The ROI in Forum and Comment Marketing

By on Oct 21, 2013 in Content, Search, Social | 34 comments


Building and earning visibility through conversations has proven itself to be a very result-oriented approach in online marketing.

Sharing your knowledge and expertise on online communities doesn’t just help you build links (that get clicked more often than not), but it also allows you to build a strong brand presence that will let people in your industry know that you really know your stuff.

How I Do Link Baiting on @kaiserthesage

By on Oct 10, 2013 in Content, Search, Social | 24 comments


This was my slide presentation earlier today for a brainstorming session with WebPros’ search and content team (they were amazing and a very smart team!). The deck is just a recap of the core inbound marketing strategy that I’ve been implementing on this blog for the past couple of years.

If you’ve been a reader of this blog, then I believe you’ll find many of the ideas from the presentation very familiar.

The Marketer’s Guide to Building a Holistic Brand Experience

By on Jun 18, 2013 in Content, Social | 23 comments


The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.

In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience

How to become an Influencer through Content and Relationship Marketing

By on May 8, 2013 in Content, Social | 23 comments


Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.

Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.

Building better Brand Signals to Improve Search Visibility

By on Mar 20, 2013 in Content, Search, Social | 23 comments


Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.

A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.

Other-Worldly and Alternative Link Building Strategies – Part I

By on Mar 14, 2013 in Search, Social | 28 comments

Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”