Enterprise Link Building Strategies – MORCon 2012

by Jason Acidre on October 1, 2012 · 19 comments · Content, Search

I talked about link building strategies, principles and mindsets for enterprise-level campaigns 2 days ago at Mastering Online Rankings Conference, which was held at Vista Venice Resorts, Morong Bataan.

The chance to converse and exchange ideas with new industry friends and certainly some of the greatest minds in our local Internet Marketing community (like Gary Viray and Rex Malvas, a real-life affiliate marketing genius) was gold!

Anyway, here’s my deck from the event:

If you liked the presentation, you can subscribe to my feed and follow me on Twitter @jasonacidre.


Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 15 comments… read them below or add one }

Kenny Fabre October 1, 2012 at 6:05 am


great job on your conference, I’m looking at the slides and I thought “content asset” is a very crucial thing that you stated regarding content.

basically investing the best time, quality, values, and tools into putting out good information that is the start of building great backlinks.

The content is the product so we must create great products to get good buyers


Rob @ Atlanta Homes October 1, 2012 at 5:09 pm

Really good stuff. Thanks for sharing.

Any plans to post the video of your presentation?


John Garry October 2, 2012 at 12:36 am

Congratulations on your conference, Jason. I’ve just looked through the slides and I though to myself – content really is the king of link building. Especially the evergreen content, which you can always promote and receive traffic from it, since it’s being search for daily.

Thanks for posting the presentation here.


George October 2, 2012 at 12:57 am

That was a good presentation, Jason! You mention that we have to find industry-related sites that have a high search share, and then acquire links from them – what is the best method that allows you to do that and be successful at it?


Pavel October 2, 2012 at 7:16 am

It’s great that you got a exchance to exchange ideas with industry leaders like Gary Viray and Rex Malvas and I hope they benefited from you expertise as much as we have. Nice deck too


Thomas Kane October 2, 2012 at 11:48 am

That was one of the most awesome little image vids I have seen man, good work!


Matt from High On SEO October 2, 2012 at 4:35 pm

Slide 6 (just like everything else in life) strikes home with me. I always think in terms of weight loss. We all know how to do it. But it requires discipline, eating right, working hard and at the end of the day, having a goal beyond being lazy.

I think you’re right that most everything is headed toward mindshare and branding. You have to be “someone who believes in X” and secure that space in everyone’s thoughts about you.


jzeek October 3, 2012 at 8:23 am

i liked your presentation and going to subscribe to your rss by the way Congratulations on your conference, thanks keep up the good work…


Mark Benalla October 7, 2012 at 10:30 pm

Congrats to your presentation at the MORCON 2012

SEO and LOVE have the same approach, LOL.. we do SEO at the long run and wait until it result become a good ranking of your site.

can i download it for my reference.


Vijay Reddy October 8, 2012 at 7:03 am

Hi Jason,

Thanks a lot for this presentation. I went through it and liked it a lot. Many bloggers search for unique ways to building links and as many as possible. Though it is not that easy strategies like you mentioned here will reap the benefits.



Timothy Dietrich October 17, 2012 at 10:07 pm

Hi Jason,

Thanks for your such a beautiful and impressive presentation. I went through it and i really appreciate your work. Many bloggers search for unique ways to building links and as many as possible. Though it is not that easy strategies like you mentioned but it will benefit many.

Timothy Dietrich


Shane knight October 20, 2012 at 10:24 am

i appreciate your points mate ethical link building is really a tough task now a days..i appreciate your points consider yourself bookmarked


James Dreesen January 7, 2013 at 6:23 pm

I like your presentation. By the way your confidence is good, Congrats!


Martin Kane January 14, 2013 at 4:54 am

Hey Kaiserthesage,
You have specified the importance of content. How it is powerful and how can the strategy be indeed. However you have explained it through presentation. What a wonderful presentation! I especially liked the third slide. What a great thought.


Susan March 22, 2013 at 7:59 am

Simply brilliant tips. Thanks


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