I talked about link building strategies, principles and mindsets for enterprise-level campaigns 2 days ago at Mastering Online Rankings Conference, which was held at Vista Venice Resorts, Morong Bataan.
The chance to converse and exchange ideas with new industry friends and certainly some of the greatest minds in our local Internet Marketing community (like Gary Viray and Rex Malvas, a real-life affiliate marketing expert) was gold!
There are so many tools these days that can extremely make the process of site audit and optimization so much easier, and I’m betting that several tools are already running through your head. But sometimes, the best ones are those that are offered for free.
Google’s Webmaster Tools is certainly on the top of my list. This browser-based web application from Google has ton of functionalities that can help determine your site’s condition from one end to another.
SEO moves fast.
I realize this contradicts the fact that SEOisamarathonandnotasprint, however I’m not talking about the process or the results, but the industry…
In a recentpostbyMattBeswick he compares SEO to “trying to build a house in a fault zone,” and specifically that “by the time you have laid down the foundation, the gound underneath may have shifted.”
How do you make general and SEO website changes without compromising your site’s user experience and ultimately the number of conversions made through the website? When you start to tinker with content and navigation elements to optimise pages, this can have a profound impact on visitor perception – for better or worse.
So how can you make these website changes without spoiling the website experience you worked so hard to create? This post looks at a number of the most common and important considerations when making any new website changes.
There are so many areas of a website that are needed to be optimized when it’s aiming to rank better on search engines, seeing that search engines use hundreds of ranking factors to assess a site if it’s really worth displaying to searchers. Though a big portion of that usually comes down to how the site is well-structured for ease of use and accessibility for search crawlers.
I’ve always believed that on-site optimization is 80% about relevance, since it’s a huge factor that makes a site or its content usable to searchers (if they are finding your content useful or relevant to what they are really looking for). If you’ll ask me if that belief has changed over my 2 years practicing SEO, I’d definitely say no.
Quality vs. Quantity is one of the perennial questions that have been frequently asked in the link building game. Most of us already know that focusing all our efforts on quality will always win, though some of us are still hesitant, puzzled and anxious of some sort. Why?
Because, providing value, as a marketing objective has been very difficult to scale, particularly on agency and enterprise level. Given that value/quality can’t easily be replicated, won’t ever be generic, and most of all – it can’t be done in speed.