Content Marketing Tips, Strategies and Resources

Content Marketing is a powerful arsenal that brands can heavily rely on, especially in scaling the business’ ability to build brand awareness, generate constant visitors/leads/loyalists, and improve the site’s conversions. This marketing practice has been around for centuries, but now has evolved and been embraced as one of the most efficient digital marketing activity today.

I’ve written dozens of posts that share different methodologies and insights in terms of content development as well as in promoting content to its targeted audience, which you can check out below.

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I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

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overall traffic

First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).

I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!

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removed dupes

It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).

This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.

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2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.

Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.

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Sean-Si-Jason-Acidre

I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few campaigns (I was part of the SEO-Hacker team when it was just starting).

We’ve also been exchanging a lot of ideas about the practice as well as the business end of SEO for the past 3 years now. So I’m also certain that you guys will learn a lot from him too.

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marketing funnel

Measurability is what sets digital marketing apart from other traditional marketing channels.

The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.

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inbound.org

Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

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This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.

If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.

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