SEO and Link Building Tips, Articles and Resources

Search Engine Optimization and Link Development are both continuously evolving marketing practices, and as a practitioner, keeping yourself updated is imperative to be able to compete in an ever-evolving world of business marketing.

Below are the posts that I’ve published over the years that share different approaches and methodologies – based on my personal experience and core principles – when it comes to optimizing a website for both users and search.

overall traffic

First off, sorry for the misleading title, because it’s not entirely true, since I’ve published 3 guest blog posts last year (2 for Moz and 1 for Hit Reach).

I’m not saying that guest blogging doesn’t work, because it really does (when getting published on the right places)!

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removed dupes

It’s unavoidable for marketers to get stuck when running long-term campaigns, especially when they are accustomed to following a certain process (that most of us do in agencies).

This mostly happens when we have already exhausted almost every tactic limited on that process, which is not that great when you’re looking at scalability – and in consistently getting results.

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1454964_10151948272119213_415074358_n

2013 has been a solid year for my career, and surely, there are so many things that I have to be really thankful about.

Despite all the ups and downs that have happened to me this year, I just think that I’ve just grew stronger, as I’ve learned a lot of new things and met a lot of amazing people that certainly impacted my profession and my life as a whole.

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Sean-Si-Jason-Acidre

I’ve known Sean Si ever since I started blogging, and he’s one of my closest friends in the industry. We used to work together for a few campaigns (I was part of the SEO-Hacker team when it was just starting).

We’ve also been exchanging a lot of ideas about the practice as well as the business end of SEO for the past 3 years now. So I’m also certain that you guys will learn a lot from him too.

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cyrus

The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.

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trello

The link graph has always been a core part of Google’s search ranking algorithm. Even though the popularity of its importance led to the growth of web spam, Google still keeps on finding ways to make it more difficult to manipulate search rankings through unnatural linking behaviors.

Penguin updates and the unnatural link manual penalties just prove how important links are (and they’ll probably remain very vital in the future), as it is somehow addressing businesses to finally get over the old ways of gaming search.

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inbound.org

Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

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J-zz-In-My-Pants-Caps-the-lonely-island-4133367-850-475

This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.

If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.

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