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How to Increase Conversions through Brand Strengthening

By on in Content, Conversion | 20 comments

trust seal

I remember being asked about the single best piece of advice I can give for improving conversions on a group interview on Crazy Egg late last year. Although there are a lot of factors that can really influence site conversions, I chose the one which I believe has the biggest impact – branding.

The truth is, it’s easier to sell things when people (especially your target consumers) are already aware and fascinated by what your brand is putting out on the web (think Amazon, Zappos and Shopify).

How to become an Influencer through Content and Relationship Marketing

By on in Content, Social | 23 comments

intelligenthq

Being an influencer has a lot of perks. Aside from being respected in your industry, it also opens a lot of opportunities for business/professional growth.

Prominence or an influential status is very important in online marketing, since it can almost always speed up the process of getting your audience/customers’ trust.

44 Creative and Innovative Link Building Experts and Their Strategies

By on in Search | 102 comments

With the constant advancements that occur on various search engines’ algorithms, it is certain that the search and link game will be harder in the days/months/years to come compared to what it was like a decade ago.

Search users’ behaviors tend to grow and change as these developments arise and being employed by search engines, which makes the online marketing space more competitive, especially when it comes to link building.

80/20 Link Building Tactics

By on in Content, Search | 56 comments

mozcon

I’ve been practicing the Pareto Principle or the 80-20 rule since the start of this year, which is basically focusing on tasks that can actually get more results, but will only require minimum amount of efforts.

This rule is pretty much applicable in link building as well, even in online marketing as a whole (as explained very well on a recent blog post by Dan Shure) – wherein you can just allocate more of your time on implementing processes that can help maximize the efforts you exert through the results they can generate.

5 Inbound Marketing Methods that can Drive Traffic and Conversions

By on in Content, Conversion, Search | 24 comments

interactive content

Inbound marketing – or combining different online marketing processes such as SEO, content marketing, social media and conversions – has been one of the most effective ways to hit a site’s various business goals in one go, like driving more specifically targeted traffic, improving revenue and/or building a stronger brand mind share.

Aside from involving practices that is measurable, utilizing inbound marketing as an approach to reach a business’ target audience (without disrupting their online activities) has proven itself to be very effective in terms of scaling and growing businesses in a shorter span of time.

Building better Brand Signals to Improve Search Visibility

By on in Content, Search, Social | 23 comments

brand-vs-generic-signals

Online branding has become a very important component of SEO over the years. Given that brand signals, as a search ranking factor, made it easier for search engines to determine a website’s authenticity and authority.

A study from SearchMetrics a year ago also somehow proves how top brands appear to have a ranking advantage, making it more obvious that search engines do favor strong brands on their search results.

Other-Worldly and Alternative Link Building Strategies – Part I

By on in Search, Social | 28 comments

Good day, Kaiser the Sage readers!

Holy shit, I’m proud to be here!

(Looks at scores of previously-pleased link-building faces in the crowd.)

First, let’s engage, shall we? Please answer the following.

True or False – “People often expect too much of me.”

Digital Marketing Tips from 12 Marketing Professors

By on in Content, Search, Social | 20 comments

Glen Gilmore

The drive to constantly learn new things is a very important attribute for marketers, considering that digital marketing is one of the toughest industries out there and with its nature as an ever-evolving field. Constant reading, practice and analysis are a must, in order to be better at it.

Online marketing is definitely full of challenges, for both starters and seasoned practitioners. But the thing that’s really great about our industry is that there are so many useful resources available over the web, which can help us improve in our own ways and overcome those challenges.