Social Media Marketing Tips, Articles and Resources

Social Media is a very significant aspect of online marketing, given that more and more people are utilizing different social platforms. It has been a efficient channel for driving traffic, as most of social-driven visitors tend to consume web-based content more compared to other inbound channels.

You can check out more of my social media marketing tips and strategies below, in which most are focused on integrating social-related methodologies to other forms of online marketing, such as SEO, link building and content marketing.

It’s no secret that social media based contests are a sure fire way to gain brand exposure, social followers and links. There are many ways to go about executing your contest so I thought I might go over some ideas and tips that have worked wonders for clients in the past. I’ll be getting into everything from which social platforms work the best, tools to help you out and how to score links all over the place during the process.

I’m pretty excited to be writing about this topic mainly for one reason. Building a strong social follower base is key to a brand’s survival. Why? Well, it scares me to think how many businesses rely mostly on Google’s organic traffic for business and just how much a strong social following is contributing to organic rankings.

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Google plus

When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).

This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.

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Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results.

With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.

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SEO is war

In 1998, when Larry Page and Sergey Brin received funding from Andy Bechtolsheim, no one really expected for Google to grow or to be as big as it is now. And perhaps, not one person expected for it to create massive job as well as business opportunities for people worldwide, which is now one of the most competitive and in-demand industries in the web space – Search Engine Optimization.

People have speculated enough – for over a decade of its presence – that the industry is predestined to die (particularly on every year-end posts/articles predicting that next year, SEO will be dead, I guess most of you have seen this statement a lot). Seeing that SEO is still continuously evolving, we all might not see its end anytime soon.

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Kaiserthesage presenting

Last Saturday, October 29, 2011, I presented about Viral Content Marketing at Mastering Online Ranking Conference. MORCon is one of the most awaited yearly SEO conferences in the country, as several of the country’s top-gun SEOs unite to share their knowledge (and some of their secrets) about the online marketing industry to our small local community of Internet professionals.

I was lucky to be invited to present at this event and definitely fortunate to receive a lot of positive feedbacks about my presentation, seeing that it was my first ever speaking gig. My slides from MORCon are below, and I might also upload a video of my presentation (though it’s in Filipino) in the coming weeks. Any questions about the presentation, you can drop a comment below.

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where-does-google-make-its-money

Developing infographics or data visualizations has been one of the most efficient ways to market websites in the age of social media, as this method is capable of grabbing attention – probably on any niche – through visual attraction and the substantiality of the information that these design-driven contents contain.

This powerful approach to online marketing can also benefit a site’s campaign in ways such as sending out massive brand signals (by simply including the brand’s logo within the infograph), attracting natural links that are usually drawn through the quality, linkability and shareability of the content, in generating leads as the data conceptualized, structured and presented through the infographic can greatly exemplify the brand’s expertise in the field, and in building the site’s social authority, knowing that this method is capable of getting massive social shares on various social networks – especially if the content is well-crafted and promoted effectively.

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Link Magnetism

Building links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.

To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it. When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition…

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Organic Traffic

Traffic is the life and blood of web-based businesses, and I think I have mentioned and used this passage many times in the past. In this line of industry, websites are made, typically, to be visited by people with the aim of meeting a certain end goal, whether it is to sell a product/service or to just get a message out to the public or to a specific audience.

In a simple equation, the more traffic that a website is able to generate, the greater chances of selling the products, services or even ideologies that the site is providing.

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