.Edu and .Gov Sites Advanced Link Building

by Jason Acidre on February 26, 2011 · 17 comments · Search

Let’s make this one quick. This post is about the easiest way to build backlinks from .edu, .gov and other authority sites within your industry. And you can do this through Trackbacks. Though they are known to have less value as a backlink to your site, it is still a link and the best thing about that little value is that it’s capable of passing trust and authority to your site.


  • Play by the book! Inclusion of their link is not the trick, but keeping the link complementary to the post’s topic. Make it look natural not only to search engines but to your readers as well. Of course you don’t want to redirect your readers to a topically irrelevant page.
  • It’s best to designate a special section on your post where you can include an outgoing link to a certain .edu, .gov or from an authority page, to make it really relevant.

How to find sites you can mention:

Before writing your content, you can first search for good resources related to the topic you desire to write about. You can use the following terms in searching pages through Google:

  • Google search – site:.edu inurl:blog “keyword” “trackback”

You can also dig through your older posts if you see high quality resource pages from .edu, .gov and other authority sites that will fit naturally. It’s also best to see if pages you have searched do accept trackbacks. It actually doesn’t matter whether they make their trackbacks nofollow or not, the important thing is the trust that you can get from them.

Here’s a shot sample from Search Engine Optimization: It’s Not Rocket Science:


  • You’re getting their attention, in which you can enhance the chances of building a relationship with them and perhaps a special mention on one of their future posts, if you’re lucky enough or if they have seen your contents as top notch and worth sharing with their networks too.
  • Search engines will see you as an authority, since you are linking out to highly trusted pages that contain valuable information. It’s a big plus if the destination page of the post’s link is seen as a well-suited resource for your entry.
  • You are not risking yourself as well as your site in getting flagged as a spammer.
  • It builds credibility to your contents, because you are allowing your readers to see more resourceful information from high-quality sites. In turn, it will give you more loyal readers for giving them so much than they have expected.
  • It improves your posts’ keyword rankings (long tail more often than not) on SERPs, since most trackbacks show the post’s title as well as a short description where it was mentioned. And this means more traffic generated to your site, right?

How can this benefit your homepage’s keyword rankings?

At the beginning of your post, you can include your homepage’s targeted keyword as an internal anchor text link.

Once the trackback is planted on the targeted site, it passes through trust to the linking page as search engine crawls through the connection. As soon as the small amount of trust have landed on your post, it will then pass a smaller amount to your homepage, in which the anchor text will serve as a new trusted vote that will help in improving its SERP rankings.

One last tip, don’t overdo it. You don’t want the big “G” to snipe and shoot your site dead. Keep it relevant and assure value when making this technique on your blog posts. You can hire me if you are in need of more effective SEO strategies for your campaign.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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