A few days ago, I just found out that someone’s trying to pull one of my top keywords’ search rankings by building thousands of spam links to its designated page. Obviously, that douche has plenty of time to waste. Though, unlucky for him, the page is still standing strong on the SERPs up to now (playing around the first 2 spots).
Anyway, the culprit used automated link building tools (not sure which one was it) and has mostly blasted spammy blog comments (on irrelevant pages that automatically approve comments) using exact match anchor texts for the keyword that my SEO strategies resources page is ranking for – which is “SEO strategies”.
Analysis is a thought-process that has been widely used in SEO. This aspect of the practice allows many of us to outsmart competitors as well as the ever evolving field itself, including the drastic game-changing events/updates that Google continuously employ to its search algorithm.
That’s one reason why Google Analytics has been tremendously useful to SEOs (and it’s great that the tool is free), as it supplies its users with their site’s usage data which can help them improve its performance.
The number one thing I get asked about regarding SEO, is link building. Everyone wants to know how to get links. While I admit that linking is damn important, I don’t consider it a golden ticket.
Link building is not and never will be a magic bullet for your SEO problems. Most sites and companies that ask me about link building, have a plethora of other issues they need to work out beforehand.
Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
It’s easier to sell products or services if your target customers trust you, and that’s a conventional wisdom to any form of marketing.
However, it’s a bit quite more challenging, if the principle is taken and implemented over the web, as the more web users grow and learn more of how they can utilize the web efficiently, the more they get shorter attention span and the more they get picky with what they choose to consume from the web.
As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.
This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.
This was my presentation earlier today from the first Iloilo SEO Conference. I have written most of the deck’s content in the past, but there are also some ideas and tips that I haven’t put into a blog post yet, so it might still be a great read for you guys.
I’ll update this post later next week, and perhaps add more photos, since it’s my first time to visit this place, and so far, I’m finding the city and their food extremely awesome!
The Penguin update or Google’s webspam algorithm update, which was launched last April 24, did create massive impact to many online marketers and webmasters’ mindsets on how they should be performing search engine optimization from now on. It’s indeed another game changer, knowing that the update collected several negative reactions from webmasters around the world.
The Penguin update was aimed towards spam tactics, and was said to have affected at least 3.1% of English search queries on its first roll out. It’s expected to grow more as Google will certainly be implementing more changes around this algorithmic update, which is quite similar to the Panda update that lasted for over a year for its enhancements.