http://kaiserthesage.com Mon, 20 May 2013 22:15:35 +0000 en-US hourly 1 http://kaiserthesage.com/conversions-through-branding/ http://kaiserthesage.com/conversions-through-branding/#comments Mon, 20 May 2013 22:15:35 +0000 Kaiserthesage http://kaiserthesage.com/?p=3194 I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding. The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).]]> http://kaiserthesage.com/conversions-through-branding/feed/ 7 http://kaiserthesage.com/influencer/ http://kaiserthesage.com/influencer/#comments Thu, 09 May 2013 01:18:17 +0000 Kaiserthesage http://kaiserthesage.com/?p=3167 Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth. Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.]]> http://kaiserthesage.com/influencer/feed/ 19 http://kaiserthesage.com/creative-link-building-resources/ http://kaiserthesage.com/creative-link-building-resources/#comments Mon, 29 Apr 2013 14:41:59 +0000 Kaiserthesage http://kaiserthesage.com/?p=663 With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago. Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.]]> http://kaiserthesage.com/creative-link-building-resources/feed/ 108 http://kaiserthesage.com/8020-link-building-tactics/ http://kaiserthesage.com/8020-link-building-tactics/#comments Thu, 18 Apr 2013 23:42:25 +0000 Kaiserthesage http://kaiserthesage.com/?p=3092 I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts. This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.]]> http://kaiserthesage.com/8020-link-building-tactics/feed/ 46 http://kaiserthesage.com/inbound-marketing-methods/ http://kaiserthesage.com/inbound-marketing-methods/#comments Tue, 02 Apr 2013 23:25:13 +0000 Kaiserthesage http://kaiserthesage.com/?p=3039 Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share. Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time.]]> http://kaiserthesage.com/inbound-marketing-methods/feed/ 21 http://kaiserthesage.com/brand-signals/ http://kaiserthesage.com/brand-signals/#comments Wed, 20 Mar 2013 14:15:12 +0000 Kaiserthesage http://kaiserthesage.com/?p=2994 Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority. A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results. ]]> http://kaiserthesage.com/brand-signals/feed/ 25 http://kaiserthesage.com/alternative-link-building-strategies-1/ http://kaiserthesage.com/alternative-link-building-strategies-1/#comments Thu, 14 Mar 2013 15:09:15 +0000 Anthony Pensabene http://kaiserthesage.com/?p=2952 Good day, Kaiser the Sage readers! Holy shit, I'm proud to be here! (Looks at scores of previously-pleased link-building faces in the crowd.) First, let's engage, shall we? Please answer the following. True or False - "People often expect too much of me."]]> http://kaiserthesage.com/alternative-link-building-strategies-1/feed/ 27 http://kaiserthesage.com/digital-marketing-tips/ http://kaiserthesage.com/digital-marketing-tips/#comments Tue, 05 Mar 2013 20:48:04 +0000 Kaiserthesage http://kaiserthesage.com/?p=2892 The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it. Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges. ]]> http://kaiserthesage.com/digital-marketing-tips/feed/ 18 http://kaiserthesage.com/types-of-links/ http://kaiserthesage.com/types-of-links/#comments Thu, 21 Feb 2013 20:52:42 +0000 Kaiserthesage http://kaiserthesage.com/?p=2799 Links will always be important in digital marketing (and will definitely remain as an important element of the web). It won't ever be devalued as a mean to market a website, because links move people across places over the web. There are so many methods that can be used to build links, but there are only a few that can really make an impact and help brands achieve their business goals (awareness and/or revenue more often than not).]]> http://kaiserthesage.com/types-of-links/feed/ 38 http://kaiserthesage.com/contextual-link-building/ http://kaiserthesage.com/contextual-link-building/#comments Thu, 07 Feb 2013 18:12:31 +0000 Kaiserthesage http://kaiserthesage.com/?p=2731 A contextual link is a type of link that’s usually found within the body of content and is in context with the idea surrounding the link. It can be both natural (voluntary links from other websites – ex: link bait) and artificial (manually built – ex: one of your guest posts that links back to your blog/content). Acquiring links is a vital process in online marketing, as the practice benefits a site in so many ways, such as in building online brand presence, driving targeted traffic/leads and in getting better search ranking positions.]]> http://kaiserthesage.com/contextual-link-building/feed/ 32