Creating Great Experience for SEO

By on in Content, Conversion, Search | 27 comments


Improving a website’s usage data is very essential in SEO nowadays, as these signals highly reflect the quality of the site and the level of experience it can provide to its users.

Another reason why optimizing for experience is so important in this new age of search is because of the fact that Google Panda filters are now being integrated to Google’s search ranking algorithm.

How to develop ROI-driven Inbound Marketing Campaigns

By on in Content, Conversion, Search | 19 comments


Inbound marketing has proven itself to be very effective in terms of helping small to enterprise-level brands reach business-related goals.

This marketing practice involves a series of data-driven key initiatives. But the one key component that makes any form of marketing campaign actionable and successful is making certain that every action is goal-oriented.

The Marketer’s Guide to Building a Holistic Brand Experience

By on in Content, Social | 23 comments


The finest brands in the world are known for delivering a unique brand experience to their consumers. Those remarkable experiences enable brands to leverage a day-to-day engagement with their audience and consistently build themselves as an authority in their respective industries.

In simplest term, experience creates brand perception. It is how your customers think and feel about your product/service. The way you create perceived value to your audience allows you to get the benefits of a good brand experience

Off-Page SEO in 2013 and beyond

By on in Search | 47 comments

off-page SEO

A decade ago, off-site SEO has been all about links. But it’s expected for search to progress, given that there’s a continuous evolution in web usage – which also has an effect on web marketing best practices.

These changes allowed search engines to accumulate far deeper understanding of how people make use of the web, and in turn a better ability for them to assess websites worth and deserving of higher rankings.

How I get quick wins in SEO and Content Marketing

By on in Content, Search | 47 comments

organic search results

I’m not really used to writing shorter blog posts – and I’m also guessing that most of you already know that I always write long-form content and comprehensive tutorials related to online marketing.

So I’m going to try something new, well not that new, since I’ve written some posts in the past that are just 500+ words in length – although, there’s something that I would want to test on this one.

The True Value of Link Building in Post-Penguin Era

By on in Search | 47 comments

trusted links

There has been a lot of talk around the industry that the ROI in link building is diminishing. Mainly because of the constant algorithmic updates (particularly Penguin) that strongly impact this marketing platform, as well as with the shift that Google wants to take on in revolutionizing its search.

However, I’m still one of those who won’t really believe that link building will soon be over as an effective medium that can help websites/brands earn more and win over their competitions on the web.

How to Increase Conversions through Brand Strengthening

By on in Content, Conversion | 20 comments

trust seal

I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.

The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).

How to become an Influencer through Content and Relationship Marketing

By on in Content, Social | 23 comments


Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.

Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.