Social Media Marketing Tips, Articles and Resources

Social Media is a very significant aspect of online marketing, given that more and more people are utilizing different social platforms. It has been a efficient channel for driving traffic, as most of social-driven visitors tend to consume web-based content more compared to other inbound channels.

You can check out more of my social media marketing tips and strategies below, in which most are focused on integrating social-related methodologies to other forms of online marketing, such as SEO, link building and content marketing.

brand-vs-generic-signals

Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.

A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.

{ 30 comments }

Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”

{ 31 comments }

Glen Gilmore

The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.

Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.

{ 20 comments }

ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.

{ 47 comments }

Our company celebrated its first year anniversary last month – a really tough year for all of us. And I’m sure that it will be tougher in the long run, as we all upgrade our goals internally. But overall, our small team is quite proud with what we have all achieved these past 12 months.

Since we’ve reached our first year as a company, a yearly board meeting/planning is certainly a task that we need to undertake. To make sure that we’ll learn from our past mistakes, identify our processes’ pain points, and on how we can build as stronger product from those insights (which is primarily our services/ culture).

{ 24 comments }

vans

Link building is an outcome, as Ian Lurie shared on his MozCon presentation this year. That’s true, and I couldn’t agree more. You can even automate your link development efforts with that perception alone.

To win in the link building game in the post-penguin era, you must know how to become a link magnet and should start mastering link baiting (no need for super viral content, just content that can potentially attract links). Since that’s where most natural links on the web come from.

{ 40 comments }

Content marketing is a marketing practice that has been recently embraced by a lot of online marketers, especially people in the SEO industry.

Although the principle has existed for decades, continual changes in the online marketing landscape have substantiated the immense weight that Content Marketing can contribute to today’s businesses. Given that it allows small to large brands to be more competitive in their respective industries and this channel enables them to empower both sales and marketing efforts.

{ 55 comments }

First, let’s talk about content. The foundation of a successful online marketing campaign is strongly based on its content marketing strategy. Thus, if you want to attract customers, clients and buyers, make sure that you have quality content that they would not only read, but share and spread around as well.

Awesome and relevant content also encourages other sites and web bloggers to link to you, which is a good thing, knowing that links to your pages are one of the major traffic drivers over the web.

{ 18 comments }