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Advanced SEO in 2013 – SEMTrends 2013 Presentation

By on Jul 7, 2013 in Content, Conversion, Search | 44 comments

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines.

The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.

Creating Great Experience for SEO

By on Jul 2, 2013 in Content, Conversion, Search | 27 comments

singlehop

Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

How to develop ROI-driven Inbound Marketing Campaigns

By on Jun 26, 2013 in Content, Conversion, Search | 19 comments

goal-setting

Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.

This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.

Off-Page SEO in 2013 and beyond

By on Jun 13, 2013 in Search | 47 comments

off-page SEO

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.

How I get quick wins in SEO and Content Marketing

By on Jun 6, 2013 in Content, Search | 46 comments

organic search results

I’m not really used to writing shorter blog posts – and I’m also guessing that most of you already know that I always write long-form content and comprehensive tutorials related to online marketing.

So I’m going to try something new, well not that new, since I’ve written some posts in the past that are just 500+ words in length – although, there’s something that I would want to test on this one.

The True Value of Link Building in Post-Penguin Era

By on May 28, 2013 in Search | 47 comments

trusted links

There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.

However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.