Over the years, blogs or weblogs have proven its effectiveness as a marketing tool for individuals and brands when used to communicate ideas and information.
Two apparent reasons why this platform for content publishing and community building is so effective in business marketing are its capability to easily spread awareness through interactivity and audience engagement, and its ability to influence consumers’ buying decisions.
2012 has been a both great and tough year for link builders all over the world. I kept writing about link building and shared what I’ve continuously learned, despite the evolving challenges we all share and encounter at some point.
Below are several of my popular entries that are about link development tips and strategies. The list was sorted out based on each post’s popularity and reception – through social shares, comments, unique pageviews, conversions and number of links they have naturally gained.
Getting the best links from the most authoritative and most relevant sources around the web has gotten tougher this year. I believe that it’s a good sign for everyone, because if it’s getting easier then something must be really wrong.
Link building has been a very important process in online marketing ever since, and will always be. Not just because search engines will always be reliant to links in finding and ranking web-based documents, but also given that links can benefit sites in so many ways
Link building has changed a lot these past few years, especially this year when Google has rolled out its anti-link spam update – better known as the Penguin update.
These changes have given birth to an era where different ideologies in marketing are being integrated to SEO. Search engines are constantly evolving, and our approach should too.
Hi, I’m Jason Acidre, an online marketing consultant based in the Philippines. But as a kid, I’ve always dreamed of becoming a documentarist.
Being a marketing consultant for over 2 years has taught me a lot of things, particularly on how fast valuable information can be spread to different places, races and even generations with the help of technology.
I’ve worked with Affilorama for over a year and half as an in-house SEO (since early 2010 to mid 2011), and became an external marketing consultant for them for almost a year now. Those experiences alone have taught me ton of things that I’m sure I will not be able to learn if I’ve chosen to work for other companies.
Even the story of my career – as an online publisher, online marketing professional and entrepreneur – has revolved around the fact that I’ve been once a part of a really strong team. That part of my career has been a solid core of who I am and what I do now.
Mind share is an element that denotes how powerful a brand is to its market. It is commonly a result of highly effective promotions, which makes the brand really popular, making its target consumers very aware of the product/service/solution that the brand offers.
As an objective for marketing campaigns, having a strong mind share is definitely vital these days as it can stretch a brand’s reach in several ways.