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9 Easy Ways to Build Links

By on Dec 10, 2013 in Search, Social | 61 comments

cyrus

The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.

Managing Advanced Link Building Campaigns

By on Nov 25, 2013 in Search | 29 comments

trello

The link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.

Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.

Using Analytics Data to Improve your Traffic Generation

By on Nov 4, 2013 in Content, Conversion | 36 comments

marketing funnel

Measurability is what sets digital marketing apart from other traditional marketing channels.

The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.

The ROI in Forum and Comment Marketing

By on Oct 21, 2013 in Content, Search, Social | 34 comments

inbound.org

Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

How I Do Link Baiting on @kaiserthesage

By on Oct 10, 2013 in Content, Search, Social | 24 comments

J-zz-In-My-Pants-Caps-the-lonely-island-4133367-850-475

This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.

If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.