Conversion Rate Optimization Tips, Articles and Resources
Conversion Optimization – or commonly known as CRO – is a marketing practice which focuses on increasing the chances of converting website visitors into consumers/customers, through optimizing elements from a site that may affect or impact users’ behavior and decisions.
It’s an important aspect of inbound marketing to really make the most of the traffic that the site is generating through other marketing activities (such as traffic driven through search, social and other referring traffic sources).
The blog posts below are delving more in this aspect of online marketing. I’m planning to grow this category in the coming years, as I’m personally more interested with this method, particularly in integrating conversion-oriented strategies with other digital marketing activities.
How do you make general and SEO website changes without compromising your site’s user experience and ultimately the number of conversions made through the website? When you start to tinker with content and navigation elements to optimise pages, this can have a profound impact on visitor perception – for better or worse.
So how can you make these website changes without spoiling the website experience you worked so hard to create? This post looks at a number of the most common and important considerations when making any new website changes.
Analysis is a thought-process that has been widely used in SEO. This aspect of the practice allows many of us to outsmart competitors as well as the ever evolving field itself, including the drastic game-changing events/updates that Google continuously employ to its search algorithm.
That’s one reason why Google Analytics has been tremendously useful to SEOs (and it’s great that the tool is free), as it supplies its users with their site’s usage data which can help them improve its performance.
Winning the SERPs is getting tougher these days, as search engines are getting more intelligent along its continuous evolution, plus the fact that bigger sites/brands in most industries are investing more and monopolizing this area to intensify their marketing efforts and capacity to generate leads to their businesses.
Today’s version of Search Engine Optimization involves a lot of processes and factors, unlike before that it’s mostly focused on how the site is optimized to easily be understood by search engines, and on how search engines can assess the site’s popularity/authority based on the site’s link graph – a process which what most of us call “Link Building”.
If you are like most marketing bloggers, then you are after one thing…making money online. That’s why you crank out content, work the social web and optimize your site. You want higher and higher amounts of traffic flowing to your site.
The only problem is…if you are making one of the following conversion mistakes…then you are losing serious revenue. Fortunately, it’s pretty easy to correct any one of these mistakes and plug up any holes in your blog or website. Your first step is to find the holes.
Web design is one vital aspect of modern online marketing, as visually attractive websites are very much capable of converting visitors to leads/sales with almost no trouble at all. Designs enable websites to speak for itself, in which they can inject and ignite trust to users upon first impression – seeing that the website has invested on making its users’ visual experience valuable.
On any online marketing strategies, enforcing a creatively done website design can and will extremely improve the site’s performance in terms of…