Images have been a huge part of the web for the past decade, as this type of content have evidently added more value to the overall web usage through enhancing visual experience as well as in helping give more definition to information/web-based content.
The great thing about using images for marketing is that it’s one of the most efficient ways to build brand recognition and acquire natural mentions/links to a website, seeing that it can easily stimulate interest to its audience (particularly if the image is really compelling and/or visually appealing), and is very easy to disseminate.
It’s easier to sell products or services if your target customers trust you, and that’s a conventional wisdom to any form of marketing.
However, it’s a bit quite more challenging, if the principle is taken and implemented over the web, as the more web users grow and learn more of how they can utilize the web efficiently, the more they get shorter attention span and the more they get picky with what they choose to consume from the web.
As defined by Wikipedia, a Persona is a role played by an “actor”. In marketing, personas are commonly used to better understand a certain industry’s target market’s behavior based on demographics, needs and interests.
This marketing concept (which is often used in market research) enables marketers to easily build a solid content strategy as well as approach in sending specifically targeted messages to each persona that represents a segment/type of audience.
This was my presentation earlier today from the first Iloilo SEO Conference. I have written most of the deck’s content in the past, but there are also some ideas and tips that I haven’t put into a blog post yet, so it might still be a great read for you guys.
I’ll update this post later next week, and perhaps add more photos, since it’s my first time to visit this place, and so far, I’m finding the city and their food extremely awesome!
The Penguin update or Google’s webspam algorithm update, which was launched last April 24, did create massive impact to many online marketers and webmasters’ mindsets on how they should be performing search engine optimization from now on. It’s indeed another game changer, knowing that the update collected several negative reactions from webmasters around the world.
The Penguin update was aimed towards spam tactics, and was said to have affected at least 3.1% of English search queries on its first roll out. It’s expected to grow more as Google will certainly be implementing more changes around this algorithmic update, which is quite similar to the Panda update that lasted for over a year for its enhancements.
In the early era of my career, I got a chance to work with few competitive industries and logo design industry was one of them! I worked for a company who at that time was ruling the 1st page of Google with the term ‘Logo Design’. You can imagine how much traffic they used to get!
Although it was a good learning experience but by the time I started reading blogs, followed the influencers in the industry and ran small experiments in the search industry, I got to know that the online marketing and to be more specific the link building approach we were using at that time was of low quality. Therefore, I discussed this in the meeting with the authorities quite a few times but as they were ranking on the top, my suggestions didn’t get in to notice as they were intersecting with the way they usually worked!
The incremental evolution of search engine optimization as well as with how information is being served and consumed over the web nowadays has certainly made content marketing a very powerful link attraction, social, branding and lead generation method combined.
Although, not all niches are gifted with this arsenal, as some might say, but is this really true? Not quite, knowing that all it really takes to make a viral content to spread like wildfire is to have a compelling material and know why, how and where to promote it.
There are tons of things happening and changing in the link building game since the start of the year, from the finer value being given to social signals, changes in the search results (primarily with Search plus your World and continuous roll out of different versions of Panda update), expected demise of link networks, to the improvements made by Google in interpreting the use of anchor texts to determine relevance.
Most of these changes clearly denote that we all have to adapt and evolve as well with how we market, brand and make our websites more visible through link building.