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Developing a Content Strategy like a Fortune 500 Brand

By on May 19, 2014 in Content | 28 comments

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By now, we’ve all come to terms with the fact that it’s practically impossible to succeed in SEO without having great content. After the Panda, Penguin, and anti-guest blogging initiatives from Google depleted the proverbial SEO bag of tricks, a lot of us were compelled to take a hard look at the campaigns we were running and the tactics that we were using.

Moving up on the SERPs has become a lot more complex than just publishing keyword-laced pages and boosting them with backlinks. I believe we’ve entered the age when SEO has become a “battle of the creative,” as SEO master Benj Arriola puts it.

How to Really Rank in Google SERPs

By on Apr 30, 2014 in Content, Search, Social | 38 comments

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Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

YouTube Marketing for Businesses

By on Apr 24, 2014 in Content, Search, Social | 10 comments

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I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.

Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.

Hummingbird SEO

By on Apr 1, 2014 in Search | 16 comments

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Hummingbird, Google’s new search algorithm launched August last year, is said to have impacted 90% of search results.

The majority of the affected results are for long-tail search queries, which is why many practitioners didn’t notice the changes when it was first launched (30 days before the update was publicly announced).

Link Building Tactics I’m Focusing on this 2014

By on Mar 9, 2014 in Search | 52 comments

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I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive.

The methods that I’m going to share on this post are the things that I’m implementing for the other sites I’m currently handling (that are aside from the clients we’re working on with our company) for over the next few months.