Content Marketing Tips, Strategies and Resources
Content Marketing is a powerful arsenal that brands can heavily rely on, especially in scaling the business’ ability to build brand awareness, generate constant visitors/leads/loyalists, and improve the site’s conversions. This marketing practice has been around for centuries, but now has evolved and been embraced as one of the most efficient digital marketing activity today.
I’ve written dozens of posts that share different methodologies and insights in terms of content development as well as in promoting content to its targeted audience, which you can check out below.
Link building is an outcome, as Ian Lurie shared on his MozCon presentation this year. That’s true, and I couldn’t agree more. You can even automate your link development efforts with that perception alone.
To win in the link building game in the post-penguin era, you must know how to become a link magnet and should start mastering link baiting (no need for super viral content, just content that can potentially attract links). Since that’s where most natural links on the web come from.
Content marketing is a marketing practice that has been recently embraced by a lot of online marketers, especially people in the SEO industry.
Although the principle has existed for decades, continual changes in the online marketing landscape have substantiated the immense weight that Content Marketing can contribute to today’s businesses. Given that it allows small to large brands to be more competitive in their respective industries and this channel enables them to empower both sales and marketing efforts.
Quality vs. Quantity is one of the perennial questions that have been frequently asked in the link building game. Most of us already know that focusing all our efforts on quality will always win, though some of us are still hesitant, puzzled and anxious of some sort. Why?
Because, providing value, as a marketing objective has been very difficult to scale, particularly on agency and enterprise level. Given that value/quality can’t easily be replicated, won’t ever be generic, and most of all – it can’t be done in speed.
UX or user experience has been emerging as a very vital channel for digital and inbound marketing, given the fact how users’ behavior and demands toward web-based content are continuously growing over the past years.
This constant evolution in web usage is clearly defining the changes in the online marketing space as well, because users have to come expect continually better experiences. This means marketing professionals must now work to delight as well as inform to efficiently get the attention of their target users/audience.
The incremental evolution of search engine optimization as well as with how information is being served and consumed over the web nowadays has certainly made content marketing a very powerful link attraction, social, branding and lead generation method combined.
Although, not all niches are gifted with this arsenal, as some might say, but is this really true? Not quite, knowing that all it really takes to make a viral content to spread like wildfire is to have a compelling material and know why, how and where to promote it.
Winning the SERPs is getting tougher these days, as search engines are getting more intelligent along its continuous evolution, plus the fact that bigger sites/brands in most industries are investing more and monopolizing this area to intensify their marketing efforts and capacity to generate leads to their businesses.
Today’s version of Search Engine Optimization involves a lot of processes and factors, unlike before that it’s mostly focused on how the site is optimized to easily be understood by search engines, and on how search engines can assess the site’s popularity/authority based on the site’s link graph – a process which what most of us call “Link Building”.
There are times that you get surprised to see a sudden spike in traffic when you check your site’s traffic stats in the morning, and you often wonder where those visitors came from and how you were able to pull it off by accident. Well, what if you can replicate that result whenever you wish to?
It’s very possible, given that all it really takes is to have a really awesome content that people will voluntarily share and to have a plan on how you can put that content in front of that particular kind of audience (to people who will really share your content).
Inbound marketing or earned media is a marketing principle that merges several online marketing practices that aim to attract visitors/customers to a site – instead of interrupting their online activities through paid methodologies – by simply discerning what its target audience need, search for and find genuinely interesting and providing value to meet those necessities.
Processes that this marketing strategy mostly involves are search engine optimization, content marketing, social media and conversion rate optimization, wherein most don’t rely on heavy marketing budgets, but can provide longevity for its results to a great extent in terms of branding and revenue generation.