SEO and Link Building Tips, Articles and Resources

Search Engine Optimization and Link Development are both continuously evolving marketing practices, and as a practitioner, keeping yourself updated is imperative to be able to compete in an ever-evolving world of business marketing.

Below are the posts that I’ve published over the years that share different approaches and methodologies – based on my personal experience and core principles – when it comes to optimizing a website for both users and search.

brand-vs-generic-signals

Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.

A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.

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Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”

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Glen Gilmore

The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.

Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.

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editorial

Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won’t ever be devalued as a mean to market a website, because links move people across places over the web.

There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).

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ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.

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I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.

So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.

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Let’s get straight to the point – if you are reading this I am going to assume you have (at one point) or will (at some point) be working with SEO clients and want to keep them around (long term).

As many of us know, in the SEO business, results take time, commitment, understanding, and most importantly communication.

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followerwonk

Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.

That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.

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