Tactical Link Building Insights with Jon Cooper and Brian Dean

By on Jul 29, 2013 in Search | 34 comments


This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.

A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.

22 Link Building Tips from @xightph

By on Jul 17, 2013 in Content, Search | 63 comments


Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.

Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.

Advanced SEO in 2013 – SEMTrends 2013 Presentation

By on Jul 7, 2013 in Content, Conversion, Search | 44 comments

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines.

The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

Creating Great Experience for SEO

By on Jul 2, 2013 in Content, Conversion, Search | 27 comments


Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

How to develop ROI-driven Inbound Marketing Campaigns

By on Jun 26, 2013 in Content, Conversion, Search | 19 comments


Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.

This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.

Off-Page SEO in 2013 and beyond

By on Jun 13, 2013 in Search | 47 comments

off-page SEO

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.