Conversion Rate Optimization Tips, Articles and Resources
Conversion Optimization – or commonly known as CRO – is a marketing practice which focuses on increasing the chances of converting website visitors into consumers/customers, through optimizing elements from a site that may affect or impact users’ behavior and decisions.
It’s an important aspect of inbound marketing to really make the most of the traffic that the site is generating through other marketing activities (such as traffic driven through search, social and other referring traffic sources).
The blog posts below are delving more in this aspect of online marketing. I’m planning to grow this category in the coming years, as I’m personally more interested with this method, particularly in integrating conversion-oriented strategies with other digital marketing activities.
Measurability is what sets digital marketing apart from other traditional marketing channels.
The accuracy of data collection through web analytics has played a vital role in online marketing for years now, not just because it makes reporting look cooler, but because it helps marketers make better decisions and for campaigns to have better directions.
Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines.
The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.
Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.
Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.
Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.
This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.
I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.
The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).
Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share.
Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time.
SEO moves fast.
I realize this contradicts the fact that SEOisamarathonandnotasprint, however I’m not talking about the process or the results, but the industry…
In a recentpostbyMattBeswick he compares SEO to “trying to build a house in a fault zone,” and specifically that “by the time you have laid down the foundation, the gound underneath may have shifted.”
How do you make general and SEO website changes without compromising your site’s user experience and ultimately the number of conversions made through the website? When you start to tinker with content and navigation elements to optimise pages, this can have a profound impact on visitor perception – for better or worse.
So how can you make these website changes without spoiling the website experience you worked so hard to create? This post looks at a number of the most common and important considerations when making any new website changes.