Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.
While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.
Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.
Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.
That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).
Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.
Technical SEO has clearly been one of the pillars that enabled many businesses to thrive in the information age.
With 3.5 billion searches being made each day (which is still stirring towards a consistent growth pattern); it only proves how more significant – and more competitive – search optimization will be for many businesses in the years to come.
Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.
Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).