Email marketing is proven to be the most effective (and undoubtedly the most profitable) channel in online marketing – given that the entirety of the Email world still holds the most number of users over the web (both as a personal and business medium).
Building an email list (and continuously growing it) is so crucial for any type of business nowadays. Aside from the fact that this channel has better conversion rates, it’s also a form of “owned media”, a medium where you have full control of, which can allow you to create a recurring revenue stream.
There are tons of available resources on the web that detail several tips on how to effectively build an email list, and some of those lists of tips would normally include the following best practices:
- Placing opt-in forms in high-traffic areas of the site or making opt-in forms very visible in every page of your site as a call-to-action.
- Integrating your mailing list with other platforms (ex: shopping carts, Facebook pages, etc…).
- Offering specials and other form of incentives to subscribers (such as downloadable PDFs, whitepapers, exclusive content, access to web-based tools, discounts, etc…).
- Continuously driving new traffic to the site to enhance the chances of gaining more subscribers through building a loyal readership base (via blogging or content marketing), SEO, social media, or even through paid traffic sources (and directing them to a squeeze page that’s designed to convert visitors to email subscribers).
Although, in this post, I won’t be discussing those things, as this will mostly just highlight a plugin that I recently installed on this blog – and how it extremely improved my blog’s ability to attract email subscribers over the past month.
Obviously, I said yes. And that’s because of a bunch of reasons.
First, it’s free. Second, I thought it would really look great on the blog (it’s pretty much similar to CrazyEgg’s Hello Bar, which you’ll see on Neil Patel’s blog). And lastly, it’s easy-to-customize, use and install (took me around 4-5 minutes to figure the whole thing out).
If you’re a long-time reader of this blog, I’m sure that you’ve already noticed that change.
How I increased my Email subscription rate
This email opt-in form is placed prominently on every page of my blog, which is far more visible compared to the one that’s just placed on my blog’s sidebar.
So I’ve already expected that this new addition will work better in terms of acquiring new subscribers.
But of course, installing the plugin is just a fraction of the entire process, as there are so many other factors to consider in the whole process of building/improving a site’s ability to grow its email list, such as:
- Banking on the existing amount of traffic that the website is already able to generate (through organic search, referrals and direct traffic).
- Publishing new content on a regular basis to attract both old and new visitors to the site (and to continuously strengthen the site’s ability to acquire new traffic in the long run).
Building more targeted traffic to your site is still the best way to get quality subscribers to your list.
There are a lot of great features, and more to come, for sure. But the ones that I found really useful at the moment are:
ManyContacts can be synchronized with other popular email marketing service providers, wherein it can automatically send and import your list.
I personally use MailChimp, and the synchronization with ManyContacts made my list building process a lot easier.
The other feature from this tool that I really loved was the enriched data that ManyContacts is able to collect – which can be viewed from the email notifications that they send straight to your inbox right after a user subscribes to your list.
The subscribers’ details sent to you are very comprehensive, and can help show a lot of insights, including the specifics of the journey of each subscriber (from how they got to the site, specifically where they landed and where they converted).
The data collected also shows the subscriber’s demographics, social profiles, IP location, technologies, as well as the organizations they are a part of.
- Try and install ManyContacts – it’s free.
- Create more reasons for people to visit your site. Build more useful content and/or giveaway valuable freebies (discounts, exclusive content, etc…).
More helpful resources on how to build and use your email list effectively: