UPDATE: This 4-part newsletter series is now published as a blog post on Moz, entitled 12 Scalable Link Building Tactics.
Link building/earning is very essential in online marketing, not just because it improves your SEO. But because it also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), as well as build a stronger online brand presence.
Although establishing yourself as an authority to eventually earn links along the process is what search engines naturally want websites/brands to do, you can’t still disregard artificial link building (link marketing).
Link marketing is an initiative that should also be highly considered, as this practice makes a brand more known in its online space – and for it to genuinely earn links in the future.
This is a 4-part newsletter series that will run for the next couple of weeks (starting this week). In this series, I’ll be sharing comprehensive guides on how to implement some of the most scalable link building tactics (that can be used by agencies, SMBs and enterprise-level companies).
You can use the form below to subscribe.
Also, I’ll be publishing the whole series as a blog post later this month, so if in case you don’t want to be bothered on your email, you can just wait for the full post to be published.
You can also follow me on Twitter @jasonacidre for more updates.