Extensive articles and resources on content development, promotion and overall content marketing.

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How to Optimize for Satisfaction in SEO

The best way to optimize your website for “Satisfaction”:

Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast.

With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone even shorter – from 12 seconds to now 8 (according to a study by Microsoft).

Although, many seasoned digital marketers also recognize and understand how long-form content has changed the game (the average Google first page result contains at least 1,800+ words).

There is a way to fill the gap between these 2 key ranking factors:

  • Providing in-depth content (content length).
  • Providing answers/completing visitors’ goals quickly (satisfaction).

A couple of ways to optimize for both signals:

  • Place the summary, conclusion, key takeaways, or TL;DR version of your content where visitors can almost instantly see them – above the fold.
  • Identify the secondary search terms people often also use in finding your content, then placing answers to those queries on the top part of your content.

June 2016 Google Algorithmic Update

For a brief backstory of this post, there’s been a major update late last month that wasn’t officially announced, and surprisingly only a few have actually published anything about it.

Based on Glenn Gabe’s observation, the major volatility has a higher chance of being another “quality update” (could be Panda or Phantom). If your site has experienced a sudden drop in traffic, this post from Gabe will definitely be helpful.

Anyway, I’ve been working on a site that has been recently hit (on the June 26th update). I came up with this approach for re-optimization, when I ran-through a thorough audit for usual filters for Panda-effected sites and have seen that the site I’m working on was actually all good in most aspects (quality of content, duplication, etc…).

We still don’t have actual results for this particular test, but will definitely share it on a future post. However, I’ve tested the method on this blog as well, so that’ll be the focus of this guide instead.

Identify low-performing pages in terms of engagement

Analyze your site’s landing pages, and check those that are not performing well in terms of engagement metrics (bounce rates, average page depth, and average session duration), especially on search-driven visitors.

Behavior > Site Content > Landing Pages – Add Organic Traffic Segment

analytics2

 

Identify the keywords they rank for

In Google Search Console, go to Search Traffic > Search Analytics > click on the “Pages” filter > then click on the “Queries” filter

webmaster tools

 

Match above-the-fold content with queries frequently used to find your pages

The abovementioned sample is from a post I wrote back in 2013 that’s actually a comprehensive guide on “how to get contextual links”.

I originally didn’t intend to rank for terms such as “contextual links” and/or “what is a contextual link” – and actually, the post hasn’t prominently defined the term as well.

In testing the method, I placed a definition for the term people often use to get to that page on the introduction part of the content.

sample2

Ensure that your pages match the searchers’ intent by directly answering the queries that most visitors use to land on your page.

Aside from how-to guides, you can also implement this approach on other types of content such as lists. The key is to determine and understand what sorts of information people will most-likely want to find instantly on your page based on the queries they mostly use.

list

Another great example of this optimization being performed is from a recent article by Dan Petrovic at DejanSEO:

dejansample

Improve searchability

In aiming to satisfy the needs of your organic search visitors, you’ll also be able to improve your pages’ search visibility.

For instance, the sample I’ve cited above from this blog acquired the Google Answer Box result for the keyword(s) it’s being frequently searched for – after a day of implementing the optimization process.

test result

The page was also able to be recognized for several other related search terms.

keywords

Moreover, improving a page’s search visibility, especially for informational queries, can exponentially improve your pages’ likelihood of attracting more natural links (and apparently, links still rule).

linkability

There are also other ways you can optimize your pages with the primary aim of satisfying its users (check the other resources below). It doesn’t just solely work on content-heavy pages, as you can also use the same mentality it on transactional/product pages as well.

Further reading on Satisfaction as a ranking factor:

Follow me on Twitter @jasonacidre.

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Link Building through Co-Marketed Visual Content

Link building is tough, especially when you’re after the links that really matter.

And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are:

  • Hard to replicate
  • Prominently placed within pages that are constantly generating traffic (mostly pages ranking highly for terms frequently searched).

There could be dozens of ways to achieve links with those certain aforementioned criteria, but there’s one that can make it sort of easier than the usual suspects – through collaboration.

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Outreach Tactics for Effective Link Building in 2016

This article was co-authored with Venchito Tampon, CEO at SharpRocket. 

It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.

cyrus tweet

This tweet from Cyrus actually inspired me to write this post.

I also remember Glen Dimaandal – one of the brilliant SEO minds here in the Philippines – believe in the same philosophy, on how solid content and technical optimization alone can do a lot of damage in the competition.

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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

I’ve listed some of the most important web documents that somehow have helped us at Xight Interactive develop our own internal processes for Technical SEO, link building, content development and marketing, social media marketing, analytics and pretty much every strategy we’ve come up with within the inbound marketing realm.

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Scalable Link Building Process Using Influencer Marketing

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

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Generating better content ideas

Millions of web content get published every day – from blog posts, videos, podcasts, image-based up to interactive content.

Standing out in the content game (in any industry) will obviously become tougher to be consistently accomplished, considering that there could be thousands of newly published content in your space each day (which will possibly grow even further in the coming years).

Although it doesn’t entirely mean that competing against brands that have already made it through this channel is not a viable option to those who are just starting.

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(More) Enterprise Link Building Strategies

Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.

Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.

Well, that just means that getting the right types of links is still very much important in this age of SEO (and even on the entire digital marketing space). Because links don’t just help a site get better visibility on search results – it also helps information, products or services get discovered through referral.

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How I increased my email list subscribers by 532% in 1 month

Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium).

Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream.

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