ve worked on in the past. And it still amazes me how it’s still effective.

However, the competition for web supremacy continues to get more brutal than it already is.

Creating great content and optimizing your site thoroughly for search can get you far. But in order to really compete, you need to do the more difficult stuff too – like building the right links.

The New Age of Brand Building: Creative Link Building

Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.

Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.

, ,

70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

, ,

Scalable Link Building Process Using Influencer Marketing

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

6 Actionable SEO Tips

Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.

With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come.

Generating better content ideas

Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.

Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).