Entries by Jason Acidre

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How to Scale Content Marketing

Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.

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22 Link Building Tips from @xightph

Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.

Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.

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Creating Great Experience for SEO

Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

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The Marketer’s Guide to Building a Holistic Brand Experience

The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.

In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience

Off-Page SEO in 2013 and beyond

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.