This entry is a guest post by Brandon Hopkins from Diamondlinks.net. The views and opinions expressed on this post doesn’t necessarily reflect the views of the owner of this blog.
It seems that everyone is a SEO expert nowadays. Why not, you can visit any webmaster forum and buy link building services for $50. After all is said and done, what really defines an expert in the SEO field? First let me give you the warning signs of what to avoid in your SEO “expert” and in 2011.
1. 10,000 of anything
If someone is offering your 10,000 of such things as directory listings, blog comments, forum spam etc., stay away. A number this large means it’s done in bulk and it’s automated. My philosophy has always been simple, if it’s easy to automate, it’s easy to detect and devalue. Search engines want to provide the best search results, not the site with the best spam links.
2. Multiple links from the same domain/subdomain
If 50,000 links from the same domain mattered in the search results, wouldn’t everyone just create 50,000 subdomains and put a link to their main site? And if that happened, wouldn’t it be easy to detect by a search engine? By the way, I’ve been saying this for 4 years now. Get one link and go!
3. Old and Outdated Link Building Methods
Let me tell you what’s not working in 2011. Social bookmarking, forum profiles, forum posting, link wheels, link pyramids, and RSS feeds. The reason why these don’t work anymore is because they’re so easy to automate. I have software that can build all of those links. I could have 10,000 useless links from forums, Digg clones, and Web 2.0 sites in the next hour. I don’t waste my time with that anymore because it stopped working last year. Move on people!
What’s working in 2011?
I don’t even need bullet points to tell you what’s working in 2011, it’s very simple. Manual link building is back! Does it take 5 minutes to place that link? If nobody has automated a method yet, then that is where you want to be, ahead of the curve. Are you buying software that builds links? Someone has been using that software for their personal sites for the last year already, you’re behind as soon as you buy the latest software.
I know what some of you are thinking, “I’m glad he’s turning people off to the software I bought, now there will less people using it!” That’s fine with me, in fact it won’t affect me even if we’re both competing for the same #1 spot.
While I don’t like to divulge the biggest secrets I have, a few high profile web directories can give you a trusted link, and it only takes a few minutes to drop your link. My favorites are ODP, Ezilon, and WebDirectory.com.
I’ll leave you with some proof, after all, I’m just another rambling “expert” unless I can prove that I know what I’m talking about right? Here are two separate projects, each with two main keywords. Screenshots are taken directly from Market Samurai.
Project 1 – 110,000,000 results
Project 2 – 5,900,000 results