Social Media Marketing Tips, Articles and Resources

Social Media is a very significant aspect of online marketing, given that more and more people are utilizing different social platforms. It has been a efficient channel for driving traffic, as most of social-driven visitors tend to consume web-based content more compared to other inbound channels.

You can check out more of my social media marketing tips and strategies below, in which most are focused on integrating social-related methodologies to other forms of online marketing, such as SEO, link building and content marketing.

Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.

The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.

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It’s easier to sell products or services if your target customers trust you, and that’s a conventional wisdom to any form of marketing.

However, it’s a bit quite more challenging, if the principle is taken and implemented over the web, as the more web users grow and learn more of how they can utilize the web efficiently, the more they get shorter attention span and the more they get picky with what they choose to consume from the web.

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As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.

This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.

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The incremental evolution of search engine optimization as well as with how information is being served and consumed over the web nowadays has certainly made content marketing a very powerful link attraction, social, branding and lead generation method combined.

Although, not all niches are gifted with this arsenal, as some might say, but is this really true? Not quite, knowing that all it really takes to make a viral content to spread like wildfire is to have a compelling material and know why, how and where to promote it.

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interactive infographic

There are times that you get surprised to see a sudden spike in traffic when you check your site’s traffic stats in the morning, and you often wonder where those visitors came from and how you were able to pull it off by accident. Well, what if you can replicate that result whenever you wish to?

It’s very possible, given that all it really takes is to have a really awesome content that people will voluntarily share and to have a plan on how you can put that content in front of that particular kind of audience (to people who will really share your content).

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Inbound marketing or earned media is a marketing principle that merges several online marketing practices that aim to attract visitors/customers to a site – instead of interrupting their online activities through paid methodologies – by simply discerning what its target audience need, search for and find genuinely interesting and providing value to meet those necessities.

Processes that this marketing strategy mostly involves are search engine optimization, content marketing, social media and conversion rate optimization, wherein most don’t rely on heavy marketing budgets, but can provide longevity for its results to a great extent in terms of branding and revenue generation.

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ripples

Google+ has been the majority of discussions in the Search industry since the start of the year, and it’s almost certain that it’s because of the sudden merge of social and personalized search results (Search, plus your world).

The amount of users joining Google’s social platform is aggressively growing – reaching over 100 million users worldwide (since the start of February this year) in a short period of time. However, this amount doesn’t really prove how engaged their users are in the platform, given that I’m personally not that active on using this social network, and most of my friends aren’t utilizing Google+ that much as well.

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Blogger outreach is one of the most predominant tasks of marketing a website these days, seeing that links acquired from blogs are considerably valuable in terms of obtaining better search rankings, sending leads as well as in developing brand presence in a targeted community.

There have been so many ways on how link developers/online marketing teams have successfully penetrated blogs for link opportunities, wherein most of the methods are already conventional when it comes to building natural-looking links.

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