9 Easy Ways to Build Links

by Jason Acidre on December 10, 2013 · 66 comments · Search, Social


The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.

What has change?

Just like before, search engines are getting smarter every day, and they are now smarter than what they used to be.

But the most obvious change is that link building is not just a part of SEO anymore.

  • Link building is a branding tool.
  • Links that can send substantial amount of relevant visitors are valuable (in SEO, branding and conversion or lead generation standpoint).
  • Links affect search rankings, but it also allows websites to get directly discovered by its target audience/customers.
  • Search is now more reliant with marketing-driven metrics. And when your links are authentically byproducts of your marketing, they are much stronger.

So in this post, I’ll revisit several methods that can help you easily drive quick and easy wins when it comes to acquiring solid links to your site.

Link out to others

Linking out or mentioning others’ works, especially those who are in your field, can strongly enhance the linkability of your site, seeing that you’re using other trusted sources as a reference for your content.

Although, the linkability of your site won’t just stop there, since it can also help acquire links through:

  • Getting trackbacks – which is not as bad as most people think, as it can also refer traffic back to your content (and can also serve as a signal that search engines can use to find and index your content).
  • Initiate reciprocation – this is one of the best ways to get into your prospects’ (or target influencers) radar, and if you’re providing good content, then the probability of having them link to you in the future would certainly be high.
  • Getting social links – many have forecasted that social links will be the future of link building, well it is. Publishers tend to share content (especially if they’re good) when they are mentioned in it, and this can somehow drive more relevant traffic and send signals that search engines use as a ranking factor to determine a page’s popularity/authority.

Some of the most popular methods used in getting industry influencers’ attentions:

  • Interviews (group/crowdsourcing).
  • Ego-baiting (making a list of top brands/experts in your space).
  • Writing about or reviewing their company/product/service.
  • Expounding or contradicting their ideas.
  • Curating popular blog posts in your industry.

crowdsourcing

Talk to people

Building relationships, which is very vital in this age of marketing, obviously starts with conversations. The Internet made communication easier for people, so why not invest some of your time and effort in connecting with other publishers and influencers in your industry.

There are so many ways to engage your target link prospects and there are also many ways to acquire valuable links through conversations such as:

  • Blog comments
  • Forum posts
  • Q&As
  • Social networking
  • Email outreach

Relationships are considerably a solid driving force for marketing, knowing that building alliances can help make the syndication and distribution of your content a lot easier. The more you exchange ideas with people in your industry, the more link opportunities you can get.

Bonus: James Norquay recently did a case study on how giving away gifts may result to links and/or shoutouts, and you might want to check that out.

cyrus

Join industry-specific communities/platforms

The web has grown so much this past decade that it seems like any industry that you can think of already has a place online where enthusiasts actively participate/discuss (niche communities).

Inbound.org, Hacker News, Bigger Pockets and a lot of other popular subreddits on Reddit are few samples of these kinds of online communities – that seemed to become a huge part of the modern culture of industries.

hacker news

Establishing yourself or your brand as an authority on these platforms can certainly impact how others see you, which often makes your brand more linkable.

Another approach that you can take advantage of is through finding online publications in your industry that have “community blogs”. It’s easier to get published on these kinds of blogs, but it’s very important to ensure that the ideas and information that you’ll share will be more likely useful to their audience.

community blog

Publish content on popular/linkable websites

If you consider your brand an expert in what you do, then aim to get published on the top blogs in your niche – because there’s so much value to get from that.

moz

The best thing about submitting content on site’s that you know that are highly linkable (and have a huge following) is that aside from building high-value links to your website, you also get to attract 2nd-tier links pointing to the content you’ve contributed.

 ahrefs

This type of content placement easily connects you with other content publishers (which can get you ton more of links), and definitely potential leads/customers to your business, given that your content is visible to thousands of those blogs’ followers.

Repurpose content

Transform your site’s successful content assets into other formats, as you can easily get more links back to your site (as the original source of the content) once you start distributing it to other content platforms.

Some of the formats that you can use to repurpose your existing content assets:

Slide presentation

You can upload your slide deck on Slideshare (and include links on your slides). I’ve done this approach a few weeks ago, and was definitely successful, as the deck (that was originally published as a blog post) managed to get 3,000+ views and send almost a hundred of new visitors to my blog.

Video

You can also convert your guides/articles into video tutorials and upload them on video hosting sites like Youtube or Vimeo. The best part about using method is that videos, particularly from Youtube, have better chances of getting higher search rankings for long-tail search terms. So it can certainly help you attract highly targeted traffic.

video

Ebook

If you have ton of long-form content or series of blog posts that can be combined into one, then turning them into an Ebook is also a great option. Aside from offering it as a giveaway to your readers, there are also a couple of ways to make the most out of your Ebook or PDF documents for link building, like:

  • Uploading it on Scribd or Accel.io
  • Offering it to other bloggers to be given away (or be used as an incentive for their opt-ins).

Infographic

This is one of the most popular (and perhaps effective) ways to repurpose content, as images are easy to distribute and tend to be shared more a lot over the web.

You can submit your infographic to numerous infographic directories:

Or image sharing/hosting sites to get more links.

Other ways to ensure that your infographic will reach more of your target audience:

  • Encourage your readers to use it, by providing an embed code on the original page hosting it.
  • Launch it first on high-traffic blogs/websites in your industry, to ensure that it’ll be seen by your target audience.
  • Promote it through your guest blogging campaigns (by embedding it within your contributed content).
  • Use reverse image search (via Google image search or Tineye) to track blogs who have used your infographic but didn’t link to you.

Transcribe videos from other influencers in your space

This part of the post will actually be a part of Pole Position Marketing’s annual link building secrets free ebook – and I’ve just thought of giving you guys an exclusive preview of how extremely awesome next year’s edition will be.

Many influencers and/or experts from different industries use videos as a medium to communicate their brands’ messages and also to showcase their expertise. Using this content format these days may come in various forms such as:

  • Video tutorials
  • Conference presentations
  • Webinars, hangouts or Q&As
  • Video blogs
  • Infomercials and kinetic typography

Transcribing videos created by thought-leaders in your industry and publishing the transcription in your own website can benefit you in so many ways, seeing that:

  • The method allows you to build a linkable content almost instantly (since the information shared in the content is from an industry/topic expert).
  • It helps you to get into your target prospects’ radar, which will make it easier for you to connect, engage and build relationships with them.
  • You can get links directly from them (through attribution), if they decide to use your transcriptions alongside their videos.

What makes this strategy really viable is that videos – as a platform for online marketing – have been well accepted and widely utilized in many industries, which means the tactic can be replicated on any other verticals.

Example:

Earlier this year, Ross Hudgens did a transcript of Matt Cutts’ webmaster help video on what Google SEO changes are coming next.

Ross notified Matt Cutts about it:

ross-tweet

And Matt obviously liked it:

matt-tweet

Tips on transcribing videos

  • You can do it manually, or you can also use Inqscribe – a video transcription software.
  • Make sure that the transcript is readable (removing the uhms/ahs, breaking the transcript into shorter paragraphs, appropriate use of punctuations, commas, etc…, and including images/screenshots if possible).
  • Don’t forget to give link attribution to the original source of the video content when you publish the transcript on your site/blog.
  • Let the original source of the video content know about the transcript you’ve created, and start engaging.

Regular content contributions

I’ve mentioned this many times before, that regularly contributing on the top domains in your industry is far better than link dropping to hundreds of mediocre blogs through guest blogging.

quote

This is actually my most favorite link building tactic today (aside from link baiting and building evergreen content assets) for many reasons:

  • It establishes trust and indicates relationships – a factor that is very important to search engines.
  • It can help improve AuthorRank (given that you’ll be consistently contributing content on highly credible publications).
  • It can scale relationship building (as you continuously engage with their readers) and content distribution efforts (especially in promoting your upcoming content assets).
  • Great for branding, based on your association with the authority blogs you regularly write for.

Profile pages

Profile pages are easy link acquisitions, and there are ton of places over the web where you can build a profile with a link to your website.

Though it might be easy to get these links, there are ways that you can do to make them hard-to-replicate.

Because it’s not really about the link (whether it’s dofollow or nofollow), it’s about how you make use of your profile pages to make the links coming from it more valuable.

This is done mainly by strengthening the link value that your profile pages can pass back to your website/brand. Here are several methods that you can implement to efficiently integrate your profiles with your campaign:

  • Interactions and activities occurring on your profile page(s) (ex: engaging your followers on Twitter, Facebook or Google+ for them to click-through to your website).
  • Building links to your key profile pages (ex: linking to your Google+ or Twitter account when leaving comments on blog posts you read).
  • Cross linking or promoting your other profiles on networks where you have a larger following base (ex: asking your followers on Twitter to also follow you on Google+).

about.me

Build readership

Lastly, the easiest way to become the ultimate link building machine is to have a strong readership – and most especially if other content publishers are also reading your stuff.

This is not really that easy to pull off, as it requires hard work and consistency (in pushing out content that will make your target readers return for more).

Some of the strategies for content development that I focused on to gradually build my blog’s readership:

  • I created more evergreen content, so I can continuously attract new readers to my blog (as most of them find me through search).
  • I tried to blog regularly (3x – 4x a month) so my existing readers will have a reason to come back.
  • I used to allow dofollow links on the comments section to entice readers (spammers) to comment on my posts (because the higher number of comments new readers see, the more your content gets interesting to them).
  • I focused before on publishing long-form content (with unexpected hooks or ideas that they won’t find anywhere else) to increase the shareability of my blog posts. Because the more social shares, the more you can get new readers, and more potential linkers.

Once you’ve built a strong readership, link building gets a lot easier.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 61 comments… read them below or add one }

Gurwinder Singh Bhinder @Technology Blog December 10, 2013 at 11:50 am

Now this is called content worth bookmarking.

What a fantastic piece of information this is. I don’t know how many hours (or weeks) you put into this post, it’s totally worth it (in the long run!).

Thanks a lot for sharing :)

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Kira Permunian December 10, 2013 at 12:06 pm

Great post as usual. While I am familiar with most of the strategies mentioned, I feel wanting to get much energy to do them all. But I believe, it’s not required to perform all but just choose the suitable ways.

I am fascinated because one of the strategies mentioned is the thing that I am currently doing. It’s the easiest yet effective – link building through business profiling websites.

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3Leaps December 10, 2013 at 1:00 pm

you might need to recheck the list of image hosting sites that you have shared. Most of them are out of business now.

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Marketingwebu December 10, 2013 at 1:05 pm

All is about building relationships with your visitors and reader.

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John Revo December 10, 2013 at 3:14 pm

Another great freebie. Salamat sir Jason!

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Marian December 10, 2013 at 6:40 pm

This is amazing post, well detailed plus the infographic directories awesome just what I need. Definitely worth sharing to others. Thanks again Jason…

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Syed Faris Hussain December 10, 2013 at 10:20 pm

What an article you have posted complete link building methods – You should change your title :)

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Pankaj December 10, 2013 at 10:37 pm

Hey Jason,

Once again a brilliant post, Though I have one doubt here. You mentioned in this post that one can repurpose the valuable or informative article in other format as well. So my question is doesn’t it create duplicate content problem, I mean we’re sharing the same stuff on other platform? Please correct me if I’m wrong.

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Alvin December 12, 2013 at 2:36 am

Good point Pankaj, @sir jason please enlighten us.

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Jason Acidre December 12, 2013 at 4:21 am

Hey Pankaj,

Thanks for the comment. Regarding duplication, since it’s in different format, search crawlers will somehow see the difference – plus the content converted into different formats are aimed to target other segments of your audience (people who prefer videos, audio, or slide presentations).

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Alvin December 17, 2013 at 1:58 am

So it means safe for duplication issue. Recycling quality blog post, converting it into a ppoint content then publish on slideshare.

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metz December 10, 2013 at 10:51 pm

It is more important to know what is link building first before knowing how to build a link.

“Natural” Editorial Links
“Manual “Outreach” Link Building
Self-Created, Non-Editorial

These are the three types of links. And samples about link building strategy are:

Creating content that inspires viral sharing and natural linking and
Building a company blog. Making it valuable, informative and entertaining resource.

I found this post shared on Kingged.com, the Internet marketing social site, and I “kingged” it and left this comment.

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Darren Ebona December 11, 2013 at 12:32 am

Oftentimes people overlook these no sweat link building strategies for more advance ones. Great post for reminding us once again that there are easier paths on building links and being linkable.

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Nathan Whitaker December 11, 2013 at 2:33 am

Thanks for the great post. Quality link building these days is more about earning links than simply creating them yourselves. Reaching out to authorities within your niche, curating content and really providing content your target market is interested in is one of the best ways to earn links while becoming an authority within your niche.

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Naia December 11, 2013 at 4:46 am

Hey Jason,
Excellent as well extremely helpful post.Thanks a lot for the image hosting and infographic submission site’s list.

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Panagiotis Kontogiannis December 11, 2013 at 6:11 am

For infographics submit the visual.ly only have power for link building. Fantastic post Jason, as usually.

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charles December 11, 2013 at 6:23 am

there are lot of nice information which cannot be understood at once, hope to reread this to learn more. also some of the image hosting sites you listed are no more

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Thembinkosi December 11, 2013 at 8:18 am

I fully agree with what you’ve said about trackbacks and it being easier for you to get indexed by search engines, also very helpful how you’ve bullet pointed and listed methods which does make it easier to keep a note of them. I will definately be testing some of your methods one by one.

Keep up the good work:)

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Sohil Memon December 11, 2013 at 11:29 am

Mind blowing guide but definitely I am using one tool provided by Moz, i.e., “OpenSiteExplorer” and I loved it. It really helps to gain awesome no. of links. And thanks for your extra information too. I will try out yours also!

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Abhijit Gupta December 12, 2013 at 5:21 am

What a great post! It’s really informative. This is a complete and informative article on link-building. There are easier paths on building links on this article.

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Sunday December 12, 2013 at 8:49 am

A very helpful guide on Link building I must say. Of course the way to build links have been evolved over the years and what works yesterday does not work today.

Its pretty important to access the creative and advanced techniques that work and these are just what should matter to marketers today.

Having said that, the 9 ways about building links expounded on this post should be adopted by both new and experienced Internet marketers.

Personally, I have found some of the ideas revealing and helpful.

I have shared this comment where I found this post in Kingged.com – the content syndication website for Internet marketers.
Sunday – kingged.com contributor

http://kingged.com/9-easy-ways-to-build-links/

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Hang Pham December 12, 2013 at 10:14 am

Hi,
I really love this post. Love the way you write your posts. The information in this article is really unique and useful for me. After reading this article, I think I have some ideas for myself. I do follow your articles recently. Thanks for sharing this post. Hope to read more interesting information from you. Great job!

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manoj solanki December 13, 2013 at 12:47 am

hi,
very helpful for understanding link building strategy for any website

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Sirangi Kalpana December 13, 2013 at 2:25 am

Wow! great post on link building. This is the most important part of blogging and your article has explained this concept in a great way. Thanks.

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Shiv Saroya December 13, 2013 at 2:39 am

Hey, I’m already doing some of that with our blog in a very basic capacity. Positive reinforcement! Thanks for the great post.

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Samuel Jeffery December 14, 2013 at 7:12 pm

These are excellent tips for building links. I’ve noticed in the last year the rise of the usage of infographics.

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Ori December 14, 2013 at 9:18 pm

Thank you for a great article.

I am very fond of the video transcription by leaders in your industry and wanted your take on the process of publishing.

Before you published did you ask for permission to publish the transcription on your own site or did you contact video owner prior

Looking forward.

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Nithin Upendran December 14, 2013 at 10:16 pm

Great post as usual thanks howdy for sharing some brilliant tips which helps to build links. Keep on posting articles like this This was a quite informative one. thanks.

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Karan Lugani December 15, 2013 at 4:51 am

Infographics are great way of building the backlinks. Recently, various brands have adopted the way of infographic link building and there is significant increase in the backlinks as well as the rankings. Thanks for sharing other methods too. Specially the image sharing one.

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Alain December 15, 2013 at 12:15 pm

Thanks for this great list Jason. I especially like the idea of creating an infographic as means to get a backlink. Obviously it costs some money to create one but it’s still worth it.

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Thomas December 16, 2013 at 3:47 pm

Hi Jason, thanks for the heads up about Inqscribe, will have to check it out. Some sterling link building tips in this post, as always.

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kenneth chooks December 17, 2013 at 3:51 am

Another awesome content. I love it.

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Jibran Qazi December 17, 2013 at 1:43 pm

Excellent post. Time to grab our graphic designer and harass her to make some awesome infographics :) Cheers!

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Jim Kansas December 17, 2013 at 5:03 pm

I’ve been thinking about creating those awesome infographics for quite a while now. I wonder – how easy are they to create? The list you provided will be awesome to use.

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Alin December 18, 2013 at 2:55 am

Wow! great post on link building. This is the most important part of blogging and your article has explained this concept in a great way.

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Itender Rawat December 18, 2013 at 6:43 am

Great list of Image hosting sites, Never heard that we can get link from these. Will try right now. Thanks Jason :)

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Trevor @ Marketing December 18, 2013 at 6:52 pm

One of our favorite ways to generate back links is through interviews. First off, your readers will love it, especially if it’s someone they know or an authority in the space. Secondly, this sort of content is more likely to be shared than just an article, helping create social shares. Lastly, the person you interview will likely help promote the post and push it out socially since they have a vested interest. Overall, a great way to generate back links and traffic.

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Susan December 19, 2013 at 2:54 am

Jason is a Guru, period. When it comes to SEO and link building, when he talks you simply better listen. Reading his posts is one thing I never miss as the lesson you learn in one single post such as this one is more important than reading a 200 page book in link building. Thanks Jason!
Susan Forrester

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Akash Agarwal December 19, 2013 at 3:42 am

Link building helps to get more visibility of your blog in search result. And it also helps in getting indexed in search result easily. Thanks for sharing such nice idea on link building.

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Jim Kansas December 20, 2013 at 1:33 pm

It’s interesting how even on the internet, relationships need to still be built virtually! Thanks for the links and helpful tips.

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Priyanka December 21, 2013 at 5:12 am

Now few things left for Link Building strategy.
So it is seriously confusing which one to use,consult many blogs, But I got right strategy from this blog only.
Thanks for posting this.

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Dennis Nath December 24, 2013 at 2:39 am

I just realized that a few of the top rankers in the social media industry are extensively using inforgraphics to get dofollow backlinks from sites like Visual.ly.

I guess that’s a strong factor for getting ranked.

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Reid Yamamoto December 24, 2013 at 12:00 pm

Great article and you offer so many highly valuable tips. Now I need to start implementing them. Thank you for taking the time to write this post.

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Bashoo Zmmarraii December 24, 2013 at 3:20 pm

Thanks for the huge list of info graphs

i am subscribed now to your blog would love to read from your side :)

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Devon December 25, 2013 at 7:03 pm

It always good to learn a few more methods to help build links. I know for myself I am really want to get into more video as it seems to find its way to top of search results very quickly. Everyone provides some great methods of link building. The slides on slide share sounds like a great way to repackage older but relevant information that will help with informing new readers.

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George Njogu December 26, 2013 at 2:21 am

Thanks a lot for the post, Jason.
I’ve never thought of transforming my successful content into other formats.
Cheers

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Leena Dudeja December 26, 2013 at 3:46 am

Great post,These are excellent tips for building links.

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Denis December 27, 2013 at 6:16 am

Hi JASON, i am a big fan of you, this is a awesome article about link building, You are a great SEO expert, thanks for sharing a valuable article with us. great work.

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james December 27, 2013 at 12:10 pm

Hi Jason,

You are damn good; your explicit understanding of backlinking is unparalled. what I have learn with just 10 minutes of reading this post is wonderful and I’m glad I found it.

The information here is unique, distinct and full of quality.

Thanks for sharing and do have a happy new year in advance.

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Pau December 29, 2013 at 3:25 am

So much good information on all the ways to effectively repurpose content! The funny thing is, I never even thought about it, and now I have so many options I don’t even know where to start. Thank you so much again for all the wonderful tips.

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Jason December 29, 2013 at 7:25 am

I have been wanting to try the infographic technique. Thanks for putting the list of places to submit to.

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Akash Agarwal January 1, 2014 at 3:27 am

Link building helps to get more visibility of your blog in search result. And it also helps in getting indexed in search result easily. Thanks for sharing this tips on link building.

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Thomas r January 5, 2014 at 4:39 pm

Fantastic post!!! I totally am going to load all my presentations into slide share! Now what do you suggest for Youtube. I dont not really have any recording equipment or editing experience?

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shane January 7, 2014 at 5:10 am

Thanks a ton for sharing all the best and legitimate ways to get links in a real way as the google algorithms are too strict now a days if any cheap way is performed for gaining link site will blocked immediately

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christina josephone January 13, 2014 at 2:50 am

Awesome and comprehensive post. thanks for sharing information. good Luck…!!

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Richard January 13, 2014 at 2:14 pm

Very useful! I bookmarked this post for future reference.

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Nathan Brook January 22, 2014 at 5:17 am

I agree with the tips. It is important to know how to create contents that add value to the readers and easily attract effective quality back links.

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Robert January 27, 2014 at 4:28 am

Maybe link building can be easy for someone but not for everyone:)
Anyway, great and very useful article, thx.

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Ahmad February 6, 2014 at 3:28 am

Woah! Amazing piece of information, Jason. Loved all the tips you shared. Surely going to use few of them to build links for my blogs :)

Keep the good work up :)

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Chris February 12, 2014 at 7:53 am

Hello, I am doing a job as a freelance link builder, and i must say that all your information will surly help me to build some quality links fast..

Thanks for such an informative article..

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Lakshman Teja June 7, 2014 at 8:45 pm

I am into blogging from the past 10 months and the Link Building is the aspect where I suck after reading this post all i can say is that Link building is a piece of cake. Thanks a lot for such an awesome informative guide.

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