Link Building Strategies for Smaller Brands in a Competitive Space

by Jason Acidre on October 24, 2011 · 83 comments · Content, Search


Big vs SmallLink building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).

In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).

Another disturbing thought in the Internet industry is that webmasters are now more aware of how to profit from their sites by selling links (paid reviews, paid guest posts, etc), which locks down the opportunities of gaining great links for smaller commercial/business websites.

However, there is one misconception about SEO that people usually reckon as a basis for winning – the size of your budget. Yes, it does matter, in some areas, but in this generation of link building, it’s not the big that eats the small anymore, but rather, it’s the fast that overtakes and eats the slow (got that quote from my big bro). In this age of marketing, time and creativity is the key to be successful.

So how can you size up your links when you’re in a highly-competitive space?

Link Distribution

Homepage is where your brand is.

Most websites that are already active in the search game commonly use their homepages to target their most important keyword (industry/niche keyword), and I have nothing against that, but these days, focusing on branding techniques in optimizing the site’s front page is more capable of returning greater results, I believe, given that it causes curiosity and brand awareness to your visitors.

Using online branding methodologies such as using your brand name as anchor text when linking to your website from your distributed content like guest blogs, interviews, author profiles, web directory listings and community-based interactions can help in:

  • Increasing search volumes for your brand
  • Acquiring sitelinks for your site’s search engine listing
  • Improving your homepage’s search and social visibility
  • Attracting natural brand mentions from other websites/social networks

Power keywords for power pages

A powerful keyword that will help your campaign draw huge amount of specifically targeted visitors will always need a powerful content to host it. Powerful pages in your site may come in a form of viral content/link bait and comprehensive resource articles/case studies.

Your site’s important landing/product pages can improve its own search rankings when surrounded by these types of powerful pages, especially if these pages are able to receive massive social signals and natural incoming links.

Putting a solid content as a front for your requests will also increase the chances of getting high quality links, as the rarity of the information stored within the content leverages the value proposition of your link placement requests – which means building more robust deep links to these inner pages (with your targeted anchor texts) is much easier than requesting for links to direct to your homepage.

Several ways to build links to your power pages:

  • Cite them as a resource when participating on online conversations (forums, blog discussions, Q&A sites)
  • Contextually link to them on guest blogs, interviews and press releases.
  • Search for industry links/resources pages and request for a link placement (have higher success rate when you’re offering a highly resourceful page).
  • Incentivize linking like embeddable badges/infographics/videos, or by offering a free report/whitepaper in exchange of sharing the content via social networks (can be automated if you use Cloudflood).

Blog posts for your long tails

Blog posts are certainly the best way to target long-tail keywords for your campaign, since this type of webpage seems to naturally rank for unsystematic strings of search queries, particularly if your site is already recognized as a trustworthy site by major search engines (high domain authority).

Several ways to empower linking to your blog posts:

  • Social media promotion, where you can amplify your content’s visibility through the conversations you’ve built in your social networks. Linking to industry influencers from your content can also help in establishing conversations and getting social shares from them.
  • Request links from media curators in your industry (search for weekly/monthly blog roundups happening in your sector).
  • Promoting content on Commentluv-enabled blogs. You can use commentluv’s exclusive search engine to find blogs in your niche that use this WordPress plugin.
  • Citing your blog post as a resource when contributing on community-based websites like forums and Q&A sites.
  • Slowly build your site’s domain authority by diversifying your links’ sources and links’ destinations – since having a strong domain authority will make your blog posts’ listings (even the recently published ones) show up more prominently on search results.

Remix Marketing

Guest blogging is probably the most effective link building technique of this generation, and at this time, it’s already being excessively used on almost every industry, which dries up the chances of smaller websites to have their submitted content approved (whether because the submitted content sucks or the subject is too common).

Today’s web is oversaturated with content, and many of them are just rehashed work, though, there are still some that can really stand out.  Everything in this industry is a remix, where most great creations always draw its soul from a deeper influence.

Getting content ideas from other industries that might haven’t been created or overly used in yours can be a good approach to catch up with your bigger competitors. Here are some methods that you can use in generating ideas for your guest blogging campaign:

Content Exploration

Utilize Stumbleupon to find interesting topics in your industry or even in other industries that you can use, draw inspiration from and/or recreate for your own campaign. Take note of all the interesting content that you can correlate or recreate in your industry and list them in an excel sheet.

Some examples:

  • “keyword” in 100 pictures – then submit it as a guest post to an authority photoblog, or an influential media in your industry. You can easily build this content by collecting great images and compiling them all in one post, and then giving link attributes to the owners of the photos.
  •  “keyword” in “location” (ex: 20 Best “SEO” blogs in “Manila”) – submit it as a guest post to a regional blog or news site. You can also create different lists for different locations where you might be targeting traffic from, as this can also help you develop relationships (through conversations) with the sites that you’ll be including on your list(s), which can also result in securing more link opportunities.

Recreate News

There are many blogs that infrequently update their postings (2 – 3x a month), and you can certainly find many of these in any industry. Being updated with the current news in your industry can help you penetrate good content from these blogs, but of course, you’ll have to make your content more unique than what the original source of the story is providing. Here are some tips on how you can use this for your guest blogging campaign:

  • Follow news sites in your industry.
  • Remake interesting news articles that you’ll find and include your tips and takeaways (make the post useful and informative).
  • Contact industry blogs who might be interested to publish your post (most likely blogs that don’t update regularly).
  • Link back to your website through the “about the author” section.

Interviews and Crowdsourced content as guest blogs

Interview popular personalities in your industry and offer the finished content as a guest blog. Typically, the output of this content is very useful, knowing that it gives answers to industry-related questions.

This method will also allow you to scale link opportunities to your site, since you will be able to establish/build relationships with the people that you’ll be interviewing, which you can use in the latter part of your link building campaign.

Curated content as guest blogs

Gather the best content in your industry, compile them into one post and then offer it as a guest post to authority blogs in your industry. This approach has a high approval rate when submitted as a guest blog, knowing that it saves the target blogger’s time of creating the resourceful article.

Some of the best samples of this method as a guest blog:

Kinetic Text Typography

Converting your articles or audio files (podcasts, etc…) into a video in kinetic text typography can extremely grow your site’s incoming authority links as well as natural links/citations, particularly if you can disseminate the video by using it as a front in submitting your guest blog entries, in which you’ll just have to provide several unique introductions (with the video embedded within the submitted content) to be able to offer it to various authority blogs in your niche.

Edge Marketing

Focus on selling your brand’s edge or its primary identifier through your externally distributed content, as this methodology will help nurture your site’s identity within your industry. Allocate conversion-oriented content contributions to influential media/blogs in your sector to propagate your projected image, such as putting emphasis on your area of expertise to establish your brand as the authority in that extent of the industry.

You can use Citationlabs’ outbound link scraper and contact finder tool in building a list of specifically targeted link prospects where you can distribute your content. One reason why this is the best tool to use in this particular method is that it can speed up your process of gathering the right targets for linking, as the process’ foundation is based on other list pages (ex. list of best blogs in a certain industry) – these are basically the sites that you’ll really need to acquire a link from – and the tool will do the rest, automatically, in collecting important data from these pages.

Using the tool:

  • Search for pages that list the best/authority blogs in your industry. You can use search queries like “best [keyword] blogs”, “top [keyword] blogs” and/or “list of [keyword] blogs”.
  • List all the URLs of the list pages in an excel sheet or notepad that you’ll find from your search and you can then start using the tool’s outbound scraper feature.
  • Paste the URLs of the list pages that you’ve found in the outbound scraper feature.
  • Download the report for the scraped outbound links from the list pages.
The exported file will look something similar to this:
  • Go to the contact finder feature of the tool to extract the contact details of the link prospects that has been generated through the outbound scraper.
  • Paste all the URLs extracted by the outbound scraper feature for the tool to automatically search for the target link prospects’ contact details (this will normally include the target site’s contact page, about page, email address and/or contact form).
  • Wait for a few minutes for the results and you can then export the list of URLs with their contact details.
The exported file will look something similar to this:

Citationlabs offers affordable packages to gain access to their tools:

  • 250 MB of bandwidth (equivalent to 10,000 requests) – $10 per month
  • 500 MB of bandwidth (equivalent to 20,000 requests) – $15 per month
  • 1,000 MB of bandwidth (equivalent to 40,000 requests) – $25 per month
  • 2,500 MB of bandwidth (equivalent to 10,000 requests) – $50 per month

Once you have generated your list of prospects with their contact details, you can then start producing content that exemplifies your expertise in the field and will somehow be very interesting to your prospects’ followers/readers. You can also start engaging your link targets through your outreach campaign.

Improve Brand and Market Awareness

Brand building through industry and community-based discussions is one of the most efficient and inexpensive ways to fortify a website’s online marketing campaign. Conversation participation amplifies branding in such a way that a business entity is able to make actions and contributions to its target market through relevant discussions.

These community contributions are then able to make your brand’s authoritativeness more apparent to its target audience, and sends out signals that can create awareness and advocacies.  Several methods that you can use to improve your brand’s ability to engage its audience are:

  • Strong presence on relevant forums, blog communities and Q&A sites.
  • Constant content distribution on key and influential media in your industry (authority blogs and news sites).
  • Authentic involvement on social media through conversations.
  • Expanding your sources for link opportunities by seeking through conversation threads (from authority forums, blogs and social media pages in your industry) and from sites linking to pages that are ranking for your secondary keywords.

Invest on Building Linkable Assets

Create the “best” content in your industry that can withstand time – evergreen content – as these types of web pages will be highly capable of constantly attracting natural links to your site for a long time (as long as the content is seen useful by its targeted audience).

Developing a robust page in your site that can prove itself as the best content about a certain area in an industry and will stand as one of the domain’s pillars have high acceptance rate when requested/pitched to other sites for a link. These pages can definitely improve a site’s domain authority, brand presence and traffic conversions.

Elements of a powerful linkable asset:

  • Useful and/or highly informative
  • Visually attractive
  • Comprehensive
  • Evergreen
  • Capacity to target multiple types of audiences
  • Have a strong call to action
  • Targets a high search volume keyword

Several samples of linkable assets:

  • Rich media content like infographics, kinetic text typography, slide presentations and/or high quality videos.
  • Annual blog awards.
  • Crowdsourced content that aims to answer an industry-specific question.
  • Industry conference/seminars’ landing page (which you can always repurpose).

Promoting your linkable assets:

  • Social media promotion
  • Email link/blogger outreach
  • Paid advertisements (PPC, Facebook ads, Stumbleupon ads, Buysellads.com, etc…)
  • Citing it as a resource when building informative links through forums, guest blogs, newsletters, whitepapers, Q&A sites and/or blog discussions.

If you liked this post, you can subscribe to my RSS feed and follow me on Twitter @jasonacidre.

Image Credit: Annisahmad

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 76 comments… read them below or add one }

Michael Rurup Andersen October 24, 2011 at 6:37 am

Hi Jason,

I do agree that link building can be exhausting, with the reservation that with the right tools it isn’t. As you say “time and creativity is the key to be successful” which is why I like link building so much. It’s all about having a good strategy and not just the biggest budget.

I’ve been wanted to take a closer look at the citationlabs tool for quite sometime but never gotten around to do so. So thanks for the intro!

Good post, btw! thanks for valuable insights.

Keep it up!

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Kaiserthesage November 2, 2011 at 2:28 am

Thanks for the comment Michael and you should definitely check Citationlabs’ tools out.

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Keith December 15, 2011 at 9:34 am

Link buidling is something that should be done slow and steady, you have to fight the urge to go crazy up front. That’s why so many fail and get penalized in the end, content is much easier to throttle up/down IMO.

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Keith@Conjunction Marketing October 24, 2011 at 2:10 pm

Smaller businesses that do not have the SEO budget to hire competent link builder should use Yahoo to find some of the places in which their competitors have links. Try to find low hanging fruit that might be a location that would offer a link to you. Same sort of thinking as you mentioned about using the competitors website to get guest posting ideas.

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Kaiserthesage November 2, 2011 at 3:19 am

Agree, given that those sites linking to their competitors are the ones that keep them ranking highly on search engines. Definitely one of the most common conventional methodologies in our industry. thanks for dropping by Keith.

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Brandon@Charlotte SEO Firm November 15, 2011 at 1:24 pm

While it’s nice to you use Yahoo to find a competitors backlinks, what I have found is a lot of times the competitor owns many of the properties linking back to them. So then you have to dig into the other properties, that second level, to find where all the backlinks are.

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livingseolife@seo analyst October 24, 2011 at 6:48 pm

Citationlabs’ outbound link scraper and contact finder tool is looking awesome.

Some great ideas I am investing also a lot on quality contents both for my clients and for some personal blogs I am planning. What my understanding from spending big on link assets is you need to think outside the box, you need to do something unique. Brain-storm, collaborate with likeminded professionals, research and study your industry trends will help you to build linkable asset worth value in gold.

Thanks Mate.

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Kaiserthesage November 2, 2011 at 3:22 am

You got that right man! Very well said.

The online marketing industry is a mind game, where you really have to invest your time and effort to your campaign for it to really succeed. This generation of marketers are more knowledgeable of how the system works, and the challenging part of it is that it’s necessitating more creativity than the usual technical skills (but of course it’s still important these days).

Thanks for the awesome comment Ferdous! :)

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Mark @ Organic SEO Services October 25, 2011 at 1:28 am

I’ve always been a big believer in targeting longtail searches with blog posts as you mention Jason.

That is actually one of my main strategies to rank for my money keywords.

Generally, I “Google” my search term of interest, scroll down to the bottom of the first page of search results and grab the list of related search terms that Google offers and then target those as well as their related search terms.

It’s a great way to round out your SEO using terms that you know Google considers relevant.

Mark

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Kaiserthesage November 4, 2011 at 1:20 am

Hey Mark,

That’s a brilliant strategy, haven’t thought of that style man. I usually just build a big list of content inventory, based on the keywords that the campaign should be targeting (extracted data from keyword research tools) and focus on building content for each keyword included on that list of search strings.

Thanks for the awesome tip!

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Jeanie October 25, 2011 at 5:23 am

Some of your ideas I will definitely take into consideration and try in practice! Thanks a lot for them!

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Kaiserthesage November 4, 2011 at 1:21 am

thanks and glad that you found this post useful :)

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Himanshu October 25, 2011 at 5:36 am

I am fortunate to discover your blog. Some awesome tips on link building. Do you use any particular plugin which spread link love to those who comment on your posts? Looking forward to see more from you. Cheers!

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Kaiserthesage November 4, 2011 at 1:23 am

Hey man, thanks for dropping by :D Been reading some of your heavy posts these past few months, great work!

I’m just using commentluv, by the way.

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Noel Addison@Logo Design Ventura October 25, 2011 at 8:14 am

“It’s not the big that eats the small anymore, but rather, it’s the fast that overtakes and eats the slow”, this is very inspirational quote for small businesses. Before, money plays a huge role in marketing businesses which is very advantageous for big companies because they have the financial capacity to support their marketing needs. Now, even small brands can shine and get the opportunity attract more potential customers/clients for their business.

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Kaiserthesage November 4, 2011 at 1:23 am

Yeah, it’s all about creativity this time :) Thanks for the comment Noel!

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nicole October 25, 2011 at 10:31 am

Some awesome tips on link building. It’s a great way to round out your SEO using terms that you know Google considers relevant.Looking forward to see more post!

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Kaiserthesage November 4, 2011 at 1:24 am

Thanks for the comment Nicole.

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Jon Cooper@Point Blank SEO October 25, 2011 at 12:06 pm

Typo: should be 2,500 MB of bandwidth (equivalent to 100,000 requests)

Great post Jason! I’ve been struggling with this with a couple of small brand clients I have, but you really hit the nail on the head with some of these. Having evergreen link bait assets should be #1 on this list – researching content that people want to link to & making it even BETTER is the best way to get those highly authoritative links. Thanks!!

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Kaiserthesage November 4, 2011 at 1:26 am

Thanks for spotting that out Jon, will edit that part later :D And I couldn’t agree more with your views on how a campaign should focus/research on content to garner authoritative links (I believe that’s the same views as mine).

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Benjamin October 26, 2011 at 1:04 am

This post is very inspiring most specially those who had a small business online..All the awesome tips you can found in the link building..Looking forward to see more posting!

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Kaiserthesage November 4, 2011 at 1:26 am

Thanks Benjamin, and hope to see you here next time!

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Kal October 26, 2011 at 11:48 pm

Nothing really major have changed in link building strategy in the last couple of years. Build as many as possible, diversify links and be consistent.

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Kaiserthesage November 4, 2011 at 1:28 am

Agree, it all boils down to your own perceptions of distinguishing great links:

Trust
Relevance
Diversity

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Veronica November 9, 2011 at 3:36 pm

First of all, wow…. this is an amazing post. One of the most complete link building guides (outside of full ebooks or courses) that every business owner should read!

@Kal, yep. Diversify, diversify, diversify!

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Nick@Outdoor Gear Reviews October 27, 2011 at 2:37 am

Very helpful and informative post Jason.
I also found very useful your post on “21 Advanced Link Building Strategies”.
It’s my first time in your blog Jason, and I’m amazed. Definitely a bookmark.
Keep on the good work!

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Kaiserthesage November 4, 2011 at 1:28 am

Thanks Nick, and I’m really glad that you liked this and the other post :D

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Eddie Gear October 27, 2011 at 6:16 am

Thanks for the nice tips Jason. I do follow most of them however, on a very different level.

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Kaiserthesage November 4, 2011 at 1:29 am

Would love to hear that different level :D let me know if you have a post related to that, will definitely read that one. Thanks for the comment Eddie!

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Chris Tompkins October 27, 2011 at 6:38 am

A terrific SEO blow-by-blow – thanks for posting!

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Kaiserthesage November 4, 2011 at 1:30 am

Glad that you liked the post Chris!

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Scolex of New Article Directory October 27, 2011 at 7:41 am

I know you are an expert in link building and i want to hear your thoughts about this situation of mine.

One webmaster made a link exchange proposal on my PR2 blog. He said the link should be found in the homepage. He has two offers for me:
1. a “nofollow” link from PR4 blog with
PA: 58
DA: 50
Linking Root Domains: 390
Total Links: 11,277
2. a “dofollow” link from PR2 blog with
PA: 38
DA: 29
Linking Root Domains: 21
Total Links: 920

Which one should i take?

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Kaiserthesage November 4, 2011 at 1:31 am

If I’m in your case, I would go for the PR4 blog. Though, I would still go for contextual links (not homepage and sitewides).

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Corey October 28, 2011 at 9:58 am

Very thorough post, thank you. Link building can be incredibly tedious and frustrating, especially if you don’t have a well laid-out plan and schedule. Having a post like this that lays everything out in great detail is tremendously helpful and has been bookmarked in my browser for future reference. Thanks again!

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Duy October 28, 2011 at 6:39 pm

Wow Jason, my eyes bleeding lol!

Thanks for sharing your experiences. I agree with you that link building is among the most frustrating tasks when it comes to SEO. It’s even harder when we do it alone. But you’re right, we can still have a nice piece of the cake if you go for long tail keywords.

Top positions for other competitive terms can be done in time. But why not optimizing our sites for long tail traffic when we wait for the magic happen!

You’re overdelivering here man, have a nice day!

Duy.

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Kaiserthesage November 4, 2011 at 1:34 am

Thanks Duy, and I strongly agree with your points. Diversify the possible sources of organic traffic (by building high quality pages that target longtails) while you are also optimizing your primary keywords. That would definitely scale the site’s productivity and momentum in terms of generating links, traffic and leads.

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Semidoppel October 29, 2011 at 9:16 am

OT: My fellow bloggers told me that you’re one of the speakers at Morcon, I regret that I’m not able to attend. That would be also the perfect time to see Idol Kaiser. SAYANG!

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Kaiserthesage November 4, 2011 at 1:35 am

Sayang nga bro! Di bale, may next time pa! I’ll definitely see you then! :D

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Rajnish October 29, 2011 at 12:57 pm

I have been trying to get quality links to my website but have failed miserably in my quest. Should I hire a professional or think of buying links ? Please let me know sir.

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Kaiserthesage November 4, 2011 at 1:36 am

Hire someone that you can also learn from and toss ideas with :)

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Herbert October 30, 2011 at 6:11 am

This is really intense. WOW! How I wish I manage to attend MorCON, I would surely expand my SEO and Internet Marketing knowledge.. Too Bad!!

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Kaiserthesage November 4, 2011 at 1:38 am

Thanks Herbert…

There’s always a next time, and I’ll see you there!

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JoMi October 30, 2011 at 3:11 pm

Hi, Jason! Thanks for the link building strategies you shared on this page. As what I expected, it is full of sense. I just wanna tell you that, you are one of the best speakers in the MORCON 2011. I even downloaded your power point presentation from the FB Forum. Your presentation wasn’t boring at all, you kept us laughing at the same time. Keep up the good work!

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Kaiserthesage November 4, 2011 at 1:40 am

Whoa, thanks man, I actually didn’t expect that people will like/appreciate/enjoy my presentation that day.

I’ll see you on the next event! :) Thanks for the awesome comment Jomi.

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dan@web design November 1, 2011 at 2:51 am

Wow that was a seriously comprehensive article! Thanks for pointing out (among other things) the comment luv search engine. I was aware of http://youdofollow.com/ and http://dofollow.info/ for finding do follow blogs but I didn’t know there was one specifically for commentluv blogs.

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Kaiserthesage November 4, 2011 at 1:42 am

Thanks and glad that you found that tip useful, though I think commentluv’s search engine is still under reconstruction, but once it goes live back again, that can certainly improve your link prospecting processes :)

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Richard November 3, 2011 at 6:09 am

Very comprehensive list of techniques. I love the idea about converting audio/blogs to video content. I have been experimenting with this idea and the use of YouTube and other video content outlets. Although this market is becoming more saturated, I feel there is still room to gain legit traffic and customers through this type of media. I will also check out the citationlabs program. Looks very powerful. Thanks.

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Kaiserthesage November 4, 2011 at 1:43 am

Thanks. You can actually use those converted files as guest blog entries (just make sure that the content is wealthy in information, for your requests to have higher approval rates).

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Jhon November 3, 2011 at 7:20 am

Registerd for tools.citationlabs.com which you have mentioned in this post. I never heard such tool before, anyway thanks for adding here. I will look into that tool how it works.

Thanks Kaiserthesage.

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Joseph November 4, 2011 at 9:36 pm

You’ve done a great job explaining how to build links. It’s a little bit hard to figure out what methods work better than others. It’s a very time consuming process, so the techniques you recommend helps streamline the process. Thanks!

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Mihai November 6, 2011 at 4:04 am

Now this is what i call an Awesome and helpful post. You did a great job and thanks for sharing it with us :)
Btw, love that tool to extract contact details!

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Cesar Noel November 8, 2011 at 2:37 am

One of the effective (yet cumbersome) way to SEO your website. Always prepare a plan for this types of campaigns specially if you are to target page 1 of the SERP’s

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Akash Kumar November 9, 2011 at 6:44 am

Hi Jason,

A very nice post yet again, Infact all the posts you do on link building are always very good for reading.

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Mariam November 12, 2011 at 10:42 pm

Hi Jason,
This is really an informative blog especially for small business such as link building. I have learn a lot of things which i thought i knew already. With this information I can use it to enhance more in doing link building.

I guess this post will help a lot of amateur link builders. I just hope they will read your blog accurately and pay attention to details. Thanks for posting this blog.

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Jiggs November 14, 2011 at 5:52 pm

I am currently doing my link building on a specific company and to be honest I’m really at lost. Well, first of all because I’m new to SEO. I read some of your posts and find it really helpful, most especially this one. You’ve given another insight and ideas on how am I going to go back on track on my link building process. The idea to recreate news and curate content as guest blogs is good and I’m going to try doing it. Anyway, thanks again for sharing and keep up the good work.

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Ragil November 15, 2011 at 7:50 am

Hi J,

Good round up post! According to the recent study, “social” is the future of seo, fancy writing that for your next post perhaps? :)

Cheers,
Ragil

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Tim November 16, 2011 at 2:11 am

Informative post Jason. I really agree that small businesses need to try to outsmart large businesses even if it means going after some lower level keywords. If your site can rank for a bunch of low level keywords and long tail keyword phrases that traffic will add up. This post had so much info though I will have to bookmark the second half for later.

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Helen November 16, 2011 at 2:41 am

Thanks for this post, definitely very timely now we are seeing Google pay more and more attention to brands. It’s good to know the little guys can still compete if they put themselves in the right space.

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Robert Benwell November 19, 2011 at 9:02 pm

Great tips here. It is all about hooking your reader and keeping them there. Unlike what they taught you in grade school you definitely want to front-load and lead with your best stuff. It is all writing to attract.

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mark November 20, 2011 at 5:27 am

I am new to SEO and i haven’t got a large budget so this type of stuff really hits the mark.
So a blog is not just a place to gain a link it really does help. I need as much free SEO help as poss

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Hendrik@Linkaufbau November 20, 2011 at 5:50 am

Yes, this is absolutely true. While the success of any online business depends on the search engine rankings of the website, it becomes very essential for small and medium businesses to optimize their budgets while competing with online giants in their niche. All the techniques mentioned are worth to implement and I really appreciate your efforts in providing this helpful guide for people to succeed with these simple techniques. I did not read about Citationlabs earlier and it seems to be a good program. I am checking it right now.

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ericS November 21, 2011 at 12:18 am

Hey Kaiser,
Even though I am just a small firm owner, I really wanted my business’ brand to be well known not just in a simple locality but also in the network’s market. Didn’t know that this thing called as Link Building exists. This thing for sure is a part of the modern way of promoting one’s business. Wanted to utilize it. Thanks.

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James Catter November 21, 2011 at 2:11 pm

Thanks Jason for great post, as you mentioned your guest blogging. but most of the time when i write people to ask them if i can write a post on their blog, 90% dont reply. What could be best way for guest blogging ?

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Danny Betz November 22, 2011 at 6:11 am

Jason,
Thanks for a great article…very complete and there were some cool nuggets in there . I will definitely check out citation labs. And the best part of your suggestions are that they were all white hat. Thanks!

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Sheena November 25, 2011 at 12:34 am

Hi, Kaiser, thank you for this very comprehensive article. I’m new to SEO and this whole link building process and I learned a lot from this post. Link building is indeed a very long, tedious process but if undertaken properly, could reap long-term gains for a website. What you have emphasized here are white hat SEO tips that will ensure safety with the search engines.

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Frank November 27, 2011 at 4:05 pm

Hi Jason,
I’ll tell you this much right away, you’ve certainly established your authority. I have read a lot of articles like this that are really vague, with sparse or inaccurate information. It is especially frustrating for smaller site owners who need to know exactly what they are doing and why they are doing it. I know, as I was one of them. Thanks for the complete link building guilde; I am always learning and there are some techniques here that I have never tried.

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Tory November 27, 2011 at 6:07 pm

Nice write up man! A few golden nuggets in there that I’ve used myself to rank competitive terms. Using the right strategy is more important than the size of the budget.

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Juphet Mislang November 29, 2011 at 2:14 am

Link building is really exhausting and sometimes disappointing part of SEO. But I must say that patience is the key! As well as reading some useful article like this to keep us updated. I must also say that the tips will be very useful specially for those link builders building small brands. I also have been using citationlabs.com and It has helped me so far!

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Bill Gassett December 20, 2011 at 1:29 pm

Jason I have been thumbing through some of your articles and they are outstanding. I know how important SEO is to ones business as I am a Realtor and get an incredible amount of business from being highly visible. Most folks don’t understand SEO and don’t apply what’s necessary to get their online business to the next level.

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Richard March 23, 2012 at 8:10 pm

SEO is the best way to build your business. I am currently working on an assignment and I have been exploring your blog for a few hours. Thank you for your post it proved helpful for me.

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Gilbert Canda January 22, 2012 at 12:44 am

I am moving to my next level as blogger because of this post, you really made a great contribution about SEO, everytime i need and advice about SEO, i just drop by in this blog. I really mean thank you for not being selfish in offering a free advice about search engine optimization.

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Gray Caumeran@Online Marketing January 31, 2012 at 6:00 am

Link Building is really hot and could get yourself burnt out. I agree with what everyone said. Take it real slow but very surely. That is the secret behind it. You can ask every expert you may know but, that is the same that they would tell you. No one can build their links in just a click, it would take time patience. It always come together. Keep it up Jason. Be bask soon for more.

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Onfire April 19, 2013 at 1:09 pm

Tnx for the awsome tips, we’ve been trying a few and the results are solid and progressive. Keep up the good work! Cheers from brazil!

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Matt Carter March 13, 2014 at 9:33 am

Thanks for this article. Always wanted to find a way to track our social media mentions. I like the idea of this en.mention.com site.

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