SEO and Link Building Tips, Articles and Resources

Search Engine Optimization and Link Development are both continuously evolving marketing practices, and as a practitioner, keeping yourself updated is imperative to be able to compete in an ever-evolving world of business marketing.

Below are the posts that I’ve published over the years that share different approaches and methodologies – based on my personal experience and core principles – when it comes to optimizing a website for both users and search.

gdi

When I started doing SEO 4 years ago, it was already at a stage where everything was starting to get a bit more difficult (May Day, Caffeine and Pre-Panda era). And the way I see it now, it will seriously get a lot tougher in the coming years.

But I guess that was really the perfect time for me to start a career in this industry. I didn’t expect for me to be genuinely passionate about SEO – but I think that passion became the one main factor that really made me embrace everything about it, including its most challenging parts.

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branding

Many people already argue that links, as ranking signals, are getting less valuable. Google’s search algorithm is still based on the link graph.

Most of their actions (such as Penguin update, and the successive batches of manual unnatural linking penalties) to win against web spamming may perhaps just prove the real importance of links to the search technology. Seeing that links are still one of the best signals they can use in determining the relevance, authority, popularity and the credibility of a web page or an entity.

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anchors

Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

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gdayspampanga

I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.

Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.

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Hummingbird SEO

by Jason Acidre on April 1, 2014 · 19 comments

traffic

Hummingbird, Google’s new search algorithm launched August last year, is said to have impacted 90% of search results.

The majority of the affected results are for long-tail search queries, which is why many practitioners didn’t notice the changes when it was first launched (30 days before the update was publicly announced).

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mention.net

I’ve been asked this question many times, way before the year even started. So I just thought of writing about it, and perhaps to also serve as a module for our staff here at Xight Interactive.

The methods that I’m going to share on this post are the things that I’m implementing for the other sites I’m currently handling (that are aside from the clients we’re working on with our company) for over the next few months.

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traffic

The growth of inquiries for search engine optimization services has certainly increased over the past couple of years.

In the past, businesses mostly contact SEO companies or independent consultants for help to further improve the visibility of their websites – and eventually to increase its traffic. But sadly, these days, perhaps more than half of the businesses looking for SEO help are businesses hoping to recover from algorithmic updates/penalties.

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cover

I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

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