Comprehensive articles with actionable tips and strategies on social media and online viral marketing from Jason Acidre.

,

10 Ways to Use Images for Link Building

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

Read more

, ,

70 Useful Inbound Marketing Checklists, Cheat Sheets and Advanced Guides

When you’re in a consulting or service -based business model – especially in digital marketing –having robust processes in place is the key to have a sustainable business.

A systematic structure for tasks to obtain certain goals (set of marketing initiatives aligned with campaign objectives) is what prolongs businesses built in this ever-evolving field.

I’ve listed some of the most important web documents that somehow have helped us at Xight Interactive develop our own internal processes for Technical SEO, link building, content development and marketing, social media marketing, analytics and pretty much every strategy we’ve come up with within the inbound marketing realm.

Read more

, ,

Scalable Link Building Process Using Influencer Marketing

Effectiveness and consistency in link building has always been about the process you put in place at the very beginning of the campaign.

That’s why it’s very critical to align your link building efforts with the site’s overall brand strategy –particularly in knowing the influencers/publishers/brands you want your brand to be associated with (to create better signals and perceived value).

Link building is still very valuable in today’s (and even in tomorrow’s) digital marketing. Links are still a major ranking factor in Google’s search algorithm, and its importance won’t go away as long as people use it to navigate the web.

Read more

, ,

How to Really Rank in Google SERPs

Ranking in Google’s search results has been a lot more challenging these days, compared to how SEO was typically done a decade ago.

Over the years, Google has gradually integrated several advanced factors/metrics – mainly to fight web spam – and also to make the web search experience more relevant and useful to people worldwide.

Read more

, ,

YouTube Marketing for Businesses

gdayspampangaI was invited to speak for one of this year’s GDays events here in the Philippines – which will be held in Angeles City, Pampanga this coming Saturday (April 26, 2014). This event was organized by Google Business Group in Angeles and is also supported by Google.

Originally, Glen Dimaandal (one of the smartest SEOs I know here in the country) was chosen to speak for this event, but sadly, he has to leave the country earlier this month for a business trip in the US.

And he just asked if I can substitute for him. Also, he’s going to do a guest post here on KTS early next month, so better watch out for that (he’s currently working on a really huge post about content marketing)!

Anyway, the topic assigned to me is about YouTube for Businesses, and I’m really excited about it, as I have been genuinely interested about it ever since I started doing online marketing. You can check out the slide deck below.

 

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

 

, , ,

12 Inbound Marketing Tips for 2014

cover

I did a short presentation last week for the first ever startup/marketing meetup that our company has organized.

The pointers from my talk were mostly based on my personal experience for the past 3 years of my career as an online marketer and a business owner – so I was really excited to turn my slide deck into a blog post as well.

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.

I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.

But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.

This approach to marketing has helped me develop a one-man consulting business into a 20+ person company in 2 years.

I witnessed its power firsthand, and I’ll definitely be glad to share the key things I’ve learned from doing it.

#1 Great products make great marketing campaigns, not the other way around

Marketing a business is a lot easier when you’re offering a product that no one else in your market can match.

Users/consumers most likely share a product/service that they find really valuable to their peers (word of mouth marketing). And products that can be considered as one of the best solutions in solving a certain problem are definitely newsworthy.

It’s important to genuinely believe in the product that you’re trying to sell (or market). Because it is the driving force of your marketing campaign.

Although, this core principle doesn’t just apply on the product itself, as the entirety of the branded product can also be heavily affected by other factors surrounding it – like customer support/service, packaging, company culture, etc… (think of Zappos).

So when you’re offering a great product that’s in a very competitive market, then your brand’s unique value proposition will really matter, a lot.

#2 Understand the 2 core factors of SEO (for both site and page-level)

Relevance and Authority.

Search engines use hundreds of factors to determine sites/pages that they’ll be displaying to their users. But many of those factors stemmed out to become more accurate in gauging both relevance and authority.

For instance, optimization methods such as improving information architecture, implementing structured data, proper distribution of keywords, content optimization (title tags, meta descriptions, content matching the given title, internal/external links, etc…) and a lot more, all help search engines better understand what the information/products your site is providing and be able to determine if your site is relevant to what their users might be looking for.

Whereas links, brand signals (social, unlinked mentions, etc…), domain authority and sentiments from other entities about the brand tell search engines how popular and authoritative your brand is.

A good question to ask yourself every time you optimize a site for search:

Is this the most relevant and most authoritative site in this vertical for it to rank for keyword xxx?

If not, then you have a lot of work to do.

#3 Design is 50% of the battle

I actually got this tip from one of Rand Fishkin’s presentations (can’t remember which one though).

The more web consumption grows, the lower an average user’s attention span gets. Design separates many successful websites from their competitors, especially in persuading and engaging new visitors to stay longer on the site, because:

  • Sites that provide better visual experience look more credible and trustworthy to users.
  • It makes it easier for visitors to use and navigate the website (UX, usability and site architecture).

This area of marketing can strongly impact your site’s ability to convert visitors. It’s smart to invest more on it.

#4 To educate is the best way to sell

I learned this from my former employers (Simon Slade and Mark Ling) while working full-time for Affilorama and Traffic Travis.

They’ve been giving ton of valuable information for free (through their content marketing efforts) which helped them established their brand(s) as an authority on their respective fields. And it’s a conventional wisdom in any industry that it’s easier to sell when people see you as an authority.

An effective content marketing campaign almost always aims to educate its target audience. Since having the ability to spread new and/or actionable ideas is one of the best ways to be remembered by your audience (influence).

This is the very reason why I always try to write extremely comprehensive blog posts (with ideas that I don’t usually see on other blogs) for the past 3 years of blogging. Because the more I teach my readers the things I do (and how difficult it is, sometimes), the more I can attract people to avail the services we offer.

#5 Invest on developing more “Big Content”

Content marketing has been the center of all attention these days in the world of online marketing – because it’s the center of it anyway. Content ties everything in digital marketing, that’s why it’s king.

When you have the best content on the web about a certain topic, you can get almost everything you need to fuel an online business:

52a7c530381288.29059360

And a comprehensive branded content (that’s purely informational) can certainly do well in search results these days (and can even outrank Wikipedia).

REI-1

Many brands in our industry have already been implementing this (ex: Moz’s beginner’s guide to social media and QuickSprout’s advanced guide to content marketing), seeing that they’re getting a lot of good results from it (plus the fact that it’s a scalable landing page – since the content is evergreen).

big content

This marketing initiative can amplify your brand’s online presence, especially when the content is specifically targeted to a set of audience that can potentially be your future customers.

#6 Earn brand visibility from high-traffic industry communities

Google has brought down a lot of link building techniques over the past decade (from comment spams, article directories, badges, reciprocal linking and now to guest blogging). But perhaps, this is the only artificial link building tactic that will not cease to exist – providing real value to other online communities.

I’ve preached this approach many times in the past, because I’ve had many successes with it.

moz

Instead of submitting one-off content to hundreds of blogs in your industry, why not just focus on regularly contributing content to one or two top blogs in your space that are sure to pass on more quality traffic back to your site.

Being associated with high-traffic online publications can improve the perceived value that others see in your brand. Become more visible to your target audience through them.

#7 Content and brand identity fuel social media campaigns

This one’s very basic, but many people seem to forget how content plays a big role (a very huge chunk actually) in social media marketing.

Content initiates interactions in the social web, and content can also display a brand’s identity or what differentiates it from its competitors.

Most successful big brands in social media integrate content with their campaigns (like Red Bull), so why would it be any different to the smaller ones.

Understanding the types of content that typically get shared (a lot) on social networks is crucial to be very effective on this area of inbound marketing.

#8 Personal branding is vital in Inbound Marketing

People tend to follow, interact and listen to other people, not brands.

personas

Aside from the benefit of improving the ability of the site to earn its target audience’s trust, having strong personas behind a brand also serves as a strong signal that search engines can use (for entity search).

#9 Use Analytics to find opportunities and traffic assets. Identify what’s working, then do more of them (80/20)

Many practitioners use analytics for reporting, but forget to use their data to actually improve their sites’ performance.

Identify what’s continuously bringing high-quality traffic and conversions to the site (whether it’s high or low in volume), so you can maintain/improve them and take more advantage of them. These traffic assets could be:

  • Landing pages or existing content assets
  • Keyword rankings
  • Linking domains/pages (via Assisted Conversions)
  • Locations where you’re getting more conversions
  • Mediums (email, social, referrals, search, etc…)

conversions

#10 Optimize for remarkability and experience

Think of ways how you can make every visitor feel different when they’re on your site, because that’s what will make them come back.

In my case, I focused on including ideas on many of my blog posts that I think my readers wouldn’t find elsewhere. That was the unique selling point I planned to focus on for my blog’s content development a couple of years ago.

Because I believed that element will somehow make my brand more remarkable. And I think it kind of worked.

If you’ve built your business for the long haul, this should be a high priority. Knowing that eventually, brands and standalone platforms are what will matter most in the web’s ecosystem.

One good sample of this is CollegeHumor.com. They’ve established their brand very well through consistently providing remarkable content, which also impacts the experience their users get every time they go to the site.

logo_collegehumor

Many of their content get shared a lot on social media, and I believe many of their followers just go directly to the site (due to the consistent content updates they do on their site).

The cult following they have built is enough for search engines to understand who they are.

funny videos

#11 Maximize earned visibility to improve owned media

Use or test multiple CTAs on pages constantly generating new traffic to your website.

Calls-to-action shouldn’t just be used on your site’s transactional landing pages, because there are so many other secondary CTAs that you can use to build up your other marketing activities, such as

  • Encouraging visitors to follow you on social networks.
  • To subscribe to your blog’s feed and/or email newsletters.
  • Check out products you sell that they might find interesting (based on the topic of the content they landed on).

#12 Do everything the hard way

The harder the things you do, the more your work becomes valuable. It also makes it harder for your competitors to replicate what you’ve done to succeed.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

,

9 Easy Ways to Build Links

The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.

Easy ways you can build links:

What has change?

Just like before, search engines are getting smarter every day, and they are now smarter than what they used to be.

But the most obvious change is that link building is not just a part of SEO anymore.

  • Link building is a branding tool.
  • Links that can send substantial amount of relevant visitors are valuable (in SEO, branding and conversion or lead generation standpoint).
  • Links affect search rankings, but it also allows websites to get directly discovered by its target audience/customers.
  • Search is now more reliant with marketing-driven metrics. And when your links are authentically byproducts of your marketing, they are much stronger.

So in this post, I’ll revisit several methods that can help you easily drive quick and easy wins when it comes to acquiring solid links to your site.

Link out to others

Linking out or mentioning others’ works, especially those who are in your field, can strongly enhance the linkability of your site, seeing that you’re using other trusted sources as a reference for your content.

Although, the linkability of your site won’t just stop there, since it can also help acquire links through:

  • Getting trackbacks – which is not as bad as most people think, as it can also refer traffic back to your content (and can also serve as a signal that search engines can use to find and index your content).
  • Initiate reciprocation – this is one of the best ways to get into your prospects’ (or target influencers) radar, and if you’re providing good content, then the probability of having them link to you in the future would certainly be high.
  • Getting social links – many have forecasted that social links will be the future of link building, well it is. Publishers tend to share content (especially if they’re good) when they are mentioned in it, and this can somehow drive more relevant traffic and send signals that search engines use as a ranking factor to determine a page’s popularity/authority.

Some of the most popular methods used in getting industry influencers’ attentions:

  • Interviews (group/crowdsourcing).
  • Ego-baiting (making a list of top brands/experts in your space).
  • Writing about or reviewing their company/product/service.
  • Expounding or contradicting their ideas.
  • Curating popular blog posts in your industry.

crowdsourcing

Talk to people

Building relationships, which is very vital in this age of marketing, obviously starts with conversations. The Internet made communication easier for people, so why not invest some of your time and effort in connecting with other publishers and influencers in your industry.

There are so many ways to engage your target link prospects and there are also many ways to acquire valuable links through conversations such as:

  • Blog comments
  • Forum posts
  • Q&As
  • Social networking
  • Email outreach

Relationships are considerably a solid driving force for marketing, knowing that building alliances can help make the syndication and distribution of your content a lot easier. The more you exchange ideas with people in your industry, the more link opportunities you can get.

Bonus: James Norquay recently did a case study on how giving away gifts may result to links and/or shoutouts, and you might want to check that out.

cyrus

Join industry-specific communities/platforms

The web has grown so much this past decade that it seems like any industry that you can think of already has a place online where enthusiasts actively participate/discuss (niche communities).

Inbound.org, Hacker News, Bigger Pockets and a lot of other popular subreddits on Reddit are few samples of these kinds of online communities – that seemed to become a huge part of the modern culture of industries.

hacker news

Establishing yourself or your brand as an authority on these platforms can certainly impact how others see you, which often makes your brand more linkable.

Another approach that you can take advantage of is through finding online publications in your industry that have “community blogs”. It’s easier to get published on these kinds of blogs, but it’s very important to ensure that the ideas and information that you’ll share will be more likely useful to their audience.

community blog

Publish content on popular/linkable websites

If you consider your brand an expert in what you do, then aim to get published on the top blogs in your niche – because there’s so much value to get from that.

moz

The best thing about submitting content on site’s that you know that are highly linkable (and have a huge following) is that aside from building high-value links to your website, you also get to attract 2nd-tier links pointing to the content you’ve contributed.

 ahrefs

This type of content placement easily connects you with other content publishers (which can get you ton more of links), and definitely potential leads/customers to your business, given that your content is visible to thousands of those blogs’ followers.

Repurpose content

Transform your site’s successful content assets into other formats, as you can easily get more links back to your site (as the original source of the content) once you start distributing it to other content platforms.

Some of the formats that you can use to repurpose your existing content assets:

Slide presentation

You can upload your slide deck on Slideshare (and include links on your slides). I’ve done this approach a few weeks ago, and was definitely successful, as the deck (that was originally published as a blog post) managed to get 3,000+ views and send almost a hundred of new visitors to my blog.

Video

You can also convert your guides/articles into video tutorials and upload them on video hosting sites like Youtube or Vimeo. The best part about using method is that videos, particularly from Youtube, have better chances of getting higher search rankings for long-tail search terms. So it can certainly help you attract highly targeted traffic.

video

Ebook

If you have ton of long-form content or series of blog posts that can be combined into one, then turning them into an Ebook is also a great option. Aside from offering it as a giveaway to your readers, there are also a couple of ways to make the most out of your Ebook or PDF documents for link building, like:

  • Uploading it on Scribd or Accel.io
  • Offering it to other bloggers to be given away (or be used as an incentive for their opt-ins).

Infographic

This is one of the most popular (and perhaps effective) ways to repurpose content, as images are easy to distribute and tend to be shared more a lot over the web.

You can submit your infographic to numerous infographic directories:

Or image sharing/hosting sites to get more links.

Other ways to ensure that your infographic will reach more of your target audience:

  • Encourage your readers to use it, by providing an embed code on the original page hosting it.
  • Launch it first on high-traffic blogs/websites in your industry, to ensure that it’ll be seen by your target audience.
  • Promote it through your guest blogging campaigns (by embedding it within your contributed content).
  • Use reverse image search (via Google image search or Tineye) to track blogs who have used your infographic but didn’t link to you.

Transcribe videos from other influencers in your space

This part of the post will actually be a part of Pole Position Marketing’s annual link building secrets free ebook – and I’ve just thought of giving you guys an exclusive preview of how extremely awesome next year’s edition will be.

Many influencers and/or experts from different industries use videos as a medium to communicate their brands’ messages and also to showcase their expertise. Using this content format these days may come in various forms such as:

  • Video tutorials
  • Conference presentations
  • Webinars, hangouts or Q&As
  • Video blogs
  • Infomercials and kinetic typography

Transcribing videos created by thought-leaders in your industry and publishing the transcription in your own website can benefit you in so many ways, seeing that:

  • The method allows you to build a linkable content almost instantly (since the information shared in the content is from an industry/topic expert).
  • It helps you to get into your target prospects’ radar, which will make it easier for you to connect, engage and build relationships with them.
  • You can get links directly from them (through attribution), if they decide to use your transcriptions alongside their videos.

What makes this strategy really viable is that videos – as a platform for online marketing – have been well accepted and widely utilized in many industries, which means the tactic can be replicated on any other verticals.

Example:

Earlier this year, Ross Hudgens did a transcript of Matt Cutts’ webmaster help video on what Google SEO changes are coming next.

Ross notified Matt Cutts about it:

ross-tweet

And Matt obviously liked it:

matt-tweet

Tips on transcribing videos

  • You can do it manually, or you can also use Inqscribe – a video transcription software.
  • Make sure that the transcript is readable (removing the uhms/ahs, breaking the transcript into shorter paragraphs, appropriate use of punctuations, commas, etc…, and including images/screenshots if possible).
  • Don’t forget to give link attribution to the original source of the video content when you publish the transcript on your site/blog.
  • Let the original source of the video content know about the transcript you’ve created, and start engaging.

Regular content contributions

I’ve mentioned this many times before, that regularly contributing on the top domains in your industry is far better than link dropping to hundreds of mediocre blogs through guest blogging.

quote

This is actually my most favorite link building tactic today (aside from link baiting and building evergreen content assets) for many reasons:

  • It establishes trust and indicates relationships – a factor that is very important to search engines.
  • It can help improve AuthorRank (given that you’ll be consistently contributing content on highly credible publications).
  • It can scale relationship building (as you continuously engage with their readers) and content distribution efforts (especially in promoting your upcoming content assets).
  • Great for branding, based on your association with the authority blogs you regularly write for.

Profile pages

Profile pages are easy link acquisitions, and there are ton of places over the web where you can build a profile with a link to your website.

Though it might be easy to get these links, there are ways that you can do to make them hard-to-replicate.

Because it’s not really about the link (whether it’s dofollow or nofollow), it’s about how you make use of your profile pages to make the links coming from it more valuable.

This is done mainly by strengthening the link value that your profile pages can pass back to your website/brand. Here are several methods that you can implement to efficiently integrate your profiles with your campaign:

  • Interactions and activities occurring on your profile page(s) (ex: engaging your followers on Twitter, Facebook or Google+ for them to click-through to your website).
  • Building links to your key profile pages (ex: linking to your Google+ or Twitter account when leaving comments on blog posts you read).
  • Cross linking or promoting your other profiles on networks where you have a larger following base (ex: asking your followers on Twitter to also follow you on Google+).

about.me

Build readership

Lastly, the easiest way to become the ultimate link building machine is to have a strong readership – and most especially if other content publishers are also reading your stuff.

This is not really that easy to pull off, as it requires hard work and consistency (in pushing out content that will make your target readers return for more).

Some of the strategies for content development that I focused on to gradually build my blog’s readership:

  • I created more evergreen content, so I can continuously attract new readers to my blog (as most of them find me through search).
  • I tried to blog regularly (3x – 4x a month) so my existing readers will have a reason to come back.
  • I used to allow dofollow links on the comments section to entice readers (spammers) to comment on my posts (because the higher number of comments new readers see, the more your content gets interesting to them).
  • I focused before on publishing long-form content (with unexpected hooks or ideas that they won’t find anywhere else) to increase the shareability of my blog posts. Because the more social shares, the more you can get new readers, and more potential linkers.

Once you’ve built a strong readership, link building gets a lot easier.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Looking for more advanced SEO strategies and hard-to-replicate links? Check our link building services.

, ,

The ROI in Forum and Comment Marketing

inbound.org

Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

And best of all, it can also help you generate leads/sales directly.

Examples

To start off, I’ll throw a couple of samples of how I personally gained from just being active on some of the biggest online communities in the SEO industry in the past.

Note: My links’ actual conversion data (from early 2010 – June 2013) has been wiped out when Google Analytics’ new interface was launched earlier this month.

A few years back, my blog marketing strategy heavily relied on building conversations on other sites (particularly those that I knew where my target customers are) – and I believe they really paid off.

For instance, I used to be active on Warrior Forum in the early days of my blogging career (in which I have contributed 173 forum posts).

Warrior Forum

Over the span of 3 months, I’ve managed to get a few service inquiries:

warrior-conversions

And I was able to work on 2 good projects (for $500/month – that was my monthly rate before).

tony bianco

So if I had a total of 173 forum posts, which could have taken me 2 minutes to make each post (a total of 346 minutes or 5.8 hours), and say I’m paying myself $20/hour. Then the total investment I made for this specific task would be $116.

The return was two $500/month worth of projects. Not bad for an investment right?

Another sample would be my current presence on Inbound.org (being one of the community’s top users).

inbound.org

Which definitely have generated a lot of business leads for Xight Interactive for the past several months:

inbound-conversions

It has been much easier to close deals with prospected clients coming from this community, since they already know what type of service they are looking to get.

inbound-inquiry

Other than getting service leads, it also helps me scale my marketing efforts, as I get more linking opportunities – seeing that other community members perceive my brand as an authority in the field.

link opportunity

Calculating the amount of efforts I’ve done vs. the results I got (as a business owner) was definitely satisfying.

I’ve already shared 1,545 articles on Inbound.org (although I’m not saying it’s about the quantity of your contribution). So let’s say it takes me a minute to share a single post on the site – which actually isn’t, since I believe it’s just a few seconds (a total of 1,545 minutes or 25.8 hours). Then I’ve already spent $516 worth of my time on contributing to Inbound.org (if say I’m paying myself 20 bucks per hour).

The returns were I was able to close a lot of new client inquiries and got more marketing firepower for my blog’s brand – which I can truly say a win/win.

Improving your conversational marketing strategy

Like any other marketing strategy/tactic, conversational marketing also has a few best practices of its own.

Generosity is key.

The more you add value to the discussions or give valuable information to other people in your target communities, the more you can:

  • Make your brand and contributions appear more authentic.
  • Build an authoritative identity for your brand.
  • Standout in discussions that really matter (increases click-through visitors).
  • Help and influence other people.
  • Build better relationships and become more linkable.

I know some people in our industry who have been really generous in sharing their ideas/knowledge, which I think have helped a lot in establishing themselves as an authority in the field.

One perfect example would be Benj Arriola (of Internet Marketing Inc.), who has been so generous in giving people advice (whether it’s on a forum or in a Facebook group).

benj

Invest more time on communities that will actually drive results

Participate on blogs, forums, social network groups and other online communities in your industry that really matter. Choose the communities that have:

  • A strong search share (to ensure that your contributions will be seen by their constantly growing search-driven visitors).
  • Large traffic, an active community and majority of it is your target audience.

Scaling your conversational marketing efforts

There are also a few things that you can do to make the most out of your forum and comment marketing campaigns, such as:

Hire smart people to do the community infiltration for you

If you have a great in-house team that really knows how your product/service(s) work (your sales or marketing people), then adding these small tasks of participating to online discussions can tremendously help you build a solid sales funnel. Just imagine if they can just do this for 15 minutes every day, right?

I’ve been working with Affilorama for the past 3 years, and I know that they’re support and sales team do this on their free time.

Always measure

Check the top referring online communities that are driving conversions on your website (via Google Analytics). Spend more time on the ones that are really working.

Give product samples to other active community members

Get to know the other active users in your target communities, especially those who’re already/somehow considered to be an authority (but not the moderators).

Give them free samples of your products, as these can help you:

  • Get more inputs on how you can further improve your product (which can make your brand more link-worthy in the future).
  • Build rapport with the people who really care about your industry – and eventually build brand evangelists who can voluntarily promote your content within the communities they are active in.

Build more non-linking brand mentions

Instead of aiming for links when using this approach, use conversations to mainly amplify your online branding efforts. Because there are ton of advantages in doing this, such as:

  • It reduces the chances of getting flagged as a spammer (especially on forums), when you’re slightly promoting your own products.
  • It can cultivate more branded search (given that you didn’t provide a link) – which is a very powerful signal that search engines use to determine strong brands.

forumpost

  • Search engines can understand these non-linking brand mentions (through phrase-based indexing and the concept of co-occurrence), which means they will most likely count them as votes for your website to have better ranking ability on search results.

For more tips on comment marketing, watch the video below from one of Rand’s Whiteboard Fridays.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre