I’ve been testing this approach since last year, and this is one sample we did earlier this year for one of our test sites.
We created 100% of the infographic (research, content and design/dev), and sought out for partners/co-presenters who can help distribute the graphic.
We added our target content partners’ logos within the graphic in exchange for distribution.
The only thing they had to do was to hit the publish button on their site.
It’s imperative to have a solid piece for this approach to really work (and having them do less work is just a plus).
By getting the right partners, you’ll be able to absorb readership, and opening the gates for potentially more linking opportunities.
And the exposure can translate to more social shares too.
Which is also aside from getting links directly from their sites.
Build links by repurposing others’ evergreen content assets
Another approach that you can test is by finding text-based content assets and turning them into interactive visual content. This perfectly works for these types of content:
Checklists or lists
Find text-based content assets in your space that have succeeded in the past in terms of linking and/or social sharing.
It’s also best to check if they are consistently generating traffic. You can use Ahrefs to evaluate your prospected pages’ organic traffic.
Turn them into embeddable/printable PDFs that they can use on their page (one way to get links directly from highly ranking pages).
Here’s a quick sample (with links within the graphic – but this one’s actually a failed attempt, but decided to include it just for the sake of the post).
What to do when they reject your offer?
Since you’ll be targeting content assets that have already proven to be linkable, ask if you can distribute the visual content version on behalf of them (it’s a win/win, since they’ll still get ton of links back to their page as well).
Start with those who are already linking to them.
HTML5 Visual Content
Another way to make your offer a bit more enticing is to provide interactive visual content built in HTML5 instead.
This could be a more expensive test to implement compared to PDFs and infographics, but there are some tools that you can also explore and play around if you have the time to waste, like Google Web Designer.
I suggest trying Visme as well (where you can use all their premium features for just $16/month).
As for the outreach, make it easier for your target prospects in using your visual content. Send them the embed codes (I’ll just leave this one here):
Also, it’s better to know the dimensions of the pages you’re targeting.
So you can send embed codes specifically tailored for the sites linking to them.
Note: You’ll have better chances on pages that are being continuously updated. Also, you’ll have higher success rate on recently published works – as they’re more likely to change or add something new to it.
Create Custom Post Images for Bloggers
Collaborating with other publishers may also come in the form of providing high quality images for their text-rich content.
Securing partnerships with several publishers in your space wherein you’ll regularly supply them with images to use for their content marketing efforts can certainly land you some solid links (and brand exposure).
Jason Acidre is the Co-Founder and CEO of Xight Interactive - a digital marketing agency based in the Philippines. He's also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre.
http://kaiserthesage.com/wp-content/uploads/2017/01/kts-logo.png00Jason Acidrehttp://kaiserthesage.com/wp-content/uploads/2017/01/kts-logo.pngJason Acidre2016-07-06 17:39:552016-07-08 04:01:22Link Building through Co-Marketed Visual Content