How to Get High Quality Backlinks – Building the Fortress

Getting links pointing to your site is easy, as easy as typing your own username and password in an instant. But getting first rate backlinks is very hard and sometimes rare to find. To begin with, what does make a backlink high in quality anyway?

Anatomy of High Caliber BacklinksQuality Linking

  • Topical relevance of the anchor text used with the linking page’s main content.
  • The page title and the content of the linking page are relevant to the destination of the backlink.
  • PageRank of the linking page is 4 or greater.
  • Usage of targeted keywords or rich keyphrase as anchor text.
  • Backlink has a dofollow attribute.
  • Authority and trust rank of the linking domain.
  • Backlinks from .gov and .edu sites.
  • Placement of the backlink is within the body copy if possible.
  • Natural-looking or more likely placed as a reference by satisfied users.
  • Placed on a page that has less than 30 external links.
  • Uniqueness of the linking root domains.
  • Age of the Backlink.
  • Anchor texts used vary in building links.
  • The Backlink’s anchor text meets the needed keyword density in page title (40% or more), body text (1-2%) and anchor text of the destination page.

It’s almost impossible for one incoming link to provide all of the given standards and it only means that you have to find good places in order to get them. So how do we find pages that can provide us with these strong links that are highly favored by search engines and obviously highly beneficial to your rankings?

Let’s go Duck Hunting

Before we get started with “how you can get high quality backlinks”, it’s important to know where to get them first. There are many ways that can be done in searching for where you can leave your links, and I’ll try to give you some of the simplest ways to finding them.

  • Search through It’s best to search for sites within your niche using your targeted keywords (ex. “engagement diamond ring”). After seeing the results, it’s important to find a way how you can get links from them, which I will explain later on.
  • See where your competitors get their links from. You can use SEOmoz’s Open Site Explorer to spy on your top competitors’ external links, and then try getting links from them as well.
  • Use dofollow search engines. There are a lot of dofollow search engines that you can use to find sites within your niche such as Pagerush.
  • Manual search for .edu, .gov and dofollow sites. You can directly search them through Google and here’s how:
    • For .edu sites – “loads of shiznit useful links” or “add comment”
    • For .gov sites – “loads of shiznit useful links” or “add comment”
    • For dofollow blogs – “loads of shiznit yourname@yourkeywords” (to target blogs that have keywordluv and commentluv)

While searching for pages to get links from, you will also need to be sure that they are good pages before including them to your list of prospects. For every page/site that you visit, you will always need to check these things:

  • The Pagerank of the homepage should be at least 3, if not, just skip it!
  • See if the blog allows dofollow links on their comment section and you have to make sure that they do if you find some. You can use tools such as Affilorama SEO Toolbar (a Mozilla Firefox plugin that can be downloaded for free) in detecting dofollow and nofollow links.
  • If they don’t allow dofollow attributed links on their comments, you will have to find other chances of getting a link from them, like possible guest blog posting or link to them as resource if you think that your site has something of more value that fits the place.
  • Check if the blog regularly updates. If the last update is further than 5 months, pass over it, even if it has a very high page rank.
  • See the numbers of external links the page is linking to. Skip the page if it has more than 50 links on it.

How to Get High Quality Backlinks

  1. Blog Commenting – you may think that this one is easy, but it’s not, especially when you are shooting for quality. The key to a successful plot here is to “add something valuable and compelling” to the discussion or to the post itself and DON’T SPAM.
    • Target blogs that have “top commentators” to gain links from all of the site’s active pages. Be sure that it’s dofollow!
    • Befriend the site owner/manager by commenting first on his most recent post before digging through his high PR pages/posts.
    • Contribute to the topic and don’t glorify the author too much.
  2. Guest Blog Posting. Contact the site manager and request for a guest blog post, if it’s possible. Try searching through his topics and see if something is missing, then there you can suggest what you can do to complement his existing topics. It’s also important that you follow his guidelines as well as to make sure that your site and his are completely relevant with each other. Provide informative content! Oh, one more thing, be nice!
  3. Link Request. I’m not really a fan of reciprocal linking, so as long as you can find chances of having one way links from them just grab it. You can always try, right? Just contact them and ask nicely if they are interested to link to you and give reasons why they should. And also, always tell your prospect to feel free to suggest if they have any other ideas in mind that can both help your sites’ objectives.
  4. Bargain for the Link. If the first three are not possible to be attained, try bargaining for it. You can email or call the site manager personally to threaten him, nah, I’m just kidding. Ok, here’s the deal, contact the site manager and offer a deal that he can never refuse to. Here are some samples:
    • Try asking for a link placement or just by being mentioned on a particular post/page and in exchange you’ll give them 50 dofollow backlinks from other sites (not including yours) in 24 hours. Well, I have managed to do this once and I’ll probably discuss this on a future post.
    • You can also suggest an article exchange in which you will have both quality links for each site. If you’re desperate, you can suggest that you’ll be making both articles for a much enticing offer. Though I don’t recommend this step, perhaps I’ll do this if the site partner has PR 7 to 9.
    • Don’t offer to purchase links! Google hates paid links. Just ask nicely and barter your way around it. There are a lot of ways you can offer or arrange to get a single link through them.
  5. Target in-content links. It’s said to have more value than any other links, knowing that they are absolutely relevant and they are certain to stay for a very long time. Chances of having these placements can only be possible through guest postings (if allowed) and if you have successfully persuaded some through link requests (particularly with .edu and .gov resources). However, there are other ways that you can do to get this kind of powerful backlinks for your site’s long term goals. Here are some:
    • Create quality content and submit to authority and trusted article submission sites such as,,, and Search engines index these sites fast and by building links on your submitted articles or syndicating their RSS feeds will help improve their page rank as well. In addition to that, if your article gives a lot of good information, it can be picked up and posted on other sites, which will give you more quality and in-content backlinks.
    • You can also try paid article services like SEOLinkVine if you are in a hurry in getting quality and in-content backlinks. Well, it’s an online service wherein you can submit your articles and will be automatically picked up by thousands of sites/blogs within their network to be used as their content with your links not removed of course.

I’m not really done with this list yet, but I feel that this will take so much space if I keep on going. So I’ll just keep my finishing touches crisp and short. Stop reading more SEO tips and start acting on things for them to happen!

Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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43 replies
  1. Chotrul SEO
    Chotrul SEO says:

    Hi there … you’re dofollow search engine mention was excellent. I’d used a website before which sourced these, but it’s been sadly down for many months now. This is an excellent replacement. Thanks once again,.

  2. Santa Rosa SEO Services
    Santa Rosa SEO Services says:

    Thank you for another informative article. And, thanks for the reference to the SEO toolbar for Firefox. I ended-up trying a different one I found there. I agree; establishing quality backlinks – especially in a contextual mention – are very difficult to acquire.

  3. john
    john says:

    You make other people happy, because a lot of them is lack of knowledge about SEO. I going to tell to all my friends about this.

  4. Dan@Golf Shop
    Dan@Golf Shop says:

    I need to learn a lot about setting up a blog and SEO. Good SEO is not easy for beginners. So that’s why I’m on your website. I will come back often to learn from your expertise. Thanks.

  5. john
    john says:

    Seo is much more important in internet and social media marketing. It can help you to increase your sales and be on the top search engine visibility. If you don’t know how to do this call an expert and they will help you.

  6. Free Fax Service
    Free Fax Service says:

    I have a lot of luck with guest posting. Thought I’d share my strategy.

    1. Become an active commenter on the blog. I always post relevant comments and follow-up to see if the blog owner has replied to my comment. After a couple weeks we’re usually engaged in a few good conversations.

    2. Contact the blog owner via email/twitter/facebook etc. Here is where I discuss the guest posting. Typically they are very receptive.

    It takes some work, but I only do it on blogs I read anyway, so it’s not really all that much extra.

  7. john
    john says:

    Thanks to your support for giving a different tools on how to get more money online and to know how we can handle the big situation in our life

  8. farhan@seo-link-building
    farhan@seo-link-building says:

    Very much explained article about link building strategies. I normally prefer to build links using dofollow blogs, but doing this i do not try to spam them rather i try to share something useful.
    Apart from this method reverse engineering method of giving links is also very good. This involves discovering your competitors backlinks and then placing yours on the same pages.

  9. jane@dentists in alpharetta
    jane@dentists in alpharetta says:

    this is a pretty detailed article and says a couple things i had not heard before such as the anchor text matching keyword density on the page. i do disagree with the “if its not PR 3 or higher ignore it” thing, but it may work for you. also had not heard of pagerush, going to check that out now

  10. Dustin
    Dustin says:

    Good article but the idea that you should skip every link opp under a PR3 is ridiculous and borderline ignorant. First – all sites start at the bottom. If you somehow impressed TechCrunch when they were a PR0 and still have a link to this day, then you’d be glad you didn’t skip it because it was PR0. Second – there are so many factors besides PR that need to be considered. A more accurate standard would be using MozRank/Trust, especially since PR isn’t updated that frequently, so what you think is a PR3 could be PR0 or PR5. You never know – you just see the toolbar PR. Third – PR isn’t the same it was a few years ago. The PR update a few weeks ago proved this – Google’s PR fell to 9, and Matt Cutts has mentioned that they don’t want people to dwell on PR. But anyone who knows what they are doing probably knows this already. Aside from that great advice.

  11. John@dui lawyers in marietta
    John@dui lawyers in marietta says:

    you know i keep seeing everywhere people talking about guest blogging and sending webmasters emails negotiating the placement of a link. this is surely an awful lot of work but i guess it makes sense that they would likely be valuable because of that, they are not easy to get.

  12. john
    john says:

    Please tell me on how I can make a good quality backlinks? Because I want my site to be well-known to other site and your idea will be my guide to do it. Thank you and more power to you.

  13. Mark@Neurohancement Labs
    Mark@Neurohancement Labs says:

    Thank you. I’m new to this whole online advertising thing and your site is very good at breaking things down into simple terms. However, I’m still trying to understand the 80/20 split in returns from online advertising. Where is the majority of the benefits coming from and where should I focus my energy. My site is also an ecommerce site so I think the key tools would be different than for a blog.

  14. eda
    eda says:

    Great points presented here. Searching for .edu and .org blogs was easy through the useful source included in this post. Followed your tips and it worked well.

  15. Noel Addison@Logo Design Ventura
    Noel Addison@Logo Design Ventura says:

    How about this:

    If you are still in school and your university is offering students a free subdomain they can use to blog, take advantage of it?

    I like the inclusion of bargaining for links. If you are good at image or video editing, offer to make a video for them or a good looking image they can use for their ads in exchange for a link. There’s plenty of things you can do which is why bargaining for links is one thing that I think many bloggers should really consider.

  16. webuildlink
    webuildlink says:

    @Jason Acidre,
    In this Article you have mention:
    Raking Factors,How to search for .edu,.gov sites,How to analyze Competitors site,How to Get High Quality Backlinks
    What els?
    Creaking post !
    Appreciating your work.

  17. Jim Craig
    Jim Craig says:

    Great advice…I think as SEO evolves, these will continue to be important, but in different ways. Take blog commenting, for example. It used to be that blog commenting meant sending out 1000s of automated blog comments using software, but now it means effectively and purposely commenting on blogs in your niche/community and building relationships in the process. Thanks for the tips.

  18. Erik
    Erik says:

    I completely agree that finding high quality backlinks is very difficult! It’s very hard to prioritize link building efforts because I can’t tell the return on investment between blog commenting and guest posting, for example. On the former there is no guarantee to get the backlink (unless the blog is auto approve) on the latter it a bit more work…but comes with a higher probability of success. What would you recommend a small business owner like myself to focus on?

  19. Puesey
    Puesey says:

    Hi Jason, I think this is the best-est post I have read in your blog. I found some new stuff here just like the Pagerush. I was actually looking for sites just like this. My other favorite area of post here is the: Manual search for .edu, .gov and dofollow sites. The way how you search it. But I have a question here, what thing is this> loads of shiznit useful links site:? just wondering if I can changed that in my searching?

  20. Richard Ortiz
    Richard Ortiz says:

    Blog commenting is a great way for quality backlinks but I can not stress how important it is to actually contribute to the conversation. Relevancy and contribution play a huge role and should not be ignored. Linkbuilding foremost is about building relationships not links. Confusing but thats how I feel anyway. Looking forward to more articles from you.

  21. eeZ
    eeZ says:

    Thanks for this great article Jason. I prefer to buy high quality backlinks but still it’s quite pricey. To manually get high quality backlinks needs a lot of time and patient and agree that blog commenting is one of the good method besides forum posting. 🙂

  22. Kundan Bhardwaj
    Kundan Bhardwaj says:

    These are some good tips you have mentioned here, give it a try and see if it helps me. However I am not so tech savy as you guys , but thanks for sharing it buddy. I have been trying to post more and more for my blog but this job takes it all and I don’t get time to focus on my blog. Anyways keep up the good job pal.

  23. Ethan@office chairs
    Ethan@office chairs says:

    I as well wished that the photographic camera man your federal agency take care more than brisk
    and vibrant by ever-changing the covers of your chairs.
    The greater the dramatic event and cataclysm, the more the molded Atomic number 26 set of a couch, executive
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    health aid professional roughly stretches you do not experience to slouch into your professorship to use them.

  24. ajay
    ajay says:

    What about the backlinks from web directories, will it helpful to increase the pr and search positions after the update of Google panda and penguin.

  25. Sami
    Sami says:

    Thank you Jason for this useful post. Linkbuilding is a very disgusting and boring thing for me. Your words inspired me to do some backlinking.Waiting for more helpful posts.


Trackbacks & Pingbacks

  1. […] active pages/posts of that blog, which means greater chances of your site getting indexed and more quality backlinks pointing to your site as […]

  2. […] How to Get High Quality Backlinks – Building the Fortress … – Authority and trust rank of the linking domain. Backlinks from .gov and .edu sites. Placement of the backlink is within the body copy if possible. Natural-looking or more likely placed as a reference by satisfied users. … For .edu sites – “loads of shiznit useful links” or “add comment”; For .gov sites – “loads of shiznit useful links” or “add comment”; For dofollow blogs – “loads of shiznit yourname@yourkeywords” (to target blogs … […]

  3. […] mean that having more backlinks necessarily means you’ll get higher rankings, seeing as the quality of the links pointing to a certain website is what mostly […]

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