SEO and Link Building Tips, Articles and Resources

Search Engine Optimization and Link Development are both continuously evolving marketing practices, and as a practitioner, keeping yourself updated is imperative to be able to compete in an ever-evolving world of business marketing.

Below are the posts that I’ve published over the years that share different approaches and methodologies – based on my personal experience and core principles – when it comes to optimizing a website for both users and search.

ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.

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I’ve been blogging for over 2 years now, but I didn’t really optimize my blog for search extensively – which is kind of odd, since I work as an SEO.

So when year 2013 started, I decided to re-optimize my blog (some parts of it), a week before I published my recent post about Advanced SEO tips for blogs.

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Let’s get straight to the point – if you are reading this I am going to assume you have (at one point) or will (at some point) be working with SEO clients and want to keep them around (long term).

As many of us know, in the SEO business, results take time, commitment, understanding, and most importantly communication.

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followerwonk

Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.

That’s why several online viral marketing techniques exist. Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.

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copyblogger landing page

Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.

Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.

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antipenguin_ahrefs

2012 has been a both great and tough year for link builders all over the world. I kept writing about link building and shared what I’ve continuously learned, despite the evolving challenges we all share and encounter at some point.

Below are several of my popular entries that are about link development tips and strategies. The list was sorted out based on each post’s popularity and reception – through social shares, comments, unique pageviews, conversions and number of links they have naturally gained.

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Getting the best links from the most authoritative and most relevant sources around the web has gotten tougher this year. I believe that it’s a good sign for everyone, because if it’s getting easier then something must be really wrong.

Link building has been a very important process in online marketing ever since, and will always be. Not just because search engines will always be reliant to links in finding and ranking web-based documents, but also given that links can benefit sites in so many ways

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Link building has changed a lot these past few years, especially this year when Google has rolled out its anti-link spam update – better known as the Penguin update.

These changes have given birth to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach should too.

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