How I increased my email list subscribers by 532% in 1 month

Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium).

Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream.

There are tons of available resources on the web that detail several tips on how to effectively build an email list, and some of those lists of tips would normally include the following best practices:

  • Placing opt-in forms in high-traffic areas of the site or making opt-in forms very visible in every page of your site as a call-to-action.
  • Integrating your mailing list with other platforms (ex: shopping carts, Facebook pages, etc…).
  • Offering specials and other form of incentives to subscribers (such as downloadable PDFs, whitepapers, exclusive content, access to web-based tools, discounts, etc…).
  • Continuously driving new traffic to the site to enhance the chances of gaining more subscribers through building a loyal readership base (via blogging or content marketing), SEO, social media, or even through paid traffic sources (and directing them to a squeeze page that’s designed to convert visitors to email subscribers).

Although, in this post, I won’t be discussing those things, as this will mostly just highlight a plugin that I recently installed on this blog – and how it extremely improved my blog’s ability to attract email subscribers over the past month.

A few weeks ago, Gary Gaspar, the Project Manager at ManyContacts, reached out to me and asked if I’ll be interested to try out their free contact form tool – ManyContacts.


Obviously, I said yes. And that’s because of a bunch of reasons.

First, it’s free. Second, I thought it would really look great on the blog (it’s pretty much similar to CrazyEgg’s Hello Bar, which you’ll see on Neil Patel’s blog). And lastly, it’s easy-to-customize, use and install (took me around 4-5 minutes to figure the whole thing out).

If you’re a long-time reader of this blog, I’m sure that you’ve already noticed that change.

How I increased my Email subscription rate

This email opt-in form is placed prominently on every page of my blog, which is far more visible compared to the one that’s just placed on my blog’s sidebar.

So I’ve already expected that this new addition will work better in terms of acquiring new subscribers.

manycontacts stats

But of course, installing the plugin is just a fraction of the entire process, as there are so many other factors to consider in the whole process of building/improving a site’s ability to grow its email list, such as:

  • Banking on the existing amount of traffic that the website is already able to generate (through organic search, referrals and direct traffic).
  • Publishing new content on a regular basis to attract both old and new visitors to the site (and to continuously strengthen the site’s ability to acquire new traffic in the long run).

Building more targeted traffic to your site is still the best way to get quality subscribers to your list.

ManyContacts’ Features

There are a lot of great features, and more to come, for sure. But the ones that I found really useful at the moment are:

ManyContacts can be synchronized with other popular email marketing service providers, wherein it can automatically send and import your list.


I personally use MailChimp, and the synchronization with ManyContacts made my list building process a lot easier.


The other feature from this tool that I really loved was the enriched data that ManyContacts is able to collect – which can be viewed from the email notifications that they send straight to your inbox right after a user subscribes to your list.

The subscribers’ details sent to you are very comprehensive, and can help show a lot of insights, including the specifics of the journey of each subscriber (from how they got to the site, specifically where they landed and where they converted).

subscriber manycontacts

The data collected also shows the subscriber’s demographics, social profiles, IP location, technologies, as well as the organizations they are a part of.

subscriber manycontacts2


  • Try and install ManyContacts – it’s free.
  • Create more reasons for people to visit your site. Build more useful content and/or giveaway valuable freebies (discounts, exclusive content, etc…).

More helpful resources on how to build and use your email list effectively:

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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60 replies
  1. Gary Gaspar
    Gary Gaspar says:

    Hey Jason,

    I’m so happy to see that our work is helping build better relationships with your readers.

    It’s fascinating to see how people are dying to get your next update, me included 😉

    Hope it will keep working for you for a long time.


  2. Wyatt Hunter
    Wyatt Hunter says:

    Hi Jason,

    Thanks for sharing superb article about email list building. This is very useful information for Email marketing department. Keep it up such a wonderful posting like this.

    Wyatt Hunter,
    Billing Gurus.

  3. Aravinth Enrique
    Aravinth Enrique says:

    Totally agree your point about email subscription. I too little bit conversion on my personal blog. It’s relevant audience only. Currently thinking about increase email subscribers on my blog.

    Article are totally interesting. Thanks for taking time to write for us. Specially for newbie.

  4. Tariehk
    Tariehk says:

    Hey Jason,

    I noticed the cool plugin, but I wanted a way to white label it and remove the their logo. I reached out to them and I have not heard anything. Do you know when they are launching a version I can remove their logo? When will they have a paid version?

  5. Ricardo Novela
    Ricardo Novela says:

    Hi I liked your article, thanks. Just one bug with this plugin, in my iPhone doesn’t load well, the website doesn’t finish the loading process and constantly need to drag the page up, in order to read the article, because the plugin pulls down the page.

    My is just my device, I’d thank if somebody else give me your experience.


  6. Tim
    Tim says:

    Email marketing/list building is a huge hurtle in IM that I’ve yet to jump over. I still find it very daunting. Manycontacts looks like an easier way to manage it. Thanks for this post!

  7. Sunday
    Sunday says:

    I am impressed with what the ManyContacts form can do. I guess it would wise to install and test it for real. Having it hanging on every page could be a “killer” strategy that would increase leads and conversion. I will make more comments after testing it! 😀

    This comment was left in – the content syndication and social bookmarking website for Internet Marketers where this post was shared.

    Sunday – contributor

  8. BenkappByte
    BenkappByte says:

    HI Jason,
    This is my first visit on your blog and really I’m impressed!!! 🙂
    Thanks for sharing this tool, i will really check it out all the features of this tool.
    Keep it up.

  9. Tim Aucoin
    Tim Aucoin says:

    I love the simplicity of the Many Contacts form as I’ve long been intimidated by creating opt-in forms. I have on one site and it hasn’t increased my opt-in rate at all, but I’m still working on that.


  10. Hiren
    Hiren says:

    Nice article and great tips for increase email subscriber. when we get more and more email subscriber then we will also increase website traffic. thanks for sharing.

  11. Amrish
    Amrish says:

    All I can say is that Im speechless LOL… you gave away so many different ways an ideas about how to increase optin rates that I don’t know if you even missed a strategy at all. I think that the only thing I need to do is put an optin in the head section and wait to see what happens. Thanks for sharing this great value and I hope you have a great rest of the week!

  12. Jayme Joyce
    Jayme Joyce says:


    This is incredible- thanks for the tips! I totally got onboard the Many Contacts train mid-reading your article and am really intrigued to see what kind of data it can give me on any new opt ins! I count myself as lucky to be trying this during beta and am interested in seeing what/if they will charge in the future.

  13. Alvin Setiawan Rusli
    Alvin Setiawan Rusli says:

    hi jason,

    first i want to say thanks for your information. i already used mailchimp to make a newsletter. it makes me easier to make a newsletter with mailchimp and i will try to use ur tips to increase my email subscription.

    thank you
    regards, alvin

  14. Dave
    Dave says:

    This is pretty interesting. I’ve been sing Hello Bar, with average success. However, the data that is supplied to you on each subscriber is really nice, I haven’t seen that anywhere else. Thanks for sharing Jason!

  15. Geoff
    Geoff says:


    Wow! 352% in one month is very impressive. I’m digging the ManyContacts PlugIn because it’s different and a more attractive CTA. Great Post!

    MG Moore ~ Internet Assault

  16. dailytut
    dailytut says:

    I always had a doubt, how come this type of plugins help to collect emails ? well, you have nicely mentioned those important points to consider to actually make this work 🙂


  17. Tony Tong
    Tony Tong says:

    Hi Jason,

    Would you be interested in a joint venture opportunity? I have some SEO powerpoint slides aimed for SEO firms and marketers to pitch to clients. These slides can be used in local businesses or webinars too.

    If you like,I can send you a some images of my slides so you can take a look.




  18. Sonia Sharma
    Sonia Sharma says:

    Hopefully you learned a lot from each of these strategies. The best part is that they’re completely actionable. Tell me one strategy above you can’t go & try right now.
    thnak you

  19. Brandon
    Brandon says:

    They have a customizable version for static sites as well. Not ever site needs WP as a solution…and for those sites, they have a version you just add the code straight into the footer of your website, and BOOM. (after some customization and setup of course)


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