Link building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).
In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).
This is going to be my first speaking gig and I’ll be presenting about what I’ve mostly learned, practiced and experienced in the past year of being an SEO. I haven’t actually done my deck yet, but I’m very excited to do it, probably next week (been busy with my secret ninja training recently).
Mastering Online Ranking Conference is going to be held at UP Diliman, Quezon City on October 29, 2011 (Saturday). So to all the Filipino SEOs, webmasters, bloggers, copywriters, social media practitioners, web developers and designers, I’m inviting you to come and attend this event.
The strength of a brand is considerably the backbone of most successful businesses, may it be on or offline, given that it has the ability to signify a certain organization’s true value and edge which separates it from its competitors.
The search industry has provided businesses worldwide with immeasurable potentials and growth in the past decade. As the Internet industry grows, users’ behaviors tend to mature as well, in which search engines are left with no other options but to constantly evolve in order to further improve the experience they are providing to their users when seeking for information over the web – such as authorships, rich snippets for search listings, personalized and localized results.
Search engine optimization is quite similar to a relationship, marriage or driving a car perhaps (sorry for the failed correlations) – let’s just say that it’s a two-way system, where one process cannot survive and would not work effectively without the other (on-page = content and off-page = links).
Apparently, search engine traffic is still the best form of traffic out there, as visitors generated through search engines have higher chances of converting, knowing that they are in search of the information that your site/webpage is providing.
Why is SEO innovation crucial? Finding strategies and techniques that are not standardized pieces of SEO knowledge gives you a major tactical advantage. These are the kind of advantages you can build a business on because it creates a barrier to entry between you and your competitors.
This is going to help you compete in both super competitive industries and create huge barriers for your opposition in less optimized arenas because of how difficult your results will be to replicate. Testing a few ideas during a run of the mill project is a great way to add some “home run” potential to your every day work.
With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago. Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.
Many say that link building is tough, well, yes, it is, seeing that the search industry is still in its youth stage and still has immense potentials of growing. There are also a good percentage of companies all over the world that are still in the juncture of realizing the importance of building a strong web presence for their brands. If this other piece of the pie starts to get involved in the online marketing game, then that might just inundate the web with more sites hungry for links, which clearly means a birth for more spammy linking tactics or a new dawn for more innovative strategies.
Developing infographics or data visualizations has been one of the most efficient ways to market websites in the age of social media, as this method is capable of grabbing attention – probably on any niche – through visual attraction and the substantiality of the information that these design-driven contents contain.
This powerful approach to online marketing can also benefit a site’s campaign in ways such as sending out massive brand signals (by simply including the brand’s logo within the infograph), attracting natural links that are usually drawn through the quality, linkability and shareability of the content, in generating leads as the data conceptualized, structured and presented through the infographic can greatly exemplify the brand’s expertise in the field, and in building the site’s social authority, knowing that this method is capable of getting massive social shares on various social networks – especially if the content is well-crafted and promoted effectively.
Building links to a website is easy, I’ve done it many times, and for sure, you have tried doing this many times as well. On the other hand, building authority links is a different story, since – more often than not – it requires time, effort, creativity, persistence in execution and plenty of luck to successfully obtain these types of high-caliber links.
To start off, this post will cover tips and situations that were all based on my experience, and is basically a story of how I got 2 authority links, without asking for it. When you visualize link building in a plain view, you will somehow realize that there are always two plausible options to link acquisition…