How I increased my email list subscribers by 532% in 1 month

by Jason Acidre on May 26, 2014 · 36 comments · Content


Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium).

Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream.

There are tons of available resources on the web that detail several tips on how to effectively build an email list, and some of those lists of tips would normally include the following best practices:

  • Placing opt-in forms in high-traffic areas of the site or making opt-in forms very visible in every page of your site as a call-to-action.
  • Integrating your mailing list with other platforms (ex: shopping carts, Facebook pages, etc…).
  • Offering specials and other form of incentives to subscribers (such as downloadable PDFs, whitepapers, exclusive content, access to web-based tools, discounts, etc…).
  • Continuously driving new traffic to the site to enhance the chances of gaining more subscribers through building a loyal readership base (via blogging or content marketing), SEO, social media, or even through paid traffic sources (and directing them to a squeeze page that’s designed to convert visitors to email subscribers).

Although, in this post, I won’t be discussing those things, as this will mostly just highlight a plugin that I recently installed on this blog – and how it extremely improved my blog’s ability to attract email subscribers over the past month.

A few weeks ago, Gary Gaspar, the Project Manager at ManyContacts, reached out to me and asked if I’ll be interested to try out their free contact form tool – ManyContacts.

manycontacts

Obviously, I said yes. And that’s because of a bunch of reasons.

First, it’s free. Second, I thought it would really look great on the blog (it’s pretty much similar to CrazyEgg’s Hello Bar, which you’ll see on Neil Patel’s blog). And lastly, it’s easy-to-customize, use and install (took me around 4-5 minutes to figure the whole thing out).

If you’re a long-time reader of this blog, I’m sure that you’ve already noticed that change.

How I increased my Email subscription rate

This email opt-in form is placed prominently on every page of my blog, which is far more visible compared to the one that’s just placed on my blog’s sidebar.

So I’ve already expected that this new addition will work better in terms of acquiring new subscribers.

manycontacts stats

But of course, installing the plugin is just a fraction of the entire process, as there are so many other factors to consider in the whole process of building/improving a site’s ability to grow its email list, such as:

  • Banking on the existing amount of traffic that the website is already able to generate (through organic search, referrals and direct traffic).
  • Publishing new content on a regular basis to attract both old and new visitors to the site (and to continuously strengthen the site’s ability to acquire new traffic in the long run).

Building more targeted traffic to your site is still the best way to get quality subscribers to your list.

ManyContacts’ Features

There are a lot of great features, and more to come, for sure. But the ones that I found really useful at the moment are:

ManyContacts can be synchronized with other popular email marketing service providers, wherein it can automatically send and import your list.

synchronization

I personally use MailChimp, and the synchronization with ManyContacts made my list building process a lot easier.

mailchimp

The other feature from this tool that I really loved was the enriched data that ManyContacts is able to collect – which can be viewed from the email notifications that they send straight to your inbox right after a user subscribes to your list.

The subscribers’ details sent to you are very comprehensive, and can help show a lot of insights, including the specifics of the journey of each subscriber (from how they got to the site, specifically where they landed and where they converted).

subscriber manycontacts

The data collected also shows the subscriber’s demographics, social profiles, IP location, technologies, as well as the organizations they are a part of.

subscriber manycontacts2

TL;DR

  • Try and install ManyContacts – it’s free.
  • Create more reasons for people to visit your site. Build more useful content and/or giveaway valuable freebies (discounts, exclusive content, etc…).

More helpful resources on how to build and use your email list effectively:

If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 31 comments… read them below or add one }

Armon May 26, 2014 at 9:26 am

Another interesting post. I will try this to some of my websites. Thanks Jason.

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adrian May 26, 2014 at 4:15 pm

Another new trick is added on the list, great post! I’ll definitely try it.

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Manju Devi May 26, 2014 at 8:31 pm

I like the way you shared this data.I must say you have a very unique writing style ,which I liked most.

Thanks for sharing such useful data!

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Mark May 26, 2014 at 9:04 pm

Hey Jason, what plugin is creating the overlay on your site which points to the opt in bar?

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Gary Gaspar May 27, 2014 at 3:29 am

The black overlay is part of ManyContacts and the option is called “High-visibility mode”.

Hope this is helpful.

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Mark May 27, 2014 at 5:12 pm

thanks Gary!

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Amod May 26, 2014 at 11:22 pm

Does it integrate with custom forms? (Not using aweber or others)

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Sef May 27, 2014 at 12:42 am

Looks good. It’s always good to have free tools that we can utilize for the benefit of our website. Thanks for sharing Jason. I’ve added it on my shitty blog.

http://www.rankingelite.com/ although this is just an experiment :)

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Gary Gaspar May 27, 2014 at 3:27 am

Hey Jason,

I’m so happy to see that our work is helping build better relationships with your readers.

It’s fascinating to see how people are dying to get your next update, me included ;)

Hope it will keep working for you for a long time.

Gary

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shwan michael May 27, 2014 at 5:07 am

Hi, Jason,
Great read ..!! thanks for sharing such an awesome article , hope i will get more benifited .
Thanks again :)

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Wyatt Hunter May 27, 2014 at 6:18 am

Hi Jason,

Thanks for sharing superb article about email list building. This is very useful information for Email marketing department. Keep it up such a wonderful posting like this.

Regards,
Wyatt Hunter,
Billing Gurus.

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Mikael Rieck May 27, 2014 at 9:30 am

It doesn’t look like it has integrated A/B testing. Is that true?

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Aravinth Enrique May 27, 2014 at 12:32 pm

Totally agree your point about email subscription. I too little bit conversion on my personal blog. It’s relevant audience only. Currently thinking about increase email subscribers on my blog.

Article are totally interesting. Thanks for taking time to write for us. Specially for newbie.

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Tariehk May 28, 2014 at 12:05 pm

Hey Jason,

I noticed the cool plugin, but I wanted a way to white label it and remove the their logo. I reached out to them and I have not heard anything. Do you know when they are launching a version I can remove their logo? When will they have a paid version?

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Bruce May 28, 2014 at 11:23 pm

What a great tool! Thanks for the heads up Jason and Gary, I will trying it out

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Ricardo Novela May 29, 2014 at 5:39 am

Hi I liked your article, thanks. Just one bug with this plugin, in my iPhone doesn’t load well, the website doesn’t finish the loading process and constantly need to drag the page up, in order to read the article, because the plugin pulls down the page.

My is just my device, I’d thank if somebody else give me your experience.

Thanks

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Tim May 29, 2014 at 12:27 pm

Email marketing/list building is a huge hurtle in IM that I’ve yet to jump over. I still find it very daunting. Manycontacts looks like an easier way to manage it. Thanks for this post!

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Nithesh Chakravarthi May 30, 2014 at 1:37 am

This service looks good but dont you think it is covering the menu bar at the top?? anyway i will give it a try as I have only 50 subscribers now.

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Sunday May 30, 2014 at 12:52 pm

I am impressed with what the ManyContacts form can do. I guess it would wise to install and test it for real. Having it hanging on every page could be a “killer” strategy that would increase leads and conversion. I will make more comments after testing it! :D

This comment was left in kingged.com – the content syndication and social bookmarking website for Internet Marketers where this post was shared.

Sunday – kingged.com contributor

http://kingged.com/increased-email-list-subscribers-532-1-month/

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Anisul@Seo-Genius May 31, 2014 at 5:48 am

That’s a very cool plugin! I will definitely give it a try :) Thanks for sharing Jason.

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BenkappByte June 2, 2014 at 4:57 am

HI Jason,
This is my first visit on your blog and really I’m impressed!!! :)
Thanks for sharing this tool, i will really check it out all the features of this tool.
Keep it up.

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Marian June 8, 2014 at 10:25 pm

Amazing tool indeed, can’t believe you can have this for free.. :)

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Suki F June 11, 2014 at 7:07 pm

I believe in email marketing but it has been hard for me. I hope a few of these tips work for me too. :)

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Vicki June 22, 2014 at 12:17 am

Excellent analysis … I’ve been lagging behind on building my list, so these tools should help a lot!

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Meghan July 2, 2014 at 2:23 am

it seems like a useful plugin,i will sure give it a try.
great share.

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Rick Hughes July 8, 2014 at 4:32 pm

There are some great ideas here, Jason, many thanks for your time. How do your figures look now, two months after the initial post?

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David Pheng July 8, 2014 at 6:10 pm

WOW Nice tips. But is there a way to add RSS subscribe button at the top for blogger user ?

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Tim Aucoin July 8, 2014 at 7:27 pm

I love the simplicity of the Many Contacts form as I’ve long been intimidated by creating opt-in forms. I have on one site and it hasn’t increased my opt-in rate at all, but I’m still working on that.

Thanks

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Sofia Brooks July 10, 2014 at 5:21 am

Wow that’s a nice tool. Thank you Jason. I will definitely give it a try. Thanks again for sharing, such a useful piece of information.

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Hiren July 10, 2014 at 7:03 am

Nice article and great tips for increase email subscriber. when we get more and more email subscriber then we will also increase website traffic. thanks for sharing.

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Alex Taylor July 16, 2014 at 4:38 am

Thanks for such great article. This tool is really valuable for me infact I would really check this out.

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