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How to Scale Content Marketing

By on Aug 6, 2013 in Content, Search | 25 comments

dr pete

Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.

22 Link Building Tips from @xightph

By on Jul 17, 2013 in Content, Search | 63 comments

factors

Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.

Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.

Advanced SEO in 2013 – SEMTrends 2013 Presentation

By on Jul 7, 2013 in Content, Conversion, Search | 44 comments

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines.

The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

Creating Great Experience for SEO

By on Jul 2, 2013 in Content, Conversion, Search | 27 comments

singlehop

Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

How to develop ROI-driven Inbound Marketing Campaigns

By on Jun 26, 2013 in Content, Conversion, Search | 19 comments

goal-setting

Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.

This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.

The Marketer’s Guide to Building a Holistic Brand Experience

By on Jun 18, 2013 in Content, Social | 23 comments

venchito

The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.

In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience