Make the page’s listing in the search results more compelling
Make the site the page is hosted on more relevant
Make the site the page is hosted on higher quality
Make the site the page is hosted on more well-cited
Make the site the page is hosted on more accessible
Make the site the page is hosted on a more recognizable and compelling brand
SEO as a marketing practice has clearly evolved – wherein optimizing for humans is far more important than optimizing for engines.
So what are the things you can do to improve the overall experience that your site can offer to its users?
UX and Usability
Have a deeper grasp of what your target customers want for them to explore more on your site. Making a good impression (by making sure that they’ll find your site useful/valuable) is very crucial – given that it can affect other areas of your campaign (particularly in retaining visitors and improving site usage).
Segmented experience – which focuses on optimizing for unique visitor experience through building different specialized landing pages or content targeted to different set of audiences, rather than building a single landing page targeted to all types of audience. This is also a great method to use in growing your site’s content portfolio.
Use of social logins – given that it helps improve user-experience through reduced form fields, faster access and accuracy in data collection.
Progressive conversion – wherein the method aims to get multiple interactions from users, which is a better way to build trust and to have better chances of having them convert on your end-goal conversion action.
Device optimization – using responsive web design to make sure that your pages are highly-optimized for any device.
Creating effective CTAs(on all of your site’s searchable pages)- making sure that they are in context with the content they are hosted on and making them very visible.
Considering eye-tracking and heat maps could also be very beneficial in improving your pages’ ability to attract, retain and convert visitors.
Improving visitor engagement, long-click and reducing bounce rate
Improved visitors’ time spent on site/pages is a strong indicator of great experience. There are many ways to optimize your site’s ability to engage visitors such as
Making sure that your pages’ titles are accurate and match the information provided by their content, to prevent incoming search visitors from bouncing back to the search results.
Displaying social proof and trust indicators in the site’s key entrances (like what Coops and Cages did to their key pages that increased their conversions by 40%).
Increasing internal links in your pages’ content. This can help make your visitors stay longer, especially if you’re internally linking to other useful and relevant resources hosted within your site.
Improving readability by testing different fonts, changing content structure (like breaking long paragraphs or designing content for skim readers), and testing/using better page headlines.
Blocking access to poor-content and duplicate pages in the site (by adding the noindex tag on these pages). This will improve your site’s ranking power, since it won’t be displaying any unimportant pages on search results.
Google is obsessed with speed, as they try to get people to use the Internet more. There are many ways to improve your website’s performance in terms of speed, especially nowadays that there are available tools that can guide you in optimizing your site – such as Page Speed and Pingdom.
Google’s search team has also been very transparent about site speed being a huge ranking factor in their algorithm. The good thing is that there are tons of available resources on how you can optimize your site’s speed, and you can check out some of them below:
Your analytics data can help you better understand what your users want and look for. Some of the areas where you can discover more opportunities to improve your content and business strategy are:
Your site’s worst landing pages (pages on your site that have high bounce rates and low engagement rates) – as these insights can help you improve them as well as your approach in optimizing all of the site’s pages.
Keywords that send good volume of traffic but with no conversions or have low engagement rate. Identifying these keywords and understanding why people aren’t converting can help you in optimizing their designated landing pages.
The more you’re visible on highly relevant traffic-referring sources/sites, the more you are able to generate highly targeted and easily-engaged visitors.
Associating your site with other authority online publications where your target audiences are can extremely help you grow your site’s usage signals, especially when people are sharing your content (which is another strong indicator of quality experience).
Focus on acquiring links, coverage and exposure that can generate more actions on your site. This is doable when you’re getting links/mentions from the right places (on sites where your target market is).
Some of the marketing activities that you do to get more qualified traffic (that will actually do stuff when they’re already on your site):
Regularly contribute content and/or participate on discussions on high-traffic sites that are topically relevant to yours.
Reach out and connect with industry influencers who’ll find value in and most likely share your product/content to their network/followers.
Continuously grow your site’s content assets and keep on educating your audience, so that people will have more reasons to share, subscribe and interact with your brand.
Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.
http://kaiserthesage.com/wp-content/uploads/2017/01/kts-logo.png00Jason Acidrehttp://kaiserthesage.com/wp-content/uploads/2017/01/kts-logo.pngJason Acidre2013-07-02 07:44:152013-07-08 05:22:46Creating Great Experience for SEO