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The Easiest Way to Bait Links – Get Guest Authors

By on Jan 18, 2013 in Content, Search | 33 comments

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Link baiting is an online marketing method that’s considerably regarded as both art and science. Given that the process of naturally gaining positive reception to any form of content is replicable and can be mastered through experience, data and constant practice.

That’s why several online viral marketing techniques exist.  Getting back to the topic, there are many approaches to acquiring natural editorial links, but not everything in any viral marketing playbook comes easy, even the one that I’m about to share, I presume.

I’ve already shared this strategy/process on a group interview by Jon Cooper about creative link building strategies, which actually got me few client inquiries this past month.

Anyway, the strategy is about inviting/hiring authority guest bloggers in your industry to contribute content to your site to attract and build more naturally earned links.

I decided to write about it, as there are so many facets and details worth expounding that can make the strategy a process of its own.

The tactic is so powerful, since inviting guest authors to publish content to your site can benefit you in so many ways, such as:

But best of all, the strategy can help attract and generate links to your site naturally, since:

Basically, in this process, your guest authors will build links for you (they’ll do it eventually. I did).

Factors to increase the chances of getting authority guest bloggers

There are some things that you also have to consider before inviting authority bloggers to write for you. To make your guest blog invitations more efficient, it’s important to ensure that your target guest bloggers will also benefit from this type of content partnership.

Reciprocation and value proposition are very important parts of this strategy for it to be effective and scalable. It’s best to start assessing your brand’s assets first, to determine if you can really offer value to your prospected bloggers.

Factors that will make it easier for you to invite and get authority contributors:

There are also other approaches (or angles for outreach) that you can utilize to increase the response and approval rates when inviting guest bloggers to your site – which I’ll be sharing more below.

Prospecting

Targeting high-profile bloggers to contribute content to your site is one of the main objectives of this strategy. But that’s going to be really tough if you don’t have enough value to offer.

So instead of targeting popular authors in your niche immediately, you can first start your campaign with bloggers who’re looking to promote themselves as well. Then use their needs as an angle when pitching to them to have an effective outreach campaign.

Industry Peers

Start with your friends in your industry. It’ll be easier to request and get guest contributions from them since they already know who you are.

Bloggers who have products or are about to launch their own product(s)

Find bloggers who have recently launched their own products or are already scheduled to launch a new product. Inviting them to do a guest post to your site will be more feasible for them, especially if you’ll allow them to promote their upcoming product within their guest posts.

You can use Google search to find blogs/sites in your industry that have recently launched a product. Use the “search tools” feature, and sort the results by time of publication (to display fresher results).

Bloggers in your space who are already active in guest blogging

Guest blogging has been the go-to-strategy by most online marketers and bloggers these past couple of years. So it’s kind of easier to spot people in any industry who are actively promoting their sites through this method.

The best thing about this type of prospect is that they are the ones that will really build links to their guest entries, since they do guest blogging a lot. Using their entry on your site as a resource on their future guest posts is more likely to happen.

Pitching

Using angles in your pitches – when inviting guest bloggers – is critical. Determine what you can really offer something of high value to them, and use it as the core of your pitches.

Here are few samples of my own email requests for this type of outreach:

 If you’ll notice, most of the messages contain the following:

So far, I have 100% positive response rate from this approach. Perhaps the biggest reasons and factors are the relationship that I’ve already established with the people I’ve contacted and the value proposition as well as the angle used in the request.

Hiring Freelance Bloggers

Another option for this kind of link and brand building strategy is to hire already established bloggers in your industry (who of course do freelance work).

There are 2 ways to find freelance bloggers in any niche. The first one is to use Google search.

While the second one is using Followerwonk to find freelance bloggers who have strong social following base.

It’s also important to evaluate your target freelance bloggers, before actually hiring them. Ensure the quality of the content they produce, if they already have author display on their works’ search result snippets, and if they’re also getting natural links and social shares.

Most freelance bloggers charge $35 – $100 per post, so it’s important to ensure that you’ll be making most out of this investment.

Getting the Links

These content contributions will always result to links, particularly if they’re created by active authors/bloggers. As I’ve mentioned above, links to their guest posts could be voluntarily given by their readers/followers and also by them through the succeeding content that they’ll produce.

Here are some examples of how effective this strategy is when used as a link baiting technique.

Nick Eubanks’ guest post here a few months ago about advancing from SEO to CRO, which has 52 linking root domains (including links from Search Engine Watch, SEOmoz and from his own blog).

Neil Patel’s guest post here about conversion killers, which has 12 linking root domains (including links from his latter posts on Search Engine Journal and Quicksprout).

Kristi Hines’ post on Social Media Examiner about Pinterest Business Accounts, which has 120 linking root domains.

And my guest post on Kikolani about how I built a blog that earned $10,000 in 5 months, which has 9 linking root domains (not much, but it did get natural links from SEOmoz, Blogpreneurs and Webimax – and now here).

Ok, so I gave Kristi some good links there, right? And I also got some really hard-to-replicate links from authority link sources through Nick and Neil’s guest posts as well. I guess that’s enough proof to say how effective this marketing and link development tactic is.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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33 Comments

  1. Oleg

    January 18, 2013

    Post a Reply

    Totally agree. This is the best way to generate high quality content that you know will be read (based on author’s current followers) and its the most fun to write! Well, given that you are interested in the subject at hand (as writer’s should be).

    I’ll be starting up my own blog/site soon and I’ll be sure to incorporate these strategies. I’ll be sure to hit you up when the time is right 😉

    Cheers,
    Oleg

  2. Leena Dasot

    January 18, 2013

    Post a Reply

    Yes, Nice way to make article’s content unique. It is in reality that high quality content boost your blog, thanks for showing nice ways to make a high quality content.

  3. Andrei

    January 19, 2013

    Post a Reply

    Perfect timing, as I was looking for tips on attracting guest bloggers and links. I usually don’t like leaving comments without contributing something to the topic, however, I do want to acknowledge that your posts are very helpful. Keep ’em coming.

  4. Sahil

    January 19, 2013

    Post a Reply

    Great post Jason. Getting an authoritative blogger to blog or guest post on sites which already have decent content to impress the blogger, will surely help make the brand presence felt online as the blogger is authoritative, many authoritative sites will link back to the content naturally this improves domain authority, number of social shares will increase which helps the blog rank higher in serps, more importantly will build the trust in the mind’s users who will definitely come back to the blog often for more exciting content and will eventually turn into a potential customers.

  5. Kris

    January 20, 2013

    Post a Reply

    Get.. GOOD Guest Authors..

    I guess this is now going to be hard since you posted this.. Sooo Jason.. Need anyone to post on CRO?

    • Kaiserthesage

      January 20, 2013

      Post a Reply

      Haha, thanks for the comment Kris.

      Yeah, sure! Feel free to drop me a line :)

      • Kris

        January 20, 2013

        Post a Reply

        Ok sure. Let me lift your emails from the screenshots lol! (You’ve posted both in there)

  6. Andrew Gloyns

    January 20, 2013

    Post a Reply

    *Applause* :) Yes yes yes!

    As Kris hinted – there’s a good and a bad way to go about this. Manual selection, outreach and collaboration is vastly more effective than opening your site up to all and sundry on myBlogGuest et al.

    Thanks for sharing your process here Jason – can I ask whether you track your outreach using a spreadsheet or app?

    Cheers

    Andrew

    • Kaiserthesage

      January 22, 2013

      Post a Reply

      I use trello and Gdoc spreadsheets to track outreach :)

      Thanks for dropping by Andrew.

  7. Tushar

    January 21, 2013

    Post a Reply

    Yes I do agree Guest posting is the best way to get good quality links. There are many tech blogs that invites guest authors like HellBoundBloggers, ShoutMeloud.

  8. Gareth

    January 22, 2013

    Post a Reply

    Most decent bloggers with some influence will want something in return, but its still worth paying them. How much is 120 linking domains + social shares worth?

  9. Chris Green

    January 22, 2013

    Post a Reply

    Awesome piece Jason, I’ve been considering this tactic on and off for a while now, although seeing it here with some extra info you’ve given I can really see the potential now.

    One thing I’ll add, is if you’re looking for guest bloggers, try to avoid pages with open calls for guest bloggers unless you wanted to be inundated with spam.

    Good job!

  10. Sekhar Reddy

    January 22, 2013

    Post a Reply

    Hi,

    Thanks for sharing great article about easy ways to work on link baiting. This is very useful article for online marketing managers. Keep it up such a nice posting like this.

    Regards,
    Sekhar Reddy.

  11. Puneet

    January 22, 2013

    Post a Reply

    I guess nowadays this is the only best way to generate quality links to your site from high quality sites without doing any spam. Contextual link is always preferred and also by doing guest blogging there are more chances of generating more visitors and new subscribers

  12. orjiakor

    January 23, 2013

    Post a Reply

    This is a good idea to drive traffic and also it helps to promote a website or blog.

  13. Joseph Chua

    January 24, 2013

    Post a Reply

    This is really an informative article. Yes, getting authoritative bloggers to blog on sites will certainly helps to improve the authority of the website as well as improving the content which the website provides. However just one question, for a new starter like me, how should i get authoritative bloggers to blog on my sites? My site is still very young with low traffic.

    • Kaiserthesage

      January 24, 2013

      Post a Reply

      There’s a lot of options (as I’ve mentioned above):

      – build relationships and network with other bloggers (even those who’re starting their own blog, as they are also trying to promote their blogs/sites, you’ll have better chances and it’s also a good investment, especially when they get more popular/authoritative).
      – hiring freelancers (that produce high quality content and known experts in your niche).

  14. Jules Zimmerman

    January 24, 2013

    Post a Reply

    With that however, these guest bloggers run the risk of being “absorbed” by the bigger blogs. Without moving beyond their comfort network, the readers that come back to their site subconsciously view this blogger as an offshoot of the larger blog. When a readership is only a smaller percentage of a larger blog, there is little room for cross pollination, introduction of new ideas or healthy debate among readers.

  15. Ally

    January 26, 2013

    Post a Reply

    Great tips here. I’ve just had my guest poster on one of my sites, so we’ll see how it goes

  16. Arwin

    January 27, 2013

    Post a Reply

    Totally another amazing way of not just link baiting but as well generating quality traffic. Request guest blogger is a bright idea and what I like most of the idea is that you actually create quality blog post without the much need of thinking on what to write on the first place. Well what can I say, you are truly brilliant Jason! Keep it up.

  17. Sharanyan Sharma

    January 27, 2013

    Post a Reply

    Getting backlinks from Guest post is something golden links for your website! it’s really nice tip with Screenshot informations, Keep going Jason :)

  18. Joshua

    January 27, 2013

    Post a Reply

    I also noticed this. When a respected expert posts quality article on my blog, many authority websites in my niche start linking to my blog for that article.

    Another added benefit of guest posts i that it makes your website fresh by giving Google its food – new content.

  19. Sizwe@wonkie

    January 28, 2013

    Post a Reply

    Jason thanks for the article – I’ve been looking for a way to boost our readership and didn’t really think about guest authorship as an option on *our* blog! I guess the challenge we will face is that the kind of people that write satire for newspapers etc in South Africa at least don’t have much of a web presence at all!

  20. joe

    January 28, 2013

    Post a Reply

    I don’t know how should I give you thanks! I am totally stunned by your article. You saved my time. Thanks a million for sharing this article.

  21. De Linkbuilder

    January 29, 2013

    Post a Reply

    Thank you Jason, I really had a lot of this article. I used this techniques and found 3 freelance bloggers who will contribute on my blog now. Thank you for that.

  22. Tom

    January 29, 2013

    Post a Reply

    Hi Jason, thanks for the great article – has many points that I find helpful. Guest posts are an interesting way to boost readership. Everyone wins.

  23. Kent Morris

    February 2, 2013

    Post a Reply

    Hello,
    Great post Jason. Getting an authoritative blogger to blog or guest post on sites which already have decent content to impress the blogger, will surely help make the brand presence felt online as the blogger is authoritative, many authoritative sites will link back to the content naturally this improves domain authority, number of social shares will increase which helps the blog rank higher in serps, ..

    Thank you

  24. Hey Jason,

    Good one. Yeah guest authors will get the links for us thereby by themselves or by their readers and in both the sense we are going to get backlinks. Thanks for the post.

  25. Agrodut Mandal

    February 23, 2013

    Post a Reply

    Link baiting is a way of indirectly Quality link building, or links to your website from other websites. Instead of distributing links yourself through link baiting you work to encourage others to link to your website by providing unique and popular website content.

  26. ” Pizza was called (and is still called) tomato pie and pizza pie in certain parts of the States. Never try to remove a pizza stone from the oven until it is completely cooled. You have to shake over the paddle of the openhandedly by taking use of the corn meal & then you have to put bread on the paddle ahead of mixing toppings within it.

  27. Cor

    September 29, 2013

    Post a Reply

    Hi, thanks for this good article.
    May be you have some specific advice for our website about movies (in Holland): http://www.indebioscoop.com.
    What kind of approach would you advice concerning linkbaiting for a website about movies (knowing every day we bring news and weekly we publish and forward reviews)?
    Thanks in advance.

  28. Jordan Dove

    February 18, 2014

    Post a Reply

    Kais –

    What’s worked extremely well is having my army of guest bloggers, and them promoting their articles based on the particular niche.

    The issue I’ve ran into is when I have an Indian guest blogger and posts links on Forums that are penalized, it will hurt – so ensure you are checking your backlinks on the regular.

    – Jordan

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