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12 Inbound Marketing Tips for 2014

By on Jan 28, 2014 in Content, Conversion, Search, Social | 35 comments

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I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

Using Analytics Data to Improve your Traffic Generation

By on Nov 4, 2013 in Content, Conversion | 36 comments

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Measurability is what sets digital marketing apart from other traditional marketing channels.

The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.

Advanced SEO in 2013 – SEMTrends 2013 Presentation

By on Jul 7, 2013 in Content, Conversion, Search | 44 comments

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines.

The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

Creating Great Experience for SEO

By on Jul 2, 2013 in Content, Conversion, Search | 27 comments

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Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

How to develop ROI-driven Inbound Marketing Campaigns

By on Jun 26, 2013 in Content, Conversion, Search | 19 comments

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Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.

This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.

How to Increase Conversions through Brand Strengthening

By on May 20, 2013 in Content, Conversion | 20 comments

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I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.

The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).