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Inbound.org – A New Learning Tool for Inbound Marketers

By on Feb 12, 2012 in Search, Social | 31 comments

Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot).

It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.

Online Brand Marketing – Building a Strong Brand Presence using SEO, Social and Content

By on Feb 7, 2012 in Content, Search, Social | 31 comments

seomoz beginner guide to seo

I have been writing a lot about online branding for the past several months, seeing that this practice is being more relevant and significant to the changes that search engine algorithms have been continuously implementing to serve better results to their users (particularly in developing new signals for new ranking factors and algorithmic changes such as Panda and Search plus your world).

Apparently, the more search engines evolve, is the more all the available known channels for online marketing become a single component of an entire strategy, making integration the most efficient way to drive visitors, build a solid brand, generate sales to your business and to withstand any imminent/drastic game-changers.

Social Contest Marketing for Buzz and Links

By on Jan 27, 2012 in Social | 17 comments

It’s no secret that social media based contests are a sure fire way to gain brand exposure, social followers and links. There are many ways to go about executing your contest so I thought I might go over some ideas and tips that have worked wonders for clients in the past. I’ll be getting into everything from which social platforms work the best, tools to help you out and how to score links all over the place during the process.

I’m pretty excited to be writing about this topic mainly for one reason. Building a strong social follower base is key to a brand’s survival. Why? Well, it scares me to think how many businesses rely mostly on Google’s organic traffic for business and just how much a strong social following is contributing to organic rankings.

Building Authority and Influence in Google+

By on Jan 17, 2012 in Content, Social | 60 comments

Google plus

When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).

This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.

Linker Outreach: A Method for Social and Editorial Link Building

By on Jan 10, 2012 in Search, Social | 38 comments

Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results.

With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.

SEO Strategies and Inbound Marketing Best Practices for 2012

By on Dec 20, 2011 in Content, Conversion, Search, Social | 60 comments

SEO is war

In 1998, when Larry Page and Sergey Brin received funding from Andy Bechtolsheim, no one really expected for Google to grow or to be as big as it is now. And perhaps, not one person expected for it to create massive job as well as business opportunities for people worldwide, which is now one of the most competitive and in-demand industries in the web space – Search Engine Optimization.

People have speculated enough – for over a decade of its presence – that the industry is predestined to die (particularly on every year-end posts/articles predicting that next year, SEO will be dead, I guess most of you have seen this statement a lot). Seeing that SEO is still continuously evolving, we all might not see its end anytime soon.