How to Really Rank in Google SERPs

By on Apr 30, 2014 in Content, Search, Social | 39 comments


Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

YouTube Marketing for Businesses

By on Apr 24, 2014 in Content, Search, Social | 10 comments


I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.

Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.

12 Inbound Marketing Tips for 2014

By on Jan 28, 2014 in Content, Conversion, Search, Social | 35 comments


I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

A Year without Guest Blogging

By on Jan 14, 2014 in Content, Search | 27 comments

overall traffic

First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).

I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!

Taking your Inbound Marketing Campaign to the Next Level

By on Jan 6, 2014 in Content, Search | 15 comments

removed dupes

It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).

This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.

Kaiserthesage’s Top 10 SEO Posts for 2013

By on Dec 29, 2013 in Content, Search | 29 comments


2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.

Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.