When Google announced last week that they’ll be starting to roll out Search Plus your World, it became more evident that search is shifting towards a simpler way of retrieving data for their users by merging personalized search and social search on their result pages for logged-in users (including relevant Google+ pages).
This sudden – but already foreseen – move from Google is definitely going to make massive changes on how businesses should market themselves, as this is certain to affect traditional online marketing methodologies.
Social linking has been one of the most significant and realistic indicators of how credible, useful and/or authoritative a content is these past few years, helping search engines identify high quality pages over the web, and to the extent of somehow improving their search results.
With different social platforms being widely used by people worldwide, link building seems to be much easier than before, especially in reaching out and engaging your link targets.
There are so many reasons for me to be thankful about the year that has just ended, may it be in terms of my career as an SEO and as an individual that’s part of a struggling society.
This is just a short post that I’ve planned to write a few weeks back, to thank everyone who I’ve met and to everyone who has been a part of my adventure this past year.
In 1998, when Larry Page and Sergey Brin received funding from Andy Bechtolsheim, no one really expected for Google to grow or to be as big as it is now. And perhaps, not one person expected for it to create massive job as well as business opportunities for people worldwide, which is now one of the most competitive and in-demand industries in the web space – Search Engine Optimization.
People have speculated enough – for over a decade of its presence – that the industry is predestined to die (particularly on every year-end posts/articles predicting that next year, SEO will be dead, I guess most of you have seen this statement a lot). Seeing that SEO is still continuously evolving, we all might not see its end anytime soon.
Link prospecting is definitely one of the most critical parts of targeted link building, as this is the process that initiates your campaign’s goals, specifically in acquiring valuable links from high quality and relevant websites.
Setting a plan in finding opportunities for link acquisition is important, since this helps your link development campaign grow its own strategy.
Last Saturday, October 29, 2011, I presented about Viral Content Marketing at Mastering Online Ranking Conference. MORCon is one of the most awaited yearly SEO conferences in the country, as several of the country’s top-gun SEOs unite to share their knowledge (and some of their secrets) about the online marketing industry to our small local community of Internet professionals.
I was lucky to be invited to present at this event and definitely fortunate to receive a lot of positive feedbacks about my presentation, seeing that it was my first ever speaking gig. My slides from MORCon are below, and I might also upload a video of my presentation (though it’s in Filipino) in the coming weeks. Any questions about the presentation, you can drop a comment below.
Link building is a very exhausting, and usually, the most frustrating aspect of website optimization, especially if you’re one of the small ones who’s competing against the bigger names in a certain industry that have all the means to speed up the implementation of the tougher and time-consuming tasks (tasks that are capable of returning results faster).
In search marketing, when you are competing with the bigger brands, you get mostly tied up with limited strategies to fight back, as these brands are willing to spend a lot to take preemptive actions and dominate the SERPs, which sometimes lead the smaller ones to resort to desperate measures (like web spamming).
This is going to be my first speaking gig and I’ll be presenting about what I’ve mostly learned, practiced and experienced in the past year of being an SEO. I haven’t actually done my deck yet, but I’m very excited to do it, probably next week (been busy with my secret ninja training recently).
Mastering Online Ranking Conference is going to be held at UP Diliman, Quezon City on October 29, 2011 (Saturday). So to all the Filipino SEOs, webmasters, bloggers, copywriters, social media practitioners, web developers and designers, I’m inviting you to come and attend this event.