Content Marketing Tips, Strategies and Resources
Content Marketing is a powerful arsenal that brands can heavily rely on, especially in scaling the business’ ability to build brand awareness, generate constant visitors/leads/loyalists, and improve the site’s conversions. This marketing practice has been around for centuries, but now has evolved and been embraced as one of the most efficient digital marketing activity today.
I’ve written dozens of posts that share different methodologies and insights in terms of content development as well as in promoting content to its targeted audience, which you can check out below.
Link building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).
In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).
Search engine optimization is quite similar to a relationship, marriage or driving a car perhaps (sorry for the failed correlations) – let’s just say that it’s a two-way system, where one process cannot survive and would not work effectively without the other (on-page = content and off-page = links).
Apparently, search engine traffic is still the best form of traffic out there, as visitors generated through search engines have higher chances of converting, knowing that they are in search of the information that your site/webpage is providing.