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Inbound.org – A New Learning Tool for Inbound Marketers

By on Feb 12, 2012 in Search, Social | 31 comments

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Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot).

It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.

I do personally consider Inbound.org as a learning tool for both new and seasoned online marketers, as you’ll see some of the most brilliant minds in the internet marketing industry sharing not just high-utility articles/guides, but highly linkable works that you might have missed reading before.

It’s also a great place to connect with other content creators in the industry, engage and get into their radars, as well as a place to promote your “great content” (relevant to inbound marketing).

In case you’re wondering what inbound marketing is (as defined by Wikipedia) – it’s a marketing strategy that focuses on getting found by your prospects/target audience, which is dissimilar to traditional marketing principles that often focus on interrupting its target market through excessive advertisements/promotions.

The whole strategy is usually composed of organic online marketing practices such as:

Features I would want to see on Inbound.org in the future:

Advanced Search feature

It would be easier for users to find specific posts or topics that they want to look for within the site if it has a search feature.

Top links of the week

I noticed that the arrangement of the list of posted links on the front page changes a lot and it’s possible for people who are checking in for updates to miss other awesome content. Curating the top links (voted by users) for each week could be a good solution to this, and can also be a good reward for awesome content creators.

Favorite links (bookmarker)

With a lot of links being submitted to the site daily, it would certainly be hard to keep up on reading everything that you’ll find interesting through the website. Adding this feature will make it easier for users to save links that they might want to check/visit/read again

If you’re keen to learning more about the overall processes that inbound marketing involves, you can check out Inbound.org and follow them on Twitter @inboundorg.

Bonus Round

Here’s a great infographic from Voltier Digital (created last year), explaining why you should invest on this marketing approach instead.

If you liked this post, you should subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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31 Comments

  1. This seems interesting.
    It have everything feature of 2012 like content collaboration, Social Media integration and many more.Beside this, the knowledge shared about internet marketing will be unbeatable.

  2. Amanda

    February 13, 2012

    Post a Reply

    This is the first time I’m reading about inbound.org. I will certainly check it out, because as far as I understood it seems to be very interesting and fresh)

  3. Fahad Zahid

    February 13, 2012

    Post a Reply

    Interesting Concept! I just Submit my Links into Inbound.org! It Seems very promising because it targets the Whole concept regarding Search Engine Optimization, Content Optimization & Social Media Sharing Which Definitely Helpful for us To Boost our Search Engine Rankings!

  4. Katrin@Web Angels

    February 13, 2012

    Post a Reply

    The information is nice and compact at the moment, but I am really looking for that search option! Looking at the growth it is soon going to be hard to find specific information with those broad categories…

  5. David Miller

    February 13, 2012

    Post a Reply

    thank you very much for sharing! defenitly will go on inbound.org

  6. Derek@VPN services

    February 14, 2012

    Post a Reply

    I’m really concerned that having the profile avatar pictures so visable will lead to an unfair bias towards the Rands and Sullivans of the SEO world. I’d much prefer to see a level playing field more like hacker news. Great article Kaiser!

  7. Colm Byrne

    February 14, 2012

    Post a Reply

    Nice share – I just wonder is this just the next buzz word been hearing a lot about “Inbound Marketing” over the past couple of months

  8. Borse

    February 14, 2012

    Post a Reply

    Seems like inbound marketing is more effective. I’ll check inbound.org to find out more. Thank you very much for sharing.

  9. James

    February 15, 2012

    Post a Reply

    Hey

    Love the sound of inbound.org, will be checking it out when I get a chance!

    They say that making contacts within the AM industry is very important if you want to be successful. Its something im really yet to do.
    Inbound sounds like it would be a great place to possibly connect with like minded individuals.
    Having this much content sharing available on one platform is pretty amazing right?

    Glad I checked to see what you had posted!
    Cheers mate
    James.

  10. Liz @ Sälj Guld

    February 15, 2012

    Post a Reply

    Awesome infographic! Checked out inbound.org, it seems like a good resource and it’s probably going to be the next new big thing in the seo world (especially since it was created by two really big names!)

  11. Rob

    February 15, 2012

    Post a Reply

    Thanks for the Post Jason,

    I went and checked out inbound.org, and I have to admit, there was an AWESOME article about Regular expressions for SEO. (RegEx) Great Community!

  12. Natasha Martig

    February 15, 2012

    Post a Reply

    Sounds great tool for Inbound Marketing. I will probably check that inbound.org site and I know it is truly awesome. Thanks for the infographic!

  13. klaus

    February 20, 2012

    Post a Reply

    Thanks for a good article.

    It sounds interesting and I will look into it. My first indtryl is that there are some good articles that you can learn a little.

    Thank you

  14. Robert

    February 20, 2012

    Post a Reply

    I never heard about inbound.org, but it sounds quite interesting – especially as Rand Fishkin (one of my favorite SEO marketers) is one of the founders. I will check it out right away. Thanks for the tip.

  15. William

    February 20, 2012

    Post a Reply

    I’ve been using Inbound.org quite a bit and it seems to be pretty useful. The community needs to grow so the content is better curated though. As it stands, a story with only a couple of upvotes can quickly rise to the top.

    I love the idea though and hope more people jump on board.

  16. Matei

    February 20, 2012

    Post a Reply

    Hey:)
    Awesome! Love the idea behind inbound.org! Although, in terms of time management, it can take a lot of time to read all the hot articles that appear there.

    PS: I am still a noob in SEO. however, I’ve just discovered your blog! It’s awesome!
    Cheers from Romania!

  17. Alex

    February 21, 2012

    Post a Reply

    Great post… love the info graphic! I have to agree, outbound marketing is simply on the decline but it has become outdated. More and more companies are realizing this and turning to online marketing. Thanks for sharing!

  18. Good stuff. I like inbound.org. The little guys will continue to get weeded out, as it takes a larger barrier to entry to consistently craft evergreen, viral content.

    From a quality perspective, this is the way the web needs to head.

  19. Donald McGhee

    February 24, 2012

    Post a Reply

    I’ve just visited inbound – this article was the first I’ve heard of it. Looks to be pretty helpful and hopefully it’ll grow – it has good backers so fingers crossed.

  20. paul johnson

    February 24, 2012

    Post a Reply

    inbound.org seems very interesting, targeted audiences will be smaller group of people you will be reaching but you will have higher conversion rates – very informative thank you

  21. Hi Jason,

    I have just “discovered” Inbound.org few days ago and started using it.

    It seems very interesting and sharing our best posts could be a nice idea to receive focused traffic from it.

    Thanks for sharing.

  22. I love the infographic. Inbound marketing is growing while outbound marketing is shrinking, yet it seems to be taking big content and big brands a while to realize this. Hopefully they countinue to move slow and give the little guys a chance.

  23. Brevguld

    April 3, 2012

    Post a Reply

    Thanks for sharing. I was doing research on the difference between inbound and outbound marketing. And this was really good insight of inbound marketing.

Trackbacks/Pingbacks

  1. Round Up Week 7 — lawmacs web design blog - [...] (1)Inbound.org – A New Learning Tool for Inbound Marketers - Inbound.org is a newly launched community-based content sharing website …
  2. Inbound Marketing for SMBs | Kaiserthesage - [...] less per lead than traditional outbound marketing, and channels used within these strategies have higher percentage of customer acquisition, …

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