Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.
This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.
A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.
These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.
I’m not really used to writing shorter blog posts – and I’m also guessing that most of you already know that I always write long-form content and comprehensive tutorials related to online marketing.
So I’m going to try something new, well not that new, since I’ve written some posts in the past that are just 500+ words in length – although, there’s something that I would want to test on this one.
There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.
However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.
I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.
The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).
With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.
Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.