10 Ways to Intensify Organic Traffic

by Jason Acidre on July 28, 2011 · 42 comments · Search, Social


Organic TrafficTraffic is the life and blood of web-based businesses, and I think I have mentioned and used this passage many times in the past. In this line of industry, websites are made, typically, to be visited by people with the aim of meeting a certain end goal, whether it is to sell a product/service or to just get a message out to the public or to a specific audience.

In a simple equation, the more traffic that a website is able to generate, the greater chances of selling the products, services or even ideologies that the site is providing.

There are many methods that can amplify a site’s ability to attract and drive traffic, which can be segmented into two major areas of online marketing – paid and organic. Paid traffic generation techniques are known to return immediate positive results in terms of traffic, though most require expensive investments. They may come in form of:

  • PPC advertising (Google Adwords, Microsoft adCenter, etc…)
  • Social Networking Ads (Facebook ads, Linkedin ads, Stumbleupon ads, etc…)
  • Direct advertisements (banner ad placements, paid reviews, etc…)
  • In-text advertising networks
  • JV Partnerships and Affiliate Programs

Conversely, organic traffic generation requires loads of inbound marketing techniques that do necessitate time and effort in planning as well as in executing, though it’s proven to offer more efficient and sustainable results. Below are some of the ways that can help improve a site’s – new or already established website’s – ability to draw natural traffic.

4 Ways to Intensify Organic Traffic

Acquire contextual links that can produce more links

Getting featured on absolute authority websites such as high traffic news websites, social voting sites and highly-influential blogs can get you links that have greater value, as these citations have high visibility and have the capacity to mount the probability of getting more voluntary links through massive impressions.

Absolute authority websites have strong readership and following, and being highlighted or simply being featured on these sites’ front pages (ex: Mashable, NYTimes, Digg, Reddit, LifeHacker, etc…) carry out multiplier effects, which often leads to more reviews, social shares or editorial mentions of your brand from other websites, as the information can logically reach thousands of readers that will translate to an immense volume of referred visitors to your site.

In aiming to obtain these types of links:

  • You will first need to create a content that will specifically target each “reach multiplier” site’s type of audience, which should aim to cause interest and/or awareness about your site.
  • After producing the content (such as web-based tools, article, research results, etc…), gauge and analyze if the material will be seen by these absolute authority sites as newsworthy.
  • Pitch your story to authority news sites by presenting your content as a resource when tipping them off the story. Most news websites provide contact details or forms on how you can reach them when submitting a news tip. Keep the copy short and concise, though it has to offer as much detail/resource as needed to increase the chance of coverage.
  • Once your story succeeds on getting published on news sites, it will be much easier to get votes from high authority social voting sites like Digg and Reddit, especially when the link submitted is from an authority news site or blog.

Link building will always be about authentic citations.

Build more high quality pages

A high quality and well-optimized webpage can and will always naturally draw search engine traffic, whether it’s through personalized, localized or global search results – as people will always come across an exceptionally created webpage. Building more of them will rationally result to more specifically targeted web visitors (more quality webpage = more landing pages).

Nowadays, SEO seems to be more of a contest of content dilution (perceptible demonstration of authority, popularity and trust), and that’s why it’s important to produce content that gets searched organically (appropriate keyword usage) and have high potentials of being linked to or socially shared by your possible visitors.

Here are some content ideas that can be easily promoted and can constantly attract readers/visitors through search or social channels:

  • Unique content that can’t be found elsewhere like research and case studies.
  • Unconventional or twisted interpretation of trending topics.
  • Crowdsourced content.
  • Comprehensive resource articles or pillar content.
  • Exceptionally written content about popular brands and having the content shared on their social networks (Facebook Fanpage, Twitter, etc…).
  • Rich media content like infographics, slide presentations and high-quality videos.
  • Publishing multiple contents in your domain all at the same time, as this method can naturally draw search engine traffic, particularly if the site has a good domain authority.

In promoting your high quality content:

  • Promote through relevant discussions on forum threads, Q&A sites, social networking sites and blog discussions by referring other readers back to your page for more extensive resource about the topic.
  • Mention your site’s best pages/posts on your guest blog posts, press releases or interviews basing on the topical relevance of the content.
  • Disseminate your site’s top pages through internal contextual links, wherein you can highlight your best content on your recently added pages/posts and other major traffic entry pages, as this can easily attract clicks from new visitors, which can practically make their visit longer and perhaps take actions such as subscribing to your list, buying a product, etc. You can as well use the page(s)’ targeted search terms as anchor texts when internally linking to boost their search rankings.

Advantages of continuously building high quality pages:

  • Improves your site’s link equity, as it allows your site to gain and create strong internal links, which lessens the need of building artificial incoming links.
  • Can progressively increase the amount of new traffic to your site as each newly added page is capable of constantly generating visitors through search engines and other referring sites.
  • Builds a robust pulse for your site, since continuous creation of high quality page that will be useful to your target traffic may outcome to a larger rate of return visits. This can in turn lead to building brand advocates and a strong following base for your site, which can slightly automate the process of marketing your site’s important pages.
  • Develops your site’s domain authority and trust that can help make most of your site’s pages show up prominently on search engine result pages (SERPs).

Syndicate social sharing

Social media has been a vital process and aspect of modern online marketing, knowing that even search engines are now relying on social data and signals to improve their search results. Prominence on social media channels is a good indicator of quality content, seeing as it is shared by users for good reasons.

There are several ways to syndicate the process of sharing your content on various social networking sites, but the basis of this strategy should always root from the relationships that your site/brand has able to develop along the process of marketing it:

  • Use your networks/connections to grow the reach of your content, wherein you can use tools such as Triberr or Twitterfeed to automate the process of sharing your newly published content.
  • Build a strong following base on social networks where your target audience or link prospects are active (Twitter, Facebook, Stumbleupon, Digg, etc…). It’s important to constantly share useful links, relevant information as well as to interact with your followers to make your brand more visible on these networks.
  • Influence influencers in your sector by engaging them through conversations on social networks and eventually through your site’s content. Here are some other ways to get influencers to notice you.
  • You can also contact your connections directly through email, when requesting for your content to be shared on special occasions (launching a link bait, new product, etc…).

Email blast

Another way to utilize your online relationships is through their list of newsletter subscribers. You can use your connections in getting massive traffic to your site by offering something for free (like free reports, whitepapers, ebook, tools, etc…) and asking them if they can feature it on their newsletters.

Building relationships for your online business is essential these days, given that it can benefit both parties in several aspects of marketing, may it be through acquiring high-value links, referring traffic, generating leads as well as in expanding your business as a whole.

6 Ways to Turn Traffic Spikes to Return Visits and More New Site Visitors

Maximize CTAs on major traffic entries

When your site starts to experience a sudden spike in traffic through the various marketing approach mentioned above, you can then encourage new site visitors to follow you on social networking sites, subscribe to your list or RSS feed and to share the content through its call to action, as this will enhance the number of return visitors to your site and possibly invite more visitors to your site as they share the content.

It’s also best to identify the major traffic entries to your site, or the pages that are constantly bringing traffic to your site through search engines or other referring websites. Improve these pages’ calls to action in order to constantly grow your list or followers. Make it easy for your visitors to follow you on social networks through highly-visible or good placements of social buttons.

Showcase your best content on your site’s front page

New visitors have high tendencies of checking the site’s front page if they have found your domain through an inner page (maybe through search or a referring website). Making your site’s best content very visible can make new visitors stay and possibly subscribe to your list/feed or convert to leads/sales.

Make your site’s top content visible on your inner pages

You can highlight your site’s top pages by linking to them through popular posts widgets (on sidebar), related posts plugin or by directly linking to them within your content as a recommended reading. The more your visitors are able to click-through over your best content, the higher chances of getting multiple social shares from a single visitor, especially if you have good placements of social sharing buttons on your pages.

Offer freebies to proliferate traffic

Providing freebies in a downloadable file format (like free whitepapers, ebook, video tutorials, etc…) alongside your traffic-generating content can also help in amplifying the capability of your site to attract more visitors and in establishing a following base to your site. You can use Cloudflood to automate the process of socially sharing the content each time a visitor downloads your free giveaway.

Follow up with more compelling content immediately

After you’ve manage to get new visitors, followers and subscribers, offering more remarkable content (immediately) can significantly impact your brand’s identity as an authority figure in your industry, and this can in turn build and cultivate loyal visitors to your site and brand advocates that can help in spreading your content through linking and social sharing.

Study the sudden spike in traffic and master the process

It’s important to determine how, why and where you have obtained the large amount of traffic to be able to replicate the process in the future. Areas that you’ll want to analyze when studying traffic spikes may include:

  • Major source of traffic (referring website or keyword)
  • Why was it featured on that site? (depth of content/information, type of approach, etc…)
  • Why was it ranking for that search term?
  • Who have shared the content? (you can use tools like Topsy to track social mentions on Twitter)
  • How do you get the same influencers or referring websites share your future content?

Once you know the answers to these questions, it will be easier to make traffic spikes happen again, and those spikes can as well be your site’s permanent daily/weekly traffic stats in the long run of consistently implementing this content strategy.

I’ve been sick for almost a week now (running a high fever) after hosting my kid’s birthday party, so if you still liked this post, you may want to subscribe to my feed and also follow me on Twitter @jasonacidre.

Image Credit: A-landi

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

More Posts - Twitter - Facebook - Google Plus

{ 40 comments… read them below or add one }

TrafficColeman July 28, 2011 at 6:34 am

Content is a make or break relationship, but if you write for the peopel then they will share your stuff. This will build backlinks and be on your way to top rankings..

“Black Seo Guy “Signing Off”

Reply

Kaiserthesage August 1, 2011 at 1:18 pm

Quite a simple formula there Antonio. Thanks for the comment! :)

Reply

John@website consulting July 28, 2011 at 11:10 am

New content goes a long way for sure. You really get that point across well. A good blog’s audience always will crave new information. Adding new content goes even further than that though as you have illustrated in this article. Refreshed websites make the internet a better place so to speak…everything now is dynamic, thus stagnant websites just get left in the dust!

I find it a challenge (but a fun one) to come up with new content for my website on a regular basis. One must be creative when adding new content as to not get lost in the shuffle of competition.

Just a note, you really do an exceptional job of organizing your thoughts in your articles. You make them easy to read and interpret. Thank you!

Reply

Kaiserthesage August 1, 2011 at 1:02 pm

You’re absolutely right. With the way Google implements its algorithmic changes, it seems that their ranking model is going back to their original “Pagerank” concept of having authentic citations as the only valid vote for links. And in order to attain that certain level of linking, producing high quality content is pretty much necessary.

Thanks for the comment John! I guess the way I format/outline the ideas on my articles before actually writing them did the trick.

Reply

Mark @ TheBitBot SEM Blog July 29, 2011 at 9:55 am

The absolute best way to boost organic traffic is the way you mentioned by inviting them back by turning organic visitors into subscribers.

Recently I was hacked and some sort of 301 redirect caused Google to cache a completely different site from my own.

Of course, as my articles are getting deindexed, organic traffic is inevitably dropping.

Thanks hacker.

On the flip side, due to traffic diversification, we are still clipping along.

The key is to take advantage of organic traffic when you see it so when something happens, your traffic doesn’t go to zero.

Great post, Kaiser.

Mark

Reply

Kaiserthesage August 1, 2011 at 1:08 pm

Sad to hear that Mark, though that idea of yours was really spot on! If you have strong following and brand advocates, even getting hacked is not an obstacle to getting traffic or getting the traffic back.

Engaging in social media is sort of the best solution to web marketing these days, as it allows us (if efficiently done) to get a hold of our traffic. Once they start to follow us, it’s easier to make them come back + the fact that they have the ability to multiply the traffic just by simply sharing our content.

Reply

Kristina L. July 29, 2011 at 6:42 pm

Hi there, Jason,
I think there is no blogger who is not interested in this topic, so I sure hope you will have lots of visits to this article. Your tips are clear and useful and I particularly like the idea of providing freebies in a downloadable file format in order to profiliate traffic.
Improving traffic is always a great challenge to all bloggers as it requires lots of time, quality, dedication, creativity and knowledge.

Reply

Kaiserthesage August 1, 2011 at 1:12 pm

Agree Kristina!

There are lots of shortcuts to get traffic instantly (paid), though the ones that you really effort on and spend time to execute on are the ones that can really make larger things to happen to a site.

Reply

Noel Addison@Web Design Ventura July 31, 2011 at 7:31 pm

These are amazing tips! Unique content is very important to gain authority in SEO. Maybe I’ll try publishing my stories in authority sites like Mashable, NYTimes, Digg, Reddit, LifeHacker, etc.

Reply

Kaiserthesage August 1, 2011 at 1:12 pm

Thanks Noel!

Reply

Francis from Eurocasino August 1, 2011 at 12:22 am

Jason you mentioned something in this blog that interests me a lot.Making your site content visible from inner pages.That’s conversion man! That’s what we are doing.You blog is so detailed and comprehensive and you spent colossal time to keep it in a perfect shape.

Reply

Kaiserthesage August 1, 2011 at 1:17 pm

Thanks for the kind words Francis! It’s really vital to keep the traffic interested once they are on the site to really make the best out of the time and effort of trying to have them visited it in the first place. The more the visitors are able to see your best crafted pages, the more they’ll want to purchase from you :)

Reply

Ana @ Aweber autoresponder review August 1, 2011 at 12:35 pm

NYTimes, here I come! LOL

Great tips, Jason. I especially love that you pointed out that analyzing our present content can help us create better follow-up content, as well as convert the incoming traffic via existing popular pages.

Ana

Reply

Kaiserthesage August 2, 2011 at 10:58 am

Glad that you dropped by Ana (knowing that traffic generation is your forte!) – it just proves that the tips I listed were good enough :D

Reply

Shilpi Singha Roy August 1, 2011 at 11:12 pm

Wow, lots to digest. Thanks for generously sharing this useful info. Especially appreciate the acknowledgment that for some organic traffice, the goal may not be tens of thousands of fans but a few hundred solid ones.

Reply

Kaiserthesage August 2, 2011 at 11:01 am

I strongly agree. Quality, once again, wins over quantity :)

Reply

Antiques Attic August 2, 2011 at 4:40 am

Content, content, content is the key! Its better to make small changes every week then do one mass change every couple of months.

Reply

Shivam Garg August 2, 2011 at 12:09 pm

Hi KAISERTHESAGE ,
This is really very good and informative article. The points you gave were well chosen and well explained .Thanks for the information.

Reply

Kaiserthesage August 2, 2011 at 4:18 pm

Thanks for the kind comment Shivam :)

Reply

Andrew Walker August 3, 2011 at 7:19 pm

Jason, hi there buddy.
I don’t know what to say. You really did a great job there sharing this interesting article. it’s very detailed one. Great job!

Reply

Thomas Jackson@vanderbilt beach condominiums August 11, 2011 at 12:40 am

My ultimate technique to improve traffic is quality. I’m fond of writing articles and i always give useful information to my readers. I submit them to article directory and web 2.0 sites and in return, i got a decent traffic. My favorite web 2.0 site is associated content from yahoo. It does give you traffic and it’s huge!

Reply

Ashley1@Nikon P7000 August 12, 2011 at 1:49 am

Hi Jason,
thanks for sharing your ideas. I agree that traffic is what makes or breaks a website. However, even more important for me is the emphasis on providing value to your customers, your readers. I would suggest to look for the most difficult or challenging thing you can possibly do, i.e. instead of writing an article develop some useful software for example. That way you can more easily differentiate yourself from the competition and get more people to share and link to your unique content. Actually, you might even find that you have much less competition

Reply

Kya August 16, 2011 at 10:13 am

Hi there, Jason!

You are sharing valubule of things. To make your content visible from inner pages are very good. You show what you do and thats nice to us to take advantage of that.

Evrytime I read here, I read good and valuable information that takes me to better levels in my IM bussiness.

/ Best Regards, KYA from norway.

Reply

Julie @FreelanceWriter August 20, 2011 at 3:28 pm

I think by paying attention to what readers like, you will get that return traffic. Quality content of course is becoming more and more important! :)

Reply

Kya@Badrumsrenovering August 29, 2011 at 1:41 pm

Mate, you are sharing valubule things with us. I appreciate your articles and method.

Now a days, its very hard to find posts like this. Anway, I wanna thank you so much for an informative article. You are writing so good that even rookies as gurus, can understand it.
Hi KAISERTHESAGE ,

Reply

pearl September 23, 2011 at 6:28 am

that’s very informative one specially for me because I am looking for the ways to get traffic before I get started for using Google Adwords for my site and I am really thankful to this article as it captures most of the points which I was not able to get at a single place. Thanks a ton dear!

Reply

pearl September 29, 2011 at 12:49 am

I’ve tried a lot of thing to achieve the traffic but just end to this conclusion that only the unique and useful content is something that can actually help you win the game. Also people love free stuff, if you have something to offer them for free then it can be a boost up.

Reply

smuggecko October 4, 2011 at 6:11 am

I have recently tried targeting traffic directly via content and well titled posts and I saw a 130% increase in my traffic OVERNIGHT. Worked wonders. I am however very much against email blasting people, they really dont like it. Something useful I did stumble on was promotion via fiverr. For every sale I drop a little link at the bottom and that has helped boost target traffic too.

Reply

Andrew November 3, 2011 at 3:57 pm

Hello Jason! You make a very informative article with lots of valuable information about organic traffic. Everybody wants to achieve traffic and I myself accept this. I learn a lot actually and thank you so much for that.

Reply

Sean@Buy Website Traffic April 16, 2012 at 11:09 pm

Hey Jason,

Great stuff. Mastering the art of generating more organic traffic is a continuous process and to me, it’s one of the best kinds of traffic available.

I agree that coming up with great content is key to please not only the search engines but the human visitors as well. That’s where the viral effect comes in.

Thanks!

Reply

Val Adams April 19, 2012 at 4:08 am

Content is King. Now if it’s a great content, it’s more than a king. It’s like a king of kings. Great content will definitely get more traffic, like this blog. Very detailed and very useful info indeed.

Reply

Gary November 15, 2012 at 2:51 pm

I was once only a PPC guy. I was addicted to building a brand new website, placing an Adwords ad and seeing it in the top 3 search results all in an afternoon! Now I have migrated over to SEO and only see my sites in the top 3 search results with seo knowledge, effort and a bit of luck.

Reply

Jason@Jason February 10, 2013 at 3:16 pm

I’ve been browsing online more than three hours today, yet I by no means found any interesting article like yours. It is beautiful value enough for me. Personally, if all website owners and bloggers made just right content as you did, the net will probably be much more useful than ever before.

Reply

Tamika@how to build solar panels for your house February 10, 2013 at 3:18 pm

The instalment and purchase of How To Build Solar Panels
communicate directly with Palestinians. Scientists and industrialists match that attractive today than in the past.

The next head comes British high school Street for the commencement metre today, after Currys proclaimed a archetype dodging to trade the Common engineering in its stores.
more than than 200,000 jobs rise in the morning; the sunlight volition never diminish, at least not
for billions of old age.

Reply

Antonio Liwanag February 28, 2013 at 5:56 am

Hi Jason,

I’m just starting to learn the basics of SEO and this post is really helpful. There’s one thing that caught my attention though:
‘I’ve been sick for almost a week now (running a high fever) after hosting my kid’s birthday party’

I understand that organizing a party is a pain. I actually organize parties and maybe I can help you next time. Here’s our site: http://www.roppets.com/

It’s not that awesome but it has some helpful information. Thanks!

Reply

Adell@Easy Video Suite March 25, 2013 at 1:10 am

What a information of un-ambiguity and preserveness of valuable familiarity about unpredicted feelings.

Reply

Mike@Easy IM Biz October 3, 2013 at 8:31 am

This is definitely a good break down of traffic techniques for your website. I have used most of these tactics before and many are still very popular and effective. Social media marketing seems to have skyrocketed recently for traffic generation. For some more tips on getting traffic to your site you have a look at some of my recent posts: http://easyimbiz.com/traffic-generation/web-traffic-generation/

Reply

Richard October 6, 2013 at 9:23 pm

I’ve earned my living for 10 years full-time off organic traffic. For me, it’s about finding ways to put yourself out there in front of where people are looking. That may seem obvious, but I find the needs and work to provide a solution for them. Once I find traffic, I work to get visitors from the visitors – getting referrals. It’s the referrals that have become the bread and butter for my business. The referrals are the ones that typically become my customers.

Reply

Moinur December 7, 2013 at 6:09 am

Fantastic article. Thanks for sharing.

Reply

Abhijit Gupta April 15, 2014 at 3:05 am

This is great post. This post really benefit me I have confused about how to increase traffic but I got some traffic following this tactics. Thanks a lot and waiting for your next Post….

Reply

Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: