Conversion Rate Optimization Tips, Articles and Resources

Conversion Optimization – or commonly known as CRO – is a marketing practice which focuses on increasing the chances of converting website visitors into consumers/customers, through optimizing elements from a site that may affect or impact users’ behavior and decisions.

It’s an important aspect of inbound marketing to really make the most of the traffic that the site is generating through other marketing activities (such as traffic driven through search, social and other referring traffic sources).

The blog posts below are delving more in this aspect of online marketing. I’m planning to grow this category in the coming years, as I’m personally more interested with this method, particularly in integrating conversion-oriented strategies with other digital marketing activities.

I have been planning to shift my learning mojos to Conversion Rate Optimization these past few months, since I started to get addicted in testing pages and in striving to get better results from those tests before last year had ended. There’s a lot to learn in SEO as it is constantly evolving as well as being integrated with other web marketing channels – and converting the traffic that we are able to generate through deadly marketing skills is certainly a part of it.

I may write more about CRO in the future (I remember telling this myself a few months back), but to start off with a good bang, I’ll first share a cool infographic, which I think ignited and led me to delving much deeper to this area of online marketing few months ago (yeah, this is sort of old, but definitely a classic!).