Link Magnetism – How to Create an Authority Site that Attracts Authority Links

By on Aug 20, 2011 in Content, Search, Social | 45 comments

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Link MagnetismBuilding links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.

To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it.

When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition:

And with these 2 options in mind, it naturally comes down to one simple line of attack – creating the opportunity. Through my experience, I realized that you’ll only need to continuously/insistently develop two facets of your campaign in order to attract and acquire authority links to your site (and this strategy will revolve around these 2 aspects):

And along the process of building those opportunities, your reputation and link assets, you’ll mostly not notice that you are already gradually becoming a link magnet.

Why? It’s because of the processes that we mostly implement when we’re trying to create those opportunities, wherein we keep on creating great content, nonstop, with the sole intent of acquiring valuable links/citations from highly trusted websites without realizing the small amount of impact each action is able to create, until it all piles up and boom, you’re already a link magnet.

To the both perspectives of human and search engines, a website’s reputation and the relationships that surround its brand speaks a whole lot for itself. With that said, getting high-value links from other authority websites is more viable if they’ll also see that your site is an authority and is worthy of being contextually cited on their site. To put it simpler: you need to become an authority to acquire authority links.

“Link magnetism = building a credible reputation (continuous creation of highly-exceptional content) + building strong link assets (relationships with industry influencers).”

Stage 1: Creating an Authority Website

To create an authority website, you’ll need tons of exceptional content hosted within your domain. That’s why planning your site’s content structure ahead is imperative, given that a well-staged content development strategy (compiling a good content inventory before even launching the site or its marketing campaign) can nurture the site’s brand identity along the process of marketing it.

If your site is continuously providing solid content that can be really useful to its target audience, then it can send massive and obvious signals to your visitors that they should keep on returning and sharing your content. This in turn builds the noise up that can help attract other authority websites to notice you and possibly link to it in the future.

In building your site’s content inventory, it’s important to cover as much topics as you can (which should all be thematically relevant), wherein you can scale the scope of your expertise through the content that you’ll create. Make each of your content serve as your site’s foundation by making them go viral and/or as comprehensive as you can, which you can deliver in content formats such as:

Having many strong, viral and high-quality contents hosted in your domain, with social proof, can extremely impact the way others see your site, as it can progressively improve your site’s domain authority, your brand’s social authority, and help build a robust following base for your site – which can certainly epitomize your website as an authority.

Viral Content Creation and Promotion

The easiest way to build your site’s reputation and identity within its field/industry is through the uniqueness of all the content that it’s able to offer. If you can consistently create loads of high quality contents, with high potentials of going viral, then the better chances of garnering authority links to your site, through citations or link opportunities that are a product of those combined efforts, given that all the (viral) content that you’ll be creating and promoting will all add up in building your overall reputation.

How to create a viral content:

How to promote your viral content:            

For a more in-depth guide on how to promote a viral content, you can check out my old post about getting natural editorial links.

If you can rinse and repeat these content marketing strategies in your site’s future content, like repeating the process 10 or 20 more times, then building a strong reputable site (driven by content) will be very achievable in a matter of months. And that reputation alone can get you more subscribers, followers and natural links (can make you a link magnet), without the need of requesting for them take actions, in which you will be able to semi-automate the process of link acquisition and social sharing every time you publish new content.

Stage 2: Influence Marketing

Influence marketing is a marketing tactic/perspective that necessitates actions and processes that aim to compel a specific set of entities in a certain industry, instead of targeting its real market. These entities are most likely the ones that already have a strong following base or are seen to be somehow influential in the field based on their content and social reputation.

In my case, I’ve created most of my content with the slight intent and objective of exemplifying my expertise to industry influencers, treating them as my primary audience. Then I tried to build connections with them through:

If your content is capable of captivating experts or influencers in your industry, then it can most probably set bigger impact and influence to your real target audience, given that a site that is being constantly vouched by reputable individuals or organizations can easily create more linking opportunities, as people are more to trust the information that the site is sharing.

“Influence marketing, in its simplest form, is creating highly exceptional content and letting other experts know about it and to be influenced by it.” For more in-depth guide, you can check out my old post about 1-2 Punch Marketing.

Stage 3: Branding

In my opinion, creating a strong brand presence to a website is the most vital process of online marketing. A site’s brand name should be the most important keyword of the campaign, as this is the area that gives the distinct identity to a business that’s certainly capable of separating it from its competitors.

It takes time, effort and consistency to efficiently develop a site’s brand, seeing as it will require processes that will need strategic planning:

Brand data – such as branded search and amount of external brand mentions – are now heavily used by search engines to determine the authoritativeness of a website, as they can base sitelinks and trusted pages to be displayed on their search results through these metrics. Having a strong brand can improve your inner pages’ search rankings, as search engines are more likely to trust and return web pages as results when they are hosted by a recognized authority site.

Stage 4: Becoming a Link Magnet

Having the first 3 phases laid out – an authority website that hosts exceptional contents, influential people in the field supporting your cause and a strong brand that’s recognized by search engines – shapes a link magnet.

In this section, I will only discuss how I managed to attract and acquire authority links through some examples. But first, here are some of the ways how I identify a potential source of an authority link:

Example 1: Creating authority and high PR links through reputation

Technorati Post

A few months ago, I was invited by Technorati to be a regular contributor on their business channel. I personally think that the opportunity was molded through the reputation that I have built for myself in the past several months of creating highly-engaging content on this blog. Basically, I was able to attract them through the way I produce content and eventually created that opportunity of obtaining a strong link from them.

Example 2: Attracting authority and high PR links through relationships

KissMetrics Blog

I have been connecting with Kristi Hines of Kikolani for almost over a year now, as I have been following her blog since I started blogging. Being connected with her eventually created a path for my blog to obtain an authority link, seeing that she saw the way how I delivered my content, and perhaps that reason somehow developed how others see my reputation as an SEO and a blogger.

Example 3: Acquiring links from educational sites (.edu)

Edu link

This link is not actually directing to this domain, though I think it’s worthy of being included here, since that cycle of linking is the best way to describe link magnetism and because that .edu page is directing to the article I’ve written for Technorati. The possible reasons why the article got that .edu link could be because of the trustworthiness of Technorati’s reputation and brand as a resource, which actually made it a magnet.

When you achieve those kinds of links, it’s important that you promote those pages as well (by linking to it whenever it’s possible), since it can help build its strength in due course as a link to your site – a link that will be certainly hard for your competitors to replicate.

If you liked this post, you can subscribe to my feed and you can also follow me on Twitter @jasonacidre.

Image Credit: BlackHoleInAJar

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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  1. Jason,

    Your post confirms in my mind the fact that niche or sniper sites are really on the way out.

    I pretty much figured that they were anyway, but the methodologies that you spell out here are almost a mathematical proof to that end.

    I believe that authority sites will ultimately be the last sites standing, in organic search results, that is.


    • Kaiserthesage

      August 22, 2011

      Post a Reply

      Agree. With the way Google is cleaning their search results through constant and drastic algorithm updates, it appears that thinner sites have no place in it. Plus they’re getting smarter in identifying genuinely useful sites, so I guess, affiliate marketers will really have to focus on their larger sites, as these have bigger potentials of getting targeted traffic through organic search.

      Thanks for another awesome comment Mark!

  2. Mike

    August 21, 2011

    Post a Reply

    Congrats on your successes. It’s a perfect example of putting out great content, and getting rewarded with it. I’m sure your business isn’t hurting either 😉

    After having been online for 10 years, I am now trying to increase my knowledge of link building and your blog is at the top of my list. I hope you continue to put out this great content.

    Would love to make a connection with you at some point.


    • Kaiserthesage

      August 22, 2011

      Post a Reply


      Thanks for dropping by and for the awesome compliment :) Glad that you’re finding my posts useful. Would really love to work with you in the future (after your site revamp, hopefully).

  3. A wealth of Information. Every time come to your blog expecting 100% and in return I get 200%. 100% bonus from the sources and links you provides.

    Great Stuff man keep it up. I owe you lot now, as you are saving me at least 2 hours a week hunting for resources!

    • Kaiserthesage

      August 22, 2011

      Post a Reply

      Thanks man! Never thought that you guys find the links I share useful! Glad I could extend the help, indirectly 😀

  4. Peter

    August 22, 2011

    Post a Reply

    Outreach to others in a similar niche to yourself can help tremendously.

    The social signals which Google attempts to gain from social media will eventually become the new ‘backlink’.

    • Kaiserthesage

      August 22, 2011

      Post a Reply

      Yeah, that’s how it appears these days, as they are somehow relying on social data in determining quality content (basically, when people like it, they should be able to return it immediately to their users).

  5. Ramone

    August 22, 2011

    Post a Reply

    @Peter: that’s what I keep saying. The social networking becomes ever more important for your business and many people have already realized this and started taking advantage.

  6. Back on top form man!

    Really enjoyed reading this post. Amazing how many sites don’t bother using the brand at the end of their title tag and prefer to just slam another keyword in. Usually repeating an earlier one at that.

    • Kaiserthesage

      August 22, 2011

      Post a Reply

      Whoa, thanks Jonathan! I was actually inspired by your previous comment!

  7. Claire

    August 23, 2011

    Post a Reply

    I am really impressed with this article and I find your “create a viral content” is very useful for me. Thanks for sharing this knowledge to us. :)

  8. Link magnet is putting all efforts together to become ‘An authority’ in your niche.I do concur but it requires a quantum of effort. Modern SEO has plummeted to who you know ( social connection) and the financial power you ‘ve got. Google has knowingly or unknowingly/officially and unofficially categorized SEO into big man SEO and small man SEO.

    if you’ve got the cash get links from Yahoo finance and rank well! – that’s SEO

  9. Jez Villena

    August 24, 2011

    Post a Reply


    Very informative post. Being new in SEO, this will serves a great tip.

    “Become an authority to acquire authority links”, this said it all. Building a reputation by constantly creating good content. Earn trusts, and eventually become a link magnet and achieve authority links.

    Impressive. Thank you for sharing.

  10. Jeff

    August 24, 2011

    Post a Reply

    Great job on the post, and congrats on joining buysellads.com. Hopefully at some point my site will be able to join, and take advantage of the advice you discussed in this post. Keep up the good work!

  11. Hey man! I am working to make road plan through which you can make viral links which is a true way of building links and which are most loved by Google. I also concluded the same thing while researching for the best method to make viral link building. It is only your content through which you can make viral links or it is a good reputation of your business which can help you to create viral links for you

    • Kaiserthesage

      August 26, 2011

      Post a Reply

      Thanks for the comment Stephen. Agree, just like what I’ve said, through reputation/content and relationships, you can certainly garner natural and viral links.

  12. Carol

    August 26, 2011

    Post a Reply

    No doubt, all the strategies and steps you listed will allow to create a successful authority site in any niche. However, it seems to me that in order to execute all those steps, one needs to dedicate ideally 100% of his/her time. So, this won’t be possible for someone working on a regular 9-5 job who has only little time available.

    • Kaiserthesage

      August 26, 2011

      Post a Reply

      Yeah, but if you’ll be working with other people (like another link builder and a copywriter) to implement all the tedious tasks, then it’s very doable :)

      Thanks for the awesome comment Carol!

  13. Tom Coleman

    August 26, 2011

    Post a Reply

    Hi Jason,
    Thanks for the great content and road map to making a blog a link magnet. If people print this out and follow it daily over time, like a hundred days, they will be well on their way to a successful money making blog.

    I look forward to checking back frequently. Thanks again.

  14. Hi Jason,

    You are very correct in that the best way to go viral is through unique content that is attractive (kind of like your blog here). It seems that so many articles and blog posts all say the same thing, but just in slightly different ways. With you though, your blog has obviously gone viral and you can thank the awesome content that you put out for that!

    With the recent Panda update, do you think that Google places even MORE emphasis on trust than they did say, a year ago?

    Thanks again!!

  15. Wow, how did you get the change to write for Technorati? That’s huge. I know you’re a really gifted entrepreneur in the Internet Marketing Business but I didn’t know that you were a guest blogger to them. Did you get paid for that? (You don’t have to answer).

    Thanks for the tip BTW, sorry for goin’ a little off topic 😉

  16. JimWatson9

    August 27, 2011

    Post a Reply

    Comprehensive, well researched article – excellent — tweeted & LinkedIn links ot this baby – which kind proves the point of what you are saying :)

  17. Gilbert

    August 27, 2011

    Post a Reply

    Well laid out plan. Some of my observations as i build up 2 sites into authority status:

    Google now favors long contents – 500 words or more

    On certain keywords, manual inspection of your site and contents occurs before ranking permanently high on search results

    Authority sites require daily unique contents and that I think makes all the difference.
    Bookmarking from high end sites seems to be back in Google favor.

  18. Vernon

    August 29, 2011

    Post a Reply

    Hello Jason,

    Its seem your post is very informative because of your real life situation and experience. I have experience that for almost a year but not like you. I been trying to do what i can to be able to move forward. This post is informative and helpful. I think about Panda Update for now, because I think there will be some effect to it.

  19. The Kalki

    August 30, 2011

    Post a Reply

    Jason! Wow. This post really impressed me. It really has motivated me to get off my a$$ and get to work. This is absolutely going to be my guide over the next six months or so of my life! I’m amazed at all of the good posts you write. With the advent of Google+ and how I think it’s going to start influencing SEO we’re going to have to be completely focused on the viral aspect of our content marketing. It’ll be really mind boggling to see how authoritative we will have to be to get any type of traffic at all. I wonder what will happen to all the spammers. Will they dry up?

    • Kaiserthesage

      August 30, 2011

      Post a Reply

      Thanks for the awesome comment! With regards to your question, I’m not really sure, though one thing is for sure, Google is up to eradicate them haha :)

      By the way, thanks for adding me on G+. Are you related to Aaron Gillespie (of Underoath and The Almost?) – I’m a fan hahaha.

  20. As always, your posts are nicely presented and are very informative – no doubt from someone who truly has the experience on what he is writing. I guess you not just talk the talk, but walk it as well. Thanks.

  21. Your Sageness, your advice is indisputable. Describing popularity as “authority” has always sounded odd to me. I get the idea, but according to Alexa there are some porn sites with tremendous “authority.” :) Obviously interesting content is mandatory, especially for return visits. And viral discovery by lots of fans, through whatever means, is, too. It just seems funny to say the link to the Honeybadger YouTube video (which is hilarious by the way!) has “authority.”

  22. Kya

    September 9, 2011

    Post a Reply

    Great article that involves evrything from how to set up the site to how to brand. Branding is very importat. I brand me, my self, personally via a personal blog. I get like maybe 10 inlinks evry week due to my articles, but its great links. Those 10 links, are like 100 from different sites. If you get my point.

    Among this, I get lots of customers. I write good so evryone can understand my article, and then I try to involve personal things. If I for example sell a e-book, I buy it first then write what I think about it..

  23. Hi Jason! This is a great article and very informative too. you never failed to amazed me with your blogs… I learned a lot from this content and I will follow these tips especially with your branding technique. Thank you for sharing these ideas. Hope I can read more of your informative blogs.

  24. Aubrey

    September 16, 2011

    Post a Reply

    What if your blog is in the Vertical market from hell where you are competing with websites that have on-staff reporters and million dollar budgets. The blogs in my market are blog-snobs and only want to include the “big-boys” even though we produce great unique content. I have seen that many of these snobby blogs have a consortium of clogs that they link to and nobody else … how do I crack into that club?

  25. james

    September 27, 2011

    Post a Reply

    Thanks for a marvelous posting! I truly enjoyed reading it, you happen to be a great author.I will make sure to bookmark your blog and will often come back at some point. I want to encourage you to definitely continue your great job, have a nice holiday weekend!

  26. Luisa

    December 24, 2011

    Post a Reply

    Sure to increase the page rank is sufficient to receive links from high PR pages from different sites. Sounds easy enough, but it is very hard to do. This article explain how to get it.

  27. Alexa

    January 4, 2012

    Post a Reply

    About the second point regarding how to promote your viral content, it is not easy to find webmasters willing to publish a free link pointing to our website. Often this occurs if the link is reciprocated, in my experience.

  28. Little OT: How did you get the change to write for Technorati? That’s really awesome.

    I know you’re a really gifted entrepreneur in the Internet Marketing Business but I didn’t know that you were a guest blogger to them. Did you get paid for that? 😉

    Great post by the way, really appriciate posts about link building!

  29. David

    June 26, 2013

    Post a Reply

    Great post, I have been having problems with creating good links, but after reading this I feel like I can go for it. Thanks a mil

  30. Shruti

    August 17, 2013

    Post a Reply

    Great post! These are all great suggestions to help make your company known as an industry authority, but you are also creating great content to help boost your SEO in the process. One project I have personally worked on and seen success in is to deploy a mini website. It is a great way to reach out and communicate with your audience.

    Kindly Regard’s

  31. Atinder

    August 2, 2015

    Post a Reply

    Well, In the past years, when there was only limited competition, it was easy to build an authority website with good quality content, but these days, it has become a hell lot of difficult. So, if we really want to build an authority site these days, we need to do perform many extraordinary steps and first of all, will be writing unique content, not only the unique article, but with unique idea, which can attract audience. And then, the content marketing via social media, Bookmarking and Via Guest Blogging. I feel these three methods are the best to market our content. Now, with these methods, trust will start flowing to our websites as well as some natural backlinks and if we keep repeating these steps for a long period of time, then there is chance that, we can create an authority website.

    This is my personal thinking. What you say about this?


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