The Anatomy of a Perfect Landing Page – Infograph

by Jason Acidre on June 19, 2011 · 28 comments · Conversion


I have been planning to shift my learning mojos to Conversion Rate Optimization these past few months, since I started to get addicted in testing pages and in striving to get better results from those tests before last year had ended. There’s a lot to learn in SEO as it is constantly evolving as well as being integrated with other web marketing channels – and converting the traffic that we are able to generate through deadly marketing skills is certainly a part of it.

I may write more about CRO in the future (I remember telling this myself a few months back), but to start off with a good bang, I’ll first share a cool infographic, which I think ignited and led me to delving much deeper to this area of online marketing few months ago (yeah, this is sort of old, but definitely a classic!).

By: Formstack

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Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 24 comments… read them below or add one }

Exploter June 19, 2011 at 6:02 pm

where the email fields, maybe you can share us with an example of details form

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Kaiserthesage June 20, 2011 at 11:12 am

I think email fields can be used as the funnel end for the call to action part, well of course that is a form of conversion.

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Mark@TheBitBot SEM Blog June 20, 2011 at 1:19 am

I don’t use a strong call to action nearly enough. Actually, I am planning on maximizing each and every blog post so as to consider it a landing page instead of a post.

One thing I have found is that a healthy blog gets traffic for a variety of search terms, so any page on you site can and does act as a landing page.

All the more reason to get your CRO in order.

Great post, Kaiser…:)

Mark

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Kaiserthesage June 20, 2011 at 11:14 am

I agree Mark!

Most of my posts actually served as a good landing page, as most of my past clients found me through them, and improving the posts’ calls to action (primarily in redirecting them to the page where you want them to be) can extremely increase conversions.

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Dennis Edell@ Direct Sales Marketing June 20, 2011 at 12:24 pm

I was given a super affiliate tip once…..every blog post you write should attempt to convert into money of some sort.

What do you think of that?

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Kaiserthesage June 20, 2011 at 12:41 pm

Yes I agree, can’t remember where I got that idea from, but that is definitely true. Every content that you create can really convert into money – most of the time – given that as long as you are displaying your expertise and that you are an authority on the subject, you’ll be able to attract customers sooner or later. Well, most of my past clients got to me through my blog posts before my actual services page :) I guess that’s one good example of it.

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Dennis Edell@ Direct Sales Marketing June 21, 2011 at 7:07 am

That’s the way I’d like it to happen Kaiser, definitely more naturally. This particular affiliate was speaking more along the lines of swaying each post to somehow include at least one affiliate link for something in each.

Generally speaking I have a lot of respect for this individual, which is why I am being ambiguous as to who it might be, although I don’t necessarily agree with this particular tip.

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Kaiserthesage June 21, 2011 at 9:04 am

As for me, I just believe that every post should have a “purpose”, not necessarily to sell something, but to build something that will support your site or blog’s end goal. Well, I also agree with you, knowing that including affiliate links on every post that you make might turn off your subscribers/future subscribers.

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lawmacs June 21, 2011 at 12:32 pm

Nice inforgraphics i love the discussion between you and dennis it is right every post your write should be intended to convert even to the lesser extend of becoming a sponsored post.

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Kaiserthesage June 22, 2011 at 5:52 pm

I agree! I’ve just read a good phrase earlier: “every page is a landing page”. With that mentality for a website, it will definitely be sustainable.

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Quo June 29, 2011 at 12:51 pm

I focus so much on content and ad location, that I’ve never even considered the effect my theme color has on my visitors. I like the comment about every blog should make money. I have a few that need to be clipped.

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Kristina L.@Woot Coupon Code July 2, 2011 at 10:17 am

You are right, indeed. Every blog should have some purpose and should pay attention to adapt itself to what it is being builded for. Whenever I notice a blog in pink color, I will always naturally associate it with feminine, romantic subjects, and it always is like that. I do not expect to see there articles related to SEO optimization or wordpress plugins.

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Mira@Best Free MMORPG 2011 July 22, 2011 at 2:22 am

I use orange and blue – orange to make it look striking and blue for the links because links is what people expect and trust.

“Keep it above the fold” is very basic but nowadays I notice a lot of blogs have enormous header images and blank space above the fold, like when you first visit the site all you can see is one huge picture. This irritates me a lot especially if it is there on every single page.

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Pozycjonowanie Gdynia July 22, 2011 at 3:29 am

Great infographic;) I think all seo, webdevelopers and clients should learn a lot studying infographic;)

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John@website consulting July 26, 2011 at 2:00 pm

Great read, thank you again. The detail and knowledge behind your SEO articles are nothing short of fabulous. This post is absolutely perfect for me and some of our marketing efforts. We are building a landing page for promotions for adwords ads and this will just help us further to make sure that we are getting as much out of our landing page as possible.

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Bhernx@Best Way to Build Muscle August 22, 2011 at 11:11 pm

Hi Kaiserthesage, I saw your about page and honestly I feel very inspired with you. What you’ve said is also what I think about, to reach success. I’m a newbie in blogging and have no enough knowledge about SEO but I want it to be in practiced.

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Christopher September 11, 2011 at 7:45 pm

Hi Kaiserthesage,

You made a great infographic and you made also useful tips for SEO. This could be a great help for me to implement a landing page and I sincerely appreciate your effort to share this. I may never knew more about SEO but I get your point to your post. Thanks!

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Justin Baker September 19, 2011 at 5:39 pm

Hello Kaisertheage!

You made an excellent infographic. This is quite helpful especially to me as newbie to blogging, I’m still in the process of learning more about developing a good quality of blogs. Thansk for this great contribution!

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vlad@samsung galaxy nexus October 25, 2011 at 6:49 am

Hi Kaiser,

I have a question regarding point #7: “Links connecting the user to too many other pages or sites…”. Are you referring only to the links pointing to external pages ? or are you also talking about links to your own blog/site ?

@Mia: I fell what you’re saying, those kind o blogs are really annoying.

Nice infographic BTW.

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Tyent October 28, 2011 at 7:08 pm

Awesome infographic. I’ve been looking for something similar for a long time. Also the addition of the colors is sweet as well. Thanks for the post!

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Jordan J. Caron November 12, 2011 at 9:37 pm

Thanks for this Jason. Landing pages are overlooked and very important for generating leads and sales! Nice looking infographic as well!

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Val Adams March 12, 2012 at 8:49 pm

Nice landing page and very nice design. Not only it’s nice to look at but it attracts visitors and is also easy to navigate and is orderly. I also like the types of colors to be used for different niches or websites.

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Digital Key Design July 13, 2012 at 11:30 am

This is a great how to that anyone could follow to create a great landing page. I especially like the quick color chart at the end.

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Muthu@ Sql Performance tuning December 16, 2013 at 2:57 am

Great Dude,
You have added some more points about Colors. Yes, Colors may talk with visitors indirectly. Thank you.

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