– A New Learning Tool for Inbound Marketers

by Jason Acidre on February 12, 2012 · 33 comments · Search, Social is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot).

It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.

I do personally consider as a learning tool for both new and seasoned online marketers, as you’ll see some of the most brilliant minds in the internet marketing industry sharing not just high-utility articles/guides, but highly linkable works that you might have missed reading before.

It’s also a great place to connect with other content creators in the industry, engage and get into their radars, as well as a place to promote your “great content” (relevant to inbound marketing).

In case you’re wondering what inbound marketing is (as defined by Wikipedia) – it’s a marketing strategy that focuses on getting found by your prospects/target audience, which is dissimilar to traditional marketing principles that often focus on interrupting its target market through excessive advertisements/promotions.

The whole strategy is usually composed of organic online marketing practices such as:

  • Search Engine Optimization
  • Link Development
  • Social Media
  • Content Marketing
  • Analytics
  • Conversion Rate Optimization.

Features I would want to see on in the future:

Advanced Search feature

It would be easier for users to find specific posts or topics that they want to look for within the site if it has a search feature.

Top links of the week

I noticed that the arrangement of the list of posted links on the front page changes a lot and it’s possible for people who are checking in for updates to miss other awesome content. Curating the top links (voted by users) for each week could be a good solution to this, and can also be a good reward for awesome content creators.

Favorite links (bookmarker)

With a lot of links being submitted to the site daily, it would certainly be hard to keep up on reading everything that you’ll find interesting through the website. Adding this feature will make it easier for users to save links that they might want to check/visit/read again

If you’re keen to learning more about the overall processes that inbound marketing involves, you can check out and follow them on Twitter @inboundorg.

Bonus Round

Here’s a great infographic from Voltier Digital (created last year), explaining why you should invest on this marketing approach instead.

If you liked this post, you should subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 31 comments… read them below or add one }

Venus@Social Network Design February 13, 2012 at 12:13 am

This seems interesting.
It have everything feature of 2012 like content collaboration, Social Media integration and many more.Beside this, the knowledge shared about internet marketing will be unbeatable.


abhiz@my blog February 13, 2012 at 1:41 am

Its a good share! definitely i will take a look to


Amanda February 13, 2012 at 4:04 am

This is the first time I’m reading about I will certainly check it out, because as far as I understood it seems to be very interesting and fresh)


Fahad Zahid February 13, 2012 at 5:47 am

Interesting Concept! I just Submit my Links into! It Seems very promising because it targets the Whole concept regarding Search Engine Optimization, Content Optimization & Social Media Sharing Which Definitely Helpful for us To Boost our Search Engine Rankings!


Keith February 13, 2012 at 7:32 am

Feature #4…mobile website :)


Kaiserthesage February 13, 2012 at 11:41 am

Agree! :)


Katrin@Web Angels February 13, 2012 at 2:08 pm

The information is nice and compact at the moment, but I am really looking for that search option! Looking at the growth it is soon going to be hard to find specific information with those broad categories…


Annalisa@Pole Position Marketing February 13, 2012 at 3:14 pm

Thanks for the post, Jason. I’m going to share this with my team. We were just talking a few weeks ago about inbound marketing. This is a great info-graphic to use for continuing our discussion.


David Miller February 13, 2012 at 5:20 pm

thank you very much for sharing! defenitly will go on


Derek@VPN services February 14, 2012 at 5:06 am

I’m really concerned that having the profile avatar pictures so visable will lead to an unfair bias towards the Rands and Sullivans of the SEO world. I’d much prefer to see a level playing field more like hacker news. Great article Kaiser!


Colm Byrne February 14, 2012 at 6:04 am

Nice share – I just wonder is this just the next buzz word been hearing a lot about “Inbound Marketing” over the past couple of months


Eric at Evergreen Search February 14, 2012 at 1:59 pm

Inbound marketing has needed something like this for awhile – great find!


Richard@Internet Marketing Strategies February 14, 2012 at 4:23 pm

Wow 2 of my favourite site are combining their strenghts. Will surely join
Thumbs up for sharing.


Borse February 14, 2012 at 10:23 pm

Seems like inbound marketing is more effective. I’ll check to find out more. Thank you very much for sharing.


James February 15, 2012 at 1:45 am


Love the sound of, will be checking it out when I get a chance!

They say that making contacts within the AM industry is very important if you want to be successful. Its something im really yet to do.
Inbound sounds like it would be a great place to possibly connect with like minded individuals.
Having this much content sharing available on one platform is pretty amazing right?

Glad I checked to see what you had posted!
Cheers mate


Liz @ Sälj Guld February 15, 2012 at 3:16 am

Awesome infographic! Checked out, it seems like a good resource and it’s probably going to be the next new big thing in the seo world (especially since it was created by two really big names!)


Rob February 15, 2012 at 11:57 am

Thanks for the Post Jason,

I went and checked out, and I have to admit, there was an AWESOME article about Regular expressions for SEO. (RegEx) Great Community!


Natasha Martig February 15, 2012 at 7:44 pm

Sounds great tool for Inbound Marketing. I will probably check that site and I know it is truly awesome. Thanks for the infographic!


klaus February 20, 2012 at 3:36 am

Thanks for a good article.

It sounds interesting and I will look into it. My first indtryl is that there are some good articles that you can learn a little.

Thank you


Robert February 20, 2012 at 9:52 am

I never heard about, but it sounds quite interesting – especially as Rand Fishkin (one of my favorite SEO marketers) is one of the founders. I will check it out right away. Thanks for the tip.


William February 20, 2012 at 10:07 am

I’ve been using quite a bit and it seems to be pretty useful. The community needs to grow so the content is better curated though. As it stands, a story with only a couple of upvotes can quickly rise to the top.

I love the idea though and hope more people jump on board.


Matei February 20, 2012 at 3:30 pm

Awesome! Love the idea behind! Although, in terms of time management, it can take a lot of time to read all the hot articles that appear there.

PS: I am still a noob in SEO. however, I’ve just discovered your blog! It’s awesome!
Cheers from Romania!


Alex February 21, 2012 at 3:19 pm

Great post… love the info graphic! I have to agree, outbound marketing is simply on the decline but it has become outdated. More and more companies are realizing this and turning to online marketing. Thanks for sharing!


Jeff @ Xstudios Web Design February 21, 2012 at 3:59 pm

Good stuff. I like The little guys will continue to get weeded out, as it takes a larger barrier to entry to consistently craft evergreen, viral content.

From a quality perspective, this is the way the web needs to head.


Donald McGhee February 24, 2012 at 7:48 am

I’ve just visited inbound – this article was the first I’ve heard of it. Looks to be pretty helpful and hopefully it’ll grow – it has good backers so fingers crossed.


paul johnson February 24, 2012 at 2:03 pm seems very interesting, targeted audiences will be smaller group of people you will be reaching but you will have higher conversion rates – very informative thank you


Andy Kuiper - Search Engine Optimization Analyst - Calgary March 4, 2012 at 9:57 pm

What an awesome infographic! Should be sent to every SMB in North America ;-)
‘the times, they are a changing’
Andy :-)


Erik Emanuelli@Make Money Blogging March 19, 2012 at 4:44 am

Hi Jason,

I have just “discovered” few days ago and started using it.

It seems very interesting and sharing our best posts could be a nice idea to receive focused traffic from it.

Thanks for sharing.


Zac @ Gilbert Homes March 19, 2012 at 6:04 pm

I love the infographic. Inbound marketing is growing while outbound marketing is shrinking, yet it seems to be taking big content and big brands a while to realize this. Hopefully they countinue to move slow and give the little guys a chance.


Brevguld April 3, 2012 at 8:18 am

Thanks for sharing. I was doing research on the difference between inbound and outbound marketing. And this was really good insight of inbound marketing.


Lavada@billig lån January 6, 2013 at 4:46 pm

Asking questions are truly pleasant thing if you are not understanding
something totally, except this post gives pleasant understanding


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