70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

By on Sep 1, 2015 in Content, Search, Social | 19 comments

Moz Web Developer

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

Scalable Link Building Process Using Influencer Marketing

By on Aug 11, 2015 in Content, Search, Social | 6 comments

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

How to Really Rank in Google SERPs

By on Apr 30, 2014 in Content, Search, Social | 39 comments


Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO is typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

YouTube Marketing for Businesses

By on Apr 24, 2014 in Content, Search, Social | 10 comments


I was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.

Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.

12 Inbound Marketing Tips for 2014

By on Jan 28, 2014 in Content, Conversion, Search, Social | 35 comments


I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

9 Easy Ways to Build Links

By on Dec 10, 2013 in Search, Social | 61 comments


The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.