Social Media Marketing Tips, Articles and Resources

Social Media is a very significant aspect of online marketing, given that more and more people are utilizing different social platforms. It has been a efficient channel for driving traffic, as most of social-driven visitors tend to consume web-based content more compared to other inbound channels.

You can check out more of my social media marketing tips and strategies below, in which most are focused on integrating social-related methodologies to other forms of online marketing, such as SEO, link building and content marketing.

Link Magnetism

Building links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.

To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it. When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition…

{ 54 comments }

Organic Traffic

Traffic is the life and blood of web-based businesses, and I think I have mentioned and used this passage many times in the past. In this line of industry, websites are made, typically, to be visited by people with the aim of meeting a certain end goal, whether it is to sell a product/service or to just get a message out to the public or to a specific audience.

In a simple equation, the more traffic that a website is able to generate, the greater chances of selling the products, services or even ideologies that the site is providing.

{ 43 comments }

Photographer

Few years ago, one of my childhood friends offered me to start a digital photography business with him, though it may not be of my interest, I always opt myself to be a solid wingman in supporting my friends’ personal/professional ambitions. I’m no fan of art, but I do know how to sense and distinguish things that may look appealing to others – commercially or artistically.

Personally, I don’t know anyone who owns a professional photoblog or photography-related website, but I guess this post may serve as an advice for my future self if ever I decide to start a business related to this field, and probably this will be somehow useful to my readers as well.

{ 34 comments }

Circle

Welcome to my third edition of curated/roundup post series. This volume is a short one and will be highlighting the recent updates and works from my circle (those that I communicate with over the web) and also some other cool posts, which I think are worth sharing.

I will be contributing regularly (as a blogger) to Traffic Travis and Affilorama’s blog so you might want to check them out as I will be sharing more SEO-related posts there weekly/monthly. I was also invited by Technorati to be a contributor on their business channel and I’ll be publishing posts there every month.

{ 16 comments }

1 2 Punch Marketing

There are no known universal solutions or formulas to a successful web marketing campaign, knowing that every industry has to adapt to its own given nature. In fact, online marketing strategies that work for other niches not necessarily means would work for your niche for reasons such as the size of its target audience, the ability of the industry to be of extreme interest and/or its natural marketability/profitability/sustainability.

However, there is one, which I personally believe can work on any industry over time of efficient execution, where the process will only require you two things to focus on – the quality of content and the quality of conversations.

{ 43 comments }

Emerge

Earlier today, while writing a blog post for Affilorama, I came across a local site that really caught my attention. It is a blog that supports a movement – Janette Toral’s Influential Blogger – which I think what our country somehow needs at this point of information age.

What I really liked about this project was that they (Janette and the sponsors) are encouraging local bloggers to step up in hopes of uplifting our countries’ blogosphere by letting participants share and nominate the blogs that they think are influential as based on the award’s requirements…

{ 51 comments }

brand development

Brand is the core element of most lucrative online businesses and websites today. From a cool business name to a striking logo or to a unique identity, a site’s brand appears to be its solid ground, which makes most of its parts possible to be scaled, given that a highly trusted brand looks more appealing not only to its targeted audience, but to other related market as well.

With today’s modern and powerful age of marketing, there are many channels – and probably more coming – that businesses can utilize to get their products/services in front of their target audience in areas of online marketing such as search engine optimization, pay-per click, social media marketing, affiliate marketing, mobile marketing and email marketing.

{ 33 comments }

Social signals is one of the most notable addition to Google’s search ranking factors this year, as it is a strong indication of user activity or behavior on pages all across the web. These signals are basically retrieved from popular social networks such as Facebook, Twitter and perhaps soon via Google +1, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.

The main principle of Google and Bing in using these signals is to locate fresh, relevant and significant materials over the web (news, resource, etc) through viral sharing and natural prominence.

{ 44 comments }