Using Analytics Data to Improve your Traffic Generation

By on Nov 4, 2013 in Content, Conversion | 36 comments

marketing funnel

Measurability is what sets digital marketing apart from other traditional marketing channels.

The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.

The ROI in Forum and Comment Marketing

By on Oct 21, 2013 in Content, Search, Social | 34 comments


Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

How I Do Link Baiting on @kaiserthesage

By on Oct 10, 2013 in Content, Search, Social | 24 comments


This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.

If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.

My Best Kept SEO Secret on How to Rank for Competitive Keywords

By on Sep 26, 2013 in Content, Search | 87 comments

SEO strategies

As expected, SEO has gotten a bit more difficult, especially now that Google is pushing to encrypt a bigger portion of their search traffic data from Analytics (100% keyword not provided).

Knowing the keywords that really work and drive results has been a core factor of why SEO is a force to reckon with. But without it doesn’t really imply the demise of SEO as a marketing practice.

How to Avoid the Soon to be Guest Blogging Penalty

By on Sep 16, 2013 in Content, Search | 46 comments

expanding reach

Have you been using guest blogging to build your online presence? If you are into guest blogging, then this post is for you.

Guest blogging is a helpful way to be in front of other people’s audience. Or should I say, the other bloggers’ audience. It can help you reach your target readers, and it’s also a very powerful platform to share and demonstrate your expertise.