Content Marketing Tips, Strategies and Resources
Content Marketing is a powerful arsenal that brands can heavily rely on, especially in scaling the business’ ability to build brand awareness, generate constant visitors/leads/loyalists, and improve the site’s conversions. This marketing practice has been around for centuries, but now has evolved and been embraced as one of the most efficient digital marketing activity today.
I’ve written dozens of posts that share different methodologies and insights in terms of content development as well as in promoting content to its targeted audience, which you can check out below.
I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.
This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.
Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share.
Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time.
Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.
That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.
Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.
Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.
Getting the best links from the most authoritative and most relevant sources around the web has gotten tougher this year. I believe that it’s a good sign for everyone, because if it’s getting easier then something must be really wrong.
Link building has been a very important process in online marketing ever since, and will always be. Not just because search engines will always be reliant to links in finding and ranking web-based documents, but also given that links can benefit sites in so many ways