Measurability is what sets digital marketing apart from other traditional marketing channels.
The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.
Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.
Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.
This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.
If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.
Have you been using guest blogging to build your online presence? If you are into guest blogging, then this post is for you.
Guest blogging is a helpful way to be in front of other people’s audience. Or should I say, the other bloggers’ audience. It can help you reach your target readers, and it’s also a very powerful platform to share and demonstrate your expertise.
This is a 4-part newsletter series that will run for the next couple of weeks (starting this week). In this series, I’ll be sharing comprehensive guides on how to implement some of the most scalable link building tactics (that can be used by agencies, SMBs and enterprise-level companies).
In early June this year, Matt Cutts (head of Google’s search spam team) confirmed that Panda will be rolling out monthly over 10 of 30 days (or more known as the Panda Dance) on his talk with Danny Sullivan on SMX Advanced.
This particular update implies that Panda filters will now be slowly integrated to Google’s search ranking algorithm. The said algorithmic update was officially rolled out last June 25, 2013.
Content marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).
I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.