WordStream

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WAYS TO INCREASE TRAFFIC TO YOUR WEBSITE

Hosting Facts
Hosting Facts WordStream

Advertise

Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people.

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Hosting Facts WordStream

Get SOcial

Use social media channels to promote
your content.

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Mix It Up

Vary the length and format of your content. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

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Write irresistible headlines

Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing.

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Pay attention to On-page SEO

Optimizing for on-page SEO doesn’t have to
take ages, and it could help boost your
organic traffic.

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Target Long-Tail Keywords

Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

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Start guest blogging

Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain.

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Invite Others to Guest Blog On Your Site

Invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site.

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GO AFTER REFERRAL TRAFFIC

Create content that just begs to be linked to. Learn what types of links send lots of referral traffic, and how to get them, in this post.

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Post Content to Linkedin

The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.

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Implement Schema Microdata

Using schema for SEO can result in better
rich site snippets, which can improve click-through rates.

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Link Internally

Your internal linking structure not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

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Interview Industry Thought Leaders

Publish interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

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Don't Neglect Email Marketing

Don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

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Make Sure Your Site Is Responsive

Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

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Make Sure Your Site is Fast

Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins.

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Hosting Facts WordStream

Foster a Sense of Community

Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met.

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Make Yourself Heard in Comment Sections

Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met.

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Examine Your Analytics Data

Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies.

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Get Active on Social Media

Answer questions and engage with your readers. Use social media as it was intended and actually interact with your fans.

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Submit Your Content to Aggregator Sites

Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful.

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Incorporate Video into Your Content Strategy

Data shows that information retention is significantly higher for visual material than it is for text, meaning that video is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the
same time.

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Hosting Facts WordStream

Research the Competition

Find out what people are reading (and talking about), using tools like BuzzSumo, and emulate that kind of content to bring traffic to your website.

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Host Webinars

Make sure to archive the presentation for later viewing, and promote your webinars widely through social media.

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Hosting Facts WordStream

Attend Conferences

Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

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