How I Do Link Baiting on @kaiserthesage

By on Oct 10, 2013 in Content, Search, Social | 24 comments


This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.

If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.

My Best Kept SEO Secret on How to Rank for Competitive Keywords

By on Sep 26, 2013 in Content, Search | 87 comments

SEO strategies

As expected, SEO has gotten a bit more difficult, especially now that Google is pushing to encrypt a bigger portion of their search traffic data from Analytics (100% keyword not provided).

Knowing the keywords that really work and drive results has been a core factor of why SEO is a force to reckon with. But without it doesn’t really imply the demise of SEO as a marketing practice.

How to Avoid the Soon to be Guest Blogging Penalty

By on Sep 16, 2013 in Content, Search | 46 comments

expanding reach

Have you been using guest blogging to build your online presence? If you are into guest blogging, then this post is for you.

Guest blogging is a helpful way to be in front of other people’s audience. Or should I say, the other bloggers’ audience. It can help you reach your target readers, and it’s also a very powerful platform to share and demonstrate your expertise.

12 Scalable Link Building Tactics [Newsletter Edition]

By on Sep 3, 2013 in Content, Search | 36 comments


This is a 4-part newsletter series that will run for the next couple of weeks (starting this week). In this series, I’ll be sharing comprehensive guides on how to implement some of the most scalable link building tactics (that can be used by agencies, SMBs and enterprise-level companies).

How to Recover from Panda Dance

By on Aug 28, 2013 in Search | 31 comments


In early June this year, Matt Cutts (head of Google’s search spam team) confirmed that Panda will be rolling out monthly over 10 of 30 days (or more known as the Panda Dance) on his talk with Danny Sullivan on SMX Advanced.

This particular update implies that Panda filters will now be slowly integrated to Google’s search ranking algorithm. The said algorithmic update was officially rolled out last June 25, 2013.

How to Scale Content Marketing

By on Aug 6, 2013 in Content, Search | 25 comments

dr pete

Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.