Search engine optimization and link development strategies based on ethical principles, which are mostly focused on scalability and growing business sales as well as conversions.

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How to Optimize for Satisfaction in SEO

The best way to optimize your website for “Satisfaction”:

Provide direct answers to queries frequently used by searchers to find your content, so you can give the right information/experience to visitors fast.

With all the advancements in web and mobile technology, usage has also certainly changed in the past years. Users’ attention span has gone even shorter – from 12 seconds to now 8 (according to a study by Microsoft).

Although, many seasoned digital marketers also recognize and understand how long-form content has changed the game (the average Google first page result contains at least 1,800+ words).

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Link Building through Co-Marketed Visual Content

Link building is tough, especially when you’re after the links that really matter.

And the hard-earned links that genuinely provide value in terms of impact for branding, traffic, conversions and eventually – rankings, don’t come by that easy. Given that these links, in nature, are:

  • Hard to replicate
  • Prominently placed within pages that are constantly generating traffic (mostly pages ranking highly for terms frequently searched).

There could be dozens of ways to achieve links with those certain aforementioned criteria, but there’s one that can make it sort of easier than the usual suspects – through collaboration.

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Google SEO: Optimizing based on How Google Works

Search engine optimization has extensively transformed in the past couple of years, particularly on how the practice is progressively moving towards real-world marketing metrics.

While more complex factors are being constantly integrated to an algorithm that’s seemingly close to fully understanding how the real world works – it’s still, very much, plausible to simplify processes for SEO.

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10 Ways to Use Images for Link Building

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

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Outreach Tactics for Effective Link Building in 2016

This article was co-authored with Venchito Tampon, CEO at SharpRocket. 

It is true how “pure on-site work” can enormously affect any site’s ability to grow its traffic without any push from other popular online marketing tactics.

cyrus tweet

This tweet from Cyrus actually inspired me to write this post.

I also remember Glen Dimaandal – one of the brilliant SEO minds here in the Philippines – believe in the same philosophy, on how solid content and technical optimization alone can do a lot of damage in the competition.

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The New Age of Brand Building: Creative Link Building

Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.

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Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.

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70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

I’ve listed some of the most important web documents that somehow have helped us at Xight Interactive develop our own internal processes for Technical SEO, link building, content development and marketing, social media marketing, analytics and pretty much every strategy we’ve come up with within the inbound marketing realm.

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Scalable Link Building Process Using Influencer Marketing

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

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