PlusBlogging – How to Dominate your Market in Google+

by Jason Acidre on February 26, 2012 · 55 comments · Content, Search, Social


Google+ has been the majority of discussions in the Search industry since the start of the year, and it’s almost certain that it’s because of the sudden merge of social and personalized search results (Search, plus your world).

The amount of users joining Google’s social platform is aggressively growing – reaching over 100 million users worldwide (since the start of February this year) in a short period of time. However, this amount doesn’t really prove how engaged their users are in the platform, given that I’m personally not that active on using this social network, and most of my friends aren’t utilizing Google+ that much as well.

I wrote a post last month on how to build authority on Google+, as having a Google+ strategy is seen to be very significant in marketing a business this year, basing from the changes that Google is continuously rolling out through their search algorithm updates.

So in this short post, I’ll just be detailing and dissecting some factors that can help boost your SEO, content marketing and social campaigns using your Google+ brand/profile page or by PlusBlogging (blogging on Google+).

Blogging is a very powerful marketing tool, and that’s a fact.

  • A regularly updated blog can get a site 55% more traffic through search engine traffic and social media sharing. Imagine that happening to your Google+ page, knowing that pages from Google+ now do show up on search results for relevant search queries.
  • And having a strong following base on social networks can increase the effectiveness of marketing a business by 63% (Google+ is a social network), as it can build more brand advocates that will help disseminate the brand’s message, which can then improve brand awareness/retention and eventually develop customer relationships through online conversations (responding to people commenting on your posts on Google+).

The moral of the story: Treat your Google+ page as an external blog. Offer thorough, unique, interesting and relevant posts on Google+, as this strategy can attract and cultivate shares and activity to your page.

The more you share content through the platform, is the more you put social traction to your overall campaign, given that putting out great content on Google+ and implementing solid promotions for these Google+ posts can drive more comments, +1s as well as reshares (improves sharing within the platform) that will result to acquiring more followers, as your content get across your target audience.

Here’s an excellent sample of a blog-like post on Google+ from Leodor Selenier that I saw last week:

The post’s activity was also impressive, getting 400+ +1s, 200+ reshares and 100+ comments:

And by studying the ripples of the post, you can really see how influential and authoritative the author is in his industry.

Optimizing a Google+ post

Include a title for your post

You can use your target keyword(s) on the first part of your post, by simply making it as your post’s headline. You can easily do this by putting asterisks before and after your headline (*your headline that includes your keywords*). It will look something similar to this:

Link back to a resource

Link out to your website or a page from your site, as once people start resharing your content, you’ll have higher chances of getting referred traffic from people who have seen/read your Google+ post.

Use Images or Videos on your Posts

Visually attractive images can entice people to sharing your content and clicking the +1 button, as it will display more prominently on people’s streams. Including videos to make the post more comprehensive is also a good strategy to getting more people interested and for making them share your content.

Tag people within your post

Mentioning other people or citing them as a resource in your Google+ posts can initiate conversations and might also make the people you have tagged to share your content to their circles, particularly if you’re sharing something that will be useful to their followers as well. You can tag other people in your posts by simply typing the “+” or “@” right before their names or by clicking the “add more people” on the post’s options.

How to promote your posts on Google+ 

There are many ways to promote your posts on Google+, especially if you’re going to consider them as a big part of your content marketing strategy (just like how you promote and build links to your great content). Below are some ideas on how you can build traffic and activity to your Google+ posts:

Share it on other social networks

If you really have a worth-sharing content that’s posted on your Google+ page, sharing it on Twitter, Facebook and Stumbleupon is an effective approach, especially if you already have a strong following base on these networks.

Tag people from the comment section

Create a post that asks a thought-provoking question and is worth solving through conversations. Ask other people’s thoughts on your post, and you can do this by tagging them through the post’s comment section.

Build contextual links to your Google+ blog posts

Cite your original Google+ (blog-like) posts on your site’s blog posts or through the content you distribute externally (like guest blogs, press release, slide presentations, ebooks, newsletters, etc). Send traffic to your Google+ posts, as it will allow you to corner people to sharing the content, clicking on the +1 button, leaving a comment or adding you to their circles (as these are the obvious options that they’ll have once they’re on your Google+ post’s page).

Invite other bloggers for a guest PlusBlog

If you’re already an authority in your field and have a wide audience on Google+, you can certainly try inviting other bloggers to do a guest post entry on your Google+ page, where they can also promote their websites and their Google+ page. It’s a win-win for both parties, as you’ll be able to get more people to interact within your page, and your content partners get more exposure from your own network.

Outreach

Reach out to people who you think would really find your content interesting and would share it using Google+. Make a list of active sharers/linkers in your industry with their contact details (Google+ profile and email). Contact them and let them know about your post.

Measuring your Google+ content marketing strategy

All strategies require measurements to justify their efficiency and to ensure that you’re not wasting your resources on it. But in order to measure your campaign, you’ll first need to set up its objectives. Here are some goals that you can raise to align this strategy with your business objectives:

  • To grow your Google+ network (people adding you on their circles)
  • To increase the volume of traffic and leads referred to your site/business through your Google+ page.
  • To develop the reach of your brand’s message using the social platform (amount of +1s, reshares, mentions and comments on your Google+ posts/profile).

You can use Google Analytics to determine the volume of traffic/leads your business is getting through this Google+ campaign, by basing it from the data derived from the time you’ve launched the campaign. From the traffic sources, see if the social platform is capable of sending high percentage of unique visitors that have low bounce rates.

You can also use Klout to see your Google+ audience’s behavior in relation to your campaign, as this web-based tool is able to show your performance within the social network. Track your numbers weekly to know if you’re social campaign is improving.

 If you liked this post, you can subscribe to my feed and follow me on Twitter @jasonacidre.

Jason Acidre

Jason Acidre is Co-Founder and CEO of Xight Interactive, marketing consultant for Affilorama and Traffic Travis, and also the sole author of this SEO blog. You can follow him on Twitter @jasonacidre and on Google+.

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{ 52 comments… read them below or add one }

Rene February 26, 2012 at 7:53 pm

Wow, I never quite thought of Google+ as such a powerful force for driving traffic. I’ll be honest I have set up my Google+ profile, but that is as far as it goes. I haven’t really sat down and spent the necessary time working out how it all works.
But after reading your post. I think I might have to make time and get my head around it all.
Thanks for the kick in the butt.

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Sean@SEO Philippines February 26, 2012 at 11:41 pm

Cool post Jason. I’ve read a lot of posts that suggest the same idea – making Google+ something like a ‘mini-blog’. I haven’t really tried it for myself but I’m sure that Google+ team will take notice of these developments in their social network site. It’s exciting to think about how they will respond.

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Becca February 27, 2012 at 12:06 am

Good reminders on the tactics we can use to combine g+ and some are using images and video that get the attention of readers. Great list, thanks! I am always trying to find more productive ways to utilize Google+

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Andrew Walker February 27, 2012 at 2:38 am

Another way to maximize your traffic. Thanks a lot for sharing this. I’ve never, like Rene, use any Google+ account to promote the blogs. Now I know how I can spent the time “playing around” with it. Great share!

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Adam James February 27, 2012 at 4:45 am

Thanks for this Jason, some great tips here that will really allow us to take charge and make the most of Google+.

Just lately I have been focussing on other things, but Google+ is something that I’m planning to really get behind (well more than I am at the moment).

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Amanda February 27, 2012 at 6:57 am

Of course, the main conclusion that can be done after reading this post is that we should offer only qualitative and interesting posts, that will result in increasing number of shares on Google+. It should be definitely kept in mind

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Mike February 27, 2012 at 7:24 am

This is an impressive post on how to use Google+. I like the Google + strategy you have shared. I think to make a lot of followers on any social networks, we need to share some valuable posts and share some good content. This can establish us as an authority in our particular niche.

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Jeff @ Xstudios Web Design February 27, 2012 at 11:28 am

I think we can’t underestimate the importance of G+, however having ONE more thing/place to keep up with is tiring to say the least.

My understanding with G+ is that if you don’t have fresh content updated their within 72 hours, you killed your chances of seeing your page/profile in the G+ box on search result pages.

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sonia February 28, 2012 at 1:03 am

Yet i didn’t try the Google+ but after reading this article i am seriously thinking to put my efforts on it. Thanks for sharing.

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Jack February 28, 2012 at 1:12 am

Hi Jason! Awesome post. I really appreciate the job you did to explain all the details. Promoting your business in Google+ is not that easy and I’m sure that your article will help a lot of people. Personally I began with optimizing my page for SEO. I think it’s the first thing that should be done.

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iLeader February 28, 2012 at 11:42 pm

Jeez, every time i read one of the posts on this site, my work load increases…! Thanks for the info, I also have a Google Plus profile, but that’s about it. I still use Facebook as my primary social media contact point for friends and family, so I’ve pretty much set up the Google plus profile and left it.
However, I’m now going to revisit it and look at posting some blogs using your advice. I particularly enjoy the step by step suggestions you give us, it’s very helpful and detailed.
You should be charging for this…!

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jane krill February 29, 2012 at 8:03 am

excellent tips on the tactics we can use to combine google plus, anything we can do to maximize the flow of traffic to us is a bonus

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Shelby Ryan February 29, 2012 at 8:46 am

Hi Jason

That really a fantastic post. i just loved the explanation you gave regard Google + in today’s promoting environment.

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Chris February 29, 2012 at 9:17 am

I jumped on Google+ immediately knowing in my gut that Google would make that product powerful in search. Granted we don’t (nor would we ever know) all the ways that happens but it’s nice to see blogs like this on practical things we can do.

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Paul@web design February 29, 2012 at 9:57 am

It’s easy to ignore Google+ at this stage as just being another Buzz or other failed Google projects. There is clearly a lot of depth to this product though and I think this time it is worth investing effort into getting the most from Google+.

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Jim Jenks February 29, 2012 at 10:22 am

I am constantly looking to optimize my G+ network and utilize it better. This helps thanks. I will definitely be using this as more of a blog rather than using only links and short posts like I would on Facebook.

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Jason Lancaster February 29, 2012 at 1:42 pm

I agree – Google+ may have a lot of users (at least relatively speaking), but the engagement seems to be pitiful…ESPECIALLY among younger users. I’ve seen dozens of profiles of teen or college aged people with essentially empty Plus profiles.

If Google expects Plus to be the social component of their search engine of the future, they’ve got to find a way to get people more involved.

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Kaiserthesage March 1, 2012 at 3:22 am

Strongly agree with your last line. Searchengineland recently released the average time spent of users in G+, and the result was not that impressive (3 minutes for a month per user).

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Mike February 29, 2012 at 9:16 pm

So if we do a “blog-like” post on our Google+ page, should it be our profile page or brand page? I would think brand, but do tell me which one please.

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Kaiserthesage March 1, 2012 at 3:21 am

Depends on which account you want to focus on getting more people to adding it to their circles – usually the brand page :)

Thanks for dropping by Mike!

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Nickson March 1, 2012 at 12:02 am

I find it really hard to optimize a post in G+. If ind your post very informative and I might try to increase my connection also. Trying to start a conversation is the one I think will work best for me.

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Lannon March 1, 2012 at 6:37 am

I’ll admit I don’t really give it my all on Google Plus, I’ve been looking for an article like this to give me reason to devote more time on ‘plus’. I do like your take on ‘PlusBlogging’. Thanks for the info.

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Kaiserthesage March 1, 2012 at 1:36 pm

Thanks, glad you liked the post :)

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Jacob March 1, 2012 at 1:08 pm

This. is. AWESOME! Jason, can you please try this out? Whether it’s through the SEOmoz, Point Blank SEO, SEOBook, Point Blank SEO, or any other SEO related G+ page, I’d be really interested in seeing the results you get.

Maybe you could write a case study on it once it’s all said & done? :)

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Kaiserthesage March 1, 2012 at 1:35 pm

Thanks for the awesome comment Jacob. We’re actually trying this out now for one of our clients, though I’m not sure if I’ll be able to share its results (since we signed a strict NDA). But, yeah, I’ll probably test this really soon, maybe on PointBlankSEO’s G+ brand page :)

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Daniel March 1, 2012 at 1:57 pm

Google + is rather young social platform, and there isn’t much isnformation about it’s marketing strategies, Thanks for your post. It’s very helpful!

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Waheed March 1, 2012 at 2:02 pm

I have been using Google + for a while now with not much success, i think its long way behind Facebook. Will follow your advice and see how i get along.

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Elijah from @Toronto Web Design March 1, 2012 at 2:09 pm

A case study would be awesome, to say the least. I think G+ engagement will ramp up over time as users become more familiar and comfortable with the behavioural aspects of the platform.

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Dhana28 March 2, 2012 at 6:51 am

I always look forward to your posts :) . My plans right now for black friday are to sleep in as long as I wish! nothing better than a day where you do not have to do anything and just see where the day leads you.

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Karl Craig-West March 2, 2012 at 9:40 am

I’m just beginning to get to grips with G+ so thanks for the great information.

As with many of these new channels it can be awkward trying to work out how it will be useful for your business. You’ve managed to sum it up very well.

Cheers,
Karl

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Dave Lucas March 2, 2012 at 1:48 pm

Neat tricks!

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Mj March 2, 2012 at 11:37 pm

I guess i am doing most things write with Google+ except that measuring my strategy that makes me to think it over all again , well alarmed at right point , Going to revise my strategy with google+ to reap in more with Plus !

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Obaidul Haque@myseocommunity March 3, 2012 at 5:38 am

Love it or loathe it, you can’t ignore it. Google has all the tools that it uses to make web users use Google Plus. Even if you don’t want to sign up for this social network, you’ll feel compelled to do so due to various reasons.

Though users are registering on Google+ in large numbers. I’m not sure whether they are using this social platform too. We’ll know it only when Google releases the active user data for this social networking site.

You’ve covered a lot of essential things that one needs to know before joining Google+ and making it most out of it.

Thanks.

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Elena Anne March 3, 2012 at 12:26 pm

I did not ever realize that Google+ could promote a blog that much. It seems a very effective tool and I must use it with facebook and twitter. I am new blogging and don’t know much yet. Thank you Kaiser, great post.

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Marlo March 5, 2012 at 2:19 am

I’ve been working on G+ for couple of days now, and as a newbie, I thin kit’s not enough to just update your account everyday and your tips are very helpful. Socialization and optimizing your content to be able to connect and reach others will surely help to build online presence.

Your article is worth a plus. I’ll tune in at your blog. Thanks!

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Luke Tetrabyte March 5, 2012 at 9:28 am

It’s a good idea, I like Elena was unaware that Google+ was anything to do with blogging what-so-ever, I haven’t set up a Google+ for the business site yet, but I will be when I get the rest of the sites social media up and running. Thank you for correcting me. haha

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Red March 6, 2012 at 7:47 am

brilliant tips on Google+ and making the most out of it, this post will help people decide if they want to join or not

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Nichole March 6, 2012 at 10:57 pm

As for now my friends are only hundreds on G+ and doing such campaign is pretty difficult as I don’t have much audience. But I think with the strategies that you’ve mentioned, it will a bit easier, especially for a mediocre like me. I’m not into G+. I’d rather expand my campaign on Facebook and Twitter.

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Giuseppe@Blefaroplastica March 8, 2012 at 3:00 pm

I’ve never used google + as a platform to promote my brand, but I think that sooner or later I’ll begin to do it. For the moment, I work with facebook to promote my nrand. However, these your tutorials about Google plus will be useful to me for any further use of this “new” business platform.

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Francis from Eurocasino March 13, 2012 at 3:38 am

I have set up Google plus profile but still figuring out the best way to use it to maximize marketing effectiveness. I have gained incredible and juicy insights from your Google+ plus blog post.

A million thanks Jason.

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Lesli March 13, 2012 at 11:19 pm

Excellent post. Keep posting such kind of information on your site.

Im really impressed by your blog. Thanks for sharing
your thoughts on Google+ Strategy. Regards

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Brian@pizza jokes March 15, 2012 at 8:09 am

So many great tips. I’ve actually put one in to effect while reading this post. I’ve now been able to make my first post on Google+ using a headline. I don’t know why it took all these months to figure out how to do that. Thanks for the simple asterisk trick.

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Juphet Mislang @ SEO Blog Tips March 19, 2012 at 11:51 pm

Well it is a fact that Google+ has a good number of registered members! Yet, not all of them are active in using their account unlike Facebook. Nice tips Jason on how to use Google+, I was assigned as the business manager of our official business page and your post has help me to do my job easier. Quite tricky and interesting to try! Thanks!

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Aman Kashyap March 22, 2012 at 8:50 am

In my view, Google+ pages will give more traction to business pages than Facebook fan page can provide, simply because Google has announced that Google+ pages will be visible in its search results. By doing so Google will connect the business page with billions of searches it receives…….Its an interesting post about Google+ .
Thanks for this post keep posting such type of articles…..:)

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Mario March 23, 2012 at 12:51 am

This is a really great read, most don’t know about the markups or how to build a post properly. I had to learn most of this the hard way doing a lot of research because Google does not make it easy to find this information and the things you can do with Google + it’s kind of annoying if they want to become a better social network they should make it easier for user to know how to use this G+ the right way. Great read I’ll be sending this to my subscribers :)

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Dorothy March 23, 2012 at 5:01 pm

I haven’t thought of making Google+ as an external blog. I didn’t know that it can help me a lot in marketing. Thanks for the information.

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mylatiu March 31, 2012 at 8:33 am

Hi Kaiserthesage,

Great Day!

I would like to thank you for sharing this very informative and helpful article, It helps me alot on the kind of job am doing. Thank you once again for giving me such idea. More power and God bless!!

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Steve July 10, 2012 at 3:01 am

Thanks for the info, I also have a Google Plus profile, but that’s about it. I still use Facebook as my primary social media contact point for friends and family, so I’ve pretty much set up the Google plus profile and left it. I guess I’ve let the million posts about Google Plus being unused affect me. However, I’m now going to revisit it and look at posting some blogs using your advice.

Thanks, much appreciated!

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Jordan J. Caron @Golf School Vacations August 19, 2012 at 4:46 pm

Jason,

Nice post here on not just using Goolge+ to share links but to use it was a blogging platform itself.

I’ve been on the platform for a few months now and enjoy. Most users are engaging and open. Since there aren’t as many users it’s a great way to get your foot in the door first.

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Todd@Victoria Real Estate Agent September 14, 2013 at 4:58 pm

Thanks for these tips Jason. I met with my SEO guy last week and he mentioned that I should be more active on Google + for many reasons.

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Felix Hernandez@blogbeast-review.com October 9, 2013 at 9:06 am

I think you just opened by eyes to the possibilities of Google+. I have one just because it came with my gmail account! I will definitely give it a chance now that you explained its positives really well. Thanks!

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Brendan October 14, 2013 at 5:11 pm

I have been told why Google + is important part of SEO and improving search rankings. I’ve already got an account setup and am adding people from my area and going to be connecting with them.

Google + users seem more open and friendly.

Thanks for the tips Jason.

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