How to Avoid the Soon to be Guest Blogging Penalty

By on in Content, Search | 46 comments

expanding reach

Have you been using guest blogging to build your online presence? If you are into guest blogging, then this post is for you.

Guest blogging is a helpful way to be in front of other people’s audience. Or should I say, the other bloggers’ audience. It can help you reach your target readers, and it’s also a very powerful platform to share and demonstrate your expertise.

12 Scalable Link Building Tactics [Newsletter Edition]

By on in Content, Search | 36 comments


This is a 4-part newsletter series that will run for the next couple of weeks (starting this week). In this series, I’ll be sharing comprehensive guides on how to implement some of the most scalable link building tactics (that can be used by agencies, SMBs and enterprise-level companies).

How to Recover from Panda Dance

By on in Search | 31 comments


In early June this year, Matt Cutts (head of Google’s search spam team) confirmed that Panda will be rolling out monthly over 10 of 30 days (or more known as the Panda Dance) on his talk with Danny Sullivan on SMX Advanced.

This particular update implies that Panda filters will now be slowly integrated to Google’s search ranking algorithm. The said algorithmic update was officially rolled out last June 25, 2013.

Creating Content on Industries you’re not an Expert in

By on in Content | 34 comments


Content marketing has been the entire buzz since Google started to sniff out all the nasty and manipulative links over the web. Don’t worry, I won’t start with why content is so important in this line of work (yes, yes, I know that you know that content is king).

I’ve been thinking of writing this post for quite some time now, and I’ve even wrote the draft for this post while I was away for a business trip late last week.

How to Scale Content Marketing

By on in Content, Search | 25 comments

dr pete

Content marketing has grown its importance over the past couple of years in the online marketing realm. And one of the most evident factors of why brands and online marketers have started to embrace this marketing practice is the constant changes (algorithm updates) occurring in the search space.

This branch of marketing has proven its efficiency, especially in demonstrating thought-leadership and the approach’s ability to improve a business’ lead generation process.

Tactical Link Building Insights with Jon Cooper and Brian Dean

By on in Search | 34 comments


This week, I had the chance to pick the brains of two of the most creative minds in the link building sphere today – Jon Cooper and Brian Dean.

A week ago, we received a tweet from Dean Gareth Davis about having us three talking about link building. So I guess this post is a sneak peek of how might that go in the future.

22 Link Building Tips from @xightph

By on in Content, Search | 63 comments


Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content.

Experts also believe that links are still very much important, though it’s known that Google will most probably just value those that are evidently natural and non-manipulative.

Advanced SEO in 2013 – SEMTrends 2013 Presentation

By on in Content, Conversion, Search | 44 comments

Here is my slide deck from SEMTrends 2013 that was held yesterday in Iloilo City, Philippines.

The topics I covered on my presentation include some of the most important factors used in the realm of search today such as on-site technology, link development, authority building, online branding, and a few tricks on Analytics.