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PlusBlogging – How to Dominate your Market in Google+

By on Feb 26, 2012 in Content, Search, Social | 52 comments

ripples

Google+ has been the majority of discussions in the Search industry since the start of the year, and it’s almost certain that it’s because of the sudden merge of social and personalized search results (Search, plus your world).

The amount of users joining Google’s social platform is aggressively growing – reaching over 100 million users worldwide (since the start of February this year) in a short period of time. However, this amount doesn’t really prove how engaged their users are in the platform, given that I’m personally not that active on using this social network, and most of my friends aren’t utilizing Google+ that much as well.

Alternative Approaches to Improve Blogger Outreach

By on Feb 20, 2012 in Search, Social | 43 comments

Blogger outreach is one of the most predominant tasks of marketing a website these days, seeing that links acquired from blogs are considerably valuable in terms of obtaining better search rankings, sending leads as well as in developing brand presence in a targeted community.

There have been so many ways on how link developers/online marketing teams have successfully penetrated blogs for link opportunities, wherein most of the methods are already conventional when it comes to building natural-looking links.

Inbound.org – A New Learning Tool for Inbound Marketers

By on Feb 12, 2012 in Search, Social | 31 comments

Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot).

It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.

Online Brand Marketing – Building a Strong Brand Presence using SEO, Social and Content

By on Feb 7, 2012 in Content, Search, Social | 31 comments

seomoz beginner guide to seo

I have been writing a lot about online branding for the past several months, seeing that this practice is being more relevant and significant to the changes that search engine algorithms have been continuously implementing to serve better results to their users (particularly in developing new signals for new ranking factors and algorithmic changes such as Panda and Search plus your world).

Apparently, the more search engines evolve, is the more all the available known channels for online marketing become a single component of an entire strategy, making integration the most efficient way to drive visitors, build a solid brand, generate sales to your business and to withstand any imminent/drastic game-changers.

Social Contest Marketing for Buzz and Links

By on Jan 27, 2012 in Social | 17 comments

It’s no secret that social media based contests are a sure fire way to gain brand exposure, social followers and links. There are many ways to go about executing your contest so I thought I might go over some ideas and tips that have worked wonders for clients in the past. I’ll be getting into everything from which social platforms work the best, tools to help you out and how to score links all over the place during the process.

I’m pretty excited to be writing about this topic mainly for one reason. Building a strong social follower base is key to a brand’s survival. Why? Well, it scares me to think how many businesses rely mostly on Google’s organic traffic for business and just how much a strong social following is contributing to organic rankings.

Building Authority and Influence in Google+

By on Jan 17, 2012 in Content, Social | 60 comments

Google plus

When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).

This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.