9 Easy Ways to Build Links

By on Dec 10, 2013 in Search, Social | 61 comments

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The techniques being used today to build links to a website have certainly evolved along the constant evolution of search. And apparently, the growth of search as well as the increase in competitiveness led to the birth of many creative, advanced and scalable link building tactics.

However, this doesn’t mean that we have to ignore the basics – knowing that “advanced” is just being really good at the basics.

What has change?

Just like before, search engines are getting smarter every day, and they are now smarter than what they used to be.

But the most obvious change is that link building is not just a part of SEO anymore.

So in this post, I’ll revisit several methods that can help you easily drive quick and easy wins when it comes to acquiring solid links to your site.

Link out to others

Linking out or mentioning others’ works, especially those who are in your field, can strongly enhance the linkability of your site, seeing that you’re using other trusted sources as a reference for your content.

Although, the linkability of your site won’t just stop there, since it can also help acquire links through:

Some of the most popular methods used in getting industry influencers’ attentions:


Talk to people

Building relationships, which is very vital in this age of marketing, obviously starts with conversations. The Internet made communication easier for people, so why not invest some of your time and effort in connecting with other publishers and influencers in your industry.

There are so many ways to engage your target link prospects and there are also many ways to acquire valuable links through conversations such as:

Relationships are considerably a solid driving force for marketing, knowing that building alliances can help make the syndication and distribution of your content a lot easier. The more you exchange ideas with people in your industry, the more link opportunities you can get.

Bonus: James Norquay recently did a case study on how giving away gifts may result to links and/or shoutouts, and you might want to check that out.


Join industry-specific communities/platforms

The web has grown so much this past decade that it seems like any industry that you can think of already has a place online where enthusiasts actively participate/discuss (niche communities).

Inbound.org, Hacker News, Bigger Pockets and a lot of other popular subreddits on Reddit are few samples of these kinds of online communities – that seemed to become a huge part of the modern culture of industries.

hacker news

Establishing yourself or your brand as an authority on these platforms can certainly impact how others see you, which often makes your brand more linkable.

Another approach that you can take advantage of is through finding online publications in your industry that have “community blogs”. It’s easier to get published on these kinds of blogs, but it’s very important to ensure that the ideas and information that you’ll share will be more likely useful to their audience.

community blog

Publish content on popular/linkable websites

If you consider your brand an expert in what you do, then aim to get published on the top blogs in your niche – because there’s so much value to get from that.


The best thing about submitting content on site’s that you know that are highly linkable (and have a huge following) is that aside from building high-value links to your website, you also get to attract 2nd-tier links pointing to the content you’ve contributed.


This type of content placement easily connects you with other content publishers (which can get you ton more of links), and definitely potential leads/customers to your business, given that your content is visible to thousands of those blogs’ followers.

Repurpose content

Transform your site’s successful content assets into other formats, as you can easily get more links back to your site (as the original source of the content) once you start distributing it to other content platforms.

Some of the formats that you can use to repurpose your existing content assets:

Slide presentation

You can upload your slide deck on Slideshare (and include links on your slides). I’ve done this approach a few weeks ago, and was definitely successful, as the deck (that was originally published as a blog post) managed to get 3,000+ views and send almost a hundred of new visitors to my blog.

22 Link Building Tips from Xight Interactive from kaiserthesage


You can also convert your guides/articles into video tutorials and upload them on video hosting sites like Youtube or Vimeo. The best part about using method is that videos, particularly from Youtube, have better chances of getting higher search rankings for long-tail search terms. So it can certainly help you attract highly targeted traffic.



If you have ton of long-form content or series of blog posts that can be combined into one, then turning them into an Ebook is also a great option. Aside from offering it as a giveaway to your readers, there are also a couple of ways to make the most out of your Ebook or PDF documents for link building, like:


This is one of the most popular (and perhaps effective) ways to repurpose content, as images are easy to distribute and tend to be shared more a lot over the web.

You can submit your infographic to numerous infographic directories:

Or image sharing/hosting sites to get more links.

Other ways to ensure that your infographic will reach more of your target audience:

Transcribe videos from other influencers in your space

This part of the post will actually be a part of Pole Position Marketing’s annual link building secrets free ebook – and I’ve just thought of giving you guys an exclusive preview of how extremely awesome next year’s edition will be.

Many influencers and/or experts from different industries use videos as a medium to communicate their brands’ messages and also to showcase their expertise. Using this content format these days may come in various forms such as:

Transcribing videos created by thought-leaders in your industry and publishing the transcription in your own website can benefit you in so many ways, seeing that:

What makes this strategy really viable is that videos – as a platform for online marketing – have been well accepted and widely utilized in many industries, which means the tactic can be replicated on any other verticals.


Earlier this year, Ross Hudgens did a transcript of Matt Cutts’ webmaster help video on what Google SEO changes are coming next.

Ross notified Matt Cutts about it:


And Matt obviously liked it:


Tips on transcribing videos

Regular content contributions

I’ve mentioned this many times before, that regularly contributing on the top domains in your industry is far better than link dropping to hundreds of mediocre blogs through guest blogging.


This is actually my most favorite link building tactic today (aside from link baiting and building evergreen content assets) for many reasons:

Profile pages

Profile pages are easy link acquisitions, and there are ton of places over the web where you can build a profile with a link to your website.

Though it might be easy to get these links, there are ways that you can do to make them hard-to-replicate.

Because it’s not really about the link (whether it’s dofollow or nofollow), it’s about how you make use of your profile pages to make the links coming from it more valuable.

This is done mainly by strengthening the link value that your profile pages can pass back to your website/brand. Here are several methods that you can implement to efficiently integrate your profiles with your campaign:


Build readership

Lastly, the easiest way to become the ultimate link building machine is to have a strong readership – and most especially if other content publishers are also reading your stuff.

This is not really that easy to pull off, as it requires hard work and consistency (in pushing out content that will make your target readers return for more).

Some of the strategies for content development that I focused on to gradually build my blog’s readership:

Once you’ve built a strong readership, link building gets a lot easier.

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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  1. Kira Permunian

    December 10, 2013

    Post a Reply

    Great post as usual. While I am familiar with most of the strategies mentioned, I feel wanting to get much energy to do them all. But I believe, it’s not required to perform all but just choose the suitable ways.

    I am fascinated because one of the strategies mentioned is the thing that I am currently doing. It’s the easiest yet effective – link building through business profiling websites.

  2. 3Leaps

    December 10, 2013

    Post a Reply

    you might need to recheck the list of image hosting sites that you have shared. Most of them are out of business now.

  3. Marian

    December 10, 2013

    Post a Reply

    This is amazing post, well detailed plus the infographic directories awesome just what I need. Definitely worth sharing to others. Thanks again Jason…

  4. Pankaj

    December 10, 2013

    Post a Reply

    Hey Jason,

    Once again a brilliant post, Though I have one doubt here. You mentioned in this post that one can repurpose the valuable or informative article in other format as well. So my question is doesn’t it create duplicate content problem, I mean we’re sharing the same stuff on other platform? Please correct me if I’m wrong.

    • Jason Acidre

      December 12, 2013

      Post a Reply

      Hey Pankaj,

      Thanks for the comment. Regarding duplication, since it’s in different format, search crawlers will somehow see the difference – plus the content converted into different formats are aimed to target other segments of your audience (people who prefer videos, audio, or slide presentations).

      • Alvin

        December 17, 2013

        Post a Reply

        So it means safe for duplication issue. Recycling quality blog post, converting it into a ppoint content then publish on slideshare.

  5. metz

    December 10, 2013

    Post a Reply

    It is more important to know what is link building first before knowing how to build a link.

    “Natural” Editorial Links
    “Manual “Outreach” Link Building
    Self-Created, Non-Editorial

    These are the three types of links. And samples about link building strategy are:

    Creating content that inspires viral sharing and natural linking and
    Building a company blog. Making it valuable, informative and entertaining resource.

    I found this post shared on Kingged.com, the Internet marketing social site, and I “kingged” it and left this comment.

  6. Darren Ebona

    December 11, 2013

    Post a Reply

    Oftentimes people overlook these no sweat link building strategies for more advance ones. Great post for reminding us once again that there are easier paths on building links and being linkable.

  7. Nathan Whitaker

    December 11, 2013

    Post a Reply

    Thanks for the great post. Quality link building these days is more about earning links than simply creating them yourselves. Reaching out to authorities within your niche, curating content and really providing content your target market is interested in is one of the best ways to earn links while becoming an authority within your niche.

  8. Naia

    December 11, 2013

    Post a Reply

    Hey Jason,
    Excellent as well extremely helpful post.Thanks a lot for the image hosting and infographic submission site’s list.

  9. charles

    December 11, 2013

    Post a Reply

    there are lot of nice information which cannot be understood at once, hope to reread this to learn more. also some of the image hosting sites you listed are no more

  10. Thembinkosi

    December 11, 2013

    Post a Reply

    I fully agree with what you’ve said about trackbacks and it being easier for you to get indexed by search engines, also very helpful how you’ve bullet pointed and listed methods which does make it easier to keep a note of them. I will definately be testing some of your methods one by one.

    Keep up the good work:)

  11. Sohil Memon

    December 11, 2013

    Post a Reply

    Mind blowing guide but definitely I am using one tool provided by Moz, i.e., “OpenSiteExplorer” and I loved it. It really helps to gain awesome no. of links. And thanks for your extra information too. I will try out yours also!

  12. Abhijit Gupta

    December 12, 2013

    Post a Reply

    What a great post! It’s really informative. This is a complete and informative article on link-building. There are easier paths on building links on this article.

  13. Sunday

    December 12, 2013

    Post a Reply

    A very helpful guide on Link building I must say. Of course the way to build links have been evolved over the years and what works yesterday does not work today.

    Its pretty important to access the creative and advanced techniques that work and these are just what should matter to marketers today.

    Having said that, the 9 ways about building links expounded on this post should be adopted by both new and experienced Internet marketers.

    Personally, I have found some of the ideas revealing and helpful.

    I have shared this comment where I found this post in Kingged.com – the content syndication website for Internet marketers.
    Sunday – kingged.com contributor


  14. Hang Pham

    December 12, 2013

    Post a Reply

    I really love this post. Love the way you write your posts. The information in this article is really unique and useful for me. After reading this article, I think I have some ideas for myself. I do follow your articles recently. Thanks for sharing this post. Hope to read more interesting information from you. Great job!

  15. manoj solanki

    December 13, 2013

    Post a Reply

    very helpful for understanding link building strategy for any website

  16. Sirangi Kalpana

    December 13, 2013

    Post a Reply

    Wow! great post on link building. This is the most important part of blogging and your article has explained this concept in a great way. Thanks.

  17. Shiv Saroya

    December 13, 2013

    Post a Reply

    Hey, I’m already doing some of that with our blog in a very basic capacity. Positive reinforcement! Thanks for the great post.

  18. Ori

    December 14, 2013

    Post a Reply

    Thank you for a great article.

    I am very fond of the video transcription by leaders in your industry and wanted your take on the process of publishing.

    Before you published did you ask for permission to publish the transcription on your own site or did you contact video owner prior

    Looking forward.

  19. Nithin Upendran

    December 14, 2013

    Post a Reply

    Great post as usual thanks howdy for sharing some brilliant tips which helps to build links. Keep on posting articles like this This was a quite informative one. thanks.

  20. Karan Lugani

    December 15, 2013

    Post a Reply

    Infographics are great way of building the backlinks. Recently, various brands have adopted the way of infographic link building and there is significant increase in the backlinks as well as the rankings. Thanks for sharing other methods too. Specially the image sharing one.

  21. Alain

    December 15, 2013

    Post a Reply

    Thanks for this great list Jason. I especially like the idea of creating an infographic as means to get a backlink. Obviously it costs some money to create one but it’s still worth it.

  22. Thomas

    December 16, 2013

    Post a Reply

    Hi Jason, thanks for the heads up about Inqscribe, will have to check it out. Some sterling link building tips in this post, as always.

  23. Jim Kansas

    December 17, 2013

    Post a Reply

    I’ve been thinking about creating those awesome infographics for quite a while now. I wonder – how easy are they to create? The list you provided will be awesome to use.

  24. Alin

    December 18, 2013

    Post a Reply

    Wow! great post on link building. This is the most important part of blogging and your article has explained this concept in a great way.

  25. Trevor @ Marketing

    December 18, 2013

    Post a Reply

    One of our favorite ways to generate back links is through interviews. First off, your readers will love it, especially if it’s someone they know or an authority in the space. Secondly, this sort of content is more likely to be shared than just an article, helping create social shares. Lastly, the person you interview will likely help promote the post and push it out socially since they have a vested interest. Overall, a great way to generate back links and traffic.

  26. Susan

    December 19, 2013

    Post a Reply

    Jason is a Guru, period. When it comes to SEO and link building, when he talks you simply better listen. Reading his posts is one thing I never miss as the lesson you learn in one single post such as this one is more important than reading a 200 page book in link building. Thanks Jason!
    Susan Forrester

  27. Akash Agarwal

    December 19, 2013

    Post a Reply

    Link building helps to get more visibility of your blog in search result. And it also helps in getting indexed in search result easily. Thanks for sharing such nice idea on link building.

  28. Jim Kansas

    December 20, 2013

    Post a Reply

    It’s interesting how even on the internet, relationships need to still be built virtually! Thanks for the links and helpful tips.

  29. Priyanka

    December 21, 2013

    Post a Reply

    Now few things left for Link Building strategy.
    So it is seriously confusing which one to use,consult many blogs, But I got right strategy from this blog only.
    Thanks for posting this.

  30. Dennis Nath

    December 24, 2013

    Post a Reply

    I just realized that a few of the top rankers in the social media industry are extensively using inforgraphics to get dofollow backlinks from sites like Visual.ly.

    I guess that’s a strong factor for getting ranked.

  31. Reid Yamamoto

    December 24, 2013

    Post a Reply

    Great article and you offer so many highly valuable tips. Now I need to start implementing them. Thank you for taking the time to write this post.

  32. Devon

    December 25, 2013

    Post a Reply

    It always good to learn a few more methods to help build links. I know for myself I am really want to get into more video as it seems to find its way to top of search results very quickly. Everyone provides some great methods of link building. The slides on slide share sounds like a great way to repackage older but relevant information that will help with informing new readers.

  33. Denis

    December 27, 2013

    Post a Reply

    Hi JASON, i am a big fan of you, this is a awesome article about link building, You are a great SEO expert, thanks for sharing a valuable article with us. great work.

  34. james

    December 27, 2013

    Post a Reply

    Hi Jason,

    You are damn good; your explicit understanding of backlinking is unparalled. what I have learn with just 10 minutes of reading this post is wonderful and I’m glad I found it.

    The information here is unique, distinct and full of quality.

    Thanks for sharing and do have a happy new year in advance.

  35. Pau

    December 29, 2013

    Post a Reply

    So much good information on all the ways to effectively repurpose content! The funny thing is, I never even thought about it, and now I have so many options I don’t even know where to start. Thank you so much again for all the wonderful tips.

  36. Jason

    December 29, 2013

    Post a Reply

    I have been wanting to try the infographic technique. Thanks for putting the list of places to submit to.

  37. Akash Agarwal

    January 1, 2014

    Post a Reply

    Link building helps to get more visibility of your blog in search result. And it also helps in getting indexed in search result easily. Thanks for sharing this tips on link building.

  38. Thomas r

    January 5, 2014

    Post a Reply

    Fantastic post!!! I totally am going to load all my presentations into slide share! Now what do you suggest for Youtube. I dont not really have any recording equipment or editing experience?

  39. shane

    January 7, 2014

    Post a Reply

    Thanks a ton for sharing all the best and legitimate ways to get links in a real way as the google algorithms are too strict now a days if any cheap way is performed for gaining link site will blocked immediately

  40. christina josephone

    January 13, 2014

    Post a Reply

    Awesome and comprehensive post. thanks for sharing information. good Luck…!!

  41. Nathan Brook

    January 22, 2014

    Post a Reply

    I agree with the tips. It is important to know how to create contents that add value to the readers and easily attract effective quality back links.

  42. Robert

    January 27, 2014

    Post a Reply

    Maybe link building can be easy for someone but not for everyone:)
    Anyway, great and very useful article, thx.

  43. Ahmad

    February 6, 2014

    Post a Reply

    Woah! Amazing piece of information, Jason. Loved all the tips you shared. Surely going to use few of them to build links for my blogs :)

    Keep the good work up :)

  44. Chris

    February 12, 2014

    Post a Reply

    Hello, I am doing a job as a freelance link builder, and i must say that all your information will surly help me to build some quality links fast..

    Thanks for such an informative article..

  45. I am into blogging from the past 10 months and the Link Building is the aspect where I suck after reading this post all i can say is that Link building is a piece of cake. Thanks a lot for such an awesome informative guide.


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