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Inbound.org – A New Learning Tool for Inbound Marketers

Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot).

It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.

I do personally consider Inbound.org as a learning tool for both new and seasoned online marketers, as you’ll see some of the most brilliant minds in the internet marketing industry sharing not just high-utility articles/guides, but highly linkable works that you might have missed reading before.

It’s also a great place to connect with other content creators in the industry, engage and get into their radars, as well as a place to promote your “great content” (relevant to inbound marketing).

In case you’re wondering what inbound marketing is (as defined by Wikipedia) – it’s a marketing strategy that focuses on getting found by your prospects/target audience, which is dissimilar to traditional marketing principles that often focus on interrupting its target market through excessive advertisements/promotions.

The whole strategy is usually composed of organic online marketing practices such as:

  • Search Engine Optimization
  • Link Development
  • Social Media
  • Content Marketing
  • Analytics
  • Conversion Rate Optimization.

Features I would want to see on Inbound.org in the future:

Advanced Search feature

It would be easier for users to find specific posts or topics that they want to look for within the site if it has a search feature.

Top links of the week

I noticed that the arrangement of the list of posted links on the front page changes a lot and it’s possible for people who are checking in for updates to miss other awesome content. Curating the top links (voted by users) for each week could be a good solution to this, and can also be a good reward for awesome content creators.

Favorite links (bookmarker)

With a lot of links being submitted to the site daily, it would certainly be hard to keep up on reading everything that you’ll find interesting through the website. Adding this feature will make it easier for users to save links that they might want to check/visit/read again

If you’re keen to learning more about the overall processes that inbound marketing involves, you can check out Inbound.org and follow them on Twitter @inboundorg.

Bonus Round

Here’s a great infographic from Voltier Digital (created last year), explaining why you should invest on this marketing approach instead.

If you liked this post, you should subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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33 replies
  1. Amanda
    Amanda says:

    This is the first time I’m reading about inbound.org. I will certainly check it out, because as far as I understood it seems to be very interesting and fresh)

    Reply
  2. Fahad Zahid
    Fahad Zahid says:

    Interesting Concept! I just Submit my Links into Inbound.org! It Seems very promising because it targets the Whole concept regarding Search Engine Optimization, Content Optimization & Social Media Sharing Which Definitely Helpful for us To Boost our Search Engine Rankings!

    Reply
  3. Katrin@Web Angels
    Katrin@Web Angels says:

    The information is nice and compact at the moment, but I am really looking for that search option! Looking at the growth it is soon going to be hard to find specific information with those broad categories…

    Reply
  4. Derek@VPN services
    Derek@VPN services says:

    I’m really concerned that having the profile avatar pictures so visable will lead to an unfair bias towards the Rands and Sullivans of the SEO world. I’d much prefer to see a level playing field more like hacker news. Great article Kaiser!

    Reply
  5. James
    James says:

    Hey

    Love the sound of inbound.org, will be checking it out when I get a chance!

    They say that making contacts within the AM industry is very important if you want to be successful. Its something im really yet to do.
    Inbound sounds like it would be a great place to possibly connect with like minded individuals.
    Having this much content sharing available on one platform is pretty amazing right?

    Glad I checked to see what you had posted!
    Cheers mate
    James.

    Reply
  6. Liz @ Sälj Guld
    Liz @ Sälj Guld says:

    Awesome infographic! Checked out inbound.org, it seems like a good resource and it’s probably going to be the next new big thing in the seo world (especially since it was created by two really big names!)

    Reply
  7. Rob
    Rob says:

    Thanks for the Post Jason,

    I went and checked out inbound.org, and I have to admit, there was an AWESOME article about Regular expressions for SEO. (RegEx) Great Community!

    Reply
  8. klaus
    klaus says:

    Thanks for a good article.

    It sounds interesting and I will look into it. My first indtryl is that there are some good articles that you can learn a little.

    Thank you

    Reply
  9. Robert
    Robert says:

    I never heard about inbound.org, but it sounds quite interesting – especially as Rand Fishkin (one of my favorite SEO marketers) is one of the founders. I will check it out right away. Thanks for the tip.

    Reply
  10. William
    William says:

    I’ve been using Inbound.org quite a bit and it seems to be pretty useful. The community needs to grow so the content is better curated though. As it stands, a story with only a couple of upvotes can quickly rise to the top.

    I love the idea though and hope more people jump on board.

    Reply
  11. Matei
    Matei says:

    Hey:)
    Awesome! Love the idea behind inbound.org! Although, in terms of time management, it can take a lot of time to read all the hot articles that appear there.

    PS: I am still a noob in SEO. however, I’ve just discovered your blog! It’s awesome!
    Cheers from Romania!

    Reply
  12. Alex
    Alex says:

    Great post… love the info graphic! I have to agree, outbound marketing is simply on the decline but it has become outdated. More and more companies are realizing this and turning to online marketing. Thanks for sharing!

    Reply
  13. paul johnson
    paul johnson says:

    inbound.org seems very interesting, targeted audiences will be smaller group of people you will be reaching but you will have higher conversion rates – very informative thank you

    Reply
  14. Zac @ Gilbert Homes
    Zac @ Gilbert Homes says:

    I love the infographic. Inbound marketing is growing while outbound marketing is shrinking, yet it seems to be taking big content and big brands a while to realize this. Hopefully they countinue to move slow and give the little guys a chance.

    Reply
  15. Brevguld
    Brevguld says:

    Thanks for sharing. I was doing research on the difference between inbound and outbound marketing. And this was really good insight of inbound marketing.

    Reply

Trackbacks & Pingbacks

  1. […] less per lead than traditional outbound marketing, and channels used within these strategies have higher percentage of customer acquisition, which means it can generate higher revenue for a lower cost of […]

  2. […] (1)Inbound.org – A New Learning Tool for Inbound Marketers – Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot). It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry. […]

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