The New Age of Brand Building: Creative Link Building

Being invited to be part of this year’s Marketing Festival (as one of the conference’s speakers) in Brno, Czech Republic – is certainly one of the highlights of my year, and definitely of my career as an SEO too.

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Below is my presentation for #mktfest – which mainly covers tactics and strategies for effective link acquisition campaigns, and how they all play in the new age of brand building.


The 3 day event was truly world-class. From the parties that the organizers have prepared for everyone who attended, the roster of speakers, the great food, BEERS, and most specially – to meet amazing people from different parts of the world.

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I’ll just take the chance to thank all the people I’ve met and had an amazing time with while I was there: Dan Petrovic, Aleyda Solis, Cyrus Shepard, Wojtek Mazur, Bjoern Sjut, Phil Pearce, Larry Kim, Oli GardnerPetr HavlikMilos Dosen, and Jindrich Faborsky!

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And lastly, to my awesome friend Sebastian Klessinger – for hosting my stay while I was in Germany!

If you liked my presentation about link building, you can check out more of my slide decks on Slideshare – and you can also follow me on Twitter @jasonacidre.

Also, if you’re looking for help for your link building campaigns? You can check out our link building services here.

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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14 replies
  1. Abhishek Mittal
    Abhishek Mittal says:

    Thank you for this post. Your presentation was really very informative and the event was really cool too. It was my first time and I enjoyed a lot. I hope you will update us with something like that in near future too. Thanks a lot.

  2. RevUnit
    RevUnit says:

    Congrats and great presentation deck! It’s important for everyone in the digital marketing industry to understand how brands need links for more than just SEO. Plus, brand building is the basis for good link building strategies.


Trackbacks & Pingbacks

  1. […] I can’t stress this enough: Links are still important – as I’ve discussed it on my presentation for Marketing Festival late last year. […]

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