2012 has been a both great and tough year for link builders all over the world. I kept writing about link building and shared what I’ve continuously learned, despite the evolving challenges we all share and encounter at some point.
Below are several of my popular entries this year that are about link development tips and strategies. The list was sorted out based on each post’s popularity and reception – through social shares, comments, unique pageviews, conversions and number of links they have naturally gained.
10 Best Link Building Posts on Kaiserthesage from 2012
1. How to Develop Conversion-Oriented Link Building Strategies using Google Analytics
This post will change how we build links & position link building to clients forever ow.ly/1O7Z79 Ty @jasonacidre
— wilreynolds (@wilreynolds) June 24, 2012
2. Anti-Penguin Link Building Plan
Has @jasonacidre ever written a non-awesome blog post? – ow.ly/aH98z Another gem on anti-penguin linkbuilding
— Matt Sawyer (@mattuk) May 4, 2012
3. A Link Development Strategy for Large Websites
Follow @jasonacidre you will learn stuff!! Like this gem on link building ow.ly/9Jeen
— wilreynolds (@wilreynolds) March 18, 2012
4. Ultimate Guide to Link Building with Images
Sharing: 10 Ways to Use Images for Link Building – bit.ly/JXSqLJ
— Richard Baxter (@richardbaxter) June 13, 2012
5. Link Building in 2012: Scalable Link Building
Shocker: Another great post by @jasonacidre >> Link Building in 2012: Scalable Link Building j.mp/HBC3DK
— Jon Cooper (@PointBlankSEO) April 13, 2012
6. How to Use Personas for Link Building and Social Media
Great stuff from @jasonacidre How to use personas for link building and outreach skyrckt.com/KDqY8E
— James Agate (@jamesagate) May 29, 2012
7. Linker Outreach: A Method for Social and Editorial Link Building
Another solid post utilizing so many smart tactics – Linker Outreach: A Method for Social and Editorial Link Building – bit.ly/zIf87e
— John Doherty (@dohertyjf) January 10, 2012
8. How to Automate Link Building
Awesome info on automating your link building process from @jasonacidre This guy really knows his stuff! kaiserthesage.com/natural-link-b…
— Matt Polsky (@mattpolsky) September 11, 2012
9. How to Earn Links by Building Mind Share
This is #RMS (real marketing shit) >> How to Earn Links by Building Brand Mind Share buff.ly/Qbv0XJ via @jasonacidre
— Nick Eubanks (@nick_eubanks) October 10, 2012
10. Viral Marketing Strategies to Get Massive Traffic Spikes
Oh, I like this
>> 7 Viral Marketing Strategies to Get Massive Traffic Spikes itseo.org/GQUoMn by @kaiserthesage
— Gianluca Fiorelli (@gfiorelli1) March 26, 2012
There are also other blog entries – which also involved the topic link building – that didn’t make it to the top 10. Most of them were just included as a part of other posts that tackled broader topics (content marketing, inbound marketing or social media) and/or slide presentations from speaking gigs (such as this and this).
If in case you’d like to see some of them, you can check out the extensive list all of my posts on online marketing and SEO strategies.
Link Building Guest Posts
I’ve also written link building posts that were published on other industry blogs, and you can check them out below:
- 9 Tangible Linkable Asset Ideas and how to build links to them – SEOmoz
- Crazy Link Building Ideas that Work – Koozai
- Link Building Process Models for Enterprise and Agency-level SEO – BuzzStream
- 8 Link Marketing Methods for SMBs – RavenTools
- How to Promote and Build Links to your Great Content – SearchBrat
- Link Building in the Age of Google Search Plus your World – PointBlankSEO
Best Link Building Tips, Strategies and Resources I’ve Read in 2012
Below are the most remarkable resources from the people I highly respect in the link building community – that really influenced my thinking and on how I will probably approach work this 2013.
- Do Real Company Stuff #RCS – Wil Reynolds
- Stalking for Links – Wil Reynolds
- RCS – how we do it with a live sample – Wil Reynolds
- Link Building Strategies: 2013 Edition – Ross Hudgens
- Link Building by Imitation – Ross Hudgens
- 33 links and how to get them – Justin Briggs
- Better than Link Building: Authority Building with HARO – Matt McGee
- Fundamentals of Large Scale Link Building – Garrett French
- How SEOGadget Builds Links – Richard Baxter
- Let Go of the Link Building Wire – Ian Lurie
- 35 Link Building Tips – Paddy Moogan
- The Complete Guide to Link Building with Local Events – Kane Jamison
- Link Building Means Earning “Hard Links” Not “Easy Links” – Danny Sullivan
- The 6-Month Link Building Plan for an Established Website – James Agate
- Rethinking Enterprise Link Building in a Post-Penguin Era – Loren Baker
- The Most Creative Link Building Post – Jon Cooper
For 2013, I’ll definitely write more posts about new link building strategies. But I plan to focus more on case studies (with comprehensive and actionable guides, of course).
2012 was a great year. We can expect more changes and challenges this coming year, but the thing that I really love the most about our community is that we all help each other, particularly in sharing usable information.
Let’s all get better this year. Happy New Year fellow link builders!
If you liked this post, please do subscribe to my feed and follow me on Twitter @jasonacidre.
{ 21 comments… read them below or add one }
Thank you Jason, I have read this article over a few times. There is so much to learn about link building. It seems everytime I learn a little about it, something new happens or changes. Happy new year.
You are spot on Len. There’s always so much to learn in Link building, its a never ending process. If someone wants to call themselves as masters of link building they have to know the art of coming up with high quality content which can benefit their users, do a basic promotion so that they should be able to get some natural & high quality back links to the article and hence help their sites build some authority and credibility online. Thanks for this amazing post Jason .
Thanks for the list. Now I have to read all of them ;/
Superb stuff throughout the year
I am expecting some more good posts on link building(not on content marketing 
I love how you included the embedded tweets as social proof! =)
Nice way to sum-up the 2012. I look forward to more amazing posts in 2013 as well!
Nice, I’ve missed a post or two over the year but you’ve reminded me of that and I’ve managed to read them. Thank you!
My favorite was the social media persona’s. Helped alot in improving our conversion rate
Happy 2013 Kaiser!
If you had this in store for us in 2012, I can’t wait to see what 2013 will bring! Happy New Year!
high quality and relevant link building is now a tuff job specially after penguin update. i think we shall avoid automated link building,it’s my first time i m here but i would love to read anti-penguin link building.
Hi Jason,
With the current backlink climate and how Google approached the whole issue in 2012, are there potential downfalls to any of these strategies at this point?
Thanks.
I strongly believe that the abovementioned strategies will remain effective in the next few years. It’s just about how you present your brand using these link building strategies. If you continue to provide quality, then no search algorithm update will affect how people collectively see your brand (and search engines are after the same thing).
I see you have done a excellent internal link building in the article to pass page juice to every page of the blog. Nice keep up the good work.
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Thank you Jason. This gave me quick revise and many things which were must read and I missed. The articles are really well crafted
This is a very useful information for the backlinkers. I might improve them.
Your blog is a good source of information. It is the primary job of SEO professional to build good links. Thanks for sharing this useful stuff with us.
that is amazing really the article is great and useful for any one working on backlinks thanks for the list
Thanks for interlinking all the articles with in a single post. Does help me to easily navigate.
Great article. Especially the part about building via viral. Kudos!
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