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How to Improve your Online Business’ Revenue by being an Authority

By on May 31, 2012 in Conversion, Social | 40 comments

It’s easier to sell products or services if your target customers trust you, and that’s a conventional wisdom to any form of marketing.

However, it’s a bit quite more challenging, if the principle is taken and implemented over the web, as the more web users grow and learn more of how they can utilize the web efficiently, the more they get shorter attention span and the more they get picky with what they choose to consume from the web.

How to Construct and Use Personas for Link Building and Social Media

By on May 28, 2012 in Search, Social | 29 comments

As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.

This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.

Viral Content Ideas for Boring Industries

By on Apr 24, 2012 in Content, Search, Social | 22 comments

The incremental evolution of search engine optimization as well as with how information is being served and consumed over the web nowadays has certainly made content marketing a very powerful link attraction, social, branding and lead generation method combined.

Although, not all niches are gifted with this arsenal, as some might say, but is this really true? Not quite, knowing that all it really takes to make a viral content to spread like wildfire is to have a compelling material and know why, how and where to promote it.

7 Viral Marketing Strategies to Get Massive Traffic Spikes

By on Mar 25, 2012 in Content, Search, Social | 42 comments

interactive infographic

There are times that you get surprised to see a sudden spike in traffic when you check your site’s traffic stats in the morning, and you often wonder where those visitors came from and how you were able to pull it off by accident. Well, what if you can replicate that result whenever you wish to?

It’s very possible, given that all it really takes is to have a really awesome content that people will voluntarily share and to have a plan on how you can put that content in front of that particular kind of audience (to people who will really share your content).

Inbound Marketing for Small and Medium Sized Businesses

By on Mar 15, 2012 in Content, Conversion, Search, Social | 24 comments

Inbound marketing or earned media is a marketing principle that merges several online marketing practices that aim to attract visitors/customers to a site – instead of interrupting their online activities through paid methodologies – by simply discerning what its target audience need, search for and find genuinely interesting and providing value to meet those necessities.

Processes that this marketing strategy mostly involves are search engine optimization, content marketing, social media and conversion rate optimization, wherein most don’t rely on heavy marketing budgets, but can provide longevity for its results to a great extent in terms of branding and revenue generation.

PlusBlogging – How to Dominate your Market in Google+

By on Feb 26, 2012 in Content, Search, Social | 52 comments

ripples

Google+ has been the majority of discussions in the Search industry since the start of the year, and it’s almost certain that it’s because of the sudden merge of social and personalized search results (Search, plus your world).

The amount of users joining Google’s social platform is aggressively growing – reaching over 100 million users worldwide (since the start of February this year) in a short period of time. However, this amount doesn’t really prove how engaged their users are in the platform, given that I’m personally not that active on using this social network, and most of my friends aren’t utilizing Google+ that much as well.