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The Marketer’s Guide to Building a Holistic Brand Experience

By on Jun 18, 2013 in Content, Social | 23 comments

venchito

The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.

In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience

How to become an Influencer through Content and Relationship Marketing

By on May 8, 2013 in Content, Social | 22 comments

intelligenthq

Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.

Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.

Building better Brand Signals to Improve Search Visibility

By on Mar 20, 2013 in Content, Search, Social | 23 comments

brand-vs-generic-signals

Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.

A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.

Other-Worldly and Alternative Link Building Strategies – Part I

By on Mar 14, 2013 in Search, Social | 28 comments

Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”

Digital Marketing Tips from 12 Marketing Professors

By on Mar 5, 2013 in Content, Search, Social | 20 comments

Glen Gilmore

The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.

Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.

How to Consistently Build 40+ Contextual Links Every Month

By on Feb 7, 2013 in Content, Search, Social | 41 comments

ahref

A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content).

Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.