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12 Inbound Marketing Tips for 2014

By on Jan 28, 2014 in Content, Conversion, Search, Social | 35 comments

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I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

A Year without Guest Blogging

By on Jan 14, 2014 in Content, Search | 27 comments

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First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).

I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!

Taking your Inbound Marketing Campaign to the Next Level

By on Jan 6, 2014 in Content, Search | 15 comments

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It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).

This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.

Kaiserthesage’s Top 10 SEO Posts for 2013

By on Dec 29, 2013 in Content, Search | 29 comments

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2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.

Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.

How to build and run an SEO Company: @kaiserthesage asks @SEO_Hacker

By on Dec 18, 2013 in Content, Search | 22 comments

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I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few campaigns (I was part of the SEO-Hacker team when it was just starting).

We’ve also been exchanging a lot of ideas about the practice as well as the business end of SEO for the past 3 years now. So I’m also certain that you guys will learn a lot from him too.

Using Analytics Data to Improve your Traffic Generation

By on Nov 4, 2013 in Content, Conversion | 36 comments

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Measurability is what sets digital marketing apart from other traditional marketing channels.

The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.