How to Sabotage Evil Clients and Competitors’ Site

Disclaimer: This post is just for fun. I haven’t tried doing any of this and have no plans of doing so. It’s just a crazy idea that popped into my head last night while counting sheep to sleep. I’m not suggesting anyone to do what will be mentioned below, but if you do, please get back to this post and share the experience with us all. Thank you. Nah, just kidding.

The Internet is such a pleasant place for everyone to enjoy, socialize, learn and do business as well. However, all things in life have its darker side, and the web is not an exception to it. Spammers, scammers, cheaters, and almost all sort of sinful acts do happen in this new world, wherein some are powerless to take back what’s rightfully theirs.

Are there any ways to get back from these tricks that caused you wasted time and effort, emotional pain, as well as self-embarrassment from clients who left you unpaid or competitors cheating their way and getting away with it? Fortunately, there are, and here’s how:

Do Blackhat for them

 

There are many blackhat techniques that you can do to damage the opponent, which doesn’t require access from their site, such as:

o    Doorway or Gateway passage

o    Link Farming

o    Fake News linking to them

o    Map Spam

o    Link them to bad neighborhood sites (adult and gambling sites)

Make Duplicates of their contents

 

Copy their contents and post it elsewhere, hmm, no, post them everywhere! You can submit and publish their blog entries, about us content and even their services page to web 2.0 sites (Squidoo, Hubpages, Weebly, Yola, Blogger, WordPress.com, etc.) and to many article submission sites, except for those that have strict editorial guidelines.

Self-destruct

There are 2 ways to do this; the first one is to lure them to comment on your blog for you to have the email they are using for blog comments and the second one is to make a new one with the same gravatar.

This method is quite risky, since you can be charged with Identity Theft if you get caught. But how can they know that it’s you anyway. But still, keep it clean, and never say I didn’t warn you.

Report them as spam through Google Webmaster Tools

 

This one is easy, just go to your Google Webmaster Tools Account and voila! But obviously, you will have to show some evidence before they can really flag it as spam, so you still have to work on those blackhats.

Email their link partners

 

The chances of making this strategy work rely on the email copy that you’ll be sending to them. The copy should be realistic and not too persuasive. Make the approach look as a warning and not as an order in removing the enemy from their recommended links.

Taunt Matt Cutts

 

 

I doubt that this one will work, but I guess there’s no harm in trying, not unless Matt caught you red handed, BAM!

Brand Jacking

 

 

Spread rumors all across the community or write a bad review about them, and then encourage commentators (real unsatisfied users) to have their voice heard. But this tactic is cheap, I don’t recommend this one.

Blog about it with fabricated comments

 

 

This is pretty much the same with Brand Jacking, but with a twist, since you can choose to hide your identity here and fake the comments that will be accepted. Make it believable, use Gravatar for all the commentators or if you have a solid community that can back you up with this one then much better. And lastly, build links to that post and spread it!

Make them rank for odd keywords

 

Trash their reputation and rip their pride apart. That’s the best way to destroy the enemy.

Moral Lesson

If you love your business… then don’t mess with SEOs.

Free Links – 18 Ways To Get High Quality Backlinks Instantly

Building high quality links involves grueling efforts most of the time, may it be through search and mainly in building it. The most effective ones are usually content based (tedious) and sometimes need approval from the owner of the site you’re trying to get a link from, such as guest blogging, article marketing, resource request, blog commenting and the list moves on.Link Stream

But the good news is, particularly to those who are just starting their link building campaign, is that there are many high quality and authoritative sites/pages out there that you can get links from for free and instantly. And here are the nominees for the best “easy free backlinks” you can get for your website.

Site Profiles

o    PR – 6

o    After making your site’s profile you can email them to request for dofollow links to be allowed on your page.

o    Anchor text for your keywords are allowed

o    Fast crawl rates

o    Gains Pagerank when backlinks are built to link to it.

o    The page can be done in just 5 minutes.

o    PR – 8

o    Dofollow link of the URL of your website

o    No need to build a page, just search your domain name through Alexa and once you find it, build 1 backlink to direct crawlers to your site’s info page in Alexa, then eventually reach your website to pass through trust.

o    PR – 8

o    Nofollow link but passes massive amount of trust and authority to your site

o    Fast crawl rates

o    Making a company profile page through Wikipedia may only take you 10 – 20 minutes. Just sign up there and write something unique, professional and concise about your website.

Web 2.0 Profiles

o    PR – 9

o    Dofollow link of the URL of your website

o    Fast crawl rates

o    Passes through high volume of Pagerank juice when it gains PR

o    If links are built to your Youtube page, it’s possible to reach PR 5 – 7

o    Profile page can be done in just 3 minutes, you can also choose to upload some videos to make it livelier.

o    PR – 8

o    Dofollow Anchor text link pointing to your site

o    Fast crawl rates

o    Lensmaster page ranks easily on SERPs (very advantageous for branding)

o    Passes through Pagerank, authority and trust rank.

o    You can make a Squidoo Lensmaster page in just 2 minutes, just fill up the necessary details and you can then include an anchor text link to your site (using your preferred keyword) through the bio section.

o    PR – 9

o    Nofollow link of the URL of your site that’s capable of passing trust.

o    Can easily rank for your brand’s name on search engine results’ top page.

o    Gains high Pagerank if external links are built for it.

o    Has fast crawl rates and is good for your site’s page indexation.

o    Sign up for a Twitter account and include your site’s URL on your profile, then that’s it.

o    PR – 10

o    Nofollow URL link of your website.

o    Can quickly rank on SERPs for your brand name.

o    Fast crawl rates and good for page indexing.

o    Easily gains PR along the process, as long as the page is active and has external links pointing to it, however it’s not capable of passing through Pagerank but do pass trust and authority to your site.

o    It’s easy to build one and will only take you a few minutes to complete all the necessary details for your Facebook Fanpage.

o    PR – 8

o    Allows nofollow anchor text link on your profile (you can choose your desired keyword)

o    Fast crawl rates and can help boost your targeted keyword to rank on SERPs.

o    Highly trusted by search engines and can help increase traffic to your website.

o    Signing up and making your Stumbleupon profile can only take 2 – 3 minutes of your time.

Web 2.0 and RSS Feed Submissions

o    PR – 8

o    Fast crawl rates and can help your site get indexed fast.

o    Nofollow link to your submitted article/page, but helps in generating traffic, especially if it gets aggregated by interested users. Note: it’s best to submit high quality contents to make this really work.

o    Submitting your site/blog entry to Digg only takes less than 2 minutes.

o    PR – 8

o    Find a relevant question to the niche of your site and answer it. Include your website’s URL along the answer as the reference.

o    Have super fast crawl rates, that the link you’ve built can be crawled in just hours.

o    Nofollow attributed URL hyperlink, but passes through large amount of trust to your site.

o    Finding a question and answering one will only take 3 – 5 minutes.

o    PR – 7

o    Allows dofollow links to your site (URL and/or Anchor text).

o    Has fast crawl rates and automatically syndicates your blog’s feed.

o    Setting up for an account is easy and only takes a few minutes, which will include making your profile and submitting your RSS feed.

Social Bookmarking Profiles

o    PR – 8

o    Allows dofollow anchor text links pointing to your site, and also allows as many backlinks as you want to be saved using your preferred key phrases.

o    Links you submit can be viewed publicly, which means it’s accessible to search engine crawlers.

o    Moderate crawl rates, so you need to build at least one link to it.

o    Signing up and adding of links can be done within 2 – 3 minutes.

o    PR – 7

o    Have fast crawl rates and can fetch up your bookmarked pages within 24 hours.

o    Dofollow links and usage of targeted keywords as anchor texts are allowed.

o    Overall task only takes 2 – 3 minutes to finish.

o    PR – 5

o    Anchor texts for your keywords are allowed, and links built through your profile page are also dofollow.

o    Gives do 2 dofollow links instantly, where one is the anchor text version of the bookmarked page, and the other one is the site’s domain name.

o    Crawl rate is average, so links pointing to it are needed to ensure that they get indexed by crawlers. *Note: Pinging your social bookmarking profiles is also a good way to let search engines know and visit them.

o    This task takes 2 – 3 minutes to finish, including signing up and URL submission.

o    PR – 5

o    Dofollow link attribute and use of anchor text of your targeted keyword are enabled.

o    Links you submit are viewed publicly, so search engines are able to reach them, however you need to build links to them to make sure crawlers can reach and have your main site indexed.

o    Creating an account and building your site’s backlink through Mylinkvault.com only takes 2 – 3 minutes.

o    PR – 5

o    Dofollow attributed links.

o    Allows keywords as anchor texts.

o    Can place as many links as you like.

o    Moderate crawl rate, but doesn’t necessarily need backlinks to have it indexed, since mine was automatically crawled by search crawlers and got indexed on its own.

o    Overall task takes 2 -3 minutes.

o    PR – 4

o    Dofollow links and can use your targeted keyword as anchor text.

o    Gives 2 dofollow backlinks instantly (the anchor text link and the domain name)

o    Slow crawl rate and it’s advisable to build links through it to get indexed.

o    Overall task takes 2 -3 minutes.

o    PR – 4

o    Allows usage of keywords as anchor texts, and they are dofollow as well.

o    You can also place a dofollow link (only URL) on your profile’s main website section.

o    You can add as many anchor text links as you like.

o    Fast crawl rate, but I suggest that you still build links to it.

o    Signing up and submitting your URLs will only take 2 – 3 minutes on this task.

Final Blow

Once you have built all these pages from high quality and authoritative websites, you can then interlink them, instead of building artificial links through other networks just to have them indexed. You can also make a page/post (like what I’m doing now) that will contain all of those external links, to make certain that your links from these sites will be counted by search engines.

One day is enough to build and invest on high quality – but free links – through all of the given websites. But the important thing is that you do make your links look valuable not just to search engines, but to real people as well. Guarantee that the description that you’ll be using for your site’s links are powerful and confident; always remember that “quality always wins the search engine game”.

Taking actions for your own SEO strategies should start with something, so begin with those that can help you further along the way. Link building is a business investment, be wise on it.

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Get Indexed Fast – SEO Big Guns For the New Ones

There are a lot of SEO methods that can be used in getting a new site indexed fast or just within the first 24 hours. As for this blog, I managed to have it indexed by Google on the very same date that it was launched (sites are acknowledged by search engines if you can see it on the SERP). Basically, this entry will share some of the techniques I know that really works in setting your site out there in the open and visible to the search engine public. SEO Guns

1. Commenting on authority blogs within your niche. How to identify one? That’s simple! Just type your targeted keyword on Google search and you’ll find these sites competing for the top spot and sitting on rank 1 to 10 on Google’s SERP. But first, check each of them and don’t leave any comments yet. You still have to find out if they have a good PR (at least 3), allows dofollow comments and if they have a “recent comments plugin”.

 

Why? Because search engines favor sites that have these qualities. Their crawl rates are higher than most sites, simply because their homepage are consistently updated, which keep bots from returning to their page ahead of schedule (yes, there is a schedule for bots in crawling websites). Bots also love these sites for the fact that loads of other websites are linking to them, which obviously means more bots getting there ahead of time.

It’s also best to leave your comment on the most recent entry – since bots sees them first – which will make your link included on their succeeding trip. Take advantage of the “recent comments section”, if the section allow dofollow links, then that’s certainly a plus points for you. Given that this section will just show off your link and grab the bots’ attention instantly once it stepped on that authority blog’s homepage. And there’s more, this section usually shows on other active pages/posts of that blog, which means greater chances of your site getting indexed and more quality backlinks pointing to your site as well.

2. Creation of XML Sitemap, sitemap submission through Google Webmaster Tools and building backlinks pointing to your sitemap. Well, this one is optional, but I highly recommend this especially if your site is not getting any visits from search engine soldiers, I mean bots, for days. Some say that sitemaps are only good for big websites, but I completely disagree with that. It’s important because it can ensure each page on your site is crawled by search engine bots, and it’s always best to make certain of it.

3. Submit your URL to Google and Yahoo Siteexplorer. Very self-explanatory and is so easy to do. You’ll probably complete this task within minutes.

 

4. Article Submission on Amazines.com, Ideamarketers.com and Articlesbase.com. Prepare a single informative and quality content (400-500 words) exclusively for this strategy before having your site go live. Once you have launched your site, submit that single article to these three article submission sites (don’t worry about duplicate content issues, it doesn’t apply to them). By the way, don’t forget to create an account first on these three sites for you to be able to submit your article.

The benefits that you’ll be getting from this strategy are of high value. Seeing as both Amazines.com and Ideamarketers.com automatically publishes your posted article without the need to wait for any approval from their editors, while with Articlesbase.com you may have to wait for 12 – 24 hours before it gets published. This makes your article very much available for public viewing in just hours and for search engines within minutes! Yes, I’m dead serious, in just minutes; especially now that Google Caffeine is on the loose.

The best thing about this method is that these sites are really trusted by Google, they have good page ranks as well. Bots literally skim through their pages so fast, believe me, I was deeply overwhelmed by it. How? I’ll just share something interesting here; about 3 months ago I submitted an article to Ideamarketers.com and that was before dawn, then 30 – 40 minutes later, I received an email report from Google Alerts and saw there the article I just submitted a while ago. Isn’t that too quick, right? But please, don’t spam or abuse these sites. We all do want to benefit from them as they are receiving world class content from us. Let us just keep it that way, white, unstained and still favored by our beloved foe/friend – Google.

 

5. Make use of Social Media Profiles as soon as you launch your site. Create a new Twitter, Squidoo and Facebook fan page account specifically for your website immediately, even with or without fans or followers. Include your site’s URL in the bio! These social networking sites have high-speed crawl rates and bots immediately peek on their new pages, so take advantage of it. My first backlink actually came from Twitter, then Squidoo and most of my traffic (at the moment) are coming from them.

 

6. Use Blog Pinger services. Once you have successfully posted your first blog entry or if your newly launched website has a blog section, it’s advisable to use these services. It helps in getting (blog) search engines’ attention and they will immediately send their bots on your way to crawl your site. You can use ping services from Pingates.com or Blog-pinger.com for free.

7. Use SEOSiteCheckup.com! This is definitely one of my finest secrets, and I’m willing to share it with everyone “here”. To start off, this is a free SEO tool that is capable of checking your site’s on-page stats (meta tags, load time, site’s size and many more). It also suggests good tips on how you can improve your site’s overall on-page optimization setup after the checkup.

But the best thing about SEOSiteCheckup.com is that it has a long list of “most recent site checkups” placed on their important pages (with PR 3). Which means that your site’s link will be placed there for a long time (about 2 weeks or onwards, knowing that only a few knows about it). But you can take advantage of it by having your site checked up once in a while. It is a good way to get your site indexed fast, since it has worked for me for many times, I assume that it’ll work for you too.

8. Build links to your backlinks or what they call 2nd tier links. I really don’t do this stuff for the sake of getting my site indexed, but this one is much advisable if you’ll be building links to deep pages (with high page ranks and are dofollow) that you have backlinks on. This is mostly done to make sure that high caliber backlinks will be crawled and counted by search engines.

9. Find and answer related questions posted on Yahoo Answers. There are no hidden secrets here, and everyone knows that links coming from Yahoo Answers are certain to be visited by bots immediately. Why? Because it’s one of the most used sites around the world, and Google always look in to this sharply (and it’s given that Yahoo pays attention to this as well) . If you are using Google Alerts in your SEO campaign, then I’m sure that you are aware that links coming from  this community are always displayed on their daily reports. That’s a strong proof that bots will really crawl your links from this site faster than expected.

These are all the strategies I’m allowed to share with you for now. Feel free to add your own strategies in having that first handshake with Google or on how you get your websites indexed fast. If you need help with something related to this don’t be afraid to ask, I’ll help you for free :)

Image Credit: Shinobi-fi

How Professional SEOs Do Link Building

Have you ever wondered how experts get high quality links and in-content links? They could choose to do it through guest blog postings, but some of them choose not to, because there are other ways in which they will only do 20% of their efforts in getting these incoming links. A typical online seeker calls it a “remarkable content”, but experts call it “link baiting”.

It is actually simple to be described, however, I am sure that it’s not that easy to implement. They do link building in three easy steps and these steps does not consume too much of their time.

Link Building – The Professional Way

1.They make exceptional contents. They just don’t write contents with high quality, they make it compelling. As a reader, you’ll see what kind of contents are suitable to be ranked as exceptional. These articles are sometimes over-delivered or are oozing with the right information that you are really searching for. It may be controversial or perhaps very informational, but the thing is that readers should see the content as valuable.

2. They let other experts know about it. This is very simple, but it only works to those who have already established themselves as experts on their fields. So the best thing to do is to build your own reputation around your niche as early as possible. It takes time to build and to expose your brand to the public, so the best advice I can give you is to focus first in making friends with experts within your industry.

 

Get to know them by visiting their blog and introducing yourself to them by commenting on their blog posts. You can also follow them through social networks like Twitter and Facebook, but be sure that they know you are following them for you to be followed as well, or something like that. Then build your relationships with them spontaneously by sharing their contents to social networks, and for sure you’ll get appreciated in the future.

You can also promote your “exceptional contents” through blog comments (particularly with blogs that have Commentluv & Keywordluv), since both plugins allow your most recent post to be displayed there. And eventually, you can hope for the best for those “experts” to retweet and share your contents through social networks. With that being said, it’s safe to say that relevant traffic will definitely be on their way to your site. Anyway, you really don’t have to worry about it as long as you are confident with what you have posted on your blog, right?

3. They make it easy for readers to link to their posts. This is the most important step of all. You have to make sure that once your readers stepped on to your stage, they can share or link to your posts easily. You have to emphasis at the start of the content that they can share your post through social networks, or just make these social widgets visible to your readers. You can also place codes that will allow your readers to link to your posts, preferably at the bottom of each entry. In this way, you can have those in-content backlinks with your preferred long-tail keywords. In simple English, you are letting your readers do the SEO for you.

So, how well are your link building campaigns so far? Shape your SEO strategies to a better one by reducing your efforts exerted every day. SEO is time consuming, but not to everyone.

How to Get High Quality Backlinks – Building the Fortress

Getting links pointing to your site is easy, as easy as typing your own username and password in an instant. But getting first rate backlinks is very hard and sometimes rare to find. To begin with, what does make a backlink high in quality anyway?

Anatomy of High Caliber BacklinksQuality Linking

  • Topical relevance of the anchor text used with the linking page’s main content.
  • The page title and the content of the linking page are relevant to the destination of the backlink.
  • PageRank of the linking page is 4 or greater.
  • Usage of targeted keywords or rich keyphrase as anchor text.
  • Backlink has a dofollow attribute.
  • Authority and trust rank of the linking domain.
  • Backlinks from .gov and .edu sites.
  • Placement of the backlink is within the body copy if possible.
  • Natural-looking or more likely placed as a reference by satisfied users.
  • Placed on a page that has less than 30 external links.
  • Uniqueness of the linking root domains.
  • Age of the Backlink.
  • Anchor texts used vary in building links.
  • The Backlink’s anchor text meets the needed keyword density in page title (40% or more), body text (1-2%) and anchor text of the destination page.

It’s almost impossible for one incoming link to provide all of the given standards and it only means that you have to find good places in order to get them. So how do we find pages that can provide us with these strong links that are highly favored by search engines and obviously highly beneficial to your rankings?

Let’s go Duck Hunting

Before we get started with “how you can get high quality backlinks”, it’s important to know where to get them first. There are many ways that can be done in searching for where you can leave your links, and I’ll try to give you some of the simplest ways to finding them.

  • Search through Google.com/ncr. It’s best to search for sites within your niche using your targeted keywords (ex. “engagement diamond ring”). After seeing the results, it’s important to find a way how you can get links from them, which I will explain later on.
  • See where your competitors get their links from. You can use SEOmoz’s Open Site Explorer to spy on your top competitors’ external links, and then try getting links from them as well.
  • Use dofollow search engines. There are a lot of dofollow search engines that you can use to find sites within your niche such as Pagerush.
  • Manual search for .edu, .gov and dofollow sites. You can directly search them through Google and here’s how:
    • For .edu sites – “loads of shiznit useful links site:.edu” or “add comment site:.edu”
    • For .gov sites – “loads of shiznit useful links site:.gov” or “add comment site:.gov”
    • For dofollow blogs – “loads of shiznit yourname@yourkeywords” (to target blogs that have keywordluv and commentluv)

While searching for pages to get links from, you will also need to be sure that they are good pages before including them to your list of prospects. For every page/site that you visit, you will always need to check these things:

  • The Pagerank of the homepage should be at least 3, if not, just skip it!
  • See if the blog allows dofollow links on their comment section and you have to make sure that they do if you find some. You can use tools such as Affilorama SEO Toolbar (a Mozilla Firefox plugin that can be downloaded for free) in detecting dofollow and nofollow links.
  • If they don’t allow dofollow attributed links on their comments, you will have to find other chances of getting a link from them, like possible guest blog posting or link to them as resource if you think that your site has something of more value that fits the place.
  • Check if the blog regularly updates. If the last update is further than 5 months, pass over it, even if it has a very high page rank.
  • See the numbers of external links the page is linking to. Skip the page if it has more than 50 links on it.

How to Get High Quality Backlinks

  1. Blog Commenting – you may think that this one is easy, but it’s not, especially when you are shooting for quality. The key to a successful plot here is to “add something valuable and compelling” to the discussion or to the post itself and DON’T SPAM.
    • Target blogs that have “top commentators” to gain links from all of the site’s active pages. Be sure that it’s dofollow!
    • Befriend the site owner/manager by commenting first on his most recent post before digging through his high PR pages/posts.
    • Contribute to the topic and don’t glorify the author too much.
  2. Guest Blog Posting. Contact the site manager and request for a guest blog post, if it’s possible. Try searching through his topics and see if something is missing, then there you can suggest what you can do to complement his existing topics. It’s also important that you follow his guidelines as well as to make sure that your site and his are completely relevant with each other. Provide informative content! Oh, one more thing, be nice!
  3. Link Request. I’m not really a fan of reciprocal linking, so as long as you can find chances of having one way links from them just grab it. You can always try, right? Just contact them and ask nicely if they are interested to link to you and give reasons why they should. And also, always tell your prospect to feel free to suggest if they have any other ideas in mind that can both help your sites’ objectives.
  4. Bargain for the Link. If the first three are not possible to be attained, try bargaining for it. You can email or call the site manager personally to threaten him, nah, I’m just kidding. Ok, here’s the deal, contact the site manager and offer a deal that he can never refuse to. Here are some samples:
    • Try asking for a link placement or just by being mentioned on a particular post/page and in exchange you’ll give them 50 dofollow backlinks from other sites (not including yours) in 24 hours. Well, I have managed to do this once and I’ll probably discuss this on a future post.
    • You can also suggest an article exchange in which you will have both quality links for each site. If you’re desperate, you can suggest that you’ll be making both articles for a much enticing offer. Though I don’t recommend this step, perhaps I’ll do this if the site partner has PR 7 to 9.
    • Don’t offer to purchase links! Google hates paid links. Just ask nicely and barter your way around it. There are a lot of ways you can offer or arrange to get a single link through them.
  5. Target in-content links. It’s said to have more value than any other links, knowing that they are absolutely relevant and they are certain to stay for a very long time. Chances of having these placements can only be possible through guest postings (if allowed) and if you have successfully persuaded some through link requests (particularly with .edu and .gov resources). However, there are other ways that you can do to get this kind of powerful backlinks for your site’s long term goals. Here are some:
    • Create quality content and submit to authority and trusted article submission sites such as Ezinearticles.com, Articlesbase.com, Ideamarketers.com, Amazines.com and Goarticles.com. Search engines index these sites fast and by building links on your submitted articles or syndicating their RSS feeds will help improve their page rank as well. In addition to that, if your article gives a lot of good information, it can be picked up and posted on other sites, which will give you more quality and in-content backlinks.
    • You can also try paid article services like SEOLinkVine if you are in a hurry in getting quality and in-content backlinks. Well, it’s an online service wherein you can submit your articles and will be automatically picked up by thousands of sites/blogs within their network to be used as their content with your links not removed of course.

I’m not really done with this list yet, but I feel that this will take so much space if I keep on going. So I’ll just keep my finishing touches crisp and short. Stop reading more SEO tips and start acting on things for them to happen!

Keyword Research – Developing an Effective SEO Strategy

Launching a site is just like preparing for war. Getting traffic and moving ahead on search engine rankings is the real battle. Whereas to earning passive income from your website is achieving victory. But who do you think should be rewarded with a medal of honor after dominating the search engines?Keyword Research

If you ask me, I would definitely be bias, but surely, and everyone knows it that it’s because of an efficient SEO strategy laid out before the battle has even started. Sheer luck doesn’t exist when it comes to internet industry. You may reach the top of SERPs, but not for long.

Competitors will always keep up, seeing as money – and lots of it – awaits them on the top, especially if you are in possession of a spot for a very profitable keyword, and it will always be a recurring cycle.

Most effective SEO Strategies should always seek for possibilities for the business’ long term plans and objectives. It should lay emphasis on the idea of the business having limitless potentials when it comes to its future expansions. To give you a much clearer concept of a well-organized campaign, I’ll list down the important factors and actions that should be taken before launching your campaign in this series.

Keyword Research

This is the foundation of your campaign. To start with, choosing the most profitable and appropriate keywords that best describe what your site/page is offering is very vital. There are many options that you can choose from in selecting the right keywords for your site, but it’s best to target specific key phrases or highly targeted phrases (two – four words), since these are the ones that will more likely convert.

Of course, if people specifically searched for something over the web (ex. “buy edible action figure”), they already have the intention to purchase or perhaps learn something specific about it. If they found your page first on search engines for that particular keyword, then the result would be something beneficial both to you and that visitor, right?

But remember, not all keywords are profitable. If you use Google Keyword Tool, you can see how many search volumes (both local and global), search trends, and level of competition a keyword has. But don’t be blinded by the number of search queries made each month, or don’t get scared of the level of its competition. There are search terms such as “SEO” that has millions of search queries made each month and a very high competition rate, although no one actually makes money from it.

Why? It’s because the intention of the seeker is uncertain. The searcher may have searched for it just to know what SEO stands for or for many other reasons. But if you’ll be succinct with the market you are targeting, like “SEO Services” or “SEO Software”, you already have the advantage of knowing almost 90% of what your visitors from search engines are exactly looking for.

It’s best to pick 5 to 10 keywords to target before starting your campaign. These keywords may vary through your pages or your homepage alone. It’s important to target more than one key phrase to make your link building efforts look more natural to search engines’ eyes. There are 5 types of keywords that you can shoot for, and here are the following:

  • Major keywords. These are common words or niche areas (1 – 2 words) such as “Cars” or “Sociology”, which mostly have very high monthly search volumes as well as competition. It’s only wise to shoot for this type of keyword if you’re already an authority within your niche or if you can find something not covered by your competitors related to that particular niche, then become an authority on it (ex. “sociology concepts”).
  • Easy to rank keywords. These are keywords that have low competition but have substantial search volumes, but at times irrelevant to what you really are targeting, like “Sociology and”. Shooting for keywords like this is good enough in generating traffic to your site, though you’ll have to optimize your page to be relevant to it so visitors won’t be disappointed in visiting your site.
  • Specific and highly targeted keywords. This is the type of keyword that every campaign should be targeting at, because this is where the profits are, such as “buy cheap used cars” or “university sociology”. The more specific the search phrases are, the more relevant traffic is driven to a site. Possibly visitors that already have motives before entering your site. But don’t expect it to be an easy one, because your competitors know about it.
  • Info search phrases. These are usually long tail keywords that target visitors who are only seeking for information, such as “how to…”, “keyword + definition” or “what is…”. You can take advantage of this easily, since it’s easier to rank high on search engines for these types of queries, and you can generate decent and targeted traffic to your site as well, which can be eventually converted to loyal followers.
  • Brand. If you have what it takes to make a buzz out of your brand, then you can shoot for this keyword as early as your campaign starts. This one’s very self-explanatory, you’ll just have to spread the site’s name like wildfire within your field and that’s it. If your URL is unique, your site will certainly be on the top of search engine listings on the first week of your campaign. I do personally recommend this for starters, because it penetrates long term visibility, socially, especially if you can manage to establish an expert reputation in your niche.

Well, the last piece of advice that I can give you regarding keyword research and analysis is to do not overestimate your findings! You may find it scary at first because of the competition or what, but you’ll never know the outcome unless you take actions on it. It will always be a win/win situation, and always remember that. You get to learn and you’re getting closer to earning.

That’s it for now. This is a 4-part series by the way and the next post will be about Competitor Analysis. If you have something you want to share or have questions about keyword research, I’m encouraging you to place a comment below.

Keyword Ranking – How To Reach the Top Page in No Time

Updated: This post was originally written on August 11, 2010, unfortunately, I messed up my database last week and had to redo this blog from scratch (good thing this post was still on Google’s index and I was able to copy its cached version). The summary of the story: I reached the #20 position for the keyword “SEO strategies” from #484 in 2 weeks.

Three weeks ago, I started shooting for this blog’s first objective, to dominate the search engines for a particular keyword – a highly competitive keyword to be precise. I was 40 pages away from my goal 2 weeks ago (484th), but now I’m just 10 spots away from reaching it, the top page of Google SERP!

I was thinking that perhaps this is the right time to share some of the things I’ve done in making it to the spot where this blog is currently sitting at. And to give you an extra, I will also discuss the other strategies that I’ve thought of doing here before launching my first ever SEO campaign for Kaiserthesage.com.

The Aggressive Do-Follow Strategy

ADS – well that’s what I call it – was the strategy I used these past three weeks for my own off-page SEO campaign. This strategy focuses mainly in building high quality backlinks, aggressively! I’ll show you how it’s done, but first I’ll just give detail to factors that are strongly required by this strategy.

ADS Factors:

  • Backlinks must have dofollow attributes.
  • Pages should be topically relevant with the destination page of the backlink.
  • Linking pages’ homepage must at least have PR 3.
  • Homepage have “Recent Comments” plugin (optional)
  • Allows keywords as anchor texts for backlinks (of course)

The main concept of this strategy – as seen from its name itself – is to be aggressive, but not all the time. What I’ve done was to build backlinks massively on the first week, not just links, they are arsenal links, in which a single link can match up to 555 low quality links. Well, that’s the actual equation of quality links, 1 high quality backlink is equals to 555 links from PR 0 – 1 pages.

Moving on, the reason why I had to only build those type of links massively on the first week is to let them age and to give search engine crawlers the time they needed in reaching each link. I purposely planted links on several deep pages from authority sites (with high PR), which I will explain later on. For the time being, I’ve listed the methods I used in finding and building quality links.

  1. Blog commenting – this is very basic, but definitely one of the most effective off page tactics in the SEO world. However, you need to follow the standards given above. You need to search for blogs that allow dofollow attributed comments, have PR 3 or greater, allow keywords as anchor text and have “recent comments” plugin.

The recent comments plugin is not really necessary, though it improves your chances of having your “targeted keyword” noticed by bots in almost all of the active pages of the commented blog. And I do believe that it counts as a vote for your keyword to rank higher on the SERPs.

You’ll probably notice that if you regularly check your site’s Google Webmaster Tools’ links report and Yahoo Siteexplorer. It may not be as good for your site’s long term plans, but it helps you move farther than those pages that are not really optimized for the competed keyword.

Finding blog pages to comment on is not that hard, you will just have to make sure that they are absolutely related or somehow  to your site. Also, be sure to check their homepage’s PR and if comments are dofollow links before including them to your list of blogs to be commented. Here’s how to find them:

  • Google search: “your keyword blog”
  • Google search: site:.edu inurl:blog “post a comment” –“comments closed” –“you must be logged in” “your keyword” (you can always change the “site” with .com, .org, .gov, etc.)
  • Google blog search: “your keyword” (just click on the blog search on the right panel of Google’s search result page)

Estimated amount of links built through this should be at least 10 comments a day, for the first week only. For the next two weeks, you can just make this task lighter, like 2 comments a day.

Note: on the succeeding weeks, focus on getting links from authority pages like from .edu and .gov blogs as well as blogs that have PR of at least 5, using your targeted keywords by the way. You can also try and search for their deep pages that already have PR and leave your comment on them. However, you may have to ping those pages to make sure that bots will be there to see changes from that page.

  1. Dofollow Social Bookmarking Sites – this one is the most awesome part. For the first week I had to spend time in building links through this. Why? Because it can actually generate strong backlinks pointing to your site.

How? Well, I’m actually referring to Social Bookmarking Sites that give special pages for each added URLs. The best thing about that is that it gives you a “relevant” page with your backlink on it. This page includes the title page, description, your anchor text and the category of the link, in which most of the aspects of the page are pretty much related to the link’s destination page.

Here are some of the dofollow social bookmarking sites that you can start submitting to:

http://www.folkd.com/ – PR 7

http://www.ebaumsworld.com/ – PR 6

http://www.kwoff.com/ – PR 6

http://www.dzone.com/ – PR 6

http://www.qaafe.com/ – PR 5

http://spotback.com/ – PR 5

http://mylinkvault.com/ – PR 5

http://www.searchles.com/ – PR 5

http://www.a1-webmarks.com/ – PR 5

Once you have submitted your link to Social Bookmarking sites, it is also important to let search engines know that these pages exist. Ping them!

The third part of this strategy is… Well, honestly I’m not yet done with this part, but this one is definitely important. This part of the strategy is more focused on hitting two birds with one stone, and if you’re thinking about keyword ranking and pagerank, then you are correct. Well, we all know that dofollow links are very useful when it comes to passing through pagerank, and it gives higher value in serving as a vote for a certain keyword to rank higher.

I’m just not ready to share it to everyone, seeing as my Pagerank is still not updated and I want to reach the top spot first, before I can really start bragging or rather preaching about it. But heads up, I’ll share it immediately once I’ve proven it right! Is that ok with you?

So please wait for this post’s sequel. There I will also include the other strategies I’ve thought of using other than this, and I’m actually confident about them as well. That’s it for now (I’m actually missing my son, that’s why I’m in haste to wrap this up), cheers everyone!

Top Page for a Very High Competition Keyword in 3 Months Part II

If it’s your first time here, you may want to read the first part of this series. Click here to read Top Page for a Very High Competition Keyword in 3 Months Part I. And now, the saga continues…

I carried on and worked with a more vibrant team of experts in a much diversified field. Then there I have equipped myself with way farther powerful arsenals and tactics that suit greater heights. But that doesn’t stop me from sharpening and enhancing my skills.Success

Few weeks later – when I already have moved on, as if I had broken up with someone – I checked it’s stats on Google’s SERP. You’ve guessed it right! It’s already on the top page, both of the keywords and no one was optimizing them, I think (I checked its backlinks to make sure). But I will not take the credit of it just to be fair in case someone has continued the efforts I’ve pushed through for it to stand strong (perhaps the site owner chose to continue the campaign, since it’s already on the edge in achieving victory).

On the contrary, I have managed to shape its reputation and its online presence for a short period of time, and I definitely consider that as an accomplishment, including all the things I have learnt along the process.

What I have learned from this experience

  1. A great strategy wins the game. Making great strategies in getting your links is cool, but too much planning with no equivalent actions or too much action without thinking where your links are being planted will put all of your efforts to waste. It’s best to play it slowly but surely.
  2. The age of anchored text links matters. The longer it stays on the World Wide Web is the more it gives value to your campaign efforts. I realized recently that the backlinks with the targeted keywords used as anchor text gave higher quality of vote for that certain keyword to rank on Google’s SERP.
  3. Nofollow links matters. Even though nofollow links are said to be of no value, because it doesn’t pass through PR, some studies still show that Google bots follow these links. Though it would only count those links if they are absolutely “relevant” with the main content of the page. Of course Yahoo definitely follows these links, so it’s safe to say that it’s still worth it as long as the linking page is relevant. I also have a gut feel that it has some serious effect on keyword ranking.
  4. Reversed Keyword trick. I never optimized the keyword “bingo uk”, not even once. But I managed to make both keyword rank higher on Google SERP by just optimizing one, and that’s “uk bingo”. Then there was some point that the standings of the keyword “bingo uk” was ranking higher than “uk bingo” (until now on Google.co.uk).
  5. Quality over Quantity. Very self-explanatory, but I learned this the hard way. This is a very popular tip from most experts (gunning for 1st place against “Content is King”), so take it by the heart, because when they say 10 high quality backlinks are better than 100 easy to get links, it’s true.
  6. A site that has a well-staged internal link structure is the worst kind of enemy. It really is hard to compete with these guys. I have even found some along the way that solely depended on their internal links (100% internal with absolutely zero external links!) with the targeted keyword used as anchor text and placed on the footer. What hurts the most is that they belong to the top page, top 5 to be precise. Imagine competing with those solid links contained on hundreds of their pages.

On the first week of June 2010, I checked both keywords’ stats on the SERP again, and saw them still standing strong from where I’ve last seen them. Then there I’ve decided to take a screenshot of it (courtesy of screengrab Firefox plugin) and to write about the whole experience instead. But I will not spill the name of the site to avoid being charged of defamation, since I wasn’t able to disclose this with that client.

That’s the Google.com/ncr 1st result page for the term “uk bingo”. Here’s the hint: “the only one with the thumbs up”. If anyone’s interested to know the methods I used with this campaign, I can show you how.  Just drop me an email and I’ll be happy to help you out.