Inbound.org is a newly launched community-based content sharing website – created by two of the most renowned thought leaders in the field of inbound marketing, Rand Fishkin (Founder of SEOmoz) and Dharmesh Shah (Founder of Hubspot).
It’s a very promising community, basing from the reception it gained from active online marketers worldwide (getting 10,000+ visits on the second day of its launch – and on a weekend), considering it as a new home of the best educational web-based materials in the industry.
Holy @#$! Just checked inbound.org analytics – 10K visits in past 24 hours… Not too shabby for a largely-botched Friday launch
— Rand Fishkin (@randfish) February 12, 2012
It’s also a great place to connect with other content creators in the industry, engage and get into their radars, as well as a place to promote your “great content” (relevant to inbound marketing).
In case you’re wondering what inbound marketing is (as defined by Wikipedia) – it’s a marketing strategy that focuses on getting found by your prospects/target audience, which is dissimilar to traditional marketing principles that often focus on interrupting its target market through excessive advertisements/promotions.
The whole strategy is usually composed of organic online marketing practices such as:
- Search Engine Optimization
- Link Development
- Social Media
- Content Marketing
- Conversion Rate Optimization.
Features I would want to see on Inbound.org in the future:
Advanced Search feature
It would be easier for users to find specific posts or topics that they want to look for within the site if it has a search feature.
Top links of the week
I noticed that the arrangement of the list of posted links on the front page changes a lot and it’s possible for people who are checking in for updates to miss other awesome content. Curating the top links (voted by users) for each week could be a good solution to this, and can also be a good reward for awesome content creators.
Favorite links (bookmarker)
With a lot of links being submitted to the site daily, it would certainly be hard to keep up on reading everything that you’ll find interesting through the website. Adding this feature will make it easier for users to save links that they might want to check/visit/read again
Here’s a great infographic from Voltier Digital (created last year), explaining why you should invest on this marketing approach instead.