Advanced and Scalable Link Building – Iloilo SEO Conference Presentation

This was my presentation earlier today from the first Iloilo SEO Conference. I have written most of the deck’s content in the past, but there are also some ideas and tips that I haven’t put into a blog post yet, so it might still be a great read for you guys.

I’ll update this post later next week, and perhaps add more photos, since it’s my first time to visit this place, and so far, I’m finding the city and their food extremely awesome!

Advanced and scalable link building – Iloilo SEO Conference

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Jason Acidre

Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.

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33 replies
  1. byter
    byter says:

    Thanks for the copy of your presentation. Isa ako dun sa nanood ng performance mo, galing mo palang sumayaw :D. By the way, thanks for sharing your expertise, i did learn lots of new stuffs from your talk. And I like the expression when you’re out of words, you remind of someone i knew. Wish you all the best.

  2. Neuee
    Neuee says:

    Hi Jason,

    I forgot to ask a question during the conference. I’m planning to add links pointing to my website from the sites I’ve developed.

    The link text would be a variety of something like this:
    WordPress Web Design and Development Philippines

    Then I would use CSS text-indent:-9999px; and add a background image so it would look like an image instead of text. Will that be frowned by Google? Or only if I abuse this trick?

    Thanks in advance!

  3. Melody dela Paz
    Melody dela Paz says:

    Same here! I had a great time finding out about really interesting stuff on SEO which inspired me to be serious about it, plus the place was awesome! Could you please do update us and let us take a look of the photos?

    Thanks so much!

  4. Ella Turgeon
    Ella Turgeon says:

    This is a killer presentation Jason! As I started reading through it, I couldn’t help but grab a pen and paper to write these down! I can’t wait to see what you come up with next =)

  5. Armon
    Armon says:

    Everytime you have new blog post, I always look into it and read it. Another very informative presentation Jason. Hindi pa rin nawawala yung F* word mo, ahaha. Thumbs up!

  6. Trisha
    Trisha says:

    Very informative and possible. Quality will always be the basis for link building and as you have said it “It will be an auto pilot’ for link building!

  7. Jack Sander
    Jack Sander says:

    Very interesting presentation and perspective on optimization and link-building strategies. From the presentation I understand that we have to create good content that deserves to be shared by others and to also focus on .edu backlinks.

  8. Rob
    Rob says:

    Thanks for sharing the slides! Just a quick heads up in case you haven’t clicked through them: Slides 21-30 aren’t displaying properly on the Slideshare in the post.

  9. Marcos
    Marcos says:

    Great presentation. Some all-round great advice regarding up-to date link building. Especially liked the tip about using long anchor text. I don’t think I’ve seen anyone mention the benefits of that before.

  10. SolidWorks
    SolidWorks says:

    Excellent presentation. It was great to learn more about Link Building this way. In my opinion the production of contents provides the most relevant results.

  11. Karolina
    Karolina says:

    Hi, Jason,
    I really loved your presentation. You made me realize that building good backlinks and trying to bring some targeted traffic to the website is not a really easy thing. Thank You for the great information. I will keep some of your advices in mind.
    Thank You!

  12. MaryPablate
    MaryPablate says:

    Thanks for teaching us the advanced way to building links of a website, I would say that finding quality site is a bit difficult but it is not too difficult if you learn it, and if you give time.

  13. Glenn
    Glenn says:

    Again a great source of information. Would love to know from you the following.
    How do you go about building link backs to well known brands…..Brands names where one would think SEO is not required.

  14. says:

    Great post. I was checking continuously this
    blog and I’m impressed! Very useful info particularly the last part 🙂 I care for such info much. I was seeking this certain info for a very long time. Thank you and good luck.


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