The growth of inquiries for search engine optimization services has certainly increased over the past couple of years.
In the past, businesses mostly contact SEO companies or independent consultants for help to further improve the visibility of their websites – and eventually to increase its traffic. But sadly, these days, perhaps more than half of the businesses looking for SEO help are businesses hoping to recover from algorithmic updates/penalties.
First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).
I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!
It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).
This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.
2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.
Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.
I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few campaigns (I was part of the SEO-Hacker team when it was just starting).
We’ve also been exchanging a lot of ideas about the practice as well as the business end of SEO for the past 3 years now. So I’m also certain that you guys will learn a lot from him too.
The link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.
Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.